Business
Double acquisition as Certas Energy acquires two Pembrokeshire filling stations
CERTAS ENERGY has added two West Wales fillings stations to its growing company portfolio with the acquisition of Square & Compass and Letterson Filling Stations, both formerly owned by Roger and Anne Shackleton.
The couple have operated their Pembrokeshire forecourt business for 22 years, its two Gulf branded forecourts are integral to the local community, with large and successful convenience stores and a combined fuel volume of 5.6ml.
“We are delighted to have concluded this deal, it’s a very good fit for our business as we continue to grow our company operation across the UK,” enthuses Richard Billington, Retail Director, Certas Energy. “We already have a strong Gulf presence within Pembrokeshire and these two flagship sites will complement our thriving and expanding Dealer operation.”
“Anne and Roger have put their heart and soul into their business and its standing within the locality is testament to their hard work and that of a very talented team, whom we look forward to working with. We’ll bring the sites into harmony with the rest of our company-owned operation, investing in the latest back-office technology and on-site facilities to future proof the business. We will also remain true to the values established by the Shackletons to be at the heart of the local community.”

Square and Compass filling station in north Pembrokeshire
The two forecourts currently employ 20 people. They are seven miles apart, both situated in the town of Haverfordwest. Dave Morris, Director at specialist business property adviser, Christie & Co, acted on behalf of owners Anne and Roger and comments; “The two forecourts presented a great opportunity for a buyer as they are in a good location and well regarded locally. It has been a pleasure to work for Anne and Roger who have been passionate fuel retailers for over 20 years and we wish them all the best with their retirement. Both sites are a good fit for Certas Energy and we look forward to seeing them transition into Certas’ company owned portfolio.”
Reflecting on his departure from the business, Roger Shackleton says: “We have fantastic staff and a successful business that has been nurtured to the needs of our community. I’ve loved every minute of the ever changing environment of forecourt and convenience retailing. I still get up every morning at 4am to prepare for the day ahead but now seems the right time to retire. Certas Energy and Gulf Retail are better suited to unlock the future potential and get the very best out of our two sites. It’s a very emotive time for us both, we regard our staff as family but we know they are in good hands. The Gulf team are genuine, the process has been relatively smooth and David Morris of Christie and Co. has been brilliant, working tirelessly keep the deal progressing and to get us to this place.”
“When we drive past the sites in the future, we may feel saddened that we are no longer at the helm but in Gulf Retail, we are happy that we have sold to the right people.”
This latest acquisition by Certas Energy increases its company portfolio to 35 sites as it continues to grow the Gulf network in size and scale.
Fuel family’s final farewell
IT WAS an emotional farewell at two north Pembrokeshire filling stations this week as the popular owners Roger and Anne Shackleton handed the reigns over to new owners Certas Energy, Britain’s largest independent distributor of fuels and lubricants.

Staff at Letterston filling station say good bye to old owners Roger and Anne
After 22 years, Roger and Anne are looking forward to a more relaxed life on their farm, and to see more of their family, they told The Herald.
In 1997, the couple sold their pedigree herd and bought Letterston Filling Station. In 2007 Square and Compass Filling Station was purchased and plans were made to rebuild the shop into a convenience store to serve the neighbourhood. They were able to provide a wide range of goods and competitive fuel prices over a long period at both sites, an important resource for the local community in both cases.

