News
Council highlight postal scams

Pembrokeshire residents given advice: How to avoid being taken in by postal scams
THOUSANDS of people fall victim to postal scams in the UK every day – make sure you’re not one of them.
That’s the message from Trading Standards at Pembrokeshire County Council.
The Council is giving advice to local residents about postal or mail scams as part of Scams Awareness Month.
Nigel Watts, Trading Standards Manager, said:
“What starts as an initial reply to one letter may result in being bombarded with a host of different scams, all ultimately trying to defraud you.
“Some victims succumb to a downward spiral, resulting in financial and emotional detriment.
“You may receive a letter stating you’ve won a lottery, such as the postcode or a foreign lottery. Have you even entered it? If you haven’t then you know it is a scam. With many genuine foreign lotteries, you have to be in the country to actually buy a ticket in the first instance!”
He said that to claim your winnings, the scam mail will ask you to pay a fee.
“Genuine lotteries will not ask you to do this. Often, if you do send off the fee, you will be asked to pay more money and so it will go on. You will not receive any winnings.”
Sandra McSparron, Senior Trading Standards Officer, said some scam mail will say you have won entry into a prize draw for a substantial amount of money or a desirable prize. But, she warned, in those cases, you are required to place an order from their overpriced catalogue first.
“Others may require you to phone a premium rate number where the call lasts several minutes and costs more than the prize you actually win,” she said.
“Some scam mail claim to be from clairvoyants using intimidating tactics, claiming bad luck or ill health will result unless you pay them money.”
“Other mail may offer a ‘free’ trial of a health product such as a cream or a vitamin supplement. Often, unless you cancel the item within the specified period you have inadvertently agreed to receive regular deliveries that are no longer free.”
If you want to report a scam or get some advice, contact Citizens Advice Consumer Service Helpline on 0345 404 0506. The Welsh Language Line is available on 0345 404 0505.
Top Tips
• If you haven’t entered a lottery then you cannot win
• Never send money to claim a prize or winnings
• Never agree to any medicines or treatments without speaking to your own healthcare professional
• Sign up to the Mail Preference Service (MPS) to reduce marketing letters
• Phone 0345 703 4599 or register online at www.mpsonline.org.uk
Farming
FUW urges government action as plunging dairy prices threaten family farms
THE FARMER’s UNION OF WALES has sounded the alarm over a sharp and sustained collapse in dairy prices, warning that the situation is placing intolerable pressure on family farms already grappling with regulatory change, rising costs and wider economic uncertainty.
The Union convened an emergency meeting of its Animal Health and Dairy Committee last week to assess the scale of the crisis. Representatives from across Wales reported widespread anxiety, with many members seeing milk prices fall dramatically through the autumn. Processors are now signalling further cuts in early 2026, while commodity markets offer little sign of stability heading into spring.
Farmers, fearful of jeopardising commercial relationships, have approached the FUW confidentially to express grave concern about projected milk payments for the coming months. Many say the offers being made will fall far below the cost of production.
Average milk prices are forecast at just 30–35 pence per litre, against estimated production costs of 39–44 pence per litre (Kite Consulting). On current trajectories, the FUW warns a typical Welsh dairy farm could lose thousands of pounds per month for as long as the downturn persists.
Following its committee meeting, the Union raised the matter directly with Deputy First Minister Huw Irranca-Davies MS during talks in Cardiff on Wednesday, December 3. Officials stressed the immediate threat facing family-run dairy farms and called for urgent consideration of government support to prevent long-term damage to the sector.
Gerwyn Williams, Chair of the FUW Animal Health and Dairy Committee, said the pace of the price crash was “unprecedented”.
“Farmers are facing an impossible situation where input costs remain high while the value of their product plummets. The viability of many family farms is now at serious risk. We need immediate assurances that this crisis is being treated with the urgency it deserves.
“Some can weather a short storm, but rumours that this could continue into summer 2026 will see businesses shut. These modest family farms have already invested heavily to meet regulatory requirements. Cuts on this scale will severely impact their ability to service repayments.”
FUW Deputy President Dai Miles warned that the consequences extend far beyond farm gates.
“Dairy farming underpins thousands of jobs in Wales and is central to the economic, social and environmental fabric of rural communities. When prices fall this sharply, it isn’t just farmers who suffer — local businesses, services and entire communities feel the impact.
“We have made it clear to the Deputy First Minister that government must work with the industry to provide immediate stability and a long-term resilience plan.”
The FUW says it will continue to work with the Welsh Government, processors and supply-chain partners to seek solutions and secure fair, sustainable prices for producers.
Community
Haverfordwest’s first memory tree brings community together this Christmas
Spud Box is delighted to launch a brand-new festive initiative for the people of Pembrokeshire – Haverfordwest’s first Memory Tree, now open to the public at our premises.
The idea, inspired by Drew from The Big Pembs Panto, invites members of the community to write and hang personal messages on the tree. These can be tributes to loved ones, cherished memories, or simple Christmas wishes.

The project has been created to give people a meaningful way to connect during the festive season. All materials – including paper, plastic pockets and ribbon – are provided free of charge. Visitors are also welcome to enjoy complimentary hot drinks, kindly supplied by Connect: Pembrokeshire, along with mince pies donated by Brakes.
Anyone who prefers to create their message at home can bring it in, and the team will be happy to help attach it to the tree.
Donations are being encouraged in support of Sandy Bear Children’s Bereavement Charity, making the Memory Tree both a reflective and charitable community event.
The tree itself looks spectacular thanks to Sion from DSR Batteries, who supplied the lighting. The project has also received generous support from Marty at Sandy Bear Children’s Bereavement Charity and Pure West Radio. Spud Box welcomes other community groups or organisations who wish to get involved.
Education
Pembrokeshire school named second in Sunday Times guide
A Pembrokeshire secondary school has been recognised among the very best in Wales, securing a leading position in a major national education guide.
Ysgol Bro Preseli in Crymych has been ranked the second-best state secondary school in Wales in the 2026 Sunday Times Parent Power Guide, a long-established benchmark for academic performance across the UK. Only Cowbridge School placed higher.
The annual guide, regarded as one of the country’s most authoritative assessments of school standards, compiles data from more than 2,000 state and independent schools. It also offers a range of practical advice for families, including guidance on scholarships, the 11-plus, and choosing the right school.
Helen Davies, editor of the Parent Power Guide, acknowledged the pressures facing the education sector but praised the commitment shown by schools nationwide. She said: “The educational landscape is testing – budget challenges, rising student mental health issues, special educational needs and an increasingly uncertain future.
“But there is also so much to celebrate from the dedication of teachers who are finding ever more innovative and impactful ways to enrich their students and give them the very best start in life.
“As well as celebrating the academic excellence of the top schools, it is uplifting to see how they are shaping their students to be ready for the 21st century, and instilling a lifelong love of learning.”
In addition to its strong showing within Wales, Ysgol Bro Preseli secured 263rd place in the UK-wide rankings. Elsewhere in the state secondary table, Ysgol Gyfun Penweddig was placed third in Wales, with Ysgol Eirias in Colwyn Bay following closely behind.
Now in its 33rd year, the Parent Power Guide was published online on Friday, 5 December, with the print edition set to appear on Sunday, 7 December. Final positions are determined by year-on-year performance, supported by editorial judgement.
The full rankings and analysis are available via The Sunday Times digital edition, and the guide remains a trusted resource for families seeking a clear picture of school performance across the UK.
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