Community
Saundersfoot gears up for New Year’s Day swim as 2500 prepare to brave the sea
SAUNDERSFOOT is preparing to welcome thousands of swimmers and spectators for its annual New Year’s Day Swim, one of Pembrokeshire’s best-known festive traditions, which returns on January 1.
The hugely popular event, organised by Saundersfoot New Year’s Day Swim, is expected to draw more than 2,500 participants to the beach, with many more lining the seafront to watch the spectacle.
Although commonly known as a “swim,” organisers describe the event as a “dash and splash,” with participants required simply to enter the water and dunk in before returning safely to shore. The inclusive nature of the event means there is no age limit, although children under sixteen must be supervised by an adult at all times.
This year’s swim also carries added significance, as organisers look ahead to the event’s fortieth anniversary in 2026. To mark the milestone, next year’s swim will feature a ‘Ruby’ fancy dress theme, though swimmers are encouraged to wear costumes of their own choosing this New Year’s Day.
The swim is run on a not-for-profit basis, with proceeds donated to nominated charities and community groups. Participants are encouraged to raise sponsorship for causes close to their hearts, with all funds collected being topped up through bucket collections and commercial sponsorship from local businesses.
Entry to the swim must be completed online, either in advance or on the day, and all swimmers must collect a wristband before taking part. Wristbands can be collected from Salt on the Strand in Saundersfoot or from the pickup point at the slipway on the beach. Only swimmers wearing a wristband will be eligible to receive a commemorative medal.
Organisers are advising swimmers to allow plenty of time to collect wristbands, particularly on the morning of the event, when the village is at its busiest.
Despite the often challenging winter conditions, the swim has never been cancelled in its history. Final decisions on safety will be made by the event’s Water Safety Team, who will monitor weather and sea conditions closely in the lead-up to New Year’s Day.
With limited parking available in Saundersfoot itself, visitors are being encouraged to use public transport or the Park & Ride service operating from Kilgetty Community Centre between 10:00am and 2:00pm on January 1.
The event’s mascot, Charlie Shivers, will also be making an appearance. Named by pupils at Saundersfoot Primary School, the character honours local legend Charlie Cox, who led the swim well into his eighties.
Organisers have reminded attendees that, due to the size and noise of the event, dogs should not be brought onto the beach for the swim.
Further details, including ticket registration, fundraising information and safety guidance, are available through the Saundersfoot New Year’s Day Swim website and social media channels.
Community
Alarm after suspected drug bag found in children’s play area
PARENTS and residents in Pembroke Dock have raised serious concerns after a small clear plastic bag, believed to be linked to drug use, was found in the children’s play area at Memorial Park.
The discovery has sparked anger and alarm among families who regularly use the park, with many questioning how suspected drug-related litter could end up in a space intended for children.
The Herald understands that bags of this size and type are commonly used by local dealers to sell crack cocaine, although the substance found in this instance has not been formally identified.

