YR EGINY, University of Wales Trinity Saint David’s creative and digital centre on the Carmarthen campus, is proud to report the early impact of ground-breaking project Gwd Thing: Sir Benfro!

The project received £49,952 in funding from the UK Government through the UK Shared Prosperity Fund, distributed by Pembrokeshire County Council and in only 6-months Gwd Thing: Sir Benfro! has engaged with 49 businesses and community groups, worked alongside 10 creative freelancers and social media specialists and trained in depth six young content creators to capture and share the stories and heritage of Pembrokeshire.

At the heart of the project was a commitment to provide young people with hands-on, real-world experience in researching, filming and engaging audiences with authentic digital content creation. Thanks to Yr Egin’s industry expertise, mentoring, and infrastructure, the participants, who were all aged between 18-22 years old, gained first-hand insight into production and storytelling.

The Project was delivered through a dedicated Instagram platform, generating 134,714 content views since launching mid-August; with each content maker developing their own style, all while making contacts for further work.

Manon John, from Crymych and a recent graduate of UWTSD, one of the six content creators, shared how transformative the experience has been for her:

“Being part of Gwd Thing: Sir Benfro has changed the way I see myself. After studying BA Perfformio at The Wales Academy of Voice and Dramatic Arts, I always thought I’d be in front of the camera. But now, I realise I’m just as passionate about producing and working behind the scenes.

“I’ve loved uncovering under-represented stories across Pembrokeshire, like the community fundraising efforts for Eisteddfod y Garreg Las 2026, and the work happening at diversity group, Llwy Gariad. There are so many voices in our communities that need to be heard and celebrated, and I feel honoured to help share their stories.

“As the project comes to an end, I am now so proud to have secured a role working at Yr Egin, where I can continue to build on my skills and network with the many creative businesses working within the space. This wouldn’t have been possible without the opportunities offered by Gwd Thing:Sir Benfro.”

Commenting about boosting the creative sector and businesses in West Wales, is Carys Ifan, Director of Yr Egin:

“Gwd Thing: Sir Benfro wasn’t just about storytelling, it was about future-proofing.

“Projects like this are vital to securing the future of the creative sector in West Wales. Yr Egin has always aimed to generate linguistic, cultural, economic, and social benefits for our region, and this project does all that. By giving young people practical training in content creation and real-world opportunities, we’re helping to build the next generation of creators. At the same time, the stories reported helped change perspectives and raise awareness of the many small businesses, community groups and talented artistes, that make Pembrokeshire such a special place to live, work and enjoy.”

The project’s impact has travelled beyond social media, with Molara Awen, founder of weekly safe-space group for young black and brown people in rural Pembrokeshire, Llwy Gariad, has seen a profound impact through its inclusion in the project.

Molara, said: “One of the most powerful aspects of Gwd Thing: Sir Benfro is how it amplified under-represented voices.

“Gwd Thing has helped raise visibility for Llwy Gariad in a way we never imagined. For our young people, this space is more than a meeting point, it’s a place where they can connect, explore their identities, feel seen and heard. Having our group feature as part of the project has been fantastic in raising awareness of our members and the challenges they can sometimes face living in rural Wales.

Following the Gwd Thing: Sir Benfro programme that ran from June to November 2025, Yr Egin expects its effects to ripple well beyond that timeline. The training, content, and connections made will persist as part of a longer-term legacy; nurturing talent, increasing digital capacity, and strengthening cultural infrastructure in West Wales.

THE LIBERAL DEMOCRATS will force a vote in Parliament this week calling for the UK to begin negotiations on a new customs union with the European Union, stepping up pressure on the Labour government to soften its stance on Europe.

The move follows growing speculation of internal disagreements within the Labour cabinet over how far the UK should go in rebuilding economic ties with the EU. Ministers have repeatedly ruled out rejoining the single market or customs union, but pressure is mounting amid concerns over sluggish growth and rising taxes.

Ten Minute Rule Bill to be presented

Liberal Democrat Europe spokesperson Al Pinkerton MP will introduce a Ten Minute Rule Bill proposing that the UK formally open talks with Brussels on establishing a fresh customs union. The vote comes just two weeks after the UK Government’s budget, which included warnings about continuing economic headwinds.

The party says the financial case for improving trade arrangements is now overwhelming. Research by the House of Commons Library, commissioned by the Liberal Democrats, suggests the UK is losing around £250m a day in tax revenue as a result of Brexit’s economic impact. A separate analysis estimates that a more ambitious trade deal with the EU could bring in an additional £25bn a year for the Treasury.

Welsh businesses among hardest hit

Welsh firms have been particularly affected by post-Brexit trading disruption. A report published over the summer indicated that exports from Wales to the EU fell by around 31% between 2019 and 2024, while imports from the EU to Wales dropped by 20%.

The Liberal Democrats argue that a renewed customs agreement could also give greater protection to Welsh industries vulnerable to international market pressures, including steel. The party has suggested that closer alignment with Europe could help shield the sector from the impact of US tariffs and steel dumping by China.

‘The biggest lever to boost the Welsh economy’

Welsh Liberal Democrat Westminster spokesperson David Chadwick MP said the government could not continue to “bury its head in the sand” over Brexit’s economic consequences.

“The Chancellor has admitted the damage Brexit has done to our economy, including burying Welsh businesses in mountains of red tape, yet the government is refusing to take the steps needed to fix it,” he said.

“A customs union with the EU is the single biggest lever this government could pull to turbocharge the Welsh economy. We will work with MPs across Parliament who want a closer trading relationship with Europe, to cut red tape, boost growth, and properly fund our public services.”

The bill is unlikely to become law, but the vote is expected to increase political pressure on the government as debate intensifies over the future of UK–EU relations.

NEYLAND will welcome Father Christmas on Friday 19 December as the town’s annual sleigh tour and Christmas grotto return, organised by Neyland Town Council with support from Gareth Hughes Motors.

The Christmas Fairy announced the event on social media with the seasonal message: “It’s tiiiiiiimmmmmmeeee! I hope you’ve all been good… come and meet the big man himself. You might even get a little treat if you’re on Santa’s good list. We can’t wait to see you all there.”

Santa will begin his sleigh ride around Neyland at 5:30pm, with the elves from Gareth Hughes Motors escorting him through several of the town’s residential streets. The planned route will take in Rose and Willow at 5:30pm, Springfield Avenue, the entrance to Gordon Parry, the Forresters, Policeman’s Bank, the Yacht Club area, and Riverside Avenue by the cenotaph.

The sleigh will then arrive at Neyland Community Hub at 6:30pm, where Santa’s Grotto will open for families to visit. Hot festive food will be available to buy from The Hub’s kitchen throughout the evening.

The event is free to attend, with the Town Council encouraging as many families as possible to come along and enjoy the festivities.