Entertainment
History of Welsh music videos charted in new website
WELSH-LANGUAGE television has played a more important part than commercial record labels in the development of Welsh music videos over the past 50 years, say researchers.
As the 24-hour MTV channel made its entrance on to the global stage in the early 1980s, it was the arrival of S4C which helped shape music video making in Wales at the time.
The finding is included in a new website documenting the development of Welsh music videos over a period of more than fifty years, which launches on Welsh Language Music Day (Friday 7 February).
The fideos.cymru website stems from a unique research project led by two lecturers at Aberystwyth University’s Department of Theatre, Film and Television Studies, Dr Greg Bevan and Dr Kate Woodward.
They say the project has highlighted significant differences between the dynamics driving the production of Welsh-language and Anglo-American music videos.
Dr Greg Bevan said: “There is no doubt that the music video has had a fascinating history since the format really took off in the late 1970s and early 1980s. The political, industrial and social landscape of Wales was very different at that time and these contexts are reflected in the videos that were being created.
“One of the main differences that has emerged as part of our research is that Anglo-American videos are produced with the primary aim of selling and promoting mainstream songs as part of a wider marketing drive by the big record companies. That commercial imperative has been less evident in Wales. Here, the need to promote cultural arts in a minority language has been a crucial factor, alongside other anti-establishment, subcultural influences.”
As part of the project, the researchers interviewed some of Wales’s leading artists and producers about their experience of making music videos, including Dafydd Iwan, Cerys Hafana, Geraint Jarman, Eddie Ladd, Rhys Mwyn, and Dafydd Rhys.
Dr Kate Woodward told The Pembrokeshire Herald: “We wanted to speak directly to the people who have been involved in making Welsh music videos over the years and share their insights with a wider audience through the website. What we found was that the television industry in Wales – and S4C in particular – was mainly responsible for driving music video production by providing not only a platform for broadcasting content but also the necessary funding, in contrast to the Anglo-American trend where record labels were the main drivers.
“The iconic series Fideo 9 on S4C played a key role in the development of the Welsh music video, producing around four new videos every week when they were on air between 1988 and 1991. Bandit was on air between 2004 and 2011, and Lŵp has been offering a cross-platform stage for Welsh music since 2019. We are also now in a new era where artists are increasingly likely to create their own videos independently and promote them on various social media streams.”
Music Video Fund
In addition to launching the website, it was also announced today that a small fund is available for applications to support the production of two new Welsh music videos.
As Dr Woodward explained: “We are keen for our research project to contribute to the ongoing development of the Welsh music video by supporting current content creation as well as examining and analysing the scene’s historical development.”
The closing date for applications to the music video fund is 16:00 on Friday 28 February 2025 and further details are available online: https://fideos.cymru.
Image: Dr Kate Woodward and Dr Greg Bevan from the Department of Theatre, Film and Television Studies at Aberystwyth University.
Entertainment
That’ll Be the Day celebrates ruby anniversary in style
A MUCH-LOVED theatrical tradition returned to Folly Farm on Friday and Saturday, October 24 and 25, 2025, as That’ll Be the Day celebrated its ruby anniversary in memorable style, raising £5,469 for The Paul Sartori Foundation.
The charity performances were filled with celebration and significance. Saturday night marked the 40th performance of the show at Folly Farm’s Follies Theatre, staged in the 40th year of That’ll Be the Day itself — a remarkable double milestone that was warmly received by the audience.
The anniversary weekend captured everything people have come to love about the production, from its crowd-pleasing musical numbers and toe-tapping hits to its trademark comedy sketches and strong sense of community.

