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Protected status for two Pembrokeshire food and drink businesses

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THE PEMBROKESHIRE BEACH FOOD COMPANY and Velfrey Vineyard are celebrating after joining a list of Welsh producers in seeing their products awarded protected status.

Velfrey Vineyard has been awarded Protected Geographical Indication (PGI) for its Velfrey NV Traditional Method Sparkling Brut and ‘Rhosyn’ 2021 Traditional Method Vintage Sparkling Brut Rosé wines.

Based at The Old Point House in East Angle Bay, the Pembrokeshire Beach Food company has been given Protected Designation of Origin (PDO) status for its Welsh Laverbread.

The PGI and PDO schemes protect the name of a product which comes from a specific region and follow a certain production process.

Velfrey Vineyard, located near Narberth, is the current Food & Drink Wales Small Drinks Producer of the Year. Established in 2016, Velfrey has over 4,000 vines planted across three acres, and is a family-run vineyard which prides itself on attention to every detail.

The wines are made from three grape varieties, notably Pinot Noir, Seyval Blanc, and Solaris. The vineyard is run by husband-and-wife Andy and Fiona Mounsey along with their son Ryan and his wife Sophie.

Andy Mounsey at Velfrey Vineyard said: “We are delighted to have been awarded PGI status for wines made from grapes grown in our Pembrokeshire vineyard. Not only does this provide assurance to our customers about the wines’ provenance and quality, it also allows us to proudly proclaim on the labels that this is Welsh sparkling wine.

“Our NV sparkling brut has been selected by a panel of distinguished judges from WineGB as one of the UK’s top 100 wines, while our newly launched Rhosyn is getting both plaudits and orders from highly knowledgeable sommeliers.

“It’s fantastic that wine from Pembrokeshire is achieving this kind of recognition.”

In 2010, Café Môr was started by Jonathan Williams who has a passion for seafood. In 2012, after establishing the business, it attracted investment and became part of the Pembrokeshire Beach Food Company.

Laverbread is made from cooked laver (seaweed) which has been plucked by hand from the Welsh coastline and is rooted in Welsh history as a vital source of nutrition.

Welsh Laverbread was awarded PDO status in 2017 to celebrate its inherent ties to Welsh seascapes and communities.

Jonathan Williams at The Pembrokeshire Beach Food Company said: “Laverbread is an important part of Pembrokeshire food history and we are absolutely delighted to receive this status.

“We currently use laverbread in our seaweed butter, Lobster Welsh Rarebit and even in our Welsh cakes.

“PDO status means consumers have the confidence knowing they are eating the genuine Welsh product. We will continue to ensure it is cooked to the highest of standards so people from near and far can enjoy our Welsh laverbread.”

Rural Affairs Minister, Lesley Griffiths said: “It is great news two Pembrokeshire food and drink businesses are seeing their fantastic products deservedly awarded protected status.

“Laverbread is a Welsh delicacy and Jonathan and the team’s hard work and commitment to producing a high-quality product from our beautiful coastline is being rightly recognised.

“Wales also produces some of the finest, most globally recognised innovative wine. The Welsh wine industry is thriving and Velfrey Vineyard is an important part of this success.

“A huge congratulations to both companies.”

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Business

Communities get outdoors thanks to grants from broadband provider Ogi

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COMMUNITY groups across south Wales are embracing the outdoors this autumn, thanks to almost five thousand pounds from Ogi – Wales’s leading alternative broadband provider. As part of the latest funding round of its award-winning grant programme ‘Cefnogi’, around 20 groups will benefit from a cash boost, volunteering opportunities and community workshops.

Among those benefiting are a Head Boy and Girl duo from Alaw Primary School in Tonypandy, a community mud kitchen in Maesteg, and a woodland school in west Wales, with activities set to engage thousands of people between now and the end of the year. Launched in 2022, the programme has already given away more than £40,000, supporting hundreds of local groups across over 60 communities – in areas where Ogi is rolling its next generation full fibre network.

Lead by the Community Liaison team, the initiative also offers staff and contractors the opportunity to volunteer, with more than 2,500 hours already donated to local community groups.

Staff across Ogi have helped clear walking paths with Valeways in the Vale of Glamorgan, provided equipment for emerging grassroots sports teams in Torfaen, Rhondda Cynon Taf and Caerphilly and provided defibrillators and first aid training in Pembrokeshire.

The wide-reaching impact of the scheme has seen hundreds of projects funded or offered volunteering hours since it started last year [2022].

On announcing the latest round, Head of Brand and Engagement, Sarah Vining, said: “It’s so exciting to see the Cefnogi programme go from strength-to-strength. Our brand has become synonymous with the community work we play a part in – and that’s something we’re very proud of.

“Supporting everything from local Scots groups to warm spaces, women in business events, garden clearing and arts festivals, the programme is now well and truly embedded in our culture – and staff are queuing up to get involved. “Many of our staff, contractors and supply chain partners live in these towns and villages, and this initiative, bringing small – but no less vital – cash injections is our way of giving back to those that are providing much needed support locally.”