Concerns intensified after local resident Stephen Hughes said he had seen similar small bags discarded in Memorial Park near the skate area.
Residents say the find highlights wider worries about public safety, with several claiming they have encountered similar items elsewhere in Pembroke Dock. Parents have called for increased patrols, quicker clean-ups and stronger action to protect children using public parks.
Dyfed-Powys Police and Pembrokeshire County Council have been contacted for comment.
⚠️ Members of the public are urged not to touch suspected drug-related items and to report them immediately to police or the local authority.
Community
Campaign to ‘save’ River Cleddau after ‘decades of neglect’
A PETITION call for a public commitment to save Pembrokeshire’s River Cleddau will be heard by full council next year.
The e-petition, started by James Harrison-Allen, says: “We call on Pembrokeshire County Council to create and enact a Clean Rivers Policy to restore the Cleddau to good health after decades of neglect and degradation.
“The Cleddau flows through the heart of Pembrokeshire, including our county town, and is the foundation for Pembrokeshire’s prosperity. The river is failing, and we need to act now to save it from irreversible decline.
“What’s the problem? The Cleddau rivers and estuary are the worst (and worsening) polluted SAC (Special Area of Conservation) designated rivers in Wales; worse even than the Wye and the Usk (NRW Water Assessment Report 2024), and considerably worse than the neighbouring Towy and Teifi.
“Damaging impacts on Pembrokeshire’s economy, public health and the natural environment. Ineffective regulation; monitoring, responding, policing, enforcement and prosecutions. What should PCC be doing to address this? Make a formal, public commitment to cleaning up the Cleddau. Make the health of the Cleddau central.”
Earlier this year, Henry Tufnell, MP for Mid and South Pembrokeshire, called for “urgent” action to tackle the poor state of the River Cleddau when he chaired a discussion bringing together key stakeholders, environmental experts, and community voices to address the issues surrounding water quality and pollution.
The panel event, organised by local river action group The Cleddau Project, covered topics including pollution sources, enforcement failures, and potential solutions to improve the river’s health.
The panel included representatives from Afonydd Cymru, Welsh Water, Natural Resources Wales (NRW), Cardiff University, and First Milk.
More than 150 people gathered at Haverfordwest Rugby Club just days after NRW declared the Cleddau the worst performing of the protected rivers in Wales.
Speaking after the event, Mr Tufnell, said: “The Cleddau is a vital natural resource, and last night’s discussion highlighted the urgent need for action.
“The insight shared by our expert panel and members of the community reinforced the importance of tackling pollution at its source and ensuring our regulatory bodies are held accountable.
“I am committed to continuing this fight for cleaner water and a healthier environment for future generations.”
The petition runs up to February 1, and had attracted 1,678 signatures as of December 16.
If a petition gets 500 signatures, the creator will have an opportunity to debate it at a future full council meeting; more than 100 will trigger a debate at a council overview and scrutiny committee.
Community
Mayor praises Milford Haven’s community spirit in Christmas message
THE MAYOR of Milford Haven has paid tribute to the town’s strong community spirit, volunteers and charities in his Christmas message to residents.
Councillor William D. Elliott said it continued to be a “huge privilege and pleasure” to serve as Mayor and First Citizen of Milford Haven, praising the range of events and activities that bring people together throughout the year.
He highlighted the work of many local organisations, including Milford Haven Round Table, Milford Haven Business Circle, Milford Haven Town Band, Torch Theatre, Boulevard Theatre, St Katharine and St Peter’s Church, St David’s Church Hubberston, the Port of Milford Haven, Pill Social Centre, Milford Haven Branch of the Royal British Legion, Milford Haven Sea Cadets and Royal Marines Cadets, community centres in Hubberston and Hakin, local scout and youth groups, Milford Haven Amateur Operatic Society and the Megan’s Starr Foundation, among many others.

The Mayor said these groups continue to grow from strength to strength, benefiting not only Milford Haven but surrounding communities as well.
“Community cohesion and working together is key to our success,” he said. “We benefit greatly from the expertise and skills that each group brings, and many simply could not operate without the dedication and commitment of volunteers.”
Councillor Elliott thanked volunteers for their efforts during 2025 and encouraged residents to continue supporting local charities and not-for-profit groups through donations and involvement.
He also reflected on the town’s Citizens Awards, which he presented in June, describing it as humbling to recognise volunteers who make a significant difference locally. Residents were encouraged to submit nominations when the awards reopen in April and May.
The Mayor paid special tribute to the Megan’s Starr Foundation following its success in achieving a King’s Award for Voluntary Service.
“This is the highest award given to local volunteering groups in the UK, equivalent to an MBE,” he said. “For one of our own community organisations to receive such an honour is outstanding and reflects the hard work and determination of so many volunteers. Many congratulations to all involved.”
Reflecting on the meaning of Christmas, Councillor Elliott said it represents love, giving, respect and hope, values he believes Milford Haven demonstrates throughout the year, particularly in supporting those in need.
He also highlighted the annual Christmas Together event held on Christmas Day, which he and his Consort, Lloyd, will again attend.
“This event perfectly captures the spirit of our town by offering companionship and care to those who might otherwise be alone,” he said. “It shows Milford Haven at its very best, and the volunteers who give their time year after year truly make a difference.”
Councillor Elliott also thanked residents for supporting his Mayor’s Charity fundraising over the past eighteen months.
Concluding his message, he said: “On behalf of Lloyd and I, and all our Town Councillors, we would like to wish you and your family a very Merry Christmas and a happy and prosperous New Year.”

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