There was also an emotional note to the occasion, as the weekend was billed as Trevor’s final on-stage performance with the show. Or was it? Although retirement had been suggested, Phil Thompson has since confirmed that Trevor will be back this year — to the delight of fans.
As one chapter closes, another begins, and excitement is already building for the future. That’ll Be the Day will return in 2026, with performances confirmed for October 30 and 31. Tickets are now on sale.
Audiences can expect new voices, a refreshed format, and the same talent and showmanship that Pembrokeshire audiences know and love.
Supporters keen to see the next chapter of this musical extravaganza can buy tickets through the Paul Sartori website, by calling the events team on 01437 763223, or in person at Dale’s Music in Tenby or Rock ‘n’ Rolla in Narberth.
If the ruby anniversary weekend proved anything, it is that That’ll Be the Day continues to shine, shimmy and entertain — all while helping to support hospice-at-home care in Pembrokeshire.
If you want, I can also turn this into a more polished newspaper-style piece with a headline and subheading.
Entertainment
Will You Be My Friend? BBC series seeks Welsh children
NEW six-part BBC One programme is looking for five to eight-year-olds across Wales who are finding it hard to make friends
A NEW BBC television series is looking for children across Wales aged between five and eight who are finding it hard to make friends.
Will You Be My Friend? is a new six-part series for BBC One and iPlayer from Five Mile Films, the makers of Channel 4’s The Dog House. The programme will focus on children who are struggling socially, whether through shyness, feeling left out, or finding it difficult to connect with others their own age.
The series will centre on what producers call The Friendship Centre, where a team of psychologists will help children build confidence and social skills to form real and lasting friendships.
Each child will then be sensitively matched with a potential new friend from their local area for a play date. Six weeks later, the programme will return to see how their new-found confidence has helped them at school, in the playground and beyond.
The production team says the series aims to explore the challenge of friendship in modern childhood, at a time when many families remain concerned about loneliness, social confidence, screen time and the lingering effects of the Covid pandemic.
Emma Loach, Interim Head of Commissioning, Documentaries at the BBC, said: “The longing to connect, to be seen, and to belong is universal.
“Whether you’re five or fifty-five, I defy anyone to watch these children without seeing a little bit of themselves reflected.
“In a world that can feel increasingly disconnected, this series shows that the simplest gestures – a smile, a shared joke, a tentative ‘will you be my friend?’ – still have the power to change everything. Five Mile Films has brought us something very special, and we couldn’t be prouder to give it a home on the BBC.”
Nick Mirsky, CEO of Five Mile Films, said: “I don’t think there’s a commission I could be more thrilled to bring to Five Mile. Will You Be My Friend? will be joyful, warm and funny, but it also does something genuinely new – inviting us to look closely at the challenge and art of making friends.”
Filming is due to take place in July and August, and producers are now inviting applications from families in Wales who feel their child could benefit from taking part.
The series is being made by Five Mile Films for BBC One and iPlayer, with All3Media International acting as international partner.
Parents or guardians who would like more information or wish to apply can visit: bemyfriend.tv
Based on the press release and fact sheet you uploaded.
Entertainment
From Milford Haven to the world: The story of The Evolution Experience
A grassroots club brand that changed west Wales — and still echoes 25 years on
THE STORY of The Evolution Experience does not begin in 2000.
It begins in 1998, with a major event — Gigawatt ’98 — that had already attracted significant press and BBC Wales coverage before being stopped at the last minute following licensing issues.
For the young team involved, it was more than a cancelled charity concert in aid of the RNLI. It was the moment that changed everything.

Launched in 2000 by Tom Sinclair and his friend John Lee, the founders of Gigawatt Concerts, Evolution began modestly but quickly grew into one of the most ambitious nightlife ventures Pembrokeshire had seen.
At a time when serious clubbing meant travelling to Swansea or Cardiff, a group of young people in Milford Haven decided to build something themselves.
What made The Evolution Experience different was not just the scale, but the young team behind it. At a time when most 19 or 20-year-olds were either at university or in their first jobs, the team behind Evolution were organising large-scale events, managing budgets, dealing with authorities, and taking on responsibilities usually associated with far older operators.
According to the Evolution Experience website in June 2001, the main team members, nearly all from Milford Haven were: Tom Sinclair, John Lee, Denys Bassett-Jones, Gareth Jones, Linda Rouse, Declan Rouse, Dan Mills, Matthew Norman, Luke Sinclair and Mike Knight.

Filling a gap
In the early 2000s, Pembrokeshire’s nightlife was limited. There were pubs, small venues, and occasional events — but nothing on a scale to rival city clubs.
Evolution changed that.
Early nights at the Kings Function Centre in Milford Haven drew hundreds, then close to a thousand people. The venue — a cricket club hall — was transformed with lighting rigs, powerful sound systems, and multiple arenas.

What emerged was not just a DJ night, but a full-scale experience.
As the brand grew, larger venues followed, including the Park House Exhibition Centre in Haverfordwest, where crowds of up to 2,500 attended — an unprecedented scale for the county.

More than a club night
What set Evolution apart was not just its size, but how it was run.
Despite being organised by people in their late teens and early twenties, the operation was structured and professional. There were sponsorship deals, thousands of flyers distributed across the county, branded vehicles, trained security, and medical cover on site.
Promotion was hands-on, with mailing lists built manually and campaigns run across towns and villages.
The aim was clear: to deliver something that could stand alongside events in larger cities.
And it worked.
Big-name DJs and acts were brought to Pembrokeshire, while local talent was given a platform to perform in front of large crowds.
What made The Evolution Experience different was not just the scale, but the people behind it. At a time when most 20-year-olds were either at university or in their first jobs, the team behind Evolution were organising large-scale events, managing budgets, dealing with authorities, and taking on responsibilities usually associated with far older operators.
As the events grew, so did the scale — and visibility — of the operation. Evolution nights were advertised across the county using thousands of flyers, AA-style road signs directing traffic into Haverfordwest, and branded vehicles fitted with tannoys reminding people on the day that something major was happening.
At one event in May 2002, a large police operation involving around 60 officers and a Gold command structure was deployed, with vehicles searched on arrival — but no issues were identified.
The intensity of promotion occasionally brought its own consequences, with Sinclair receiving a small fine for fly-posting and the use of loudspeakers.
Alongside this, the team pushed boundaries creatively, even securing Civil Aviation Authority permission to project the Evolution logo into the night sky using a high-powered searchlight — a reflection of the ambition behind what had, by then, become far more than a typical local night out.

