THE new Lidl supermarket planned for Milford Haven has sparked safety concerns from a neighbouring business owner, as the application for its construction is set to go before Pembrokeshire County Council’s planning committee next week.

The new store is proposed to be built where the current car park is, with the building coming right next to the road.

Ian Ritchie, owner of the Victoria Filling Station, which sits adjacent to the proposed site on Great North Road, has been raising alarms about the potential dangers posed by the store’s design and access arrangements.

Despite repeated attempts to engage with Lidl’s representatives and the council, Ritchie claims his concerns have been largely ignored, with planners seemingly prioritising retail space over road and pedestrian safety.

“The safety of customers and pedestrians has become secondary for more retail space and 11 more parking spaces,” Ritchie stated. He warns that the current plans for the store, which include demolishing the existing Lidl and adjoining properties, will block his site and create hazardous conditions for both his customers and passing traffic.

The Victoria Filling Station, a business with nearly 100 years of service to the community, sees high traffic volumes, including regular deliveries from large fuel trucks. Ritchie points out that the filling station’s boundary area includes a vapour recovery system and fuel tanks holding over 50,000 litres. He argues that the proposed layout of the new Lidl could impede the safe flow of traffic in and out of his site, potentially resulting in accidents and putting customers at risk.

Ritchie has been advocating for a redesign that would ensure safe access for both his customers and those visiting the new Lidl store. However, he says his attempts to open a dialogue have been fruitless. “Listening to the conversation today, I do not believe our site has been considered in any way,” Ritchie remarked in a recent communication, emphasising the lack of engagement from planners on what he views as serious public safety and environmental concerns.

Lidl’s proposed new store is set to replace its current premises on Great North Road, along with adjoining properties, including the Enterprise Rent-a-Car unit. According to a statement by planning agents CarneySweeney, the new store aims to address the outdated design and operational inefficiencies of the current supermarket while better serving local customer demand. The development promises up to 40 new jobs and will expand the car park to 93 spaces, adding EV charging points and spaces for parents and children.

Despite the potential benefits, Ritchie believes these improvements come at the expense of safety. His concerns include the impact on visibility for vehicles, the increased risk for fuel trucks accessing the filling station, and the overall traffic flow on this busy trunk road. The filling station, which pumps around 4 million litres of fuel annually, plays a crucial role in the community by providing competitively priced fuel.

Pembrokeshire County Council’s planning officer has recommended the application for conditional approval at its 8 October meeting. While the project has gained support from Milford Haven Town Council, two public objections have been lodged, citing concerns over the store’s design, size, and vehicle access arrangements. Following feedback, the applicants have made some changes, such as removing proposed bollards that would have obstructed access to a disabled parking bay. However, Ritchie’s larger concerns about road safety and access remain unresolved.

The officer’s report notes that the site includes several properties that have been unoccupied for some time, as well as a former petrol station with underground storage tanks that are set to be removed. While Lidl’s statement emphasises their commitment to reducing environmental impact during construction, Ritchie worries that his filling station’s safety and operational viability are at stake.

As the planning committee prepares to make its decision, Ritchie continues to call for a balanced approach that prioritises safety for existing businesses and the community. The outcome of this meeting will determine whether his concerns will be addressed or if the development will proceed as planned, potentially setting a precedent for how new retail developments are handled in proximity to established businesses.

Pembrokeshire could be “on the cusp” of an economic opportunity as great as the petrochemical industry investment in the county in the 1950s, senior councillors heard today, October 3, when they approved a full business case for the Celtic Freeport.

The Milford Haven Waterway-based Freeport, shared with Neath Port Talbot, represents a new opportunity to help Wales continue to develop a globally competitive, inclusive and sustainable economy, members of a special Pembrokeshire County Council Cabinet meeting heard.

At the meeting, Deputy Leader Cllr Paul Miller said: “This is a tremendously exciting period for the Haven waterway and for Pembrokeshire as a whole.

“We couldn’t be more closely aligned with the aspirations of UK and Welsh Government in terms of energy transition and our role is to ensure we create the right conditions for investment and growth both here in Pembrokeshire and across the South West Wales region.

“The scale of the opportunity ahead for the Milford Haven Waterway and for Pembrokeshire is enormous and we are determined to ensure we maximise the opportunity this coming energy revolution offers to grow the Pembrokeshire economy, to secure investment and to create and sustain good jobs.

