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Farming

Economic value of red meat sector rises

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THE VALUE of the iconic beef, lamb and pork sectors to the Welsh economy rose in 2020, as consumers turned to local, sustainable, quality food during the COVID pandemic, according to analysis by Hybu Cig Cymru – Meat Promotion Wales (HCC).New figures from the Welsh Government ‘Aggregate Agricultural Output and Income’ report show that the total value of agricultural output in Wales for 2020 is projected to stand at £1.7billion – a 6.2% (or £99 million) increase on the provisional figure for 2019.


Cattle and sheep account for 44% of this total at £750million; the highest proportion recorded since 2016. The agricultural output value for Wales’s pig sector also increased (by 34.3% or £2 million) to a value of £8 million.
The figures reflect the strength of the livestock sector in Wales and sit in contrast to Total Income From Farming (TIFF) figures for the UK as a whole newly released by Defra. Although the TIFF figures are a different form of measuring farm production, the UK data concurs that the livestock sector has had a strong year, but in other parts of Britain, this was more than offset by poor harvests in the arable sector.


Demand for beef and lamb have been strong in the domestic retail market since the immediate aftermath of the first COVID lockdown in spring 2020. After initial market volatility, marketing campaigns by HCC and other bodies encouraged consumers to recreate restaurant meals at home.


Over the past 12 months, domestic retail sales of lamb and beef have trended consistently higher, with spending on lamb 20% higher than the previous year. Sales at independent high street butchers are also strong.


Research shows many demographic groups, including families with children, buying more beef and lamb than previously, and turning to quality home-grown produce.


HCC Data Analyst Glesni Phillips said, “The strong demand for red meat from the domestic consumer has helped drive market prices for beef and lamb at Welsh livestock markets in the second half of 2020 and into the early months of 2021.


“It’s no surprise, therefore, to see that the overall value of the industry is projected to have grown. We have seen inflation in the costs on farmers, which offset some of the gains from improved market price; however, it’s heartening to see consumers’ support for quality Welsh produce.“Welsh Lamb and Welsh Beef remain key drivers of our rural economy, and given their excellent brand reputation, they act as flagship products for the growing Welsh food and drink sector.”Further analysis of the aggregate output and income figures for Welsh farms are available in HCC’s latest monthly market bulletin.

Farming

Pembrokeshire’s top progressive farmers are encouraged to apply for award

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IF YOU farm in Pembrokeshire and can demonstrate your farm’s use of the latest technological methods to promote progressive, sustainable agriculture then the Pembrokeshire Agricultural Society encourage you to enter the prestigious Baron de Rutzen Award.

Tim Johns, Pembrokeshire Agricultural Society’s President, said, “We are looking for local Pembrokeshire farmers, under the age of 45, who can demonstrate their farm’s use of the latest technological methods to promote progressive, sustainable agriculture. They also need to show consideration for the environment and habitat sensitivity on their farm as well as present an aesthetically pleasing example of farming in the county. The competition welcomes all those in the livestock and arable sectors to enter.”

Last year’s winners of the Award were Andrew and Jane Phillips of Windsor Farm, Lamphey. They farm 1,100 acres, with 3,000 breeding sheep and lambs. A herd of British Blue cross Limousin suckler cows sired by a Limousin bull and all calves are sold as weaned. The arable side of the business includes 80 acres of winter and spring barley which is mostly used for stock consumption. The surplus is sold. They grow 150 acres of maize which is used in a Totally Mixed Ration (TMR) for their sheep. Again, the surplus is sold to dairy farms. Some land is rented out for growing potatoes and leeks. The autumn season sees the general public invited in to buy some of the six acres of Pumpkins they grow for the Halloween market. Besides this, they are also involved with the holiday business by renting out two shepherd’s huts for visitors.

Baron John Fredrick De Rutzen was President of Pembrokeshire Agricultural Society in 1936 and the Baron de Rutzen Trophy was produced in his memory. The third Baron served in the Welsh Guards and tragically died, aged 36, in 1944.

This year’s entrants must be fully practising farmers within the county of Pembrokeshire and were under the age of 45 years on 1 January 2025. Entries can either be by nomination or direct application online on the Pembrokeshire Agricultural Society website. Click here to apply: Pembrokeshire Agricultural Society Baron de Rutzen Award 2025

The closing date for nominations and applications is at noon on Monday, 30 June 2025.

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Business

Changes proposed at children’s care home near Haverfordwest

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A CALL to change a mixed-use therapy centre to a children’s care home classification has been submitted to Pembrokeshire planners.

