Business
Double celebration for produce company
WELSH PRODUCE COMPANY Puffin Produce Ltd is celebrating – not once but twice – after hitting a landmark sales target and reaching the finals of the ‘Oscars’ of the UK fresh produce industry.
This week the Havefordwestbased business has seen the sales of its ‘Blas Y Tir’ brand break through the 10 million unit sales barrier and be named finalists in the Fresh Awards 2014 for best Marketing campaign of the year. “We launched our ‘Blas Y Tir’ brand in 2011 in response to demand from Welsh shoppers and retailers, and to have surpassed 10 million unit sales in such a relatively short space of time is tremendous news,” said Puffin Produce’s managing director, Huw Thomas. While its work to promote and protect the Pembrokeshire Early Potato and gain European-wide legal protection for the iconic potato by attaining Protected Geographical Indication (PGI) status has seen Puffin propelled into the Fresh Awards final, which took place in London yesterday (June 5). Puffin’s successful campaign has been rewarded with a nomination for the ‘Prophet Marketing Campaign of the Year Award’ alongside multinational companies such as Aldi and Waitrose. The Fresh Produce Consortium run awards will be held at London’s Intercontinental Hotel on Park Lane and hosted by broadcaster and comedian Patrick Kielty. Said Huw Thomas, “Blas Y Tir means ‘Taste of the Land’ in the Welsh language. By making the finals of the Fresh Awards, we feel we’ve succeeded in conveying a ‘Taste of the Brand’ too. “A brand is only as good as the products, services and values it stands for, and so making the finals is something for every one of our growers and staff members to celebrate!” Now available in most multiple retailers in Wales the brand encompasses a range of vegetables including the True Taste Awardwinning Estima baking and aptly named Rudolph potatoes, the flagship Pembrokeshire Earlies, leeks, cabbage, cauliflowers, swede, spring onions, and also daffodils. Explained Huw: “We have found that loyal Welsh consumers want to buy locally grown produce. While retailers in Wales want to demonstrate sustainable values. “Pembrokeshire is renowned for its unspoilled and natural beauty, and it is a region reliant on a healthy ecosystem for the provenance of highquality foods. The ‘Blas Y Tir’ brand was designed to embody all these values.” Targeted marketing has seen the brand achieve a retail sales value in excess of £10 million in the space of two years and continues to grow at over 200 per cent year on year. Caroline Hanna of Authentic Marketing heads Puffin’s specialist marketing team with creative input by Steve Braham of Elevator Design, PR support from Sheila Coleman of Coleman Communications, and Chad James from media agency Morvah Ltd. As part of the promotion of the brand Puffin commissioned a television advertisement for its Pembrokeshire Early Potatoes – the first television campaign for a Welsh vegetable brand. While a television advertisement for the Blas Y Tir brand as a whole was aired in the run-up to Christmas, and another advert for Pembrokeshire Earlies will air later this month. The company has experienced rapid growth in both market share and facilities. In the past year alone, Blas Y Tir potatoes have become the best-selling Welsh branded potatoes in Tesco stores throughout the region. With Welsh Government and European Union support some £8.4 million in capital expenditure has been invested in the company, and Puffin has increased its volume sales by 50% and the workforce has expanded from 55 to its current 114 members. “The investment has enabled us to increase capacity and efficiency which means that we are now able to supply most of the major retailers in Wales,” said Huw. “We aim to expand the business even further and we are keen to build links with farmers looking to add value to Welsh produce and provide our fantastically loyal consumers with as much quality fresh Welsh produce as we can.”
Business
Maenclochog care home turned down after community concerns
A CARE HOME scheme for a Pembrokeshire village, which saw objections from the local community council after youngsters had ‘absconded’ from similar sites locally, will need a formal application, planners have said.
In an application to Pembrokeshire County Council, Future Nest Care Ltd, through agent Evans Banks Planning Limited, sought a certificate of lawfulness to allow the use of dwelling house Brynawel, Maenclochog as a care home for two youngsters between the ages of five and 16 with specific needs.
A supporting statement said the youngsters would be supported by three qualified and experienced staff members during the day and two at night; the certificate of lawfulness application made to establish that formal planning permission is not required to use an existing two-storey detached dwellinghouse into a residential care facility to accommodate two children, supervised 24/7 by staff.
It added: “The proposed use is designed to provide a safe, nurturing, and family-style environment to help the young residents develop essential life skills and prepare for independent living. The residing youngsters will attend local schools or colleges and participate in community life, in the same manner as any young person living in a traditional family home.
