Charity
Welsh rugby great supports lifesaving charity in unique partnership

WELSH rugby great Shane Williams, MBE, has thrown his support behind Wales Air Ambulance and four of its medics who will be taking on Ironman this weekend.
Like Shane, the Charity’s medics Mike Palmer, Ruby Thomas, Simon Cartwright and Caroline Arter, will push their bodies to its limit to take on the ultimate challenge of Ironman Wales – swapping their flight suits for tri-suits.
The gruelling long-distance triathlon consists of a 2.4-mile sea swim, a 112-mile hilly bike course and a marathon through the streets of Tenby.

Shane’s new sportswear brand, AGILIS, has provided each of the medics with Wales Air Ambulance branded tri-suits free of charge, but the support doesn’t end there. The unique partnership will see AGILIS support the Charity in future events, providing discounted sportswear to enable the Wales Air Ambulance to raise even more funds.
Shane said: “I am very proud to say that myself and AGILIS will be working in partnership with Wales Air Ambulance. Obviously, it’s a fantastic Charity and cause, we’ve all seen the great work that they have done, how amazing they are and the difference they make to a lot of people’s lives, so I am very proud to be associated with them on this adventure.”
Since retiring from the professional game Shane has found a new passion for endurance sports.
As part of the unique partnership between the brand and the Charity, the former Wales and British and Irish Lions international rugby player will show his support to the lifesaving Charity by wearing one of the Wales Air Ambulance tri-suits.
Shane continued: “I can’t wait to get out there with all the great fantastic people. I’ve met the crew taking part on Sunday, there are some real good triathletes there. I’m looking forward to seeing them do their business on the Ironman course and what’s exciting is that I’m going to be running and cycling in the Wales Air Ambulance colours, red and green! I’ve got the Welsh colours back on! It will be a very tough day, but I’m very proud.”
AGILIS will be supporting the Charity moving forward and has also donated hoodies for the medics to wear on the day. Shane will also be meeting up with the medics on Saturday, prior to the triathlon.
Mike Palmer, a Critical Care Practitioner onboard Wales Air Ambulance, said: “Shane Williams is not just a legend of rugby, but also of triathlon. It means so much to me and my colleagues to have the support and mentorship of someone who has pushed his body to the limits numerous times on one of the toughest Ironman courses in the world.
“To have been gifted the suits, and to wear the same as Shane on Sunday is remarkable. Balancing 12-hour shifts, a master’s degree and the intense training hasn’t been easy. There’s been many times that I’d be going for a long run before starting my shift at 7am, but we’re so near now and I’m so excited (and nervous) to step foot on that start line.
“We’re all so passionate about the Wales Air Ambulance, and me, Caz, Ruby and Simon continue to see first-hand the impact this charity has on people’s lives. So, on Sunday, when we feel like we can’t go any further, we’ll think of our patients and our supporters – and that’ll give us the push to carry on.
“Thank you to Shane, AGILIS and to all those who have donated to our challenge so far. If you can, please donate via our JustGiving page, and cheer for us on Sunday.”
Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.
It is delivered via a unique Third Sector and Public Sector partnership. The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the charity’s vehicles.
As a pan-Wales service, the dedicated crews, regardless of where they are based, will travel the length and breadth of the country to deliver emergency lifesaving care.
The 2008 World Rugby Player of the Year has further shown his commitment to the all-Wales Charity by signing up to another event alongside his AGILIS colleagues. The trio will be raising awareness of the lifesaving charity next month in the second largest half marathon event in the UK, the Cardiff Half Marathon.
Laura Slate, Communications and Engagement Manager for Wales Air Ambulance said: “Every day, our crews deliver advanced medical care to people across Wales, and alongside the 12-hour shifts, Caz, Mike, Simon and Ruby have been training for this massive challenge and raising money for our charity.
“We are absolutely delighted to be working with AGILIS and Shane and are incredibly grateful for the donation of tri-suits for the critical care practitioners. The company and the Welsh rugby great have already shown their dedication to our cause, and I offer my heartfelt thanks to all those who have been involved in creating this partnership. We are a proud Welsh charity, and Shane is a proud Welshman – it’s a perfect match, and we’re excited to see how the partnership will grow.”
The Wales Air Ambulance needs to raise £11.2 million every year to keep its helicopters in the air and its rapid response vehicles on the road.
Laura continued: “There are many ways in which individuals and organisations can support us. AGILIS is great example of how businesses can contribute to our lifesaving service by supplying goods and services at a reduced rate, alongside traditional fundraising activities. It all helps us to ensure that as much money as possible goes directly to our frontline service for the benefit of the people of Wales.
“Good luck to everyone taking part on Sunday, and a special thank you to Shane and our heroes of the sky.”
Show your support to the Wales Air Ambulance Ironman team by donating to their JustGiving page www.justgiving.com/page/caroline-arter-1710187476943.
Charity
Dogs Trust shares vital advice for a dog-safe Easter

