Farming
FUW puts spotlight on rural economy
HOW MANY businesses are involved in the running of a farm and how many people are directly and indirectly employed by the agricultural sector?
How reliant is the rural community really on farming? Those were the questions the Farmers’ Union of Wales asked recently.
We often think about the obvious options, such as feed merchants, sales and auctioneers businesses, farm contractors etc. but how much does just one farm really contribute?
To try and answer these questions Mid Wales farmers John Yeomans, his wife Sarah and son Joe, recently hosted an event that put the spotlight on the importance of agriculture in the rural economy, at their farm Llwyn y Brain, Adfa, near Newtown.
A survey of the businesses that the Yeomans family deal with revealed 2,347 jobs at local and Welsh level and also 225,980 at a wider national level were dependent on the survival of those businesses.
On the farm, the Yeomans family run a herd of 73 cows consisting of pedigree Limousin, Limousin x, Belgian Blue x, and 15 homebred replacement heifers (closed herd).
They further keep 495 ewes which are mainly Beulah and 160 Beulah ewe lambs and the flock has been closed since 1981.
The couple sell Beulah draft ewes and some yearlings, as well as Welsh Mule ewe lambs for breeding and sell finished lambs on a deadweight basis
The 232 acres of owned farmland sit between 750 feet to 1420 above sea level, with 100 acres (34.8ha) of lower land and 132 acres (53.4ha) of largely improved hill land.
A further 53 acres of additional land is rented.
John, who was keen to explore the wider economic impact his business has on the wider rural economy, said: “Following the downturn in agriculture over recent times and across almost all sectors, I wanted to help highlight the importance of a thriving agricultural sector on the economy – both locally and much further afield.
“Farmers are an exceptional conduit for money, so if their businesses are thriving they reinvest and this, in turn, brings wealth and good fortune to others.
“The difficult times we are facing are clearly already impacting on our ancillary and support industries and businesses.
“With this in mind, we were pleased to put the spotlight on all the businesses – both local and further afield – that have some stake in our survival. Our relationship with these businesses is symbiotic and crucial to both our successes.”
BUSINESSES
ANSWER THE CALL
The event was attended by an array of local businesses and representatives such as Agri-Advisor, Agrimin, Bibby’s, Alpha Plumbers, FUW Insurance Services Ltd., E W Bumford & Co, RVW Pugh Ltd, I Jerman, Binding Tyre Services, Countrywide, Westflight, Morris Marshall and Poole, British Wool Marketing Board, Wynnstay, R G and G R Francis, McCartneys, OPICO, Sainsbury’s, Genus, KiwiKit, Dunbia, E George & Son, Dow AgroSciences, Trefaldwyn Vets, Zoetis, Shearwell Data and HSBC, who play a role in John and Sarah’s daily business routine.
Mr Yeomans said: “I must thank the businesses who came to support the event and those that responded to our short survey for the valuable contribution they make to our business and the wider rural economy.
“Supermarkets and slaughterhouses are just as important in our business as our local garage.
“Over 22% of the employment in Wales is linked to farming or food in some way, so it is worth noting the important role we all play in keeping our economic powerhouse going.
“Individually we may not be making a fortune for our solicitor, bank, garage or anything else. But together we are an important force.
“We hope days like this will help to get the message across about the connection between British food and the many businesses connected to it, why it is worth supporting your local farmer and how much of a difference each individual can make in terms of giving back to the local economy.”
THE ELECTRICAL WHOLESALER
City Electrical Factors (CEF) are one of the businesses the Yeomans family trade with. C.E.F. are a national Electrical Wholesaler supplying businesses the length and breadth of the UK.
The Newtown and Welshpool branches sit in the heart of Mid-Wales and as such are two of the most rural branches in the C.E.F. network.
Across these two branches the company employs 11 staff, and nationally they employ about 2750 members of staff.
Darryl Owen, manager of the two branches, said: “I feel it’s very important to employ local people to serve local people. Many of my staff have strong links to the local agricultural and Farming community.
“For us, in such a rural area, any downturn in agriculture has a serious knock on effect to our business and turnover in Newtown and Welshpool.
“It is not just the direct effect from farming businesses but indirectly through the Electrical Contractors who serve this market sector. We service a very wide and diverse market sector which can all be affected by any downturn in the Farming community.
“Many small industries in Mid- Wales are reliant on a strong agricultural customer base. If these small business begin to struggle they stop spending and that’s a big issue for us.
