Farming
Suicide – a farming taboo
MENTION suicide in agricultural circles and more than likely someone is quick to mention they know of someone who has taken their own life, and as quick as they mentioned it, the subject is changed away from one of the last taboo in the agricultural community.
Published studies have suggested that farmers are three times more likely to take their own life than the average person. This raises some serious questions as to why these levels are so high in an occupation which came in as the eight most satisfying job, out of 274 in BBC poll. The long hours seems to be the main talking point from non-farmers point of view as to why the job may be difficult, however, the hours are relative. You know as soon as you begin farming that it’s not your normal 9-5 job. Farming is less a job, and more a lifestyle. So can the long hours really be the reason for farmers ending their struggle? It’s possibly a contributing factor, but not the sole reason. Speaking to Pembrokeshire farmers, there seems to constantly be a battle they are waging against this or that. Dairy farmers are having a rough time with the drop in milk prices and wheat prices per tonne have dropped steadily over two years. Costs are increasing and profits are not. This financial insecurity would be difficult for any one to manage. However, farmers can diversify and adapt to survive. The increase in paperwork and computer knowledge required to run a farm also puts unnecessary pressure on a farmer and their family. But bring a farmers livelihood into question, by slaughtering their cattle because of bovine tuberculosis, and you are sure to touch a raw nerve. In Wales 9,307 cattle were slaughtered in 2012 because of the disease, compared with just over 8,000 in 2011. This increase in slaughtering will directly affect the farmer, bringing in a doubt over their farming method, when this is not the case. “Many wives, mothers, sons and friends notice a change in someone they know well,” says Glyn Evans, a regional director at Farm Crisis Network, who has experience of suicide in his own family. “The temptation is to pretend that you are imagining it and hope things improve. “It’s really vital that the subject is broached. Asking something such as ‘Are you feeling depressed?’ or ‘Do you feel like life’s not worth living?’ or ‘Have you been having suicidal thoughts?’ really can save lives.’ To contact Farm Crisis Network, call 0845 9990.
Business
Planners reject farm’s sheep milk gin distillery expansion
A CALL to keep a building which would partly be used a distillery at a Pembrokeshire farm which produces award-winning sheep milk-infused gin has been turned down by county planners.
In an application to Pembrokeshire County Council, Steven and Julie Ayers of Fifth Flock Spirits Ltd through agent Johnston Planning Ltd sought permission for the retention of a replacement building for farm diversification purposes incorporating a gin distillery with associated function/tasting room, reception area for farm businesses, including the distillery, a kennels and caravan site, along with offices and associated storage facilities at Nash Mountain Farm, Sardis.
Two previous similar 2024 and 2025 applications have been refused, the latest scheme removing some previous elements.
A supporting statement said the building would be used for farm diversification purposes for a number of established rural enterprises on the holding “but primarily in connection with Fifth Flock Spirits Ltd, a family run drinks company specializing in gin infused with milk derived from the resident flock at Nash Mountain”.

It said the 2023-erected building had replaced an earlier long-standing dilapidated farm building on the site, and is intended to play host to the three established farm enterprises which are run in conjunction with the main agricultural operation: Nash Mountain Kennels, Nash Mountain Caravan and Camping Site and primarily Fifth Flock Ltd.
It said internal works had yet to be completed, and, in addition to the retention of the building, the application also seeks permission for some external works which have not yet been carried out.
The statement said the Ayers family has farmed at 26ha Nash Mountain, which has a flock of 168 East Friesian sheep, for some five generations, the limited acreage meaning “the agricultural mainstay is not sufficient to sustain a viable business,” leading to the farm diversifications, with Fifth Flock the latest.
It said, in addition to the main farming operation, Nash Mountain also gains income from an on-site wind turbine, a caravan site, a boarding kennels with cattery, and Fifth Flock Ltd.
On the gin side, the statement says: “Fifth Flock Spirits Ltd Fifth Flock has operated from Nash Mountain since August 2025. It is at core currently a drinks enterprise based on the production of gin and rum infused with sheep’s milk, however, as set out in the accompanying business plan, the intention is to expand the offer into other sheep-based products to capitalise on the home flock.
“Since launching the enterprise has exceeded expectations with strong demand and accolades including A Taste of Pembrokeshire Award at the Pembrokeshire Food and Farming Awards in December 2025.
“Firth Flock currently source their gin from an independent distillery in Gorgeddan, Ceredigion however the intention, as reflected in this submission, is to develop the distilling element on-site and include it as part of an immersive visitor experience focussing on the home flock.
“Firth Flock has rapidly become a cornerstone of the enterprise at Nash Mountain and whilst the building at the centre of this proposal may have been premature there is a strong case for its retention as part of the overall rural enterprise on the holding.”
It adds that the Ayers are actively exploring diversification into other wool and sheep-based products.
