Business
Pembrokeshire business encourages others to take advantage of free courses

IN LIGHT of the recent Welsh Government announcement on the re-opening of the Welsh tourism sector, Wales. A Food Destination is running a number of masterclass sessions tailored for the hospitality sector.
Wales. A Food Destination is a project which specialises in supporting retail and hospitality businesses to source, serve and sell Welsh food and drink through cafes, restaurants, shops, farmers markets, food festivals, B&B’s and tourist attractions.
Throughout April virtual workshop sessions will take place, covering a variety of areas such as local food and drink pairing, breakfast menu inspiration, how to offer the best customer experience possible, through to creating an authentic local eating experience, with a particular focus on sourcing local ingredients.
According to Laura Alexander, co-coordinator for Wales. A Food Destination, the aim is to give a helping hand to those in the sector looking to source, serve and sell Welsh food in a post Covid world,
“It is great that we are able to offer such a diverse range of training opportunities to hospitality businesses in Wales as the sector prepares to re-open. We know that a lot of businesses have been closed for a long time now, and are looking forward to re-opening and refreshing what they have to offer. We are keen to support them with opportunities for learning.
“The masterclass sessions will hopefully assist businesses in recognising how our first rate produce can make their offer even more attractive and help in boosting the sector at such a crucial time.”
One business who have benefitted from attending one of the recent workshops is Melin Tregwynt, based in Haverfordwest.
“It was great to take the time to look at what we can do to prepare for whatever re-opening throws our way this year. Also to be able to access such a brilliant resource of recipes, information and ideas. Thank you to all involved in delivering these courses.”
The good news is that all courses are delivered virtually and are fully funded for any business who sources, serves and sells Welsh food.
For a full list of courses available, please visit https://www.foodskills.cymru/wales-a-food-destination/events/
Wales. A Food Destination project offers fully funded one-to-one consultations, so if you are a retail and hospitality business and are looking for support or advice then please contact Laura Alexander at wales@lantra.co.uk.
Wales. A Food Destination is a project funded by the Welsh Rural Communities – Rural Development Programme 2014-2020. Its aim is to support businesses source, serve and sell Welsh Food & Drink.
Business
Historic Pembrokeshire pub’s major facelift gets the go-ahead

A RETROSPECTIVE scheme for works at a historic Pembrokeshire pub has been approved by county planners.
In an application to Pembrokeshire County Council, Chris Grey sought permission for retrospective works for additional shower/toilet facilities for the Speculation Inn public house and authorised Caravan & Camping Club, near Hundleton, and a replacement store.
A supporting statement through agent Hayston Developments & Planning Ltd said: “The premises has changed hands in recent years and the pub has been sensitively refurbished and the rear paddock operates under a Camping and Caravanning Club exemption and has proven very popular.
“The applicants seek two expansions, which are mainly in retrospect and relate to the following: Bespoke separate toilet / showers for the authorised campsite / tourer site. A small facility is available in the pub, however, this is not ideal for campers who need showers.
“Replacement of a corrugated building attached to the pub, which had collapsed, with a replacement store for the Speculation Inn and its various function.
“The toilets are positioned to the rear of the Speculation Inn and its beer garden and use an existing treatment plant and soakaways for roof water.”
It added: “It is the applicant’s intention to retain the current toilet/shower facilities offered to visitors who wish to park their caravans at the Speculation Inn Meadow certified site, or who have come with the intention of camping, and by expanding their offering with a further toilet / shower block, all being more appropriate for modern camping and caravanning client expectations and being Covid friendly.
“A new British Standard compliant package treatment plant with associated drainage fields is now installed ensuring that the clarified water will not cause diffuse water pollution (DWP) in the downstream water network.”
It concluded: “It already brings a benefit in regard to providing quality tourism operations with required enhanced facilities.”
No objections were received to the proposals, an officer report recommending approval said.
The application was conditionally approved by county planners.
Business
Better indoor mobile signal could boost Welsh economy

Wales could benefit from £3bn growth annually if indoor mobile dead zones were eliminated, survey finds.
RESEARCH from Freshwave, a connectivity infrastructure provider, highlights how improving indoor mobile coverage could significantly enhance productivity across Wales. According to the 2025 Freshwave Mobile Connectivity ROI Index, poor indoor mobile signal currently costs Welsh organisations an estimated £4bn every year, with businesses, hospitals, and public buildings suffering from inefficiencies caused by mobile blackspots.