“The on-going success of C.E.F. in Mid-Wales is undoubtedly linked to the success of our agricultural community. Any effort or campaign that will highlight the importance of a healthy rural economy will definitely have my support.”
MACHINERY SALES
RVW Pugh Ltd, an agricultural machinery dealership that specialise in the sales and aftersales of tractors and farm machinery to the agricultural industry, have their head office in Mellington, Mid Wales.
They have two further depots in Holmes Chapel, Cheshire and Market Drayton, Shropshire.
The company employs 54 employees over the three depots, with 35 of them employed at the head office in Mellington.
Robert Pugh, Managing Director, said: “Agriculture is the backbone of our business, more than 95% of our customers are farmers/contractors. We are obviously feeling the knock on effect of farmers struggling with commodity and produce prices, along with late receipt of single farm payments… at the moment we are owed £1.5m from creditors which fall outside of our 30 day credit terms.
“This obviously puts pressure on our business and holds up cash flow which we could use to further improve and invest in our business during these difficult times.”
AGRICULTURE THE
WELSH POWERHOUSE
Glyn Roberts, FUW President, who attended the event, said: “All the businesses that make the wheel of our rural economy go round have an important role to play in our daily lives and indeed how we all survive and make a living.
“We know that a lot of second and third sector businesses are already struggling as a result of the knock on impact of low agricultural incomes and farmgate prices, and the potential wider impact if there was to be a further downturn in farm incomes could be catastrophic.
“We must remember that agriculture is the powerhouse of the rural economy, generates billions of pounds which benefit a host of industries including many not directly associated with agriculture – something that is clear to see here – today-.
“The impact of the most recent recession on our economy as a whole has been severe, but there can be no doubt that in rural Britain and many of our urban areas the impact has been buffered by the core role agriculture has played in generating income for communities the length and breadth of the UK.
“With this in mind – we as the Farmers’ Union of Wales – will continue to represent and fight for those who make a living off the land and through that, support those second and third sector industries- as we have done since 1955 – in Cardiff, London and Brussels.”
FUW Montgomeryshire County Chairman, Mark Williams, added: “We were keen to explore in more detail how our rural economic powerhouse is sustained by individual farm businesses.
“You’ve got your farm and the people who might be employed on it, whether that is family or external contractors, but it is also about the feed merchants, contractors, machinery dealers, local garages, supermarkets, farm shops, auctioneers, banks and solicitors– all of the businesses that are involved either in a direct or indirect capacity.
“The message going back to consumers across the UK has to be ‘Support your local farmer – Support a thriving rural economy’.”
Farming
Plaid urged to move faster on farming reforms amid subsidy concerns
Welsh Conservatives accuse Plaid Cymru of failing farmers as ministers call for patience over changes to agricultural support
CONCERNS over the pace of farming reforms in Wales have intensified after the Welsh Conservatives accused the Welsh Government of failing to act quickly enough on promised changes to agricultural subsidy schemes.
The criticism comes after Welsh Government Rural Resilience and Sustainability Minister, Llyr Gruffydd, urged farmers to be patient as major changes to support payments continue to be developed.
Speaking to ITV Wales, Mr Gruffydd acknowledged that “change is difficult” as the government seeks to reshape agricultural support across rural Wales. The comments come at a time of growing unease among parts of the farming community over the future of post-Brexit subsidy arrangements and concerns about financial pressures facing farms.
The reforms centre on replacing previous support systems with a new approach intended to balance food production, environmental sustainability and rural resilience. However, some farmers and unions have warned that uncertainty over payments and policy changes risks damaging confidence in the sector.
Reacting to the minister’s remarks, Welsh Conservative Shadow Farming Minister, Andrew RT Davies, said Plaid Cymru was not moving quickly enough to deliver on commitments made to Welsh farmers.
Mr Davies said: “Change is not difficult – contrary to Plaid Cymru separatists’ claims.
“If the will is there, there’s no reason reforms can’t be implemented immediately.
“Plaid Cymru separatists must fulfil their promises to Welsh farmers now.”
The comments reflect wider political tensions over the direction of farming policy in Wales, with opposition parties arguing that delays and uncertainty are creating anxiety for agricultural businesses already facing rising costs and economic pressures.
Farming remains a major part of the Welsh economy, particularly in rural counties such as Pembrokeshire, Carmarthenshire and Ceredigion, where many communities rely heavily on agriculture and associated industries.