“The energy industry is, and has been, a key component of the Pembrokeshire economy since the 1950s. The arrival of the hydrocarbon business to the Milford Haven waterway transformed the county and its prosperity. That industry continues to be the primary economic force in Pembrokeshire but it’s also not the force it once was – with the loss of four refineries.

“Therefore, we need to look to the future, to look for opportunity and right now, we’re on the cusp of another opportunity with the potential to be every bit as transformational as those investments in the 50s.

“This opportunity revolves around future clean, green, renewable energy and in particular the potential for Pembrokeshire to play a key role in the exploitation of wind energy through the design, fabrication, operation and maintenance of floating off-shore wind turbines – and also green hydrogen.”

He told members the Freeport would benefit the larger county, with potential huge business rates benefits, adding it would not result in any erosion of workers’ rights in the Freeport area, and would not “allow the overturning of planning regulations”.

“I think this is a tremendously exciting period for The Haven and Pembrokeshire as a whole, a great opportunity for us to play our part in energy transition and a real renaissance in industry around the Haven waterway, and the county as a whole.”

Leader Cllr Jon Harvey said: “It’s an exciting opportunity, what we’ve always striven to do is look to create well-paid jobs in Pembrokeshire, this gives us an opportunity, I believe. It could be quite aspirational.”

The Celtic Freeport in Milford Haven and Port Talbot, along with Anglesey Freeport on Ynys Mon was announced in March 2023.

The Celtic Freeport aims to attract significant investment, including £3.5bn in the hydrogen industry, and hopes to create 16,000 new jobs across the two sites, generating £900m in Gross Value Added (GVA) by 2030, and £13bn by 2050.

An application to demolish a Pembrokeshire supermarket, replacing it with a more modern facility, is expected to be approved by county planners next week.

Lidl Great Britain Limited is seeking to demolish the existing Lidl foodstore and adjoining properties – including the Enterprise Rent-a-Car unit – at Great North Road, Milford Haven, building a new Lidl foodstore with associated works.

A supporting statement through agent CarneySweeney says: “The existing Lidl store is small and of an early generation format. Owing to Lidl’s well-established and growing local customer base, Lidl has outgrown its existing premises which no longer meets modern shopper requirements, and a larger store is sought to better serve local customer demand.

“In addition, the existing store is inefficient with regards to warehouse operations. The proposal for a new store aims to alleviate the problems presented by the existing store.”

It adds: “The development is suitably scaled to be no larger than necessary to address identified storage and staff needs and improve the existing store. Moreover, the new store will be better equipped to meet Lidl’s operational requirements, modern day staff requirements and better serve local shopping needs.

“The proposed sales floor space is modest and is not anticipated to lead to any material change in existing shopping patterns. The store will continue to trade on a like for like basis with other large food stores; the majority of which lie out of centre. Based on a quantitative assessment of trading effects no significant adverse impact on in centre turnover and trade is anticipated.”

The application says the development would create up to 40 jobs.

The car park will provide 93 spaces, including six disabled spaces, nine ‘parent & child’ spaces and two EV charging spaces, an increase in overall provision of 11 spaces.

It concludes: “The proposed new Lidl store strives to reduce environmental impact, both through design and through the commitment of Lidl to follow best practice to reduce pollution during the construction phase.”

The application is recommended for conditional approval at the October 8 meeting of Pembrokeshire County Council’s planning committee.

An officer report ahead of that meeting says: “The application site comprises the existing Lidl foodstore and its associated car park; a car rental premises fronting Gt. North Road immediately to the north; and three dwellings (Nos. 61, 61a & 61b Gt North Road) which contain the car rental premises to the north and west. No 61 directly fronts Gt North Road and is semi-derelict. Nos 61a & 61b have been unoccupied since late 2020 and early 2021 respectively.

“The car rental premises is a former petrol filling station and underground storage tanks are understood to be situated beneath the site. These are to be removed. The overall application site extends to 0.74 Ha and is owned and controlled by the applicant.”

The report says the scheme has been supported by Milford Haven Town Council, but two objections have been made by members of the public, concerns including design, size, “dangerous” vehicle access arrangements, and the existing store being big enough.

The applicant has submitted amended drawings to remove proposed bollards that would have restricted access to the end disabled parking bay.