The index reveals that 82% of Welsh organisations experience daily connectivity issues, which have a direct impact on both employee productivity and customer satisfaction. Survey respondents believe that resolving these connectivity problems could lead to a substantial 2.1% increase in Wales’ GDP—surpassing the UK-wide average of 1.6%.
In light of these findings, the Welsh Government’s Digital Strategy for Wales aims to use technology to improve lives and enhance productivity across the nation. This is particularly timely, as Chancellor Rachel Reeves has made economic productivity a key priority amid discussions of avoiding further tax increases.
Impact on Welsh businesses and public sector
Organisations with more than 100 employees are reporting that indoor mobile connectivity problems cost them an average of £143m annually, which translates to a collective £4bn loss across the Welsh economy. Respondents believe that improving mobile coverage—whether through 4G or 5G—would address these productivity barriers and contribute to significant efficiency gains. Many also anticipate higher budgets for mobile connectivity improvements, with 68% planning to increase their investments over the next two years.
CEO comments on the need for action
Simon Frumkin, CEO of Freshwave, explained: “The Welsh economy simply cannot afford to lose billions every year. Investments in digital infrastructure over the past decade have set the stage for progress. Now, we need to ensure that seamless mobile connectivity is available where it’s needed most. This could result in a £3bn boost to Welsh organisations.”
Frumkin added, “By working alongside mobile network operators, we can unlock the full economic potential of 4G and 5G connectivity, driving innovation and efficiency across all sectors.”
National context: Public sector hit hardest
Across the UK, the public sector is the most affected by indoor mobile connectivity issues, with losses of £46bn annually and missed opportunities worth £33bn. The professional and financial services sector also faces significant losses, amounting to £24bn annually, with potential gains of £17bn.
Notes to Editors
Research methodology: A survey of 900 senior IT decision-makers from medium and large organisations across the UK was conducted in December 2024. Participants represented sectors including government, healthcare, professional services, and more, with all respondents from organisations with over 100 employees and revenues exceeding £50 million.
About Freshwave: Freshwave is a connectivity infrastructure provider that simplifies digital infrastructure. Backed by DigitalBridge, Freshwave collaborates with mobile operators, governments, and real estate providers to ensure reliable connectivity across the UK. Visit www.freshwavegroup.com for more information.
Business
Cambrian Training Company collaborates to promote apprenticeships in schools

ONE of Wales’ leading work-based learning providers is calling for better collaboration between schools, employers and training providers to inform young people and their parents about apprenticeships.
Faith O’Brien, managing director of Welshpool-based Cambrian Training Company, said: “A significant gap remains in the quality of joint marketing activities between schools, employers and training providers to effectively promote apprenticeships”.
“This gap is often attributed to a lack of awareness among careers officers in schools and a reluctance to present apprenticeships as a viable option for all pupils, regardless of academic attainment.”
She believes best practice for promoting apprenticeships involves directly engaging with employers to foster strategic and operational relationships while investing in the sector.
“Many employers in Wales have successfully embedded apprenticeships into their career pathways, making them a crucial component of their recruitment and retention strategies,” she added.
“As the leading provider of work-based apprenticeships in Hospitality and Food & Drink Manufacturing, Cambrian Training has built strong employer relationships, enabling a deep understanding of business needs and ensuring apprenticeship programmes align with their delivery models”.
“It’s vital that young people, their parents and teachers have access to all the available information of the different education options. We also need parity of esteem between the academic and vocational routes, so that our young people can take informed decisions that lead to successful life-long careers.”
Faith’s comments come as Wales tries to reduce the number of young people aged between 16 to 24 not in education, training or employment (NEET). The year ending September 2024 showed that the NEET rate was 10.7% and individuals aged 24 accounted for the highest rate at 18.8%.
Recent UK research commissioned by Grant Thornton UK LLP reported growing recognition of the benefits apprenticeship can offer school leavers. However, almost one in five (19%) of young people surveyed don’t believe they have received good careers advice about school leaver apprenticeships.
Most young people felt pressure from parents and teachers to go to university and only just over one in five (22%) are considering or currently doing a school leaver apprenticeship.
The Senedd’s Children, Young People and Education Committee has launched The Routes into post-16 education and training inquiry, examining the quality of information given to learners about the full range of post-16 options in Wales.
The inquiry will also examine how effective careers support is at compulsory school age, changes in post-18routes, Welsh-medium provision, equity of access, Post-16 destination data and the Welsh Government’s role.
Cambrian Training Company is supporting careers initiatives aimed at schoolchildren and their parents to raise awareness, knowledge and interest in apprenticeships.
The company attends apprenticeship and careers fairs across Wales and sponsors the Culinary Association of Wales and the Welsh International Culinary Championships (WICC).
The WICC features competitions and skills classes to give young people a chance to try their hand and learn more about the industry and job opportunities.
Cambrian Training Company also collaborates with Menter a Busnes and Tasty Careers in Food & Drink schools programmes to promote careers in Welsh food and drink and hospitality
Photo captions:
Cambrian Training Company promoting apprenticeships at the Apprenticeship Fair held in the Senedd during National Apprenticeship Week.
Faith O’Brien, Cambrian Training Company’s managing director.
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