Business
New vision to secure a bright future for Wales’ retail sector

BETTER pay and conditions, greater job security, improving career progression and a commitment to creating a skilled future workforce are at the heart of a new vision to revitalise Wales’ retail sector being launched this week by the Welsh Government.
The Shared Strategic Vision for the Retail Sector sets out how the Welsh Government, the sector and trade unions will work together in social partnership to ensure retail has a bright and sustainable future in Wales, which provides fair and rewarding career opportunities for its current and future workers.
The retail sector is hugely important to the Welsh economy. It is Wales’ largest private sector employer, providing jobs to more than 114,000 people, contributing 6% of Wales’ GVA.
The Welsh Government values the jobs, goods, community services and benefits the sector provides. Ministers are committed to working with partners to support a sustainable and prospering retail sector that remains at the heart of Welsh communities, which offers people fair work and real career opportunities.
The changing face of our town centres is vital to retail and in turn our town centres need a successful and resilient retail sector.
The Vision outlines the major challenges facing the sector, and defines the key areas where action is needed.
These include:
- Improving career opportunities within retail, with a commitment to progressively improving pay, terms and conditions beyond statutory minimums, ideally through collective bargaining.
- Greater job security, particularly in ensuring workers being offered guaranteed hours and sufficient notice of changes in shift patterns.
- Retail becoming an exemplar of workforce equality, diversity and inclusion – with proactive steps taken to address under-representation, occupational segregation and pay gaps.
- Ensuring fair working conditions and a safe working environment, with retail workers having an effective voice in decisions that affect them and their working conditions.
- Ensuring Wales’ town centres and high streets are thriving, through interventions such as investment, including ‘Transforming Towns’ regeneration investment, support for non-domestic rates and, through the Welsh Government’s Town Centre First approach, making these settings the preferred location for workplaces and services.
- Addressing skills shortages. Building on the Welsh Government’s Plan for Employability and Skills and in partnership with the sector and trades unions, Ministers are committed to helping to provide the sector with a future-proofed workforce. The plan sets out actions to both upskill existing workers and attract new entrants to the sector.
- Helping retailers to seize the opportunities of decarbonisation and digitalisation by, for example, reducing their reliance on fossil fuels, minimising the carbon footprint of their supply chains and investing in and maximising the potential use of digital technology.
Economy Minister, Vaughan Gething and Deputy Minister for Social Partnership, Hannah Blythyn, are jointly launching the Vision today during a visit to independent bookshop, Storyville and Boots the Chemist in Pontypridd town centre.
Economy Minister, Vaughan Gething said: “Retail in Wales is hugely important to our economy, our communities, and our well-being as a nation. Retail is all around us in every part of Wales – in every village, town and city. We very much value the jobs, goods, community services and benefits it provides.
“Our appreciation of the retail sector, as a cornerstone of the foundational economy, has only grown through the Covid pandemic – but we know a successful and resilient retail sector does not happen by accident. That’s why it is important we nurture the environment in which it can grow and adapt, especially in response to shift to a more circular economy.
“The shared vision we are launching today commits the Welsh Government and the retail sector to an ongoing dialogue and close working to rise to the challenges ahead. We know there are no quick fixes, easy solutions, or infinite budgets. What we do have, however, is a willingness to work in social partnership, with the Welsh Government, employers, business representative bodies and trade unions working together to understand where we are now, where we want to get to, and how we can get there.
“The Welsh Government is determined to improve the quality of life and the conditions that will make Wales an attractive place for individuals and businesses to plan their futures. I firmly believe the retail sector has a vibrant future, and will continue to be a key player within the Welsh economy.”
Deputy Minister for Social Partnership, Hannah Blythyn said: “The retail sector is heavily dependent on its workforce. A better deal for retail workers – better pay, better terms and conditions, better training and better career prospects will help the retail sector overcome workforce recruitment and retention challenges, particularly at a time of high employment. This will help project retail as a long-term career of choice and equip the workforce to deliver even better levels of customer service.
“We must ensure retail workers have a genuine voice, predominantly through their trade unions, in helping to shape their working conditions and the future of work in the sector. Embedding the spirit of social partnership – where businesses and trade unions work together – must be a cornerstone of the retail sector of tomorrow.”
Sara Jones, Head of the Wales Retail Consortium said: “The Retail Vision provides welcome recognition of the retail industry, and our workforce, by the Welsh Government. The covid pandemic shone a spotlight on just how important a role our retailers play, as drivers of the economy and as community champions at the heart of our towns. The industry continues to face structural challenges that have only been accelerated over the last two years, however we know that there are opportunities to flourish and to create sustainable high streets and ensure retail remains a career of choice for many.
“The sector has a strong tradition of innovating and being at the forefront of new ideas, to the benefit of Welsh customers, and we look forward to building on these foundations in a truly collaborative approach with policymakers and leaders at all levels. Whether it be through the industry’s Climate Action Roadmap, Diversity and Inclusion Charter, or our significant charitable giving, retailers are continuously looking at ways to promote equality and opportunity for our workforce, suppliers and our communities, and be an effective contributor to society. We look forward to the next stage of the Retail Vision and the WRC being a key partner in delivering on these aspirations.”
Nick Ireland, Usdaw Regional Secretary said: “We have been working with the Welsh Government and our social partners for some time on how we can together tackle long established issues in the retail industry and we are delighted with the Vision that they have announced today. The industry as a whole was struggling before Covid-19 with record numbers of shop closures and job losses, so the ongoing commitment to support high streets and regenerate town centres is crucial.
“We not only need to secure jobs through helping the retail industry to prosper, but they must be good jobs with decent pay, that promote equality and bring an end to insecure contracts, which we have consistently called for in our ‘New Deal for Workers’ campaign. That is best achieved through collective bargaining with trade unions, which is an important part of this Vision for retail in Wales.
“Usdaw stands ready to build on the work we have done with the Welsh Government, business representative groups and by engaging with retail employers and seeking to deliver a highly motivated, well-trained and respected workforce. For too long retail work has been undervalued, this Vision gives us the opportunity to change that and give Welsh retail staff the dignity they deserve.”
The Strategic Vision will be followed by a delivery-focussed Action Plan in the coming months.
Business
The Imperial Hotel reopens after stunning refurbishment

