Business
Police launch ‘Licensing SAVI’ to improve safety for staff and customers
DYFED-POWYS POLICE have launched a pioneering licensing initiative in bars, pubs, clubs, restaurants and hotels. Senior officers say that this demonstrates their commitment to improving safety and security in the night-time economy.
Officers are working alongside venues to launch Licensing Security & Vulnerability Initiative (Licensing SAVI), which was developed at the request of the Home Office by Police Crime Prevention Initiatives (Police CPI), a police-owned organisation which works alongside the Police Service around the UK to deter and reduce crime.
Supporting the hospitality industry, Licensing SAVI is backed by the National Police Chiefs’ Council (NPCC) and Project Servator, a police-led vigilance scheme to deter terrorist attacks at crowded places. Its aim is to provide safer and more secure venues for managers, staff, customers and local communities and to reduce the demand on hard-pressed police forces and NHS Ambulance Services and Accident & Emergency Departments.
Available to licensees as an on-line self-assessment, Licensing SAVI covers critical issues like responsible drinking, drugs misuse, violent behaviour and safeguarding vulnerable customers through to preventing opportunist theft and improving physical security, such as lighting and CCTV systems. Most measures included in Licensing SAVI can be introduced quickly and at little or no cost.
Licensing SAVI provides consistent standards, guidance and advice that licensed premises in Wales and England need to meet the requirements of the Licensing Act 2003 and promote the four Licensing Objectives: Prevention of Public Nuisance; Prevention of Crime and Disorder; Protection of Children from Harm; and Public Safety. Licensing SAVI also includes a non-assessed guidance section on counter terrorism.
Licensees that complete the self-assessment will receive a Star-Rating and can apply for Licensing SAVI Accreditation and an award for display to show the efforts undertaken to enhance safety.
The initiative is being supported by Home Office funding, secured by Dyfed-Powys Police Safer Communities Hub, giving premises the opportunity to join the scheme as part of the roll out. The fund is available to support projects that help reduce neighbourhood crime, make local areas safer and reduce demand on police forces.
Inspector Reuben Palin, from Dyfed-Powys Police’s Central Prevention Hub, said: “We’re pleased licensed premises from across the force area are working with us to ensure their pubs and clubs are a safe environment for people to enjoy a good night out.
“We would encourage anyone who hasn’t already signed up to get in touch so we can work together for better community safety.”
Mark Morgan, Business Manager for Licensing SAVI, commented: “I’m delighted that Dyfed-Powys Police, using Home Office funding, are supporting the use of Licensing SAVI in premises by enabling licensees to undertake an assessment of the processes and procedures they have in place to maximise safety and reduce vulnerability for both customers and staff. We’re confident that this contributes to raised standards, safer venues, and safer socialising, with the venues being able to display their award to recognise their efforts. It’s great to see that venues across Carmarthenshire, Ceredigion, Pembrokeshire and Powys have already received our accreditation and we look forward to more doing so in the near future, contributing to a safer Dyfed-Powys.”
Covering a huge geographical area, Dyfed-Powys Police have funded venues across Carmarthenshire, Ceredigion, Pembrokeshire, and Powys. The following venues were the first in the region to take up the scheme, achieving accreditation and a star award to display to customers and the local community.
In Carmarthenshire The Old Cross Inn, Quay St, Ammanford and Yr Hen Dderwen, 47–48 King Street, Carmarthen are taking part. Moira Williams, General Manager at the Old Cross Inn, said: “I took part in Licensing SAVI and found the process easy to complete. By completing this accreditation, it has made us more aware of extra safety and servility measures for our business and most importantly for our customers.
She added: “We take the safety for our customers seriously and everyone should be able to enjoy and be assured that their safety while socialising comes first. Every public bar selling alcohol should complete this assessment and become accredited. It’s even given us some good insights into how to improve our business. I am so glad I completed this and am happy with my accreditation.”
In Ceredigion THE Cambrian Hotel, Alexandra Rd; Harleys, 21 Eastgate; Royal Pier, Marine Terrace, of course all in Aberystwyth are taking part. Royal Pier Head of Operations, Lee Price, proudly commented: “The Licensing SAVI self-assessment offered an invaluable opportunity to re-visit and health-check operations, assess the effectiveness of their intention, and add more meat to the bones of day-by-day control measures.
