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Tesco shoppers in Pembs called to help raise funds for food allergy charity

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SHOPPERS in Pembrokeshire are being encouraged to help an in-store fundraising campaign from Monday 22nd to Sunday 28th April to support medical research into food allergies.

For the fifth year running, Tesco is working with The Natasha Allergy Research Foundation, the UK’s food allergy charity, to help raise awareness and support clinical research into food allergies by contributing 10p from every own brand Free From product bought in stores and online, as well as providing customers with the opportunity to round up their shopping at self-service tills throughout the week.

All money raised will help Natasha’s Foundation to continue its research into reducing the risks of food allergies and further developments into the management of allergies.

In addition to the funds being raised, the campaign aims to increase awareness in Pembrokeshire about the importance of understanding food allergies and clearly highlighting ingredients in food which can cause allergic reactions.

Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse following the tragic loss of their daughter Natasha who had a fatal allergic reaction to a baguette that contained sesame seeds that were not listed on the packaging.

Tanya Ednan-Laperouse OBE, said: “We’re thrilled that Tesco is supporting us for the fifth year running. Allergen awareness is so important, and money raised in previous years has helped to fund clinical research exploring the management of food allergies.”

Oonagh Turnbull, Head of Health Campaigns at Tesco, said: “The work that Natasha’s Foundation has done to date has been fantastic and we are delighted to be able to support this for a fifth year.

“There are now 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens. We welcome any shoppers in Pembrokeshire to try these products or kindly round up their shopping at the self-service tills to help raise money for a fantastic cause.”

Natasha’s Foundation is committed to raising awareness and funds for critical food allergy research. But the real impact of the charity’s work lies in the lives it can change.

Millions of people live with food allergies in the UK and must navigate a world where seemingly simple acts, like grabbing a quick bite to eat, can become fraught with danger. It can affect anyone, at any age.

Billie Hoque, a commercial manager for a maritime security company, from Luton, has three allergic children – Jess, aged 7, Jude, 4, and Jayde, three months.

Billie, 35, said: “Food allergies first entered our lives when my son Jess was born in February 2017. From birth, Jess was presenting symptoms of allergies, yet I didn’t know it at the time. His constant discomfort and breathing troubles led to numerous doctor visits only to be dismissed as new-mum worries, and I felt unheard and alone.

“The switch from breastmilk to formula was a turning point. After initial acceptance, Jess refused all feeds for three days. When he finally ate, he became violently ill and struggled to breathe. Calls to an emergency doctor offered little help, and when he was prescribed “thicker milk” it triggered a terrifying reaction. This was his first anaphylactic reaction, and the first time the doctor diagnosed him as having a severe milk protein allergy.

“The loneliness and isolation I felt from becoming an allergy parent were all-consuming. The family and friends who I had been closest to, quickly became the ones who made me feel the most alone. They didn’t understand or seem to take seriously what I was going through.

Billie continued: “Life changed for me in June 2021 when I found The Natasha Allergy Research Foundation. I found a community – parents united by the fight for awareness. Meeting Nadim and Tanya, who lost their daughter Natasha to allergies, laid bare the heartbreaking truth of this condition. Yet, their strength resonated deeply.

“Though every single allergy story and experience shared through Natasha’s Foundation was different, the community all had one thing in common; we understood the fear, the loneliness, and the exhaustion of the continuous battling needed to keep our children alive. This community transformed me. No longer alone, I found strength and inspiration among these incredible people.

“Today, my purpose is clear. With this supportive network and a collective voice, we can raise awareness and fight for a future free from food allergies. This journey not only saved my sons, but it has also saved me too. I’d urge everyone to support the fantastic work of The Natasha Allergy Research Foundation and their goal of making food allergies history through research and raising awareness of food allergies.

“Tesco’s Free From range offers my children a chance to be included in all the tasty treats other children enjoy. Their clear labelling on the front of the packaging is not only helpful to me but is easy enough for my 7-year-old to clearly see that a food is safe for him. This limits the anxiety he has around eating new foods.”

Community

Tips for coping with Mental Health challenges this Christmas

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CHRISTMAS is often hailed as the “most wonderful time of the year,” but for many, it can bring stress, loneliness, or financial strain, impacting mental health in various ways. Mind Cymru has shared advice to help those struggling during the festive season.

Why Christmas Can Be Challenging

The holiday season can feel overwhelming for numerous reasons:

  • Stress and Expectations: The pressure to celebrate while managing personal challenges.
  • Difficult Memories: Reflecting on the past or worrying about the new year.
  • Financial Strain: Rising costs can make the season harder to navigate.

Sue O’ Leary, Director of Mind Cymru, explains:
“Christmas is a time to celebrate, but it can also magnify feelings—sometimes in a challenging way. It’s important to remember it’s okay to feel this way, and there is support available.”

Tips for Coping

Looking After Yourself

  • Be patient with yourself—it’s normal to find Christmas difficult.
  • Set boundaries and say no to unhelpful activities.
  • Take time out to focus on non-Christmas-related things.
  • Remember: the season won’t last forever.

Talking to Others

  • Let people know if you’re struggling and how they can help.
  • Access online communities like Mind’s Side by Side for support.
  • Communicate your preferences for festive activities.