The programme extends to volunteering opportunities and one-off grants and is open four times a year for the likes of grassroots community groups, small charities and town councils to apply. For more information visit www.ogi.wales/cefnogi.

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Business

Conference speakers urge Welsh Government to listen to tourism industry

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TOURISM leaders have called on Welsh Government ministers to listen to the industry when developing policies that will impact businesses.

The call came from Wales Tourism Alliance (WTA) chairman Suzy Davies and Steve Hughson, chairman of both the Mid Wales Regional Tourism Forum and the Event Wales Industry Advisory Group, when speaking at the Mid Wales Tourism Conference.

The sell-out conference, which attracted 120 delegates as well as exhibitors and sponsors, was held at the Metropole Hotel and Spa, Llandrindod Wells. The event was organised by MWT Cymru, an independent organisation representing around 600 tourism and hospitality businesses across Powys, Ceredigion and Southern Snowdonia.

Mid Wales Tourism Conference 2023. Picture by Phil Blagg Photography. PB220-2023

Mrs Davies said the WTA, which represents around 6,000 businesses in all sectors of tourism industry across Wales, was working with others to restore the industry’s relationship with the Welsh Government.

There had been a breakdown in communications stemming from the introduction of the 182-day rule for self-catering accommodation in Wales. Self-catering accommodation that fails to be occupied for 182 days of the year now risks paying much higher council tax.

The WTA has been talking to the Welsh Government about the impact of the 182-day rule, a tourism tax and statutory registration of tourism accommodation, but Mrs Davies said it had not been listening and businesses had lost faith in the consultation processes.

“The current engagement structures don’t work for either the Welsh Government or the tourism industry,” she added. “The industry must be in the room when the Welsh Government shapes and designs policy and we need to be listened to.”

She said there were signs that the Welsh Government was now beginning to listen to the industry’s collective voice, as a review of the 182-day rule had been promised and the tourism tax had been delayed until 2027.

“There is now a much better understanding of what we have been all saying for the past 18 months,” she added. “We must never find ourselves in this position again which is why we have organised a symposium in Newtown in January and we hope the Welsh Government will attend.”

Mr Hughson also stressed the importance of a united tourism industry working closely with the Welsh Government to influence and shape policies to ensure that they work well when introduced.

“We can get the Welsh Government and Visit Wales to change, so long as we work in partnership in a polite, respectful and evidence-based way,” he said. “It has never been more important that we work together.”

Regional tourism forums across Wales had an important role in making Welsh Government ministers in different policy areas aware of the cumulative effect of their policies on the tourism industry, he added.

MWT Cymru chairman Rowland Rees-Evans thanked both Mrs Davies and Mr Hughson for their work on behalf of tourism businesses during a challenging time for the industry.

He referred to four consultation papers issued by the Welsh Government. “They will undoubtedly have a major impact on the industry when the legislation is implemented,” he said.

“We are already starting to see the effect of 182-day rule on self-catering holidays. As it stands at the moment, next year we will also have full business rates to contend with, among other changes.

“MWT Cymru has always tried to look after its members, business partners and community groups with help and support from our great team who try to get ahead of the curve whenever new legislation, rules and regulations are being put in front of us.”

Despites concerns about new legislation, he said there were positive signs that 2024 could be a better year for tourism businesses. Forward bookings were healthier than the same time last year and there was feeling that people, who did not take a holiday in Mid Wales this year due to the cost of living crisis, would return in 2024.

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Business

Local optician shortlisted for national award

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A PEMBROKE DOCK optician has been shortlisted for an award at the Optometry Wales Awards 2023.

Emily Couling, 25, who works at Specsavers Pembroke Dock, is a finalist for the ‘Pre-registration Optometrist of the Year’ award.

The winner of the award will be announced at the awards ceremony this Saturday, 25 November, at Portland House, Cardiff.

Ms Couling, who has been employed at the Diamond Street store since she was 18, says: ‘I had no idea I’d been nominated for an award, so it was such a nice surprise when the finalists were announced. It’s nice to have my colleagues recognise the care and passion I have for the job and our customers.’

Andrew Williams, Specsavers Pembroke Dock director, who nominated Ms Couling for the award, adds: ‘We are so pleased for Emily – she has been a real asset to our team since she first joined seven years ago.’

‘At Specsavers, we’re very passionate about providing our local community with not only the best eye and ear care, but also the best careers. Emily started with us just before she went to university so to see her close to becoming a fully qualified optometrist is very rewarding. We are all incredibly proud of her, and, regardless of whether she wins the award, we know she’ll have a long and successful career.’

Specsavers Pembroke Dock offers a full range of eye health and hearing services, including OCT scans and children’s sight tests. Find out more at www.specsavers.co.uk/pembrokedock.

As part of Specsavers’ mission to make eye health accessible to all, it also offers a Home Visits service to the housebound, with mobile opticians covering more than 90% of the UK.

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