The staff at Square and Compass filling station
Roger and Anne said in a statement: “We would like to thank our suppliers, and the loyal and long-standing customers for their support over the years. A final thank you goes to the staff, past and present that have helped make the business what it is today.
They added: “We would like to extend our best wishes to Certas Energy for success in the future with both Letterston and Square and Compass Filling Stations.”
Business
Salon plans for Haverfordwest car valet site approved
RETROSPECTIVE plans to change a Pembrokeshire car sales/valet area to include a barber shop and tanning salon have been given the go-ahead.
In an application to Pembrokeshire County Council, Zizo Barbers & Affordable Cars, of Cambrian Place, Haverfordwest sought permission for the change of use of previously granted valet and car sales area, the works completed in 2024.
A supporting statement through agent Hayston Developments & Planning Ltd said the former commercial garage business has been operating in several guises from the premises for many years and has included petrol sales, motor servicing and repairs, MoTs, vehicle valeting, car sales and customer parking.
This followed on from a 2011 permission for the partial demolition of the original commercial garage, with a later approval for the site refurbishment to provide a workshop, valeting and offices for the existing car sales.
A supporting statement said: “The proposed update to a change of use involves the replacement of a car valeting service, which took place under a covered area at the rear of the site by a wash and valet operation – and restricting this service to those cars being sold at the Cambrian Place site. The use of a former office / store as a barber shop.
“The use of the former customer waiting area as a tanning salon including a new moveable timber shed for use as a meet and greet facility and as a car sales office. Provision of a communal parking area. Whilst retaining the principal use of the site for the sale of used cars.
“It is therefore suggested that the proposal will reduce both the elements of noise and the generation of dust whilst improving air quality as substantially fewer cars being power washed and valeted as well as the visual impact of these activities in this very public location – and with adjacent residential properties.”
Haverfordwest Town Council had objected to the scheme on highway safety grounds, but an officer report recommending approval said: “Highways colleagues have advised that the mixed use at the site is not likely to generate a significant number of trips that would lead to congestion and/or road safety issues due to the hours of operation are suggestive of visitors in the non-peak hours over the course of the day.
“In addition, highways colleagues have confirmed recorded accident history is negligible at the site, with one accident in 2023 at the nearby junction as a result of a rear shunt.”
It also said that, as the site lies adjacent to the A40(T) Welsh Government as a highway authority were consulted on the application, but has not not issued a direction in respect of this application.
One letter of objection had also raised issues of traffic and highway safety, chemical and detergent waste from the site and occasional activity after 5pm.
The report said the cessation of the valeting/washing use will reduce water usage at the site and any activity outside normal hours was an enforcement matter.
The application was conditionally approved by officers.
Business
Community council objections to Tenby Lidl store scheme
PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.
In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.
The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.
The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.
A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.
It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy. The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development. This in turn will create an upward spiral of economic benefits.”
Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.
Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”
It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.
An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.
The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”
The application will be considered by county planners at a later date.
Business
Senedd approves £116m transitional relief for business rates
BUSINESSES facing sharp hikes in tax bills after the 2026 revaluation will see increases phased in over two years after the Senedd backed a new transitional relief scheme.
Senedd Members unanimously approved regulations to help businesses which face significant rises in non-domestic rates bills after a revaluation taking effect in April 2026.
The Welsh Government estimates the transitional relief will support 25,000 ratepayers at a cost of £77m in 2026/27 and £39m in 2027/28. The partial relief covers 67% of the increase in the first year and 34% in the second.
Mark Drakeford, Wales’ finance secretary, stressed the £116m scheme comes on top of permanent rate reliefs which are currently worth £250m a year. He said ratepayers for two-thirds of properties will pay no bill at all or receive some level of relief.
The former First Minister told the Senedd: “In providing this transitional relief scheme, we are closely replicating the scheme of relief we provided following the 2023 revaluation – supporting all areas of the tax base in a consistent and straightforward manner.”
The Conservatives’ Sam Rowlands expressed his party’s support for the transitional relief scheme which will help ratepayers facing sharp increases after the 2026 revaluation.

He said: “We are grateful that the Welsh Government has at least brought forward a scheme that will soften the immediate impact for thousands of Welsh businesses.
“We also understand that if these regulations are not approved or supported… this relief scheme will not be in existence. Many businesses across Wales would face steep increases with no protection at all and that is certainly not an outcome we would want.”
But the shadow finance secretary warned businesses up and down Wales are worried about the increase in rates that they are liable to pay.
Advocating scrapping rates for all small businesses in Wales, Mr Rowlands said: “We’ve heard first-hand from many of those in the hospitality and leisure sector, some of whom are facing increases of over 100% in the tax rates they are expected to pay.”
Responding as the Senedd signed off on the scheme on December 16, Prof Drakeford said the Welsh Government had to wait for the UK budget to know if funding was available. As a result of the time constraints, the regulations were not subject to formal consultation.
Prof Drakeford agreed with Mr Rowlands that voting against the regulations would not improve support, only eliminate the transitional relief package before the Senedd.

Earlier in Tuesday’s Senedd proceedings, former Tory group leader Paul Davies warned Welsh businesses have already been hit with some of the highest business rates in the UK.
He said: “The latest business rates revaluation has meant that some businesses are now facing rises of several hundred per cent compared with previous assessments…
“Whilst I appreciate that a transitional relief scheme will help some businesses manage these changes, the reality is that for many businesses it’s not enough and some businesses will be forced into a position where they will have to close.”
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