Charity
Welsh rugby great supports lifesaving charity in unique partnership
WELSH rugby great Shane Williams, MBE, has thrown his support behind Wales Air Ambulance and four of its medics who will be taking on Ironman this weekend.
Like Shane, the Charity’s medics Mike Palmer, Ruby Thomas, Simon Cartwright and Caroline Arter, will push their bodies to its limit to take on the ultimate challenge of Ironman Wales – swapping their flight suits for tri-suits.
The gruelling long-distance triathlon consists of a 2.4-mile sea swim, a 112-mile hilly bike course and a marathon through the streets of Tenby.

Shane’s new sportswear brand, AGILIS, has provided each of the medics with Wales Air Ambulance branded tri-suits free of charge, but the support doesn’t end there. The unique partnership will see AGILIS support the Charity in future events, providing discounted sportswear to enable the Wales Air Ambulance to raise even more funds.
Shane said: “I am very proud to say that myself and AGILIS will be working in partnership with Wales Air Ambulance. Obviously, it’s a fantastic Charity and cause, we’ve all seen the great work that they have done, how amazing they are and the difference they make to a lot of people’s lives, so I am very proud to be associated with them on this adventure.”
Since retiring from the professional game Shane has found a new passion for endurance sports.
As part of the unique partnership between the brand and the Charity, the former Wales and British and Irish Lions international rugby player will show his support to the lifesaving Charity by wearing one of the Wales Air Ambulance tri-suits.
Shane continued: “I can’t wait to get out there with all the great fantastic people. I’ve met the crew taking part on Sunday, there are some real good triathletes there. I’m looking forward to seeing them do their business on the Ironman course and what’s exciting is that I’m going to be running and cycling in the Wales Air Ambulance colours, red and green! I’ve got the Welsh colours back on! It will be a very tough day, but I’m very proud.”
AGILIS will be supporting the Charity moving forward and has also donated hoodies for the medics to wear on the day. Shane will also be meeting up with the medics on Saturday, prior to the triathlon.
Mike Palmer, a Critical Care Practitioner onboard Wales Air Ambulance, said: “Shane Williams is not just a legend of rugby, but also of triathlon. It means so much to me and my colleagues to have the support and mentorship of someone who has pushed his body to the limits numerous times on one of the toughest Ironman courses in the world.
“To have been gifted the suits, and to wear the same as Shane on Sunday is remarkable. Balancing 12-hour shifts, a master’s degree and the intense training hasn’t been easy. There’s been many times that I’d be going for a long run before starting my shift at 7am, but we’re so near now and I’m so excited (and nervous) to step foot on that start line.
“We’re all so passionate about the Wales Air Ambulance, and me, Caz, Ruby and Simon continue to see first-hand the impact this charity has on people’s lives. So, on Sunday, when we feel like we can’t go any further, we’ll think of our patients and our supporters – and that’ll give us the push to carry on.
“Thank you to Shane, AGILIS and to all those who have donated to our challenge so far. If you can, please donate via our JustGiving page, and cheer for us on Sunday.”
Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.
It is delivered via a unique Third Sector and Public Sector partnership. The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the charity’s vehicles.
As a pan-Wales service, the dedicated crews, regardless of where they are based, will travel the length and breadth of the country to deliver emergency lifesaving care.
The 2008 World Rugby Player of the Year has further shown his commitment to the all-Wales Charity by signing up to another event alongside his AGILIS colleagues. The trio will be raising awareness of the lifesaving charity next month in the second largest half marathon event in the UK, the Cardiff Half Marathon.
Laura Slate, Communications and Engagement Manager for Wales Air Ambulance said: “Every day, our crews deliver advanced medical care to people across Wales, and alongside the 12-hour shifts, Caz, Mike, Simon and Ruby have been training for this massive challenge and raising money for our charity.
“We are absolutely delighted to be working with AGILIS and Shane and are incredibly grateful for the donation of tri-suits for the critical care practitioners. The company and the Welsh rugby great have already shown their dedication to our cause, and I offer my heartfelt thanks to all those who have been involved in creating this partnership. We are a proud Welsh charity, and Shane is a proud Welshman – it’s a perfect match, and we’re excited to see how the partnership will grow.”