The application was refused on the grounds including it was not demonstrated a countyside location was needed and there was not “sufficient evidence of a genuine and established rural enterprise necessitating the development,” adding: “In particular, the primary distilling process does not currently take place at the site and instead relies on off-site production, with only a future aspiration to relocate such activities.
“As a result, the proposal represents a speculative form of development that lacks a clear and direct functional link to the agricultural holding.”
It went on to say the scale of the proposals “introduces a level of intensity and built form more akin to a standalone commercial or tourism enterprise, rather than a modest farm diversification scheme”.
Farming
Plaid challenged over badger cull fears as Labour demands answers
WELSH LABOUR has challenged Plaid Cymru over fears that badger culling could return as part of the new Welsh Government’s approach to bovine TB.
Interim Welsh Labour leader Ken Skates questioned First Minister Rhun ap Iorwerth in the Senedd today, Tuesday (Jun 9), after Plaid Cymru’s manifesto pledged a “new approach” to managing bovine TB which recognises wildlife as a source of infection and allows “scientifically validated control methods”.
Labour says the wording has raised concerns among animal welfare campaigners that badger culling could be reconsidered in Wales.
During First Minister’s Questions, Mr Skates asked: “What is Plaid Cymru’s preferred method of killing badgers? Is it to shoot badgers? To poison badgers? Perhaps bludgeon them, or gas them?
“Would you want the badgers shot or poisoned or do you have another method in mind?”
The First Minister did not rule out badger culling in his response, according to Welsh Labour.
However, Plaid Cymru has not explicitly said it will reintroduce badger culling. Its manifesto refers to “scientifically validated control methods”, wording which could cover a range of approaches unless ministers provide further clarification.
The issue remains highly sensitive in rural Wales. Farmers and farming unions have long argued that wildlife transmission must be addressed as part of any serious bovine TB strategy, while animal welfare campaigners strongly oppose any return to culling.
Labour said the previous Welsh Government rejected badger culling following research which it said showed the practice was cruel and ineffective in tackling the spread of bovine TB.
Mr Skates said: “I was appalled that the First Minister dismissed concerns raised about animal welfare today as ‘not a serious question’.
“Plaid Cymru’s approach to the outdated and cruel practice of culling badgers sets a dangerous precedent around how they will approach animal welfare. Which animal rights are they prepared to roll back on?
“Welsh Labour will continue to hold the government to account to ensure the progress made on a safer, kinder Wales for animals is not undone.”
Welsh Labour also pointed to its record on animal welfare, including bans on greyhound racing, snares and glue traps.
The Herald has asked Plaid Cymru and the Welsh Government to clarify whether badger culling is being considered.
Farming
Ffermio Bro support window opens for Pembrokeshire farmers
PEMBROKESHIRE farmers and land managers are being encouraged to apply for the latest round of Ffermio Bro support, with the next Expression of Interest window now open.
The scheme supports practical, farmer-led projects within the Pembrokeshire Coast National Park, helping to improve nature, water quality, habitat links, traditional boundaries, wildfire resilience and the wider farmed landscape.
The programme has already supported a range of projects across Pembrokeshire, including habitat restoration, watercourse fencing, traditional boundary restoration, firebreak creation and woodland connectivity work.
FARMERS SUPPORTED
During its first year, Ffermio Bro supported 37 farms and land managers across the National Park, with projects covering just under 3,000 hectares.
The work included more than four kilometres of hedgerow creation and restoration, over 800 metres of watercourse improvement and protection works, and around 27 hectares of woodland support and management.
A number of collaborative projects have also focused on improving biodiversity and ecosystem resilience across the National Park.
Arwel Evans, Conservation Farm Liaison Officer with the Pembrokeshire Coast National Park Authority, said: “The first year of Ffermio Bro has shown what can be achieved when farmers and land managers are supported to deliver practical conservation work on the ground.
“We’ve worked with farms across the National Park on projects ranging from habitat restoration and water quality improvements to traditional boundary work and wildfire resilience.
“Looking ahead to the next two years, we’re particularly keen to support projects that improve water quality and river resilience across catchments such as the Eastern and Western Cleddau, Nyfer and Gwaun.
“That includes practical measures such as riparian fencing, buffer strips, healthier soils and habitat management that help keep rivers clean and resilient for the future.”
FARM-LED PROJECTS
Gareth Waters, Ffermio Bro Advisor, added: “One of the strengths of the scheme is that projects are designed around individual farms and local priorities.
“We’re keen to support practical projects that deliver long-term benefits for both farming businesses and the landscape, and we’d encourage interested farmers to contact us before the deadline.”
The current application window for Ffermio Bro: Farming within the Pembrokeshire Coast National Park will remain open until Monday, June 22.
Further information on the scheme, eligibility and how to submit an Expression of Interest can be found at www.pembrokeshirecoast.wales/ffermio-bro.
Caption: Farmers and land managers within the Pembrokeshire Coast National Park are invited to apply for the latest round of Ffermio Bro landscape and conservation funding.
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