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Tesco shoppers in Pembs called to help raise funds for food allergy charity

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SHOPPERS in Pembrokeshire are being encouraged to help an in-store fundraising campaign from Monday 22nd to Sunday 28th April to support medical research into food allergies.

For the fifth year running, Tesco is working with The Natasha Allergy Research Foundation, the UK’s food allergy charity, to help raise awareness and support clinical research into food allergies by contributing 10p from every own brand Free From product bought in stores and online, as well as providing customers with the opportunity to round up their shopping at self-service tills throughout the week.

All money raised will help Natasha’s Foundation to continue its research into reducing the risks of food allergies and further developments into the management of allergies.

In addition to the funds being raised, the campaign aims to increase awareness in Pembrokeshire about the importance of understanding food allergies and clearly highlighting ingredients in food which can cause allergic reactions.

Natasha’s Foundation was founded in 2019 by Tanya and Nadim Ednan-Laperouse following the tragic loss of their daughter Natasha who had a fatal allergic reaction to a baguette that contained sesame seeds that were not listed on the packaging.

Tanya Ednan-Laperouse OBE, said: “We’re thrilled that Tesco is supporting us for the fifth year running. Allergen awareness is so important, and money raised in previous years has helped to fund clinical research exploring the management of food allergies.”

Oonagh Turnbull, Head of Health Campaigns at Tesco, said: “The work that Natasha’s Foundation has done to date has been fantastic and we are delighted to be able to support this for a fifth year.

“There are now 175 products in our Free From range, from meals and desserts to snacks, all created with great taste but without any of the allergens. We welcome any shoppers in Pembrokeshire to try these products or kindly round up their shopping at the self-service tills to help raise money for a fantastic cause.”

Natasha’s Foundation is committed to raising awareness and funds for critical food allergy research. But the real impact of the charity’s work lies in the lives it can change.

Millions of people live with food allergies in the UK and must navigate a world where seemingly simple acts, like grabbing a quick bite to eat, can become fraught with danger. It can affect anyone, at any age.

Billie Hoque, a commercial manager for a maritime security company, from Luton, has three allergic children – Jess, aged 7, Jude, 4, and Jayde, three months.

Billie, 35, said: “Food allergies first entered our lives when my son Jess was born in February 2017. From birth, Jess was presenting symptoms of allergies, yet I didn’t know it at the time. His constant discomfort and breathing troubles led to numerous doctor visits only to be dismissed as new-mum worries, and I felt unheard and alone.

“The switch from breastmilk to formula was a turning point. After initial acceptance, Jess refused all feeds for three days. When he finally ate, he became violently ill and struggled to breathe. Calls to an emergency doctor offered little help, and when he was prescribed “thicker milk” it triggered a terrifying reaction. This was his first anaphylactic reaction, and the first time the doctor diagnosed him as having a severe milk protein allergy.

“The loneliness and isolation I felt from becoming an allergy parent were all-consuming. The family and friends who I had been closest to, quickly became the ones who made me feel the most alone. They didn’t understand or seem to take seriously what I was going through.

Billie continued: “Life changed for me in June 2021 when I found The Natasha Allergy Research Foundation. I found a community – parents united by the fight for awareness. Meeting Nadim and Tanya, who lost their daughter Natasha to allergies, laid bare the heartbreaking truth of this condition. Yet, their strength resonated deeply.

“Though every single allergy story and experience shared through Natasha’s Foundation was different, the community all had one thing in common; we understood the fear, the loneliness, and the exhaustion of the continuous battling needed to keep our children alive. This community transformed me. No longer alone, I found strength and inspiration among these incredible people.

“Today, my purpose is clear. With this supportive network and a collective voice, we can raise awareness and fight for a future free from food allergies. This journey not only saved my sons, but it has also saved me too. I’d urge everyone to support the fantastic work of The Natasha Allergy Research Foundation and their goal of making food allergies history through research and raising awareness of food allergies.

“Tesco’s Free From range offers my children a chance to be included in all the tasty treats other children enjoy. Their clear labelling on the front of the packaging is not only helpful to me but is easy enough for my 7-year-old to clearly see that a food is safe for him. This limits the anxiety he has around eating new foods.”