Managing Relationships

  • Plan responses to uncomfortable questions in advance.
  • Agree on budgets or schedules beforehand to ease tensions.
  • Create distance if you’re with people you’d rather avoid.

Planning Ahead

  • Prepare items that help you feel comfortable, especially in unfamiliar settings.
  • Avoid triggering places or activities if possible.
  • Make a list of services with their Christmas opening hours.
  • Ensure you have enough medication to last through the holidays.
  • Plan something enjoyable for after Christmas to look forward to.

Where to Find Support

If you’re struggling, help is available:

  • Mind Helplines: Visit Mind Helplines (closed on Christmas Day, Boxing Day, and New Year’s Day).
  • Side by Side Online Community: Available 24/7 at Side by Side.
  • Samaritans: Call 116 123 (freephone). The Welsh language line is open 7pm–11pm daily.
  • SHOUT Crisis Text Service: Text SHOUT to 85258, available 24/7.
  • Coping with Money Worries: Visit the Mind website for advice.

Christmas doesn’t have to be perfect, and it’s okay to prioritize your well-being. Mind Cymru reminds everyone that support is always within reach.

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Community

Cones now gone as Johnston gas works finally completed

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WALES & WEST Utilities has announced the successful completion of essential gas network upgrades in the Johnston area of Pembrokeshire.

The project aimed to ensure the continued safe and reliable supply of gas to homes and businesses, supporting the community’s needs for generations to come. In collaboration with Pembrokeshire County Council, the company implemented traffic management measures to minimize disruption during the work.

Adam Smith, who managed the project for Wales & West Utilities, expressed gratitude to local residents for their patience and highlighted the significance of the upgrades:

“We are pleased to finish this work and would like to thank the local community for bearing with us as we carried it out.

“While most of the gas network is underground and out of sight, it plays a central role in the daily lives of people across the wider area. Whether it’s heating your home, making the family dinner, or having a hot bath, we understand how important it is for your gas supply to be safe, reliable, and there when you need it.

“This work was essential to keep the gas flowing to local homes and businesses today and to make sure the gas network is ready to transport hydrogen and biomethane, so we can all play our part in a green future.”

Wales & West Utilities provides gas emergency and pipeline services to over 7.5 million people across Wales and the southwest of England. If you smell gas or suspect carbon monoxide, they urge you to call 0800 111 999 immediately for assistance at any time of day or night.

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Community

Only three anti-social behaviour warnings in Haverfordwest in two years

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DESCRIBED as a “waste of taxpayers’ money”, a protection order introduced in the centre of Haverfordwest to tackle antisocial behaviour has been “an unnecessary tool” which only resulted in three warnings in two years.

Prior to its backing in mid-2022, a plan to introduce a Public Spaces Protection Order (PSPO) in Haverfordwest town centre had been under discussion for some time, with a public consultation on the matter, as well as previous debates by Pembrokeshire County Council.

The proposals were brought by the town’s then five county councillors, initially prompted by anti-social behaviour and drinking issues at the skate park but later expanded to a large part of the town centre, and were developed in partnership with Dyfed-Powys Police.

Claims had previously been made that “gangs of feral children are roaming around town”, with members of the public subject to verbal and physical abuse in Haverfordwest, and a “criminal element” dealing drugs in the town.

The PSPO gives police and PCSOs additional powers for three years to issue a fixed penalty notice of £100 if someone fails to comply with a request to cease consumption of intoxicating substances in a designated area.

At the time, Cllr Jacob Williams said on “civil liberties grounds” he was shocked to see what was being proposed.

“I think this is way over the top and not a proportionate response,” he said.

The PSPO area includes the Withybush retail area, the river alongside Morrisons, Barn Street, Horsefair roundabout, Rifleman Field, skatepark, Fortunes Frolic and out to the train station.

The December meeting of Pembrokeshire County Council received a submitted question by Independent Group leader Cllr Huw Murphy, who had opposed the scheme.

“At full council on July 14, 2022 a decision was made to implement a Public Space Protection Order (PSPO) within certain areas of Haverfordwest.

“A Partnership Panel held on May 23, 2024, received confirmation that since this PSPO was implemented there have been no prosecutions or fixed penalties issued. There was a cost implication in implementing this PSPO for PCC, money that we can ill afford to spend when ample legislation exists for dealing with antisocial behaviour.

“Therefore, can it be agreed that in future such applications are given greater scrutiny to avoid further waste of taxpayers’ money and what actually reduces antisocial behaviour is increased pro-active policing not more legislation?”

Responding to Cllr Murphy’s question Cllr Williams, now Cabinet Member for Planning & Regulatory Services, said he agreed with the questioner.

“Cllr Murphy and I were among several who opposed this introduction, among the things I said was I was aghast at this proposal which had snowballed; I would’ve been in support around the skate park rather than the town.”

He added: “The way the council was proceeding was not justified and I voted against it; as Cllr Murphy’s question states there have been no prosecutions, but on three occasions police have warned people about offences.”

Cllr Williams said any potential renewing of the order – up for review next year – would go to scrutiny committee before coming before council, “should there be an appetite for this PSPO to be renewed”.

He concluded: “It could be argued there’s no prosecutions so it’s worked; but only three persons have been warned [by police], I think that paints a story that it was probably not only was not a success but probably a tool that was not necessary.”

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