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What makes Wales special?

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THIS MONTH sees Visit Wales’ first ever targeted digital campaign happening in Wales. It will encourage those with arguably the best knowledge of all, the people of Wales, to share images of the places that they love and how they enjoy them.

There is also an opportunity to be featured in Visit Wales’ ads, as a selection of the best images shared on social media will be part of the next phase of the campaign.

The Year of Discovery is the perfect time to re-discover places from childhood, or discover a new corner of Wales.

Visit Wales would like as many people as possible to get involved. What makes Wales so special? Where do you like to spend your weekends in Wales? Where’s your favourite beach, pub or dog walk? These special moments in Wales can be captured by tagging #thisismywales on your Instagram or Pinterest posts.

The in-Wales market is especially important to Wales. In 2017 there were 1.47m overnight stays by Welsh residents staying in Wales. That is 16% of all overnight trips taken in Wales by GB residents, and these trips generated £228 million for the Welsh economy.

In addition, there were 62 million tourism day visits taken in Wales by Welsh residents. This is 63% of all day trips taken in Wales. The expenditure on these trips was £2.21 billion.

Dafydd Elis Thomas, the Deputy Minister for Culture, Sport and Tourism, said: “This is an excellent time for the people of Wales to share what makes Wales special to them – it’s all about pride and passion and the people of Wales are often the best ambassadors and travel guides to what can be found locally.

“It’s possible that Brexit uncertainty means that more people will take a staycation this year. A targeted and flexible digital marketing campaign means that Wales is well placed to make the most of these opportunities.

“Marketing work has been gathering momentum since early March in key markets in recognition of the strong competition for the domestic market – so that Wales is front of mind as a holiday destination during our Year of Discovery.

“As part of a refreshed visitwales.com, celebrities such as Alex Jones, Matthew Rhys and Huw Stephens have already shared their favourite things about Wales.”

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Business

Freeport status ‘key’ to unlocking potential

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FREEPORT status for Pembroke Port could unlock a multitude of employment and economic opportunities for the local area.

That’s the belief of Carmarthen West and South Pembrokeshire Senedd candidate Samuel Kurtz.

While freeports are a Westminster policy, the Welsh Government are involved in the process but they have been far from enthusiastic over its potential benefits. 

Commenting, Cllr Samuel Kurtz said: “Freeport status for Pembroke Port would turbo charge the recovery of the local economy, helping to boost employment opportunities for people in Pembroke, Pembroke Dock and the local area.
“That fact that the Labour government in Cardiff have sat on their hands over freeports, while England has already announced its freeport locations, shows the party has little regard for helping the economy recover and grow. 
“This is a key policy that shouldn’t be overlooked simply because of party politics. Recovering from the effects of the pandemic needs collaborative work between Cardiff, London and local authorities.”  

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Port of Milford Haven confirms compliance with National Marine Safety Code

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THE PORT OF MILFORD HAVEN has confirmed its compliance with the Maritime & Coastguard Agency’s Port Marine Safety Code (PMSC).

The confirmation comes following an audit by leading maritime consultants ABPmer.

The Port Marine Safety Code is a national standard that applies to all harbour authorities. The Code and its accompanying guidance provide an essential toolbox to ensure the control of risk and the maintenance of safety in ports and in the marine environment.

Port of Milford Haven’s Harbourmaster and Marine Director Mike Ryan is proud of the Port’s continued compliance with the Code.

“This is further endorsement and confirmation of everyone’s commitment here at the Port of Milford Haven to providing a safe operation for all port users,” said Mike.

Monty Smedley, ABPmer’s Lead PMSC Auditor, who conducted the audit, said: “I am very pleased to confirm to the Port of Milford Haven’s Board that their harbour operations demonstrated compliance with the requirements of the Code, with many examples that we considered to be industry best practice.”

The MCA’s Ports and VTS Policy Manager, James Hannon, who leads PMSC compliance for the UK government said: “The Code is recognised across the industry and has been developed in partnership by the UK government and industry over the last two decades. The resources set out how ports can assess risks, design safety management systems, and also install governance processes to ensure that a Designated Person is able to evaluate controls and report directly to port duty holders and boards.”

The Port of Milford Haven’s Board formally declares its compliance with the Port Marine Safety Code to the MCA every three years.

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Pembrokeshire business encourages others to take advantage of free courses

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IN LIGHT of the recent Welsh Government announcement on the re-opening of the Welsh tourism sector, Wales. A Food Destination is running a number of masterclass sessions tailored for the hospitality sector.

Wales. A Food Destination is a project which specialises in supporting retail and hospitality businesses to source, serve and sell Welsh food and drink through cafes, restaurants, shops, farmers markets, food festivals, B&B’s and tourist attractions.

Throughout April virtual workshop sessions will take place, covering a variety of areas such as local food and drink pairing, breakfast menu inspiration, how to offer the best customer experience possible, through to creating an authentic local eating experience, with a particular focus on sourcing local ingredients.

According to Laura Alexander, co-coordinator for Wales. A Food Destination, the aim is to give a helping hand to those in the sector looking to source, serve and sell Welsh food in a post Covid world,

“It is great that we are able to offer such a diverse range of training opportunities to hospitality businesses in Wales as the sector prepares to re-open. We know that a lot of businesses have been closed for a long time now, and are looking forward to re-opening and refreshing what they have to offer. We are keen to support them with opportunities for learning.

“The masterclass sessions will hopefully assist businesses in recognising how our first rate produce can make their offer even more attractive and help in boosting the sector at such a crucial time.”

One business who have benefitted from attending one of the recent workshops is Melin Tregwynt, based in Haverfordwest.

“It was great to take the time to look at what we can do to prepare for whatever re-opening throws our way this year. Also to be able to access such a brilliant resource of recipes, information and ideas. Thank you to all involved in delivering these courses.”

The good news is that all courses are delivered virtually and are fully funded for any business who sources, serves and sells Welsh food.

For a full list of courses available, please visit https://www.foodskills.cymru/wales-a-food-destination/events/

Wales. A Food Destination project offers fully funded one-to-one consultations, so if you are a retail and hospitality business and are looking for support or advice then please contact Laura Alexander at wales@lantra.co.uk.

Wales. A Food Destination is a project funded by the Welsh Rural Communities – Rural Development Programme 2014-2020. Its aim is to support businesses source, serve and sell Welsh Food & Drink.

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