Business
Heating manufacturer acquired by family office in deal backed by FDC
CONSORT EQUIPMENT PRODUCTS – one of the UK’s leading manufacturers of electric heaters – has been acquired by family-owned investment firm Lifeboat Capital. The deal was backed by a seven-figure debt funding package from Frontier Development Capital (FDC) and other investors.
Consort, which is based in Milford Haven, supplies heaters to electrical wholesalers nationwide under the Consort and Claudgen brands, and manufactures own-brand products for leading suppliers. Following the acquisition, the current management team headed by Managing Director, Gareth Davies, will continue to lead the growth of the business.
The deal will enable the former Managing Director, Edward Spankie, and Materials Director, Chris Baggs, to realise their investment in the business though they will continue in a consultancy role. It will also provide additional investment to fund the growth of the business.
Established in 1966, Consort employs over 70 staff and manufactures over 250 product lines ranging from fan and panel heaters to air curtains and towel rails. The company has invested heavily in its modern 90,000 sq ft factory in Milford Haven and regularly introduces new products, with recent additions including wi-fi enabled heaters controlled by a mobile app.
The acquisition is the third to date by Lifeboat Capital, which was founded in 2019 and is the family office of the Afshar family. Lifeboat – which focuses on long-term investments in niche, high-quality UK businesses – also owns Southend-based Formara Print & Marketing and Oldham-based stockinette manufacturer Appletex.
Dr Taha Afshar, Chief Investment Officer at Lifeboat, said: “Lifeboat is committed to strengthening British manufacturing businesses and supporting the transition to a low-carbon future. With its efficient electric heating solutions and a track record for quality and innovation, Consort aligns strongly with our values and goals. The company will continue to operate as an independent business, and with the benefit of additional investment to support its long-term growth. Our vision is to be the definitive choice for sustainable, reliable and innovative electric heating.”
Graham Mold, Head of Growth Capital at Frontier Development Capital, added: “Consort has been manufacturing in Milford Haven since 1966 and is one of the best-known brands in the market. This deal will ensure a smooth transition of ownership and secure the future of the business. With Lifeboat’s support, Consort is embarking on a new chapter on its growth journey and is positioned to go from strength to strength.”
Business
Medical equipment scheme at Castle Villa farm gets approval
A CALL for the relocation of a Pembrokeshire farm diversification scheme which packages and distributes specialist medical equipment across Europe has been given the final go-ahead by councillors.
In an application recommended for refusal at the March meeting of Pembrokeshire County Council, Mr Van Der Spoel sought permission for the relocation and expansion of an existing farm diversification business into an existing agricultural building at Castle Villa, Hayscastle.
The proposals were before full council rather than its planning committee as members had twice gone against officer recommendations of refusal with a ‘minded to’ support for the scheme, and a ‘cooling off’ period, meaning a final decision would need to be made by all councillors.

Last July a similar application by Mr Van Der Spoel, through agent Harries Planning Design Management, was refused by planning officers.
A supporting statement for that application said the Dutch-born applicant, together with his wife and adult daughter ran the farm diversification business packing specialist medical insulated insulin supplies at their sheep farm.
It added: “The business run from this site is FRIO ASTRID EURO Ltd, which has a franchise agreement with FRIO UK. This business has been run from Castle Villa since its incorporation in 1998. The business was initially run from the stable building on the farmyard at Castle Villa.
“The business set-up involves receiving stock from FRIO UK in Wolfscastle, packaging orders and distributing the stock to seven Western Europe countries.”
Wolfscastle-based FRIO produces the world’s first patented insulin cooling wallet which keeps insulin and other temperature-sensitive medicines cool and safe.
The scheme for the business, said to have outgrown its current site, was refused by county planners on grounds including a lack of “robust evidence” to prove it couldn’t be sited within a nearby settlement or an allocated employment site, such as Haverfordwest.

The latest application was recommended for refusal on similar grounds.
Agent Wyn Harries has previously said his client’s business, selling into Holland, Belgium, Switzerland, and Germany, accounted for some 20 per cent of FRIO UK’s trade on its own, adding that previous articles on the planning application in the Western Telegraph had shown a great deal of public support for the applicants.
At the January meeting, local member, and chair of the planning committee, Cllr Mark Carter moved approval, delegated to senior officers on receipt of a Section 106 legal agreement, saying the proposals had community council support, adding it was “hard not to support a business that keeps local jobs and keeps a family farm viable”.
Cllr Michelle Bateman, whose neighbouring ward has FRIO UK’s base, said she was “fully supportive” of Cllr Carter’s call.
Members were warned of the danger of potentially setting a precedent by going against officer recommendations, with both former leader Cllr David Simpson and Cllr Michael Williams expressing their concerns at going against the officer recommendations.
Cllr Carter’s call, against the recommendation of refusal, was passed by 28 votes to 15, with one abstention.
Business
Cwm Deri Vineyard Martletwy holiday lets plans refused
A CALL to convert a former vineyard restaurant in rural Pembrokeshire to holiday lets as a form of small farm diversification has been refused.
In an application recommended for refusal at the March meeting of Pembrokeshire County Council’s planning committee, Barry Cadogan sought permission for a farm diversification and expansion of an existing holiday operation through the conversion of the former Cwm Deri vineyard production base and restaurant to three holiday lets at Oaklea, Martletwy.
It was recommended for refusal on the grounds the proposal “would introduce three new self-catering accommodation units within a countryside location which is not considered to be a proportionate amount of development to support a farm enterprise of limited scale”.
It had previously been recommended for refusal at the December planning committee but was deferred pending a site visit.
An officer report then said that, while the scheme was suggested as a form of farm diversification for the 36-acre farm, no detail had been provided in the form of a business case.