The Wales Air Ambulance needs to raise £11.2 million every year to keep its helicopters in the air and its rapid response vehicles on the road.
Laura continued: “There are many ways in which individuals and organisations can support us. AGILIS is great example of how businesses can contribute to our lifesaving service by supplying goods and services at a reduced rate, alongside traditional fundraising activities. It all helps us to ensure that as much money as possible goes directly to our frontline service for the benefit of the people of Wales.
“Good luck to everyone taking part on Sunday, and a special thank you to Shane and our heroes of the sky.”
Show your support to the Wales Air Ambulance Ironman team by donating to their JustGiving page www.justgiving.com/page/caroline-arter-1710187476943.
Charity
Welsh opticians raise £1,600 for people experiencing homelessness
SPECSAVERS Pembroke Dock has helped raise £1,600 to support people experiencing homelessness this winter, with all funds going to The Wallich’s winter appeal.
Thirteen stores from North, South and West Wales donated £1 for every customer feedback form completed during November to help The Wallich, Wales’ largest homelessness and rough sleeping charity, continue its vital work.
Supporting more than 8,000 people experiencing or at risk of homelessness across the nation each year, The Wallich runs around 100 diverse projects across 20 local authorities to provide hope, support and solutions to end homelessness.
Funds raised by Specsavers will go directly to the Wallich’s Flexible Assistance Fund, which provides small but vital emergency grants. The grants support people at crucial turning points, helping cover essential costs such as phone credit, rent or food shops.
This initiative is a continuation of Specsavers’ wider homelessness programme, which sees over a hundred Specsavers stores and Home Visits services hold out-of-hours or pop-up clinics and invite people affected by forms of homelessness to use their services for free.
Specsavers’ North Wales regional relationship manager, Martin Lawrence, who helped organise the fundraiser, says: ‘We’re really proud to be supporting The Wallich’s winter appeal at a time when support is needed most.
‘Homelessness affects people in every community and as locally owned and run businesses, Specsavers stores are committed to raising awareness of the issue and supporting people through their toughest moments.
‘We’re excited to build on the success of this fundraiser and strengthen our partnership with The Wallich in the new year.’
Louisa Turner, head of fundraising at The Wallich, adds: ‘Winter can be an incredibly difficult time for people experiencing homelessness and this support from Specsavers will make a real difference.
‘The funds raised will help provide emergency grants at critical moments – whether that’s putting food on the table, helping someone stay connected with their loved ones or preventing someone from losing a safe place to live.
‘This kind of support creates vital turning points and helps people move towards a safer, more secure future.’
Specsavers works year-round with homelessness charities including Crisis, Vision Care and The Big Issue, to improve access to healthcare and advocate for policy change – ensuring people experiencing homelessness can receive free eye tests, glasses and hearing checks.
To find out more about Specsavers or to book an appointment at your local store, visit: https://www.specsavers.co.uk/stores.
Charity
Bluestone Foundation marks year of impact with more than £60,000 for local causes
THE BLUESTONE FOUNDATION, the charitable arm of Bluestone National Park Resort, has marked a significant year of community investment after raising and distributing more than £60,000 to support projects across Pembrokeshire in 2025.
Run in partnership with the Pembrokeshire Association for Voluntary Services (PAVS), the Foundation has continued to expand its reach, backing a wide range of charities and community organisations working at the heart of the county.
During the year, the Foundation’s Community Fund delivered three rounds of grants, supporting projects focused on wellbeing, inclusion, creativity, and environmental protection.
Environmental organisations including BlueGreen Cymru, Greener Growth CIC and Sea Trust Wales received funding, alongside wellbeing and inclusion groups such as ASD Family Help, Get the Boys a Lift, No Shame Foundation and Silbers CIC.
Creative, youth and heritage organisations including Little Grebe Creative CIC, Pater Hall Community Trust, Milford Haven Community Society, Urdd Gobaith Cymru and VC Gallery also benefited.
In total, £32,968.57 was awarded through the Community Fund in 2025.