Owners urged to keep chocolate and dried fruit out of paw’s reach
WITH Easter just around the corner, Dogs Trust is reminding pet owners to keep chocolate and other harmful foods away from their four-legged friends.
Both Dogs Trust Bridgend and Dogs Trust Cardiff are raising awareness of the dangers seasonal treats can pose to dogs, particularly chocolate and certain dried fruits, which are toxic and potentially fatal if ingested.
Chocolate contains theobromine, a chemical that dogs cannot metabolise effectively. Even small amounts can cause vomiting, diarrhoea, excessive thirst, excitability, drooling and in severe cases, seizures or fatal heart problems.
Likewise, dried fruits including raisins, sultanas, currants and grapes can cause acute kidney failure in dogs. That means hot cross buns, Simnel cake, and other fruity Easter fare should be kept well away from canine companions.
If your dog eats any of these, the advice is clear: contact your vet immediately.
Dogs Trust’s Easter safety tips:
- Never feed dogs chocolate or dried fruits, and make sure children and visitors know the dangers too.
- During Easter egg hunts, keep dogs away from the area or supervise them closely on a lead.
- Secure your bins to prevent dogs from scavenging leftovers.
- Don’t leave treats on kitchen counters or low tables where curious paws can reach.
- Teach the “leave it” command, so your dog learns to walk away from harmful items.
- Watch out on walks – dogs can easily pick up discarded chocolate or fruit-filled snacks.
Victoria Phillips, Veterinary Surgeon Manager at Dogs Trust, said:
“Our dogs are part of the family, so it’s natural to want to include them in Easter celebrations. But while chocolate eggs and hot cross buns are treats for us, they can make dogs seriously ill – and in some cases, can be fatal.
“That doesn’t mean they have to miss out entirely. Why not plan a dog-friendly Easter hunt using safe, healthy treats such as carrots, strawberries, cucumber or broccoli?
“You could even hide toys or treats in empty Easter egg boxes and encourage your dog to sniff them out – it’s a great way to bond and keep them mentally stimulated.”
For more advice on keeping dogs safe and healthy over the holidays, visit: www.dogstrust.org.uk/dog-advice
Charity
RNLI lifeguards return to Pembrokeshire beaches for the Easter Holidays

THE RNLI Lifeguards are set to return to beaches this weekend ahead of the Easter Holidays. The RNLI are advising that anyone visiting the coast, should choose a lifeguarded beach.
Last year (2024) RNLI lifeguards in West Wales of responded to 654 incidents, aided 1,055 people, made 96,388 preventative actions and saved five lives.
This Saturday 12 April, RNLI lifeguards are returning to their posts to keep visitors safe at beaches in Pembrokeshire.
The RNLI will be patrolling at Whitesands Beach every day from 10am-6pm from 12-27 April. Lifeguards will also be patrolling at Tenby South Beach from 10am-6pm from 18-21 April.
From Monday 1 April, the service will continue on weekends only at Whitesands until 25 May when the beach goes live full time. Tenby South will also be patrolled at weekends only until 25 May.
The RNLI encourages beachgoers to swim between the red and yellow flags. Lifeguards position the flags in the safest area of the beach and patrol this area at all times.
Anyone intending on intend on surfing or participating in hard craft activity, should stay between the black and white flags.
At this time of year, when the sea is at its coldest, cold water shock is a possibility. Water temperature below 15 degrees can affect breathing and movement, which often causes panic and can lead to drowning.
Anyone planning a dip is advised to wear a wetsuit, to minimise the risk of cold water shock and the carrying of a floatation device is recommended.
Stuart Penfold Lead Lifeguard Supervisor for North Pembrokeshire said: ‘We’re very much looking forward to having our lifeguards back on the beach. Our team have recently gone through intensive training in preparation for the Easter Holidays.
‘Should people plan on going in the sea during the holidays, we encourage them to visit on of our patrolled beaches. We can keep an eye on you between our flags. Our goal is to keep everyone safe.
‘If you go in the sea at a non-patrolled beach, make sure you someone knows where you are at all times and that you have a means for calling for help.
‘If you find yourself or see anyone else in difficulty, call 999 and ask for the Coastguard. If you fall in the water unexpectedly, try to relax and float to live.’
RNLI Float to Live advice:
· Tilt your head back with your ears submerged
· Relax and try to breathe normally
· Move your hands to help you stay afloat
· It’s okay if your legs sink, we all float differently
· Spread your arms and legs to improve stability
Media Contacts
For more information, please contact Anya Walton Communications Placement at Anya_Walton@rnli.org.uk or call 07977468268. Alternatively, contact the RNLI Press Office at PressOffice@rnli.org.uk or call 01202336789.
Key facts about the RNLI
The RNLI charity saves lives at sea. Its volunteers provide a 24-hour search and rescue service around the United Kingdom and Republic of Ireland coasts. The RNLI operates 238 lifeboat stations in the UK and Ireland and more than 240 lifeguard units on beaches around the UK and Channel Islands. The RNLI is independent of Coastguard and government and depends on voluntary donations and legacies to maintain its rescue service. Since the RNLI was founded in 1824, its lifeboat crews and lifeguards have saved over 146,000 lives.
Learn more about the RNLI
For more information please visit the RNLI website or Facebook, X, TikTok and YouTube
. News releases, videos and photos are available on the News Centre.
Contacting the RNLI – public enquiries
Members of the public may contact the RNLI on 0300 300 9990 (UK) or 1800 991802 (Ireland) or by email.
Charity
RNLI issues warning as tidal knowledge gap puts millions at risk