Speaking at that meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd, said the former Cwm Deri vineyard had been a very successful business, with a shop and a restaurant before it closed several years ago.
He said Mr Cadogan then bought the site, farming and running a small campsite of 20 spaces, but didn’t wish to run a café or a wine shop; arguing it would easily convert to holiday let use.
Speaking again at the March meeting, he said his applicant had now produced a business case, expecting the proposal would generate half the farm income, saying of the recommendation of refusal: “It almost seems like my client is punished for being a small farmer.”
He later added: “compared to a lot of farms in Pembrokeshire it is small; I think it’s very difficult to make a living out of 36 acres, he’s just a businessman trying to use a building.”
The business figure was debated, with estimations of the income ratio being closer to three-to-one in favour of the tourism side raised.
However, calls to go against officer recommendations and approve the scheme were moved by Cllr Brian Hall, who said the tourism operation was “the only thing that’s keeping him going at the moment,” adding: “I think we should give this applicant a chance; I think if we don’t do this a lot of these smallholdings are going to go out of business.”
Cllr Nick Neumann said the building not being used “doesn’t sit well with me,” warning: “I fear we are just making another building in our county redundant.”
Cllr Michael Williams, who had previously warned of the dangers about going against officer recommendations, saying it was time for a “reality check,” adding: “We have to determine this application as it is before us, not to look for ways round it; that’s the agent’s job.”
Committee chair Cllr Mark Carter, who had previously raised the three-to-one concern, said the business plan as received “doesn’t really stack up to show a form of farm diversification,” adding: “This new proposal with three units of holiday accommodation could well outstrip anything on the farming side by three-to-one.”
Cllr Hall’s call for approval was defeated by six votes to four, with the recommendation of refusal then taken, passing, also by six votes to four.
Business
Major redevelopment of Begelly caravan site gets green light
A CALL to change to use of land at Pembrokeshire caravan park from touring to static units has been given the go-ahead by county planners.
In an application recommended for approval at the March 10 meeting of Pembrokeshire County Council’s planning committee, I & J Leisure Ltd, through agent Gerald Blain Associates Limited sought permission for a change of use of land for the relocation of 27 touring caravan to 27 static caravans, with associated works, partly in retrospect, at Stone Pitt Caravan and Camping Site, Begelly.
A supporting statement said the 2025 application follows the granting of a 2021 scheme for a lower number of touring to statics.
It added: “Following approval works had begun on site to implement some of the approved scheme, this work has now ceased. This new application seeks permission for a revised site layout of the approved scheme, regularisation of some works already carried out, and an increase in the number of pitches converted to static units. The increase in static units is facilitated by the removal of twin unit lodges in favour of single static units.

“The proposed development will remain within the same three enclosures as the approved scheme: eastern, central and western. In the western enclosure, eight static caravan bases have already been installed, alongside the construction of a gabion retaining wall between the western and central areas.
“The land has been reprofiled along the southern boundary to create additional space. All units in this enclosure would not be single static units and the number of pitches proposed has been increased from 11 to 13.
“The central enclosure has also undergone works, including the levelling of land and construction of the gabion wall. The size of this enclosure has been increased slightly through the removal of some trees.
“The revised layout proposes seven single units, up from six in the previous scheme. Surrounding the gabion wall, a wildlife garden and replacement tree planting is proposed to enhance biodiversity.
“In the eastern enclosure, the previous proposal for five twin-unit lodges has been replaced with seven single-unit statics. The row of touring pitches to the north of the eastern parcel will be removed and the vacated area will be converted into a landscaped wildlife garden to improve the visual and ecological character of the site.”

An officer report recommending approval said: “Although the planning statement refers to five additional static pitches this appears to be a reference to the difference between the proposal and the previous permission for upgrading of touring pitches to static pitches. There would be no increase in pitch numbers or site area.”
It added: “The proposal would have an acceptable visual impact and would not be detrimental to local amenity or highway safety. The proposal includes biodiversity enhancements and additional landscaping.
“However, it is considered that a further detailed landscaping strategy is required to be submitted for consideration for the western boundary of the site to ensure the proposal complies with the relevant policies of the LDP.”
At the March meeting, approval delegated to the Head of Planning following conditions including the submission of modifications to the landscaping on the west boundary, and an amended plan showing that overall pitch numbers have not been increased, was moved by Cllr Alec Cormack, and was unanimously backed by members.
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