Business
Plans unveiled for new fitness hub in Charles Street
A PLANNING application has been submitted for the transformation of The Original Factory Shop building on Charles Street, Milford Haven, into a state-of-the-art fitness and well-being centre.
The proposal, put forward by Inner Tiger Fitness, aims to offer a range of facilities, including areas for yoga and fitness classes, a protein bar, sunbeds, and a fitness-focused retail space.
Samantha and Darren Winn, co-founders of Inner Tiger Fitness and lifelong residents of Pembrokeshire, see this project as a chance to breathe new life into the town centre while addressing the growing demand for health and fitness services in the community.

Focus on community and well-being
In a public statement, the applicants emphasised their vision of creating more than just a gym. Samantha Winn explained: “We don’t class ourselves as a gym, but as a centre for health, fitness, and care. We aim to build a friendly, non-judgmental space where people of all ages and abilities can improve their physical and mental well-being.”
The facility will provide a range of offerings designed to appeal to both seasoned fitness enthusiasts and beginners, including modern gym equipment, group training areas, and classes such as Pilates and yoga. There will also be a dedicated space for those nervous or hesitant to use the main gym floor. Samantha and Darren Winn hope to foster a welcoming environment where individuals can connect, socialise, and embark on their fitness journeys with confidence.
The protein bar, a key feature of the new facility, will serve pre- and post-workout drinks and snacks, such as healthy smoothies and protein shakes. The owners were keen to clarify that this would not be a café in the traditional sense. “We will not be serving teas, coffees, cakes, or sandwiches,” they stated, countering concerns about competition with other local establishments.
Addressing high street challenges
The building on Charles Street has been on the market for a year, with no other substantial interest shown in its lease. The applicants argued that their proposal offers a solution to the decline of retail in town centres, a trend seen across the country. “Retail is dying on the high street. Town centres must adapt and evolve, or they risk becoming derelict,” they said. “We believe a busy, thriving facility like ours will attract more people to Milford Haven and benefit surrounding businesses.”
They also noted that no exterior changes to the property are planned, apart from essential maintenance and improvements. With peak hours expected to fall outside traditional retail times, they reassured residents that parking would remain adequate, with spaces available in nearby authority-run car parks.
Creating opportunities for Pembrokeshire
Inner Tiger Fitness plans to operate as a family-run business initially, with Samantha and Darren at the helm. As the facility grows, they aim to create both full- and part-time jobs, including roles for coaches, retail assistants, and receptionists. They also hope to establish career paths for young adults in the fitness industry by supporting apprentice trainers and helping them gain the qualifications needed to succeed in their careers.
“Our goal is to make a meaningful investment in Pembrokeshire, not just financially but also socially,” said the couple. “We care deeply about creating opportunities for local people and providing a space that helps everyone feel healthier and happier.”
Responding to public feedback
The proposal has generated mixed reactions on social media, but Inner Tiger Fitness has welcomed the discussion, encouraging residents to share their opinions via the planning consultation process. In a Facebook post, they addressed concerns raised by some members of the community, particularly regarding the future of the current tenant, The Original Factory Shop.
“We are not responsible for any decisions made by the Factory Shop or its internal communications with staff,” the post read. “The building has been on the market for over a year. If retail businesses were thriving, the property would not have been available. Our vision is to bring this space back to life and offer something unique that meets the needs of the community.”
Inner Tiger Fitness also clarified that their facility would not compete directly with existing gyms or leisure centres, such as the Meads. “The Meads offers a range of facilities that we do not, such as swimming, tennis, and squash. Our focus is entirely different. We are building something new and innovative,” they said.
Looking ahead
If the planning application is approved, the facility could open as early as 2025. Samantha and Darren Winn remain optimistic about the project’s potential to make a positive impact on Milford Haven. “We would rather try and fail than never try at all,” they said. “We want to create a space where people can improve their fitness, build friendships, and feel part of a supportive community.”
Residents are invited to view the plans and submit their feedback online. Samantha and Darren concluded: “For those who support us, we are truly grateful. For those with reservations, we hope to change your mind. Our vision is about more than just financial gain—it’s about building something meaningful for Pembrokeshire.”
The Original Factory Shop recently announced it was closing its Haverfordwest Branch, but it was widely assumed that the Milford Haven shop was going to remain open, despite speculation earlier this year that it was to shut down.
It has been reported that The Original Factory Shop is struggling financially, with several restructures having recently taken place in an attempt to keep the firm solvent.
Business
Independent brewers join call for business rates relief as pub closures feared
INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.
The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.
The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.
Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.
New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.
The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.
Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.
“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.
“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”
Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

Business
Cosheston Garden Centre expansion approved by planners
PLANS to upgrade a garden centre on the main road to Pembroke Dock have been given the go-ahead.
