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Business

Start-ups and entrepreneurs get a helping hand in Cardigan

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A RAFT of innovative business support is boosting trade and the economy in West Wales.

And nowhere more than Cardigan, where access to guidance and funding via Antur Cymru Enterprise has provided start-ups and entrepreneurs with a platform to grow in past months.

The South Ceredigion Local Business Support project, delivered by Ceredigion County Council via the UK Government’s Shared Prosperity Fund, has had a positive impact on ventures looking to develop their strategies and products.

As well as advice and expertise, small businesses have been given space at the town’s historic Guildhall market, which reopened during the summer following a £3m revamp.

Neil Croucher: His Mellangell brand is growing in popularity

Among them were Amaze Me 3D, Under the Laurel handmade jewellery, and The Craft Wife of Teifi.

Clive Davies, a Project Manager for Antur Cymru’s Smart Busnes programme, said they are already reaping the rewards.

“The Guildhall has the potential to be a destination space for Cardigan, and I’m sure will attract a lot of footfall,” he added.

“It’s great to see their progress in taking an idea through to their own trading space and business.

“This Antur Cymru project has been a big support to them and others, and I’m so pleased they had the confidence to relocate to the market, which as it develops will benefit them even further.”

As well as offering a space to trade, advisors are delivering training workshops and one-to-one advice to existing stall holders at the Guildhall.

In addition to the South Ceredigion Local Business Support project and Smart Busnes, local start-ups have capitalised on the Cynnal y Cardi Fund – also delivered by Ceredigion County Council via the UK Government’s Shared Prosperity Fund – which aims to support and engage local people, businesses and communities in delivering sustainable solutions to address some of the economic, social and environmental challenges facing the Ceredigion area.

Beverley Winn, owner of The Craft Wife of Teifi, has now based her sustainable crafts venture at the Guildhall, as well as receiving advice on visual merchandising and administrative tasks.

“Without the encouragement and ‘hand holding’ throughout the process I wouldn’t have had the self-belief and confidence to launch and run my little business,” she said.

“I only started three months ago at the Antur Cymru trading space in Cardigan and have now relocated, which has enabled me to continue running things – the rent is affordable – and engage with the local community, especially neurodivergent young adults who are highly creative.

“I buy and sell their items through my shop, and they also help with serving customers and learning new communication skills, which has had a positive impact on their self-esteem and confidence.”

“For me, that is a mark of success, rather than any monetary gain.”

Another to join the Guildhall was Loren Nash, who founded Under the Laurel in 2021 after learning to make bespoke jewellery – and later painted designs for greeting cards and prints – during the Covid-19 pandemic.

“I would not have been able to do this had it not been for the encouragement and support of Antur Cymru and the low risk of trying a new product in the shop initially,” she said.

“And now, being in the Guildhall has allowed me to have a permanent base for local customers and opened my business up to the tourist trade. It’s the first time I’ve been able to see my products in a space that I decorated and designed. It makes me so happy every time I walk in there.”

Loren added: “A constant challenge for me is my health. I have a disability called Ehlers-Danlos Syndrome, which is unfortunately degenerative, so I am always constantly adapting how I work.

“But that won’t stop me working towards my goal – with the support of my partner, Rob – to have a shop on the high street where I can set aside a percentage of my profits to pour into free art workshops, where people can turn up to create, relax and possibly learn a new skill.

“Antur Cymru afforded me the opportunity to grow my product base and gave me the belief in myself that I could run my business from a bricks and mortar location, and I’ll always be thankful for that.”

Others in Cardigan to have accessed the services of Antur Cymru this year are Theo Latham, who produces stylish card wallets made from Italian leather; Andrea Edwards, whose Amaze Me 3D venture uses 3D printers to build model animals and dinosaurs from sustainable materials; Three Little Pigs, which sells high-end crafts and furniture online, and Neil Croucher, whose Mellangell brand is growing in popularity, creating stained-glass art, jewellery, candles and more.

For more on Antur Cymru, visit the website www.anturcymru.org.uk and follow them on social media at @AnturCymruWales.

Alternatively, call 01239 710238 or email [email protected].

 

Business

Herald expands sales team as Milford Haven growth drives demand

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THE PEMBROKEHIRE HERALD is launching a recruitment drive to bring in two new sales executives as the newspaper continues to grow its commercial operations across the county.

The move comes as the Herald strengthens its position as the leading independent news platform in West Wales, with increasing demand from local businesses looking to advertise both in print and online.

The expansion is being driven in part by the rapid growth of Milford Haven and the wider energy sector, with major investment in green energy projects, port activity and associated industries creating new opportunities for local businesses.

As the area continues to develop as a key energy hub, more companies are seeking to reach customers, partners and the wider community through trusted local media.

The successful candidates will work directly with Pembrokeshire businesses, helping them promote their services to a growing audience through the Herald’s expanding digital reach and established print readership.

Editor Tom Sinclair said the recruitment reflects both the changing local economy and the Herald’s increasing audience.