Tenby’s iconic seaside hotel restored to its former glory
THE IMPERIAL HOTEL in Tenby has reopened following a major refurbishment, restoring one of Wales’ best-loved coastal landmarks to its former splendour.
Now under the ownership of Crest Hotels Group, the Grade II-listed building has undergone a comprehensive transformation blending 19th-century heritage with contemporary luxury. With its position overlooking South Beach, the revamped hotel boasts redesigned rooms, a stylish new lounge, and the launch of a modern dining experience, Essence, offering sweeping views across Carmarthen Bay.
Crest Hotels acquired the property in 2024 and have since delivered what they describe as a “sensitive but ambitious” restoration. Every element of the upgrade respects the historic character of the building, while bringing it in line with today’s expectations for comfort and quality.

Tracy Webb, General Manager at the Imperial Hotel, said: “Crest Hotels has given this hotel what it deserves. The refurbishment is beautiful and will have a hugely positive impact on Tenby. With the new spa and gym opening next year, it will bring something a bit different to the town.”
All guest rooms have been redecorated in sea-inspired tones of blue and green, and now feature high-end fittings including Hansgrohe power showers, luxurious Sleepeezee beds, air conditioning, and high-speed internet. Substantial improvements have also been made to the bar, restaurant, and the hotel’s iconic seafront façade.
The new restaurant, Essence, champions Welsh produce and caters for both residents and visitors. The menu includes everything from small plates to three-course meals, with local ales, craft beers, and bespoke cocktails. The hotel is also dog-friendly, providing canine guests with dog biscuits while their owners enjoy complimentary Welsh cakes.
Tracy added: “The aim is for the Imperial to be as busy in winter as it is in summer. Tenby is such a special place — it means holidays, happiness, sunshine. South Beach has always been my favourite since childhood, so to work here with that view every day is amazing.”
Jason Hiley, Managing Director of Crest Hotels, said: “We want to reclaim the Imperial as the place to go in Tenby — a hotel that locals and visitors alike are proud of. It needed some tender loving care, and we’ve brought back the style and elegance it always deserved.”
Tenby remains one of Wales’ most popular holiday destinations, known for its colourful harbours, golden beaches, and rugged coastal walks. The Imperial Hotel offers a prime base for exploring the wider Pembrokeshire coast, including landmarks such as Carew Castle, Caldey Island, St David’s Cathedral, and the National Botanic Garden of Wales.
For more information or to book a stay, visit: www.imperialhoteltenby.co.uk
Business
Gigabit-capable broadband coverage continues to rise in Pembrokeshire