Skybound Therapies Ltd, through agent Carl Bentley Architectural Services, seeks permission for the change of use of the Skybound Care Farm & Therapy Centre, Campbell Farm, Wiston, near Haverfordwest.

A supporting statement says: “Situated in a discrete rural setting in Pembrokeshire, the Therapy Centre is at the heart of a family-owned Care Farm. It is a working beef and forestry farm, providing a unique and tranquil environment for their services,” adding: “Skybound Care Farm offers a variety of services for both children and young adults. From young adult day opportunities to week-long intensive programmes. The forestry fields provide an ideal setting for practicing walks. Visitors can interact with animals, learn about water safety near their ponds, and immerse themselves in the peaceful beauty of the working farm. Vegetable growing and harvesting is a recent addition to the Care Farm.

“Skybound welcome clients from the local area as well as those travelling from all over the UK and abroad. There is a variety of accommodation types close to the farm and centre, including a holiday village, caravan parks, holiday cottages and log cabins. Many clients like to combine visits to the care farm / therapy centre with exploring local beaches, amenities and attractions.

“The Care Farm HQ and Therapy Centre are in Southwest Wales, but they also cover many locations across the UK, including Cardiff, Newport, Bristol, Birmingham, Leeds, Yorkshire and Norfolk. Skybound are taking on new locations all of the time.”

It says the original Therapy Centre which was constructed in 2012/13 when it “began its journey as a leading national and international therapy centre providing behaviour analysis, positive behaviour support, occupational therapy, speech and language therapy for children and young adults with special needs and behavioural issues”.

In August 2022 planning permission was granted to extend the therapy centre, completed in 2024; the business currently employs 45 staff on a full time and part time basis, a small number of staff are located at the Care Farm & Therapy Centre and at other locations across Wales and the UK.

“Whilst the centre has been running since February 2024 the applicant and business has found that the use of the centre is changing from previously planned and consented usage,” the statement says.

It says that since then discussions have taken place with council planners to clarify the centre’s current planning use class, along with “other opportunities and ideas for the expansion of the business and services to potentially use other existing buildings at the site are currently being investigated, which will no doubt take further time to consider”.

“There is a long-term plan to expand the Care Farm & Therapy Centre activities within the whole of the site and this full planning application is the third stage of the plan. The long-term plan is to provide more ‘settings’ to provide more training, utilising more of the farm setting for example with further interactions with small farm animals and to perhaps house some therapy sessions within other existing farm buildings to provide different types of training settings.”

Late last year, the site was granted permission to extend staff facilities through a temporary building.

The current application will be considered by planners at a later date.

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Farming

Applications open for £1,000 Pembrokeshire agricultural bursary

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STUDENTS in Pembrokeshire with a passion for agriculture or related fields are being invited to apply for a £1,000 bursary to support their further education or career development.

The Pembrokeshire Agricultural Society’s Student Bursary Award is now open to applicants currently studying—or about to begin studying—agriculture, veterinary science, agricultural engineering, food technology, forestry, or other related subjects.

Last year’s winner was Catrin Palferey from Llanfyrnach, who began her studies at Aberystwyth University in autumn 2024.

Mansel Raymond, Chairman of the Society’s Bursary Committee, said: “I would urge all Pembrokeshire students who are pursuing subjects clearly aligned with agriculture to apply. This bursary will not only support your studies but will also give you valuable experiences—such as taking part in an interview, which is a key employment skill. It could make a real difference to your future career in the agricultural sector.”

Applicants will be shortlisted by an independent judge, with finalists invited to attend an interview. The winning student will also be asked to give a short presentation at a future meeting of the Society’s Show Council.

Mr Raymond added: “The standard of applications is always exceptional, and it’s heartening to see so many talented young people in our community. We are really looking forward to hearing from this year’s applicants.”

To be eligible, students must not have previously won the bursary. Applicants must either be currently studying, or have been accepted to study, a relevant subject at A-level or higher at a UK college or university. They must also have their family home in Pembrokeshire.

The bursary is tax-free and will be awarded to the student who submits the best-written dissertation explaining how the funding will help them complete their course.

The closing date for applications is 12:00pm on Tuesday, 1 July 2025.

Further information and application forms are available at:
pembsshow.org/at-the-show/student-bursary-award/

Pictured:

The 2023 Pembrokeshire County Show bursary winner Lottie Wilson receiving her £1,000 prize from Robert James (Image: PAS)

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