He said: “Milford Haven is expanding rapidly, particularly with new energy and green projects coming forward, and that’s creating real opportunities for local businesses.

“At the same time, our audience continues to grow across both our website and social media platforms, meaning we can now offer advertisers a much bigger and more effective platform than ever before.”

The new roles will focus on building relationships with local firms, developing advertising campaigns, and identifying new opportunities across sectors including tourism, retail, trades, energy and professional services.

The Herald has continued to invest in its digital platforms, including Herald.Wales, alongside its well-established print edition, offering advertisers a multi-platform approach to reaching customers.

The recruitment drive also comes at a time when many local businesses are looking for cost-effective ways to promote themselves amid ongoing economic pressures.

Mr Sinclair added: “Local advertising matters. When businesses advertise locally, that money stays in the local economy. It helps create jobs, supports families and helps communities grow alongside the businesses within them.”

The roles are expected to appeal to motivated, target-driven individuals with strong communication skills and an interest in media, sales or marketing.

Both positions are based in Pembrokeshire, with opportunities for training and career progression within the Herald’s growing media group.

Anyone interested in applying is encouraged to email [email protected] with a CV and covering letter before Tuesday (Apr 1, 2026).

 

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Business

Jobs fall in Pembrokeshire as payroll numbers drop over past year

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Employment down by 124 year-on-year with further monthly decline recorded in February

EMPLOYMENT in Pembrokeshire has fallen over the past year, with new figures showing a drop of 124 jobs compared with the same period in 2025.

Data for February 2026 reveals that 47,801 people were on payroll across the county, representing a 0.3% decrease year-on-year.

The latest monthly figures also show continued pressure on local businesses, with payroll numbers falling by 82 compared to January — a 0.2% drop.

The data, based on analysis of Office for National Statistics payroll figures by employment app WageSight, paints a mixed picture for the county’s labour market.

Compared with other Welsh local authorities, Pembrokeshire ranks 12th out of 22 for employment change, placing it in the lower half of performers.

The Herald understands that while some parts of Wales have seen modest job growth, others — including Pembrokeshire — continue to experience a squeeze on employment levels.

Paul Hebden, Director at WageSight said: “The latest figures underline the continued pressure on employment in Pembrokeshire. Payroll remains down compared with last year, and recent month-on-month data suggests employers are still cutting back.”

Nationally, employment trends remain uncertain, with fluctuations across different regions and sectors creating an unpredictable backdrop for businesses.

It remains unclear whether the recent decline marks the beginning of a longer-term trend or simply a short-term dip, but the figures suggest that employers in Pembrokeshire are continuing to act cautiously in the current economic climate.

 

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Business

Haverfordwest cinema one of six council properties for sale

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SIX COUNCIL-owned properties in Pembrokeshire, including Haverfordwest’s Palace Cinema, a boatyard, and a former social services premises in Tenby, are to be put up for sale following a decision by senior councillors.

At the March 16 meeting of Pembrokeshire County Council’s Cabinet, members were asked to back the disposal of six properties in the county’s portfolio as well the earmarking of four properties for other purposes.

A report for members said: “The Property Department has recently undertaken a review of the council’s estate to identify underused or vacant properties that are no longer required for service delivery and could be transferred internally or disposed of to generate capital receipts.”

The report listed six assets which members were asked to declare surplus for disposal by freehold sale.

Those assets were: Iveston Farm, Maidenwells; land east of Cleddau Reach School, Llangwm; Palace Cinema, Haverfordwest; St Asaph, Trafalgar Road, Tenby – social services premises; land at East Llanion Marine, Pembroke Dock – boat yard area; and land at Maidenwells – development plot.

For those six properties, it said of Iveston Farm: “Farm homestead in need of extensive renovation. An approach to local agents will begin to market the homestead and surrounding land. The remainder of the land areas are to be re-let as part of the County Farm Estate.”

For the land east of Cleddau Reach School, it said: “Areas of land parcels that no longer form part of the school demise and offer no opportunity to the authority and is therefore to be declared surplus for disposal.”

For Palace Cinema, it said: “Freehold of property to be sold. The property is listed and requires significant investment.”

For St Asaph, Trafalgar Road, Tenby, it said: “The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”

For East Llanion Marine, it said: “Freehold of the property to be sold. This is an area of land (0.29 acres) adjacent to Port owned land. Both parcels are leased to East Llanion Marine. The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”

For the land at Maidenwells, it said: “The property is not required or suitable for other internal services and is therefore to be declared surplus for disposal.”

It also listed three assets in which cabinet was asked to declared surplus to the requirements of one council department and appropriated to another use within the council.

Those were: Portfield Social Activity Centre, Haverfordwest – for future education project; Eastgate Centre, Pembroke – for future re-development project; and land west of Cleddau Reach School, Llangwm – for future education project.

Members were also asked to remove one property declared surplus to council requirements, appropriated for a particular use within the council: Pembroke Dock Watersports Centre – Watersports centre in occupation.

Members backed the 10 recommendations.

 

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