“It has provided a credible recommendation to display to the public, helping attract a more perceptive customer and offering a competitive consumer edge,” he added
Here in Pembrokeshire five venues are taking part so far – they are:
- Castle Hotel, Castle Square, Haverfordwest SA61 2AA
- Eddie Rocks, 4 Quay St, Haverfordwest SA61 1BG
- Imperial Hall, Hamilton Terrace, Milford Haven SA73 3JN
- OUT Pembroke, 14 Main St, Pembroke SA71 4NP
- The William Owen, 6 Quay St, Haverfordwest SA61 1BG
The William Owen’s manager, Jon Blaney, told The Pembrokeshire Herald: “We are proud to have become accredited with Licensing SAVI. The pub takes its responsibilities seriously and works closely with the police to ensure the venue is run to a high standard at all times with staff and customer safety paramount.”
There are six venues in Powys taking part. Chris Thompson, Manager of The Buck Inn and The Pheasant Inn, commented: “I found the [Licensing SAVI] process very easy and quick. It helps publicans highlight where improvements are needed to ensure our customers are as safe as possible. The Licensing Security & Vulnerability Initiative is a great idea. I highly recommend the scheme!”

Business
Cardiff Airport announces special Air France flights for Six Nations
Direct services to Paris-Charles de Gaulle launched to cater for Welsh supporters, French fans and couples planning a Valentine’s getaway
CARDIFF AIRPORT and Air France have unveiled a series of special direct flights between Cardiff (CWL) and Paris-Charles de Gaulle (CDG) scheduled for February 2026.
Timed to coincide with two major dates — the Wales v France Six Nations clash on Saturday 15 February and Valentine’s weekend — the flights are designed to offer supporters and holidaymakers an easy link between the two capitals.
For travelling French rugby fans, the services provide a straightforward route into Wales ahead of match day at the Principality Stadium, when Cardiff will once again be transformed by the colour, noise and passion that accompanies one of the tournament’s most eagerly awaited fixtures.

For Welsh passengers, the additional flights offer a seamless escape to Paris for Valentine’s Day, as well as opportunities for short breaks and onward travel via Air France’s wider global network.
Cardiff Airport CEO Jon Bridge said: “We’re thrilled to offer direct flights to such a vibrant and exciting city for Valentine’s weekend. Cardiff Airport is expanding its reach and giving customers fantastic travel options. We’ve listened to passenger demand and are delighted to make this opportunity possible. There is more to come from Cardiff.”
Tickets are already on sale via the Air France website and through travel agents.
Special flight schedule
Paris (CDG) → Cardiff (CWL):
- 13 February 2026: AF4148 departs 17:00 (arrives 17:30)
- 14 February 2026: AF4148 departs 14:00 (arrives 14:30)
- 15 February 2026: AF4148 departs 08:00 (arrives 08:30)
- 15 February 2026: AF4150 departs 19:40 (arrives 20:10)
- 16 February 2026: AF4148 departs 08:00 (arrives 08:30)
- 16 February 2026: AF4150 departs 16:30 (arrives 17:00)
Cardiff (CWL) → Paris (CDG):
- 13 February 2026: AF4149 departs 18:20 (arrives 20:50)
- 14 February 2026: AF4149 departs 15:20 (arrives 17:50)
- 15 February 2026: AF4149 departs 09:20 (arrives 11:50)
- 15 February 2026: AF4151 departs 21:00 (arrives 23:30)
- 16 February 2026: AF4149 departs 09:20 (arrives 11:50)
- 16 February 2026: AF4151 departs 17:50 (arrives 20:20)
Business
Cwm Deri Vineyard Martletwy holiday lets plans deferred
CALLS to convert a former vineyard restaurant in rural Pembrokeshire which had been recommended for refusal has been given a breathing space by planners.
In an application recommended for refusal at the December meeting of Pembrokeshire County Council’s planning committee, Barry Cadogan sought permission for a farm diversification and expansion of an existing holiday operation through the conversion of the redundant former Cwm Deri vineyard production base and restaurant to three holiday lets at Oaklea, Martletwy.
It was recommended for refusal on the grounds of the open countryside location being contrary to planning policy and there was no evidence submitted that the application would not increase foul flows and that nutrient neutrality in the Pembrokeshire Marine SAC would be achieved within this catchment.
An officer report said that, while the scheme was suggested as a form of farm diversification, no detail had been provided in the form of a business case.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd, after the committee had enjoyed a seasonal break for mince pies, said of the recommendation for refusal: “I’m a bit grumpy over this one; the client has done everything right, he has talked with the authority and it’s not in retrospect but has had a negative report from your officers.”