“The qualified and experienced staff will prepare those children for their re-introduction back into a life without supervised care. The residing youngsters would attend the local school or further education college, as would any youngster under 18 living in a family home.”
However, Maenclochog Community Council objected to the proposals after residents expressed their concerns.
In its objection, it said: “This proposal has raised significant concern within the village, particularly as there are already multiple provisions for similar accommodation on the outskirts of Maenclochog.
“In the past, young people accommodated at these facilities have frequently absconded, leading to repeated searches across the surrounding area. This history heightens local anxiety regarding the introduction of further such provision within the village.”
It added: “Neighbouring residents have not been consulted regarding the proposed change of use, which has led to unease and a lack of confidence in the applicants’ intentions and in the suitability of the site for this form of development.”
It went on to say: “Before any decision is made, Maenclochog Community Council strongly believes that local residents should be afforded the opportunity of a public consultation. While the proposal may represent an economic decision for the property owners, it has wider implications for the village and its residents.”
An officer report recommended refusal of the certificate of lawfulness, concluding that “a material change of use would occur in relation to the proposed use of the site and as a result a certificate of proposed lawful use cannot be granted”.
In refusing the lawfulness call, planners said “the frequency of staff changes and the number of vehicle movements associated with the proposed use of the property would be materially different to those associated with its lawful use as a dwelling,” the material change of use to a care home requiring a formal planning application.
Business
Plaid energy policy challenged by Labour after Adam Price interview
LABOUR SAYS MINISTERS MUST EXPLAIN COST AND TIMETABLE FOR PYLON PLANS
PLAID CYMRU’S approach to energy infrastructure has come under scrutiny after Energy Minister Adam Price was challenged over plans to reduce the use of overhead pylons in Wales.
Mr Price defended the Welsh Government’s position during an appearance on BBC Radio Wales’ Sunday Supplement, arguing that communities must have greater confidence in how major grid projects are handled.
Plaid Cymru has pledged to give communities a stronger voice over energy developments and to look more closely at alternatives to overhead transmission lines, including underground cabling where possible.
The issue has become increasingly sensitive in rural parts of Wales, where proposed pylon routes linked to renewable energy schemes have raised concerns about landscape impact, tourism and local consultation.
However, Welsh Labour said the minister had failed to explain when any restriction on pylons would take effect, or who would pay the additional cost of placing cables underground.
A Welsh Labour spokesperson said: “Adam Price keeps saying how clear their manifesto was and yet he won’t say when they’re banning pylons. They won’t say who is paying for the extra cost of undergrounding cables.
“Without certainty, companies won’t invest. That’s thousands of clean, green energy jobs at risk. Plaid need more than a plan to have a plan.”
Labour said the Welsh Government must now set out how its policy would work in practice, including whether it amounts to an outright ban, what exemptions would apply, and how any extra costs would be funded.
The debate highlights the challenge facing ministers as Wales seeks to expand renewable energy generation while addressing public opposition to large-scale grid infrastructure.
Business
New facilities at Haverfordwest Target Shooting Club agreed
A CALL by a Pembrokeshire shooting club for more disability-friendly facilities has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, Haverfordwest Target Shooting Club, through agent Andrew Sutton Architecture, sought permission for an extension to existing target shooting club building at The Firing Range, Withybush Road, Haverfordwest to improve accessibility and internal facilities, together with associated landscaping works.
A supporting statement said: “The club’s own published history states it was founded in 1968, moved from the Drill Hall to the old wartime airfield butts at Withybush by the early 1970s, and had developed facilities over time, including the clubhouse by 1999. The established leisure/community use has existed on the site for a number of years and the proposal does not seek to intensify the core activity beyond that already authorised/established.”
It added: “The primary objective of the scheme is to improve inclusive access to the club’s facilities for disabled users and those with reduced mobility. The internal arrangement will provide adequate entrance and lobby space, clear accessible routes and appropriately designed sanitary accommodation, including an accessible wetroom/shower and separate WC.”
It also said accessible parking and surfacing designed to provide a firm, even, slip-resistant route from parking to the principal entrance.
It added: “The Equality Act 2010 places duties on service providers to make reasonable adjustments so that people with additional access needs are not placed at a substantial disadvantage.
“The proposal is therefore a positive enhancement to a community/leisure facility and supports wider policy objectives for inclusive environments.”
It went on to say: “The club operates within a highly controlled environment, and the proposed works will maintain and enhance safety and security measures.”
The application was conditionally approved by planners.
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