Farming
Meet the winners of Pembrokeshire County Show 2023

THE PEMBROKESHIRE AGRICULTURAL SOCIETY has said that it would like to thank all those who supported this year’s event with competitor numbers up on the previous year as well as a significant increase in the number of trade stands and ticket sales.
The Society has praised the hard work of the huge army of volunteers, sponsors and exhibitors, without whom it would not have been possible to hold the Show.
Brian Jones, Pembrokeshire County Show President, said, “Thank you to everyone who came and supported the Show. We were certainly blessed with two days of glorious weather which I’ve no doubt helped in bringing the crowds to the showground. All the rain we had had prior to the show certainly made parking a challenge on day one but we must thank everyone for their patience as we found alternative solutions. Planning now begins for the 2024 event!”

Award winners at this year’s Pembrokeshire County Show included:
Baron de Rutzen Award Those under the age of 45 who farm in Pembrokeshire and could demonstrate their farm’s use of the latest technological methods to promote progressive, sustainable agriculture were encouraged to enter the prestigious Baron de Rutzen Award. The winners were Mark and Caroline Davies of Little Newcastle, Haverfordwest. They milk 230 pedigree Holsteins through a fully automated system. They rear their own replacements and also have a small beef enterprise. The farm is all grassland and they follow a strict reseeding and liming policy to optimise the yield from their multi-cut silage system. The couple place significant emphasis on animal health, husbandry and breeding to maximise the efficiency of their system.
Student Bursary Award was awarded to Lottie Wilson from Hayscastle. The £1,000 bursary is open annually to all qualifying students studying agriculture, veterinary science, agricultural engineering, food technology, forestry or other subjects clearly allied to agriculture. Lottie is currently studying agriculture at the University of Nottingham. When she’s at home she is a general dairy farm worker as well as a lambing hand and a calving beef herd assistant. In 2021 she was the top agriculture student at Hartpury College.
Ambassador for 2024 to help support officeholders in promoting and meeting the aims of the Society. During the show, the role was awarded to Ffion Edwards, a nurse, from Maenclochog. She has enjoyed many many years of attending the county show and believes that there are so many good elements to it. Ffion has been a member of Llysyfran YFC for 15 years and enjoys every aspect of young farmers – trying new experiences, competing and travelling to name a few.
Long Service Award – Farm and estate workers from Pembrokeshire, who have been employed on the land for 25 years or more, could be nominated for this Award. There were two recipients for the inscribed Awards: Darran Davies from Scleddau, Fishguard and Richard Davies from Treffgarn Owen, Haverfordwest.

The next event to be held on the Showground will be the Christmas Fair which takes place on Sunday, 10 December between 10am and 4pm. There will be gift and craft stalls, food and drink, festive music and a Santa’s Grotto. Admission is Free.
The date has been set for Wales’ largest county agricultural show, Pembrokeshire County Show in 2024. The event will take place on 14 and 15 August at Pembrokeshire County Showground in Haverfordwest.

Farming
Huw Jones sets new British shearing record in Machynlleth

Hundreds gather to witness 663 ewes shorn in eight hours
A WELSH shearer has smashed the British record for the most ewes shorn in eight hours during a remarkable solo attempt in Mid Wales.
Huw Jones, aged 27, from Machynlleth, set a new British 8-Hour Solo Ewe Shearing Record on Saturday (July 6), shearing 663 ewes at Hendreseifion farm — eclipsing the previous record of 539 held by Martin Howlett.
The event began at 7:00am and concluded at 5:00pm, with hundreds of spectators present to support and cheer Jones on as he worked with extraordinary speed and precision. The site also holds local significance, being where Meirion Evans achieved a shearing record 12 months ago.
Speaking after the attempt, a visibly exhausted but elated Jones said: “Today has been an amazing day. Thank you to everyone who has helped me achieve what I have here today. Records like this are never just about the shearer — they’re a team effort. I couldn’t have done it without all of you.”
He also paid tribute to his family, saying: “My family has always supported me in everything I’ve done. I want to especially mention my grandad, who is sadly no longer with us. He was the one who started me shearing, and I hope he’s looking down on me today.”
The day also raised funds for the Welsh Air Ambulance and Aberdyfi Search and Rescue — two charities close to the hearts of many in the local community.
Gareth Jones, Head of Member Engagement at British Wool, said: “On behalf of British Wool, we offer huge congratulations to Huw on this outstanding achievement. It was a display of high-quality shearing, and Huw should be immensely proud. We also acknowledge the tremendous effort of everyone behind the scenes who made the day possible.”
Farming
Technology and simple changes can boost Welsh farm profits

