Business
Start up loan helps independent wine shop in Pembrokeshire open its doors

A WINE shop selling locally produced Welsh wine has opened its doors on the grounds of acclaimed boutique hotel, Llys Meddyg in Newport, Pembrokeshire, thanks to British Business Bank funding.
Feral Pig Wines has been established by trained sommelier and former restaurant manager at Llys Meddyg, Dave Cushley (40), building on his 17 years’ experience working in hospitality across the UK as front-of-house and restaurant manager.
The shop sells a range of locally and sustainably produced wine from Wales, including Narberth-based Velfrey Vineyard and Carmarthenshire-based Hebron Vineyard, as well as an array of wines from smaller-scale producers across the world including Artisans Vignerons from Naoussa, Greece; Podere Canalino from Montalcino, Italy; Marcio Lopes from Vinho Verde, Portugal and De Sante from Napa Valley, USA.
Dave said: “I’ve set out to try and provide something unique, not only in the bottles we sell, but also the experience and story that comes with it. Our wine isn’t found in your local supermarkets, our stock is made up of much smaller scale, sustainably and organically produced wines and spirits, including those from just down the road in Pembrokeshire and elsewhere in Wales.

“Some people might wonder where the unusual name ‘Feral Pig Wines’ comes from. It follows the notion that a feral pig was once a domesticated pig that has gone wild. Feral pigs are known to eat and destroy everything it lays its eyes on – including a vineyard. The idea that feral pigs could be wine pests resonated with me, I’d like to think the name is somewhat of a self-portrait.”
The business received a £10,000 Start Up Loan from the British Business Bank in February 2023.
“The British Business Bank loan provided the funds I needed to be able to get my business up and running”, said Dave. “The cost of the stock itself came to half of the amount alone, so put simply, without the financial backing I just wouldn’t have been able to get Feral Pigs Wine off the ground.”
As Pembrokeshire gears up for another busy summer season and footfall continues to increase, Dave intends to employ a couple of local people to help assist in the shop so he can focus on running other elements of the business including wholesale and consultancy.

Alongside this, Dave runs an online service for Feral Pig Wines, offering UK-wide delivery of wine boxes. And locally, he’s partnering with holiday lets and guest houses in the area to provide deliveries, something Dave hopes will be a popular service as tourism increases throughout the summer.
Feral Pig Wines is also host to weekly tasting nights, where customers can try an array of different wines and learn about their origins.
The British Business Bank Start Up Loans programme provides government backed loans of up to £25,000 per individual, up to a maximum of £100,000 per business, facilitated through delivery partners in Wales like Business in Focus based in Bridgend. In addition to finance, successful applicants receive free mentoring, access to resources and advice.
Jess Phillips, Senior Manager for Wales at the British Business Bank said: “Feral Pig Wines, a concept fuelled by experience and passion, is exactly why we support small businesses through our Start Up Loans programme.
“Dave’s business not only brings something new to the market in Pembrokeshire, but also supports sustainability and local producers in Wales. We wish Dave all the best for the future of his business.”
Business
The Range to open Haverfordwest store this week

New home and garden retailer takes over former Homebase site
A MAJOR new retail store is set to open in Haverfordwest this week, bringing a fresh option for shoppers and garden enthusiasts alike.
The Range, a popular UK home, leisure, and garden chain, will officially open its new store at Springfield Retail Park on Fishguard Road on Friday (Apr 25). The store has taken over the former Homebase unit, which closed its doors in March last year after a clearance sale emptied its shelves.
The Pembrokeshire store is one of more than 50 former Homebase locations being transformed by The Range’s parent company, CDS (Superstores International), as part of a national expansion. CDS acquired around 70 sites across the UK and Ireland, aiming to safeguard approximately 1,600 jobs following Homebase’s financial collapse.
Customers in Haverfordwest can expect a wide selection of products across homeware, DIY, and seasonal gardening, with the store also boasting a new Homebase-branded garden centre.
The Range has confirmed that the new Haverfordwest branch will be a dog-friendly store, with special offers on opening day including free goody bags for the first 50 customers through the door – and even treats for the first five dogs to visit.
“We’re excited to welcome shoppers to our newest store,” said a spokesperson for The Range. “Come and explore a wide range of products, exclusive offers, and the brand-new Homebase Garden Centre.”
Although social media posts suggest an official opening time of 9:00am on Friday, the store is expected to open its doors slightly earlier at 8:30am. Opening hours for the weekend are listed as 8:30am to 8:00pm on both Friday and Saturday, and 1:30pm to 4:30pm on Sunday (Apr 27).
Regular hours have yet to be confirmed, but are expected to be similar to The Range’s Carmarthen store, which opens from 8:00am to 8:00pm Monday to Saturday, and 10:30am to 4:30pm on Sundays.
Business
Ashmole & Co partner marks 30 years with firm

IAN BADHAM, a long-standing partner at Ashmole & Co, is celebrating three decades with the accountancy firm this month.
Ian, who is based in the Haverfordwest, Tenby and Cardigan offices, joined the firm in 1995 as an ACCA Trainee Accountant after graduating with a degree in Accountancy and Finance from Bristol University. A decade later, in 2005, he became a Partner and has since played a key role in developing the firm’s presence in west Wales.
Reflecting on the changes over the past 30 years, Ian said: “When I started, there was just one computer with internet access in the entire office. Everything was paper-based. It’s been incredible to see the shift to a digital office environment.”
Ian lives in Penally, near Tenby, and takes great pride in supporting the next generation of professionals. “As a firm in west Wales employing over 100 staff, it is very rewarding to be able to provide quality jobs for local people. Seeing our staff grow in their careers means a lot to me.”
He added: “Being a first point of contact as a trusted adviser to our clients is a key part of my role. We are here to support them through both good and challenging times. The Covid pandemic was probably the most difficult period in my career, as we worked around the clock helping businesses access support. It was tough, but also one of the most rewarding parts of the job.”
In addition to his work across multiple offices, Ian is also a family man. He and his wife Claire have two sons. Their youngest plays rugby for the Scarlets and Carmarthen Quins, and much of Ian’s spare time is spent travelling Wales to support him. Ian recently became a grandfather and is now also enjoying ‘grandad duties’. When time allows, he enjoys golf, sea rowing and kayaking around Pembrokeshire.
Ashmole & Co, Chartered Certified Accountants, is celebrating its 125th anniversary this year. It is one of the largest accountancy and auditing practices in south Wales, operating from thirteen offices including Swansea, Ammanford and Llandeilo.
Business
Preparations underway for Tenby pedestrianisation scheme

PEMBROKESHIRE COUNTY COUNCIL is once again preparing for the annual Tenby Pedestrianisation scheme.
The scheme is due to start on Monday July 7 and finish on Friday September 12 and run between 11am – 5.30pm each day.
The scheme will again see the Walled Town divided into three zones, each of which will have varying degrees of vehicle access.
Full details of the scheme and the on-line application form will be available from Thursday May 1st on the Council’s website at https://www.pembrokeshire.gov.uk/tenby-pedestrianisation
Residents and business within the Walled Town are encouraged to complete the application process as soon as possible after the documents go live.
This will ensure that there is sufficient time for the application to be processed and additional checks made should further information be required.
Permits will be issued approximately seven to 10 days before the scheme start date.
Please note that paper application forms and guidance notes will no longer be delivered to residents and businesses within the Walled Town and requests for permits will be required to be submitted online.
In order to ensure the ongoing success of the scheme permit holders are encouraged to continue to plan journeys outside of the scheme hours of 11am – 5.30pm as far as is practical.
Email Tenby.pedestrian@pembrokeshire.gov.uk for further information.
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