In an application to Pembrokeshire County Council, submitted through agent Hayston Developments & Planning Ltd, Mr and Mrs Wainwright sought permission for upgrade of a garden centre with a relocated garden centre sales area, additional parking and the creation of ornamental pond and wildlife enhancement area (partly in retrospect) at Cosheston Garden Centre, Slade Cross, Cosheston.
The application was a resubmission of a previously refused scheme, with the retrospective aspects of the works starting in late 2023.
The site has a long planning history, and started life as a market garden and turkey farm in the 1980s, and then a number of applications for new development.
A supporting statement says the previously-refused application included setting aside a significant part of the proposed new building for general retail sales as a linked farm shop and local food store/deli in addition to a coffee bar.
It was refused on the grounds of “the proposal was deemed to be contrary to retail policies and the likely impact of that use on the vitality and viability of nearby centres,” the statement said, adding: “Secondly, in noting that vehicular access was off the A 477 (T) the Welsh Government raised an objection on the grounds that insufficient transport information had been submitted in respect of traffic generation and highway safety.”
It said the new scheme seeks to address those issues; the development largely the same with the proposed new garden centre building now only proposed to accommodate a relocated garden centre display sales area rather than a new retail sales area with other goods, but retaining a small ancillary coffee bar area.
“Additional information, in the form of an independent and comprehensive Transport Statement, has now been submitted to address the objection raised by the Welsh Government in respect of highway safety,” the statement said.
It conceded: “It is acknowledged that both the creation of the ornamental pond and ‘overspill’ parking area do not have the benefit of planning permission and therefore these aspects of the application are ‘in retrospect’ and seeks their retention.”
It finished: “Essentially, this proposal seeks to upgrade existing facilities and offer to the general public. It includes the ‘relocation’ of a previously existing retail display area which had been ‘lost’ to the ornamental pond/amenity area and to provide this use within the proposed new building and moves away from the previously proposed ‘farm shop’ idea which we thought had merit.
“This revised proposal therefore involves an ‘upgrading’ rather than an ‘expansion’ of the existing garden centre use.”
An officer report recommending approval said that, while the scheme would still be in the countryside rather than within a settlement boundary, the range of goods sold would be “typical of the type of goods sold in a garden centre and which could be sold elsewhere within the garden centre itself,” adding: “Unlike the recent planning application refused permission it is not intended to sell delicatessen goods, dried food, fruit and vegetables, pet products and gifts.”
It added that a transport statement provided had been reviewed by the Welsh Government, which did not object on highway grounds subject to conditions on any decision notice relating to visibility splays and parking facilities.
The application was conditionally approved.
Business
Tenby Poundland site could become retro gaming lounge
TENBY’S former Poundland and Royal Playhouse cinema could become a retro computer gaming lounge, plans submitted to the national park hope.
Following a takeover by investment firm Gordon Brothers, Poundland shut 57 stores earlier this year, including Tenby.
Prior to being a Poundland, the site was the Royal Playhouse, which had its final curtain in early 2011 after running for nearly a century.
The cinema had been doing poor business after the opening of a multiplex in Carmarthen; in late 2010 the opening night of the-then latest Harry Potter blockbuster only attracted an audience of 12 people.
In an application to Pembrokeshire Coast National Park, Matthew Mileson of Newport-based MB Games Ltd, seeks permission for a ‘CONTINUE? Retro Gaming Lounge’ sign on the front of the former Gatehouse (Playhouse) Cinema, White Lion Street, most recently used as a Poundland store.
The signage plans form part of a wider scheme for a retro gaming facility at the former cinema site, which has a Grade-II-listed front facade, a supporting statement through agent Asbri Planning Ltd says.
“The subject site is located within the settlement of Tenby along White Lion St. The site was formerly the Gatehouse Cinema and currently operates as a Poundland discount store, which closed on October 18.”
It adds: “This application forms part of a wider scheme for the change of use to the former Gatehouse Cinema. Advertisement consent is sought for a non-illuminated aluminium composite folded panel that will be bolted onto the front façade of the proposed building, in replacement of the existing signage (Poundland).”
It stresses: “It is considered that the proposed advertisement will not have a detrimental impact on the quality of the environment, along with being within a proportionate scale of the building. It is considered that the proposed signage will reflect site function.
“Furthermore, due to the sympathetic scale and design of the sign itself, it is considered that the proposal will not result in any adverse visual amenity impacts.
“The proposal is reduced in sized compared to the existing Poundland advertisement. The sign will not be illuminated. Given the above it is considered that such proportionate signate in association with the proposed retro gaming lounge is acceptable and does not adversely affect visual amenity.”
An application for a retro gaming lounge by MB Games Ltd was recently given the go-ahead in Swansea.
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