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Community

Castle Square Bike Night raises funds for Blood Bikes Wales

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HAVERFORDWEST was abuzz with excitement recently as Castle Square hosted its much-anticipated Bike Night. The event, held on Wednesday, 22nd May, saw an impressive turnout of motorcycle enthusiasts from across the region, all gathering for a worthy cause.

Castle Square Bike Night, which began at 6:30 PM, transformed the heart of Haverfordwest. The event aimed to bring together bikers of all ages and backgrounds to celebrate their shared passion for motorcycles while supporting Blood Bikes Wales, a charity dedicated to providing free, out-of-hours transport of essential medical items to NHS facilities across Wales.

The square was a sea of colour and chrome, with bikes of all makes and models on the town square. From sleek sports bikes to vintage classics, the variety on display was a testament to the diverse biking community in Pembrokeshire. Riders and spectators alike admired the impressive machines, swapped stories, and enjoyed the atmosphere.

Donations were collected throughout the evening, with all proceeds going directly to Blood Bikes Wales.

The charity relies entirely on volunteers and donations to operate, and events like these are crucial in ensuring they can continue their vital service. “We are incredibly grateful to everyone who has supported us tonight,” said a representative from Blood Bikes Wales. “The generosity of the biking community is truly heartwarming, and it makes a significant difference in our ability to provide life-saving services.”

As the evening drew to a close, the success of Castle Square Bike Night was evident in the smiling faces and the positive feedback from attendees. The event not only celebrated the love of motorcycles but also highlighted the power of community action in supporting charitable causes.

Castle Square Bike Night has firmly established itself as a key event in the Haverfordwest calendar, and the organisers are already looking forward to the next gathering. With its combination of passion, community spirit, and charitable giving, it is sure to remain a highlight for years to come.

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Community

Lucky dog rescued by lifeboat crew after 250 foot cliff fall

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WHIST on a coxswain training exercise on Monday (May 20), the lifeboat Haydn Miller was tasked to Rhossili, following a report that a dog had fallen 250ft from the cliffs at the Rocket Pole.

Whilst the volunteer crew made best speed to the area, Rhossili, Mumbles and Oxwich Coastguard rescue teams also made their way and deployed a cliff man to assist with the search.

Once on scene, the Y-boat was launched and the crew located the dog, which appeared to be well considering its fall. The dog was picked up by the crew, before being recovered back to awaiting Coastguard teams at Kitchen Corner, Rhossili.

The lifeboat then returned to its exercise.

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Community

New town and extra streets can now bid for paint scheme grants

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A SCHEME supporting businesses in town centres to spruce up their exteriors is being extended to include Tenby.

Since the start of the year businesses on certain streets in some of Pembrokeshire’s biggest towns have been invited to access a Streetscape Paint Scheme, part of the County Council’s Street Enhancement Programme.

Tenby is the latest town to be included and businesses on High Street, Tudor Square, St Georges Street, Church Street, Upper and Lower Frog Street, and South Parade can apply for up to £4,999 per property.

The fund will support owners of eligible properties and tenants/leaseholders who have the written consent of the property owner. Grants can be used for the purchase of materials (primer, masonry undercoat and exterior masonry paint) or towards the cost of using a contractor.

Grants will provide 80 per cent of the total capital expenditure and schemes must be completed by November 2024.

Additional streets added to the scheme in towns already benefitting from the grant include Market Square and Main Street in Fishguard, Market Street and Picton Place in Haverfordwest, Pembroke Dock’s Meyrick Street and Northgate Street in Pembroke.

Cabinet Member for Place, the Region and Climate Change Cllr Paul Miller said: “This is just part of the County Council’s commitment to regenerate Pembrokeshire’s towns and their wider communities.”

Cllr Miller, who is also Deputy Leader of the Council, added: “Business owners can access funds to improve the overall look of their properties which in turn makes them a more attractive place to visit.

“We want our town centres to thrive and this scheme is one way to help support that.”

For full information on the Streetscape Paint Scheme, including details on grant eligibility and a link to apply for the scheme, please

The project is funded by the UK Shared Prosperity Fund and Levelling Up Fund to encourage vibrant town centres.

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