Research shows 15% of people have been cut off by the tide as spring tides coincide with Easter break
AS FAMILIES flock to the Welsh coast for the Easter school holidays, the RNLI has issued a stark warning following new research revealing widespread gaps in public understanding of tidal safety.
The joint survey by the RNLI and Bangor University found that around 15% of people in the UK and Ireland—equivalent to 10 million individuals—have either been cut off by the tide or had a near miss. Worryingly, many of these incidents involved people who had not intended to enter the water at all.
With spring tides forecast during the Easter break—when beaches are expected to be busy—the RNLI is urging extra caution. In Wales, being cut off by the tide accounts for almost 8% of all lifeboat launches over the last decade, more than double the UK average. On days with higher tides, areas not typically at risk can quickly become hazardous.
One of the worst-affected locations is Sully Island, where the RNLI is once again deploying volunteers to patrol the causeway during peak tidal periods. This initiative, launched last year, significantly reduced the number of people stranded by the tide. The RNLI is now appealing for more volunteers to support the project this season.
A key finding of the Bangor University survey was that 60% of those who had been cut off were shocked by the speed of the incoming tide.
The study also revealed that:
- Four in ten people have no basic understanding of how tides work.
- Only half of respondents said they check tide times before visiting the beach.
- Just 24% feel confident reading and interpreting a tide timetable.
To better understand these knowledge gaps, Bangor University’s Impact and Innovation Fund commissioned a multidisciplinary team—including a marine social scientist, an ocean scientist and a discourse analyst—to conduct a nationwide survey and interview tidal incident survivors. The findings will inform future public safety campaigns.
The RNLI recommends checking tide times using reliable online sources such as the Met Office before setting out, and reminds coastal visitors that tide times vary daily and by location.
Chris Cousens, RNLI Water Safety Lead for Wales, said: “The results of the survey are eye-opening and show that a large proportion of the public have gaps in tidal knowledge.
“We’ll be using these findings to shape future safety campaigns and educational efforts.
“With spring tides forecast, people may find themselves cut off faster than usual—sometimes in areas not normally at risk.
“It’s hard to imagine how a simple walk can turn dangerous so quickly. That’s why it’s vital to check tide times at the start of your day, watch for the tide turning, and always leave enough time to return safely.”
Dr Liz Morris-Webb, Honorary Research Fellow at Bangor University, added: “In my 25 years of coastal research, I’ve seen everyone from tourists to seasoned marine professionals caught out by tides.
“The stories shared by those we spoke to show how a relaxing day out can turn into a life-threatening situation.
“Thanks to those who contributed their experiences, we’re now in a stronger position to raise awareness and improve public safety messaging.”
The RNLI’s top tips for coastal safety this Easter:
- Check tide times before setting out. If you’re unsure, seek local advice.
- Choose a lifeguarded beach and always swim between the red and yellow flags.
- If you get into trouble in the water, remember: Float to Live. Lean back, keep your mouth above water, and try to control your breathing. Use your hands to stay afloat.
- In a coastal emergency, call 999 and ask for the Coastguard.
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