Charity
Welsh rugby great supports lifesaving charity in unique partnership
WELSH rugby great Shane Williams, MBE, has thrown his support behind Wales Air Ambulance and four of its medics who will be taking on Ironman this weekend.
Like Shane, the Charity’s medics Mike Palmer, Ruby Thomas, Simon Cartwright and Caroline Arter, will push their bodies to its limit to take on the ultimate challenge of Ironman Wales – swapping their flight suits for tri-suits.
The gruelling long-distance triathlon consists of a 2.4-mile sea swim, a 112-mile hilly bike course and a marathon through the streets of Tenby.

Shane’s new sportswear brand, AGILIS, has provided each of the medics with Wales Air Ambulance branded tri-suits free of charge, but the support doesn’t end there. The unique partnership will see AGILIS support the Charity in future events, providing discounted sportswear to enable the Wales Air Ambulance to raise even more funds.
Shane said: “I am very proud to say that myself and AGILIS will be working in partnership with Wales Air Ambulance. Obviously, it’s a fantastic Charity and cause, we’ve all seen the great work that they have done, how amazing they are and the difference they make to a lot of people’s lives, so I am very proud to be associated with them on this adventure.”
Since retiring from the professional game Shane has found a new passion for endurance sports.
As part of the unique partnership between the brand and the Charity, the former Wales and British and Irish Lions international rugby player will show his support to the lifesaving Charity by wearing one of the Wales Air Ambulance tri-suits.
Shane continued: “I can’t wait to get out there with all the great fantastic people. I’ve met the crew taking part on Sunday, there are some real good triathletes there. I’m looking forward to seeing them do their business on the Ironman course and what’s exciting is that I’m going to be running and cycling in the Wales Air Ambulance colours, red and green! I’ve got the Welsh colours back on! It will be a very tough day, but I’m very proud.”
AGILIS will be supporting the Charity moving forward and has also donated hoodies for the medics to wear on the day. Shane will also be meeting up with the medics on Saturday, prior to the triathlon.
Mike Palmer, a Critical Care Practitioner onboard Wales Air Ambulance, said: “Shane Williams is not just a legend of rugby, but also of triathlon. It means so much to me and my colleagues to have the support and mentorship of someone who has pushed his body to the limits numerous times on one of the toughest Ironman courses in the world.
“To have been gifted the suits, and to wear the same as Shane on Sunday is remarkable. Balancing 12-hour shifts, a master’s degree and the intense training hasn’t been easy. There’s been many times that I’d be going for a long run before starting my shift at 7am, but we’re so near now and I’m so excited (and nervous) to step foot on that start line.
“We’re all so passionate about the Wales Air Ambulance, and me, Caz, Ruby and Simon continue to see first-hand the impact this charity has on people’s lives. So, on Sunday, when we feel like we can’t go any further, we’ll think of our patients and our supporters – and that’ll give us the push to carry on.
“Thank you to Shane, AGILIS and to all those who have donated to our challenge so far. If you can, please donate via our JustGiving page, and cheer for us on Sunday.”
Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.
It is delivered via a unique Third Sector and Public Sector partnership. The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the charity’s vehicles.
As a pan-Wales service, the dedicated crews, regardless of where they are based, will travel the length and breadth of the country to deliver emergency lifesaving care.
The 2008 World Rugby Player of the Year has further shown his commitment to the all-Wales Charity by signing up to another event alongside his AGILIS colleagues. The trio will be raising awareness of the lifesaving charity next month in the second largest half marathon event in the UK, the Cardiff Half Marathon.
Laura Slate, Communications and Engagement Manager for Wales Air Ambulance said: “Every day, our crews deliver advanced medical care to people across Wales, and alongside the 12-hour shifts, Caz, Mike, Simon and Ruby have been training for this massive challenge and raising money for our charity.
“We are absolutely delighted to be working with AGILIS and Shane and are incredibly grateful for the donation of tri-suits for the critical care practitioners. The company and the Welsh rugby great have already shown their dedication to our cause, and I offer my heartfelt thanks to all those who have been involved in creating this partnership. We are a proud Welsh charity, and Shane is a proud Welshman – it’s a perfect match, and we’re excited to see how the partnership will grow.”
The Wales Air Ambulance needs to raise £11.2 million every year to keep its helicopters in the air and its rapid response vehicles on the road.
Laura continued: “There are many ways in which individuals and organisations can support us. AGILIS is great example of how businesses can contribute to our lifesaving service by supplying goods and services at a reduced rate, alongside traditional fundraising activities. It all helps us to ensure that as much money as possible goes directly to our frontline service for the benefit of the people of Wales.
“Good luck to everyone taking part on Sunday, and a special thank you to Shane and our heroes of the sky.”
Show your support to the Wales Air Ambulance Ironman team by donating to their JustGiving page www.justgiving.com/page/caroline-arter-1710187476943.
Charity
Exciting new £15,000 playground scheme earmarked for local primary school
Ysgol Gynradd Abertieifi has launched a major fund raising initiative in a bid to develop what they have described as ‘an exciting new adventure playground’ for Cardigan primary schoolchildren.
The project is aimed at providing children with a safe and engaging space in which they can climb, build and explore with confidence. As well as supporting the children’s physical development, the playground will also boost their creativity, friendship and wellbeing.
The co-ordinators are now aiming to raise £15,000 to make their vision a reality.
“Every contribution, no matter how big or small, will bring us one step close to giving the children a space they’ll be able to enjoy for years to come,” said Alahna Kindred, the associate communications manager.