Fundraising events held at the Blue Lagoon Water Park generated a further £19,500 in unrestricted income. Under the Foundation’s funding model, 75 per cent of that money is passed directly to charities, with the remaining 25 per cent placed into a flexible fund to support causes that fall outside the Community Fund’s criteria.
Flexible funding totalling £4,500 was used this year to support initiatives including Sport Pembrokeshire’s Fit and Fed project, refurbishment work at Martletwy Young Farmers Club hall, Bloomfield Bus and Green Dragon Bus services, and Nacro’s Christmas appeal, providing food, warm clothing and essential items to people in crisis.
The Foundation also supported the PATCH Christmas Toy Appeal, encouraging staff and visitors at Bluestone to donate gifts for families referred to the charity during the festive period.
In addition, more than one hundred fundraising events across the region were supported through prize donations from the Foundation, including over 200 family passes to the Blue Lagoon Water Park, 32 overnight spa breaks and nine Bluestone holiday breaks.
Marten Lewis, Chair of the Bluestone Foundation said: “This year’s achievements reflect the heart of who we are at Bluestone. The Foundation exists to uplift the people and places that make Pembrokeshire such a special community.
“The impact of our partners, grant recipients and fundraising efforts in 2025 shows what is possible when we work together, and we are proud to see the difference it continues to make across the county.”
Looking ahead to 2026, the Foundation has confirmed continued support for Sport Pembrokeshire’s Fit and Fed project and will act as gold sponsor of the DPJ Foundation’s Macchu Picchu trek.
Five further Blue Lagoon fundraising events are already scheduled between February and August, supporting Local Cadets, Belles Story, Martletwy YFC Hall, Blue Horizons Coastal Adventure and Friends of Portfield School.
Tickets for those events are available via the Bluestone Foundation’s Eventbrite page.
For more information about the Bluestone Foundation, visit the Bluestone website.
Charity
Communities across Pembrokeshire unite in memory of Sally Allen
THE TRAGIC loss of Sally Allen in 2025 sent shockwaves through communities across Pembrokeshire and beyond. Deeply loved and widely respected, Sally was an integral part of the agricultural and equestrian world. Her sudden passing left an immeasurable sense of loss for her family, friends, and the many organisations and communities she was part of.
In the days and weeks following the accident, people from across the county came together in an extraordinary show of compassion, solidarity and remembrance. Sandy Bear Children’s Bereavement Charity was on hand to offer guidance and support to communities affected by the tragedy, helping individuals and families navigate the early and often overwhelming stages of grief.

Support in Sally’s memory has been widespread, with particular strength coming from the agricultural and equestrian sectors that meant so much to her. Young Farmers Clubs across Pembrokeshire organised fundraising evenings and gatherings, creating spaces for people to come together, share memories, and acknowledge the profound loss felt by so many.
On Monday 15 December, a deeply moving moment of remembrance took place as Sally’s family came together with David Evans, Chief Executive Officer of Clynderwen and Cardiganshire Farmers Ltd (CCF), along with further representatives from CCF and Sandy Bear Children’s Bereavement Charity. The occasion marked the launch of a specially commissioned design on one of CCF’s lorries.
The vehicle, N12 CCF, now proudly carries sunflowers – a flower Sally loved – alongside her name, celebrating her life while also featuring the Sandy Bear logo. This thoughtful tribute was warmly received by the Allen family and ensures that Sally’s memory, kindness and impact will continue to be carried far and wide.

CCF is deeply rooted in the landscapes and communities Sally cared about. At the launch, Mr Evans announced that CCF will make a donation to Sandy Bear aligned with the miles travelled by N12 CCF throughout January, transforming everyday journeys into a lasting legacy of support.
In addition, a JustGiving page will remain open until the end of January, allowing individuals and organisations to continue honouring Sally’s memory by supporting Sandy Bear alongside the CCF fundraiser.
Sandy Bear Children’s Bereavement Charity supports children and young people across Wales who are grieving the death of someone important to them. Being present at times of profound loss, and helping communities process grief with care and compassion, is at the heart of the charity’s work.
Sally Allen’s life touched many. The response to her passing has shown not only the depth of love felt for her, but the strength of communities when they come together in kindness. Through these acts of remembrance and generosity, her legacy will continue to make a difference to others during their darkest moments.
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