Study shows major savings possible without big spending
TECHNOLOGY has the potential to revolutionise Welsh farming – but new research suggests some farms could achieve similar savings by simply improving their daily routines.
That’s the conclusion of a recent study by Irish agricultural body Teagasc, which worked alongside Farming Connect in Wales to assess how technology and practical changes can increase efficiency on farms.
At a series of Farming Connect events held across Wales, experts told farmers that tweaking working practices – rather than investing in expensive gadgets – could offer huge returns.
“It’s often the smallest changes that make the biggest difference,” said Conor Hogan, who manages the People in Dairy programme at Teagasc. “Something as basic as how the day is structured, or how the milking parlour is staffed, can save hours every week.”
Big differences in working hours
One study involving 90 dairy farms showed a wide gap in the number of labour hours worked per cow per year – from 23.8 hours at the most efficient farms to 38.9 hours at the least.
This difference, Hogan said, equates to more than 2,000 hours a year – worth around £34,000 if costed at £15 an hour.
The most efficient farms followed a set routine each day, while less efficient ones were more haphazard – leading to longer working days and lower profits.
Low-cost changes can pay off
Other improvements suggested include:
- Streamlining milking: Automating cluster removal (ACR) systems and installing exit gates that can be controlled remotely means one worker can manage the parlour, saving time and money.
- Better calf feeding: Automatic feeders can increase efficiency by 20%, though Hogan warned that returns vary depending on existing systems.
- Grazing infrastructure: Investing in basic trackways, fencing and water points can deliver rapid returns by reducing labour demands.
Be realistic about tech ROI
Although technology can be transformative, Hogan urged farmers to be cautious.
“Tech like heat detection collars can be as good as a skilled stockperson,” he said. “But if a farm already has excellent fertility rates, the return on investment may not justify the cost.”
He added that some benefits – such as better cow health or early detection of lameness – are harder to quantify but may shorten the payback period, especially with grants.
Case study: Rhodri Jones
Rhodri and Siwan Jones, who converted their family sheep and beef farm at Penparc, Llanerfyl into a spring-calving dairy unit, hosted one of the Farming Connect events.
They now milk 197 cows on 65 hectares, achieving strong performance with simple, low-cost systems.
Rhodri considered investing in heat detection collars but concluded they wouldn’t significantly improve fertility on their farm. He is, however, open to exploring other labour-saving tech like automatic calf feeders.
“It’s important to stay open-minded,” said Rhodri. “Technology might help us streamline the business even further.”
Environmental benefits
Dr Non Williams, Farming Connect’s carbon specialist, said precision agriculture – such as GPS and sensors – could reduce waste and cut emissions by improving productivity per input.
New trials of biomethane-powered machinery, running on gas collected from slurry stores and anaerobic digesters, also offer more environmentally friendly alternatives to diesel.
Williams noted that technology like heat detection collars could indirectly reduce the carbon footprint by improving reproduction rates and reducing the number of bulls on-farm.
For more information visit: www.gov.wales/farmingconnect
Photo caption: Conor Hogan of Teagasc with dairy farmer Rhodri Jones at Penparc, Llanerfyl (Pic: Mentera).
Business
Major development at Hayscastle farm refused by planners

A CALL to allow a Pembrokeshire farm diversification which packages and distributes specialist medical equipment across Europe to relocate to an agricultural building has been turned down by county planners.
In an application to Pembrokeshire County Council, Mr Van Der Spoel of Castle Villa Farm, Hayscastle, through agent Harries Planning Design Management, sought permission for the relocation and expansion of an existing farm diversification business into an existing agricultural building.
A supporting statement said the applicant, together with his wife and adult daughter ran the farm diversification at their 135-acre sheep farm.
It added: “The business run from this site is FRIO ASTRID EURO Ltd, which has a franchise agreement with FRIO UK. This business has been run from Castle Villa since its incorporation in 1998. The business was initially run from the stable building on the farmyard at Castle Villa.
“The business set-up involves receiving stock from FRIO UK in Wolfscastle, packaging orders and distributing the stock to seven Western Europe countries. There are three employees, Mr Van der Speol, his wife and adult daughter who all live at Castle Villa.”
Wolfscastle-based FRIO produces the world’s first patented insulin cooling wallet which keeps insulin and other temperature-sensitive medicines cool and safe.
The supporting statement said the Castle Villa Farm business has now outgrown the site and scope for increasing the building is unviable, and all other buildings at the farm used for agricultural purposes.
It added: “In terms of a functional need for the business to be located at this site, the applicant still farms over 135 acres surrounding the site and 300 sheep. He could be needed at any given moment to tend to these sheep, especially during lambing season. Therefore, having the site just a seven-minute walk away is vital in ensuring the agricultural use is not lost at Castle Villa.
“Additionally, the products distributed from the site are medical products and therefore, efficiency of getting these products away to purchasers is vital. Losing hours each week commuting would drastically reduce the efficiency of the business and could result in a downturn of business.”
An officer report recommending refusal said a previous retrospective application for a steel-framed storage and distribution building was refused, with a later appeal dismissed, a later application conditionally allowing the building for an agricultural use.
It also said an appeal had been lodged with Planning and Environment Decisions Wales (PEDW) in early 2024 after an enforcement notice was served, adding an inspector later confirming the only ground upheld was the period for compliance with the notice was too short.
The scheme was refused by county planners on the grounds the development “does not derive its inputs from the land, it is not therefore an enterprise for which a countryside location is essential”.
It added: “In addition, robust evidence has not been provided to demonstrate that the type of activity being undertaken could not be accommodated, or would not be viable, within a nearby settlement or an allocated employment site.
“The development also fails to demonstrate that the scheme operates as a farm diversification. Therefore, it has not been demonstrated that the development is in an appropriate location.”
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