The Welsh Government has previously said changes to support schemes are aimed at creating a more sustainable long-term future for farming, though ministers have acknowledged the transition period will take time and may prove challenging for some in the industry.
The debate over subsidy reform is likely to remain a key political battleground as the government finalises details of its future support model and seeks to reassure farmers concerned about their livelihoods.
Farming
Pembrokeshire new potato harvest begins as first crop hits shops
Locally grown early potatoes arrive in stores as farmers begin lifting the first Pembrokeshire crop of 2026
PEMBROKESHIRE’S famous new potato season has officially begun, with the first crop of locally grown potatoes being harvested and delivered to shops across the county.
Farmers at Norton Farm began lifting the first Pembrokeshire new potatoes of the year this week, with the freshly harvested crop expected to reach local stores by Friday morning.
The arrival of Pembrokeshire new potatoes marks the unofficial start of the county’s summer growing season and is eagerly anticipated by shoppers keen to enjoy one of Wales’ best-loved seasonal foods.

Photographs shared by the farm show workers hand-picking potatoes from freshly turned soil as machinery lifted the crop from fields overlooking the Pembrokeshire countryside.
The potatoes, prized for their distinctive flavour and soft skins, benefit from the county’s mild climate and coastal growing conditions.
Brian Llewelyn a’i Ferched shared the news on social media, telling customers: “Arriving with us this afternoon!!!!” as excitement builds around the first deliveries.
Locally grown Pembrokeshire new potatoes are expected to be available in selected shops from around 10:00am on Friday.
For many in Pembrokeshire, the arrival of the first new potatoes is a sign that summer is just around the corner — and that it is finally time to get the butter on.

Photo caption:
First crop: Workers begin lifting Pembrokeshire new potatoes at Norton Farm as the 2026 harvest season gets underway (Pics: Norton Farm).
Farming
New Narberth farmers’ market to champion Pembrokeshire produce
LOCAL FOOD PRODUCERS GIVEN NEW MONTHLY PLATFORM
A NEW monthly farmers’ market is set to launch in Narberth next month, giving Pembrokeshire producers a regular space to sell and showcase food grown, reared and made in the county.
Pembrokeshire Local Food Partnership is launching the market at the Queen’s Hall, Narberth, on Saturday, June 13. It will then run monthly from 10:00am to 2:00pm.
The market has been developed in collaboration with local growers Rufus and Ffion, of Hael Natural Produce, based in Clunderwen.
Organisers say it will bring together a wide range of local food and drink producers, with stalls expected to include fresh seasonal produce, artisan foods, baked goods and speciality items.
Among those taking part are Spirit Wood Wales, Big Green Elephant, Foxhill Preserves and Pencw Cheese.
Pembrokeshire Local Food Partnership will lead on marketing and subsidise stall costs for the first three markets, in a bid to encourage strong early participation and reduce barriers for small and emerging producers.
The launch will also see Rufus and Ffion introduce a new local veg box scheme through Hael Natural Produce.
Rufus said: “I’m really excited to be launching my new veg box scheme at the farmers’ market.
“It’s a great opportunity to get fresh, locally grown produce directly to people in the community and to build something that connects people more closely with where their food comes from.”
Sue Latham, Coordinator of Pembrokeshire Local Food Partnership, said: “We are looking forward to creating a regular space in Narberth that supports local producers and gives the community consistent access to high-quality, local food.
“This market is about strengthening those connections and building something that can grow over time.”
Organisers are encouraging residents, visitors and food lovers to attend the launch and support the new initiative, which forms part of Pembrokeshire Local Food Partnership’s wider work to strengthen local food networks across the county.
Further information is available from Pembrokeshire Local Food Partnership at www.plfp.org.uk or by emailing [email protected].
Pic: Pembrokeshire Local Food Partnership.
-
News3 days agoWatchdog criticises health board over £10m GP contract checks
-
Crime5 days agoFarm owner in court after 26 dogs removed over welfare concerns
-
News4 days agoPaul Davies meets Openreach Cymru at the Senedd to discuss Full Fibre rollout
-
Crime5 days agoTree surgeon sentenced for failing to provide breath test
-
Crime5 days agoPembrokeshire teenager admits driving almost four times over drug-drive limit
-
News5 days agoMilford man admits handling stolen goods from three local properties
-
Crime4 days agoMilford Haven man admits affray after alleged pub incident
-
Crime5 days agoPembroke Dock drink-driver arrested on Cleddau Bridge








