THE FAMILY of a 14-year-old girl who died on Friday (Nov 15) has paid tribute to a “budding artist, rugby player and social media lover.”

Seren Jenkins, from Tycroes, Ammanford, tragically passed away following a medical emergency at Ammanford Rugby Club.

In a heartfelt statement, her family said: “We as a family are devastated by the loss of Seren.

“She was a loving daughter, big and little sister.

“Seren lived her short life to the full and was a budding artist, rugby player and social media lover.

“Seren was loved by all who knew her and no doubt will also be remembered for her sense of humour.

“We would like to take this opportunity to thank the emergency services at the scene and everybody for the GoFundMe page donations for Seren, where proceeds will likely be donated to various asthma services, the Wales Air Ambulance, and a possible memorial for her friends to remember her.

“We would also like to thank people for their kind words and support at this horrific time, but would now like to ask for this time to grieve in private.”

A GoFundMe page set up in Seren’s memory has received widespread support, reflecting the community’s shock and sadness at her loss.

Seren’s family described her as someone who brought joy to all who knew her, with a zest for life and a talent for art and rugby. She leaves behind a lasting legacy of love and laughter.

A “KIND, strong” teenager who tragically took her own life was not driven to her actions by bullying or social media, the Pembrokeshire Coroner has concluded following a five-day inquest.

Megan Evans, aged 14, was found in her home in Milford Haven on February 7, 2017. Described by her family as “a kind and beautiful soul,” Megan was remembered for her intelligence, thoughtfulness, and the love and laughter she brought to her home.

Her death prompted a significant examination of the pressures faced by teenagers today, particularly concerning bullying and the influence of social media. However, Pembrokeshire Coroner Paul Bennett stated there was no evidence to suggest these factors played a role in Megan’s death.

Coroner’s findings

Dyfed-Powys Police’s digital crime investigation unit analyzed Megan’s social media activity and found “no evidence of targeted abuse or bullying directed at Megan.” The coroner also reviewed the school’s anti-bullying measures, which included assemblies, PSE lessons, and an intranet reporting tool.

“Pupils knew what route they could take should bullying arise,” said Mr. Bennett. “That does not mean that pupils did avail themselves of those options.” He added that perceptions of bullying could vary widely, stating that “bullying to one may be banter to another.”

The inquest heard that Megan had been upset by incidents at school, including one five days before her death. However, Mr. Bennett found no link between these events and her decision to take her own life. He also ruled out other factors such as reprimands about her uniform or concerns about her father’s health as contributing to her actions.

“Megan Catherine Evans died as a result of self-suspension, having intended to take her own life. The decision to do so was not influenced by bullying or social media,” Mr. Bennett concluded.

Family’s heartbreak

Megan’s family expressed profound sadness over the coroner’s findings. Earlier in the week, they pledged to honor her legacy by continuing to fight for kindness and love.

“She is missed more than we could ever express,” they said. “She made the world a better place just by being in it.”

However, Megan’s mother, Nicola Harteveld, took to social media to voice her anger and frustration with the coroner’s conclusions.

“It’s utterly heartbreaking and beyond disgusting to see a conclusion that tries to blur the lines between bullying and banter,” she wrote. “Megan is dead—she clearly did not take it as banter. How is it acceptable to claim that such words don’t amount to targeted bullying or abuse?”

Her comments have sparked widespread support online, with many echoing her concerns. One local woman commented: “Banter—it most certainly is not. Those words kill. What has this life become when so-called professionals see no wrong in this type of behavior?” Others called for accountability, suggesting the case should be subject to judicial review.

Megan’s death sent shockwaves through the Milford Haven community. Tributes poured in after her passing, and her story became a rallying point for discussions on mental health, bullying, and the pressures faced by young people. Milford Haven School has since emphasized its commitment to creating a safe and supportive environment for pupils.

Headteacher Jane Smith said in a statement: “Megan’s death was a tragedy that deeply affected everyone at our school. We continue to work tirelessly to ensure all students feel supported and to address any concerns they may have.”

Local organizations have also stepped in, launching campaigns to promote mental health awareness and kindness. A vigil held in Megan’s memory shortly after her death drew hundreds of attendees, many of whom highlighted the urgent need for change.

Expert perspectives on bullying and banter

The distinction between bullying and banter, highlighted by the coroner, has drawn criticism from experts and advocates. Child psychologist Dr. Sarah Davies noted: “For some young people, what may seem like lighthearted jokes can have devastating emotional impacts. We must listen to their experiences and validate their feelings rather than dismissing them as misunderstandings.”

Mental health charity Mind Cymru echoed these concerns, urging schools and communities to take every report of harmful behavior seriously. “Words have power, and the way we address this issue has consequences for how young people perceive support systems around them.”

The tragedy of Megan Evans has reignited conversations about how to protect young people from harm and foster kindness both online and offline. Megan’s family remains steadfast in their commitment to honoring her memory, calling for accountability and cultural change.

“She deserved so much more,” said Nicola Harteveld. “We will continue to fight for her and for others who are struggling.”

ASCONA GROUP, the seventh-largest independent forecourt operator in the UK and one of Wales’ fastest-growing companies for the past three years, has achieved a significant milestone. Darren Briggs, CEO and founder, has been recognised at the 2024 Allica Bank Great British Entrepreneur Awards, securing wins in two prestigious categories: ‘Scale-Up Entrepreneur of the Year – Wales’ and the inaugural ‘Randall Foundation Entrepreneur of the Year – Wales.’

Celebrating its 12th anniversary, the Great British Entrepreneur Awards highlight innovators and trailblazers shaping the UK economy. The newly introduced ‘Randall Foundation Entrepreneur of the Year’ award celebrates business leaders whose ventures align with the foundation’s mission to save lives, improve life chances, and positively impact local communities.

Pembrokeshire-based Ascona’s commitment to community support has been a cornerstone of its success. The company established The Ascona Foundation in 2020 and has since donated over £400,000 to local, national, and community organisations.

Reflecting on the achievement, Darren Briggs said:
“It is a great honour to be recognised with such prestigious awards at this year’s Great British Entrepreneur Awards.

“I am incredibly proud of Ascona and everything we have achieved over the years. This is another milestone for our business and a testament to the hard work, commitment, and ethos of ‘Team Ascona.’

“However, I am most proud of our charitable endeavours and the team’s dedication to giving back. This year, we remain committed to our fundraising efforts, including our partnership with Wales Air Ambulance, as we continue to support the communities we serve.”

Since its founding, Ascona Group has focused on driving innovation in the forecourt sector while fostering community engagement. This dual commitment to growth and giving back has positioned the company as a leader in its field.

Ascona’s charitable initiatives have supported various causes, enhancing lives across Wales and beyond. Through partnerships with organisations such as Wales Air Ambulance, the Group continues to make a tangible difference.

Darren Briggs’ recognition at the awards underscores Ascona’s impact on both the business world and the communities it serves.