He said the former Cwm Deri vineyard had been a very successful business, with a shop and a restaurant catering for ‘100 covers’ before it closed two three years ago when the original owner relocated to Carmarthenshire.
He said Mr Cadogan then bought the site, farming over 36 acres and running a small campsite of 20 spaces, but didn’t wish to run a café or a wine shop; arguing the “beautiful kitchen” and facilities would easily convert to holiday let use.
He said a “common sense approach” showed a septic tank that could cope with a restaurant of “100 covers” could cope with three holiday lets, describing the nitrates issue as “a red herring”.
He suggested a deferral for further information to be provided by the applicant, adding: “This is a big, missed opportunity if we just kick this out today, there’s a building sitting there not creating any jobs.”
On the ‘open countryside’ argument, he said that while many viewed Martletwy as “a little bit in the sticks” there was already permission for the campsite, and the restaurant, and the Bluestone holiday park and the Wild Lakes water park were roughly a mile or so away.
He said converting the former restaurant would “be an asset to bring it over to tourism,” adding: “We don’t all want to stay in Tenby or the Ty Hotel in Milford Haven.”
While Cllr Nick Neuman felt the nutrients issue could be overcome, Cllr Michael Williams warned the application was “clearly outside policy,” recommending it be refused.
A counter-proposal, by Cllr Tony Wilcox, called for a site visit before any decision was made, the application returning to a future committee; members voting seven to three in favour of that.
Business
Welsh Govt shifts stance on business rates after pressure from S4C and Herald
Ministers release unexpected statement 48 hours after widespread concern highlighted in Welsh media
THE WELSH GOVERNMENT has announced a new package of tapered business rates relief for 2026-27, in a move that follows sustained pressure from Welsh media — including S4C Newyddion and The Pembrokeshire Herald — over the impact of revaluation on small businesses.
In Milford Haven, the hard-pressed pub sector is already feeling the impact: the annual bill for The Lord Kitchener is rising from £5,000 to £15,000, while rates at the Kimberley Public House have nearly doubled from £10,500 to £19,500. The Imperial Hall’s rates are increasing from £5,800 to £9,200, prompting director Lee Bridges to question why businesses “are being asked to pay more when we use less services”. In Haverfordwest, the annual rates bill for Eddie’s Nightclub is increasing from £57,000 to £61,500.
A written statement, issued suddenly on Wednesday afternoon, confirms that ministers will introduce a transitional “tapering mechanism” to soften steep increases for tourism, hospitality and small independent operators. Full details will be published with the draft Budget later this month.
The announcement comes less than two days after The Herald’s in-depth reporting brought forward direct concerns from Pembrokeshire business owners and councillors, highlighting the uncertainty facing one of Wales’ most important local industries.
Herald reporting credited by senior councillor

Pembrokeshire County Council Independent Group Leader Cllr Huw Carnhuan Murphy publicly thanked The Herald for pushing the issue into the spotlight.
In a statement shared on Wednesday, Cllr Murphy said: “Welcome news from Welsh Government. Thanks to Tom Sinclair for running this important item in the Herald in relation to the revaluation of businesses and the consequences it will have for many.
He added: “Newyddion S4C hefyd am redeg y stori pwysig yma ynghylch trethi busnes.,” which in English is “and thanks to S4C Newyddion as well for running this important story about business taxes.”
He added that the Independent Group “will always campaign to support our tourism and agriculture industry, on which so many residents rely within Pembrokeshire”.
Media spotlight increased pressure on Cardiff Bay
On Monday, ministers said business rates plans would be outlined “within the next two weeks”.
By Wednesday afternoon — following prominent coverage on S4C and continued pressure from The Herald — Welsh Government released an early written statement outlining new support.
Industry sources told The Herald they believed the level of public concern, amplified by the media, “forced the issue up the agenda much faster than expected”.
A cautious welcome for ‘better than nothing’
Cllr Murphy welcomed the partial support, though he stressed it fell short of what many businesses had hoped for.
“This isn’t the level of support many were hoping for,” he said, “but it is certainly much better than nothing.”
Draft Budget expected soon
The full tapered support scheme will be detailed in the Welsh Government draft Budget, expected within a fortnight.
Tourism and hospitality representatives have reserved final judgment until the figures are published, but many have expressed relief that some support will continue, following weeks of uncertainty.
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