A platform for people
For many involved, Evolution was more than a night out.
It provided early experience in:
- event management
- sound and lighting
- marketing and promotion
- working under pressure
Participants went on to careers in a wide range of fields, including policing, design, IT, and the music industry.
For Sinclair, the experience would prove formative in a different way.

Expansion beyond west Wales
As Evolution grew, it began to move beyond its local roots.
Events were held in London, including a night at The Fridge in Brixton. The brand also reached overseas, with a tour in China and plans — later followed by smaller events — in Tokyo.
For a venture that began in a Milford Haven cricket club, the expansion was significant.
The Chequers turning point
In 2002–2003, plans were put forward to establish a permanent home for Evolution at Chequers nightclub in Penally, near Tenby.
The move represented a major step — from one-off events to a fixed venue.
However, the application faced strong opposition from residents, authorities, and other stakeholders, particularly around concerns over noise and location.
Following a lengthy licensing hearing, the application was refused.
Sinclair disputed aspects of the decision, but the project did not proceed.
That pressure brought its own rewards. At just 22 years old, Sinclair found himself standing alone in a packed licensing hearing, representing his case for over six hours without legal support.
It was an experience that would shape everything that followed. “After that,” he has said, “nothing ever really felt that daunting again.”
A short-lived attempt to operate the venue as a private members’ club followed, but this also faced enforcement action and was ultimately discontinued.

Lessons learned
The refusal of the Chequers application marked more than just the loss of a venue. It was a moment where ambition collided with the limits of what was possible at the time — in terms of regulation, location, and local sensitivities.
For those involved, it was a harsh but valuable lesson. It exposed the realities of navigating systems that were still evolving themselves, and forced a deeper understanding of how decisions were made — and how they could be challenged.
The episode marked a turning point.
For those involved, it provided first-hand experience of the complexities of licensing, regulation, and public scrutiny.
Sinclair has since reflected that the experience influenced his decision to study law — and later to establish The Pembrokeshire Herald, where scrutiny of authority and public accountability became central themes.
That experience would have lasting consequences. For Sinclair, it sparked a deeper interest in law, leading him to study the subject and later apply that knowledge in a different arena — journalism.
The confidence built through Evolution, and the lessons learned during its most difficult moments, would go on to shape the approach behind The Pembrokeshire Herald.
A return — and a legacy
Although Evolution’s early peak passed, it did not disappear.
The brand returned in later years with events including:
- “No Place Like Home” nights in 2008
- smaller club events in 2009
- a full-house event in Tenby featuring SASH!
- Andy C at Reload, Good Friday 2012.
- sell-out shows at the De Valence Pavilion, including Judge Jules
Each time, the response showed that the name still carried weight.


A shared cultural moment
Today, The Evolution Experience occupies a rare place in local memory.
For those who were there in the early 2000s, it represents:
- first nights out
- a sense of something new
- proof that large-scale events could happen locally
For younger audiences, it remains a recognised and credible brand.
Few nightlife ventures bridge generations in this way.

Perhaps the most enduring impact of The Evolution Experience is not found in the events themselves, but in what came after.
Those involved did not simply move on — they carried the experience with them. Skills learned under pressure translated into careers across a range of professions, from public service to technology and the creative industries.
In that sense, Evolution was not just a series of nights, but a starting point.
Should it return?
With renewed interest and upcoming anniversary events, the question arises: should The Evolution Experience return in a larger way?
There is no simple answer.
The demand appears to be there, and the brand still resonates. However, the landscape has changed — with stricter regulation, different audience expectations, and a very different nightlife culture.
What is clear is that the original conditions that created Evolution cannot be replicated exactly.

More than nostalgia
Perhaps the question is not whether Evolution should return as it was, but whether the spirit behind it can be carried forward.

Because what Evolution demonstrated — 25 years ago — still matters:
That it is possible to build something significant from nothing, even in a rural area.
That young people, given the opportunity, can create, organise, and deliver at scale.
And that sometimes, what begins as a small idea can leave a lasting impact.
Today, the name still carries weight. For one generation, it represents a time when something genuinely new arrived in west Wales. For another, it is a brand associated with more recent events and headline DJs.
Few local ventures manage to bridge that gap — to be remembered by those who were there at the start, while still recognised by those discovering it for the first time.

A lasting impression
What started as a birthday party in Milford Haven became something far bigger — not just a club night, but a moment where a group of young people proved they could build something of scale, ambition and lasting impact.
Twenty-five years on, The Evolution Experience is no longer just about what happened on those nights. It is about what grew out of them — the confidence, the careers, and the belief that, even in a rural corner of west Wales, you didn’t have to wait for opportunity.
You could create it.
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