THE ROLLOUT of gigabit-capable broadband in Pembrokeshire is progressing at an impressive pace, supported by the Swansea Bay City Deal’s Digital Infrastructure Programme. Recent data highlights significant year-on-year growth in broadband coverage, reflecting the success of this initiative and its role in enhancing digital connectivity across the region.
Coverage in the county has grown substantially. At the end of March 2021, only 7.6% of Pembrokeshire residents and businesses had access to gigabit-capable broadband. By the end of March 2024, this figure had reached 48.2%, and as of March 2025, it has risen again to 65.1%, demonstrating the program’s momentum (Source: ThinkBroadband).
The rollout has been bolstered by successful projects funded through the UK government’s Gigabit Broadband Voucher Scheme, ensuring that residents and businesses in more remote areas can access high-speed internet.
Key to the success of the rollout in Pembrokeshire has been the collaboration of two Digital Champions, who have worked closely with Pembrokeshire County Council (PCC). These partnerships have been instrumental in scheduling civil engineering works around the county’s bustling tourist economy and existing infrastructure projects, reducing disruption to residents and businesses.
Additionally, a wide range of suppliers are actively contributing to the project. Companies like Openreach, Ogi, Voneus, and the local business Dragon WiFi have all played vital roles in expanding broadband access across the county.
To further boost coverage, Openreach is delivering a £289 million contract as part of the UK government’s Project Gigabit. This initiative will connect around 131,000 homes and businesses in some of the most remote areas of South Wales to reliable, high-speed broadband.
The benefits of this expanded connectivity are significant, from better access to online services and improved opportunities for remote work and education, to supporting Pembrokeshire’s growing local economy.
Cllr Paul Miller commented, “The progress we’re seeing is a result of strong teamwork between the council, our partners, and the local community. We are committed to ensuring that everyone in Pembrokeshire benefits from fast, reliable internet access.”
Cllr Rob Stewart, Leader of Swansea Council and Chair of the Swansea Bay City Deal Joint Committee, said: “Year-on-year increases in gigabit-capable broadband coverage in Pembrokeshire are a tremendous achievement. This collaboration plays a crucial role in boosting the local economy, opening up opportunities, and ensuring that everyone, whether they live, work, or visit here, can benefit from better connectivity.”
Business
Thai massage clinic opens bringing authentic therapy to Milford Haven

A NEW traditional Thai massage clinic has opened in Milford Haven, offering specialist treatments for chronic pain, mobility issues, and stress relief — with a strong focus on therapeutic results.
Cosmic Thai Massage, based at 7 Pill Road, is run by Lisa, a qualified therapist originally from Chiang Rai in Northern Thailand. Having lived in the UK for over a decade, Lisa has recently opened the business during her second week of trading and is already earning praise from early clients for her warm manner and clinical skill.

A single mother raising her young daughter, who attends a local primary school, Lisa has invested everything into launching her new venture. She is fully certified in medical massage by the Thai Ministry of Public Health, meaning she is trained not only in traditional Thai and oil massage, but also in treatments for conditions such as lymphoedema, back and neck pain, and muscular inflammation.
One recent visitor said the treatment helped with both lymphoedema and ankylosing spondylitis, noting that while parts of the session were painful due to the nature of the condition, “Lisa treated me with care, professionalism, and real compassion throughout.”
The business operates in a newly refurbished premises with a peaceful and hygienic environment. Clients are required to sign a medical consent form, and treatments are tailored to individual health conditions, with Lisa taking time to understand each client’s needs.
Services offered include:
- Traditional Thai massage
- Thai oil massage
- Deep tissue therapy
- Circulatory and lymphatic drainage
- Pain relief and mobility support for medical conditions
With many local residents struggling with access to NHS physiotherapy and long-term pain management options, businesses like Cosmic Thai Massage are filling a valuable gap in complementary healthcare.
Lisa told The Herald: “I want to help people feel better and bring Thai healing to Milford Haven. I’ve worked hard to make this space welcoming, and I’m so grateful for the support from the local community.”
Appointments can be booked online via:
👉 Fresha – Cosmic Thai Massage


-
News14 hours ago
Emergency services respond to person in water at Milford Haven
-
Crime1 day ago
Milford Haven mother sentenced over shocking neglect case
-
News1 day ago
Derelict Pembrokeshire Roch Gate Motel to be redeveloped
-
Business7 hours ago
The Imperial Hotel reopens after stunning refurbishment
-
News10 hours ago
Bid to build 12 houses near Pembrokeshire school
-
Crime2 days ago
Two men bailed by police following sudden death in Pembroke Dock
-
Entertainment1 hour ago
Rain fails to dampen spirits at Milford Haven’s Big Beer Festival 2025
-
Entertainment2 days ago
Four days of folk music fill Fishguard and Goodwick