“Together, I know we can create something truly special for our school community.”
Donations to the new Ysgol Gynradd Aberteifi playground can be made via the gofund me page.
Charity
Former St John Ambulance Badger shapes national safeguarding approach
WHEN Kerrie Aldridge reflects on her role overseeing safeguarding at St John Ambulance Cymru, she does not just carry policies. She carries the wisdom forged by her childhood.
Growing up facing enormous personal challenges, Kerrie discovered a community that saw her, believed in her and helped her build strength.
Today, she leads safeguarding across the charity, determined that others experience the same sense of belonging and protection she once found.
In a recent interview for the St John Ambulance Cymru podcast, Just in Case: Stories from St John, she explained: “I’m responsible for safeguarding all of our volunteers, all of our staff, and all the members of the public who come into contact with our organisation.
“If anyone’s got a safeguarding concern, they submit a report to us. We review it, we may offer advice or put in a referral to the local authority.”
She added: “I also provide a lot of wellbeing support, because I see that as important too. There are lots of issues in the UK at the moment around mental health and wellbeing, and we must provide that support.”
Kerrie’s journey with St John began at just five years old when she joined as a Badger, the youngest branch of the organisation. That weekly escape was far more than a hobby.
“I lived with a mother who had a really serious mental health condition, and it was tough growing up in that environment,” she recalled.
“But my mum had been part of St John as a child, and she was keen for me to be involved. It gave me purpose, a place where I could go once a week, where I was just Kerrie the Badger, I wasn’t a young carer, I wasn’t that girl whose mum was unwell.
“I developed first aid skills and made friendships that helped me build resilience. My Divisional Officers and Cadet Officers were incredibly supportive; they were really part of my life and almost safeguarded me themselves,” Kerrie says.
Those early experiences still inform her leadership. “I’m passionate about giving our young people what my leaders gave me. I understand what it’s like to grow up with challenges at home, so I want our leaders to be there for young people in the same way.”
Since joining the organisation in this role, Kerrie has introduced 10 Safeguarding Commitments, a clear, one-page pledge making it easy for everyone in St John Ambulance Cymru to understand and follow safeguarding standards.
She explained: “I wanted something visible, something everyone could sign up to.
“We’ve had safeguarding policies and training for a long time, but this was about capturing it in a way that was easy to see and remember. It’s about how we want people to behave, making sure they’re up to date with training, and ensuring anyone can report a concern without fear of reprisals.”
The launch of these commitments has already led to meaningful changes.
“We’ve seen more duty to report submissions, which means people are recognising and acting on safeguarding concerns,” Kerrie noted.
“We’ve had members report incidents at large events like concerts, leading to people being safeguarded. Leaders have taken ownership, some have laminated the commitments and put them in response cars, others have had their whole division sign them.”
One of Kerrie’s ongoing goals is to shift how safeguarding is perceived. “I’ve heard many times in different jobs, ‘Oh no, Safeguarding’s calling, something must be wrong.’ I want to change that narrative,” she says.
“Yes, people should report when something’s wrong, but they should also feel able to raise welfare concerns. I want people to feel seen, and to know we care about them.”
Looking ahead, she wants vigilance and kindness to go hand in hand. “Whether it’s a young person or an adult, if you notice a change in someone’s behaviour, ask them if they’re okay” she advised.
“We need to be confident our members and the people we treat are safe, and to act on any concerns we hear.”
She added: “There’s always hope that things can change. You can achieve amazing things with a little bit of support. Things might be tough right now, but they won’t always be.”
For those considering a role in safeguarding, empathy and active listening are essential in her view, not just hearing, but truly listening.
“There’s a difference between listening and hearing,” she observed.
“And you’ve got to have passion. The people we safeguard are the experts in their own situations; we’re there to walk alongside them and support them.”
From a five-year-old Badger seeking refuge to a National Safeguarding Manager shaping culture across Wales, Kerrie’s story is proof of the transformative power of community, compassion and determination.
“I’m so proud of my team for trusting me and embracing the changes I’ve brought in,” she reflected.
“Thank you for taking a chance on that little Badger who had a dream to be a social worker.”
If you are part of St John Ambulance Cymru, or you have a concern about the safety and well-being of someone you know, Kerrie invites you to reach out.
Whether you want to learn more about the safeguarding commitments or need to raise a concern, contact your safeguarding leads today. Safeguarding is everybody’s responsibility, and by speaking up, you could make all the difference.
Just in Case: Stories from St John is available on all major podcast platforms, including Spotify and Apple Podcasts, with new episodes set to release every month.
To listen via Apple Podcasts please visit: https://podcasts.apple.com/us/podcast/just-in-case-stories-from-st-john/id1830427277
To listen via Spotify please visit: https://open.spotify.com/show/05SXgJnpuJ2oX176hzSAcq
Charity
Firefighters get sponges ready for charity car washes across Mid and West Wales
FIRE STATIONS across Mid and West Wales are inviting motorists to give their cars a sparkle while supporting good causes at a series of charity car washes this spring and summer.
For a charitable donation, firefighters will wash vehicles to help raise money for the Fire Fighters Charity, as well as other local charities selected by each participating fire station.
The events will take place at the following locations:
- Aberystwyth – May 16
- Newcastle Emlyn – May 23
- Haverfordwest – May 31
- Milford Haven – July 19
Organisers are encouraging local communities to come along, support the fundraising efforts and leave with a gleaming car.
More information about local events can be found on the Mid and West Wales Fire and Rescue Service events page.
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