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Work experience turns into full-time trainee accountant position with Ashmole

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TWO weeks of work experience has turned into a full-time Trainee Accountant’s position with largest accountancy firm in south Wales – Ashmole & Co.

Dafydd Saunders, from Capel Hendre, has recently started working full-time at Ashmole & Co’s Ammanford office as part of the firm’s Apprenticeship Scheme, following the successful completion of two weeks work experience in July.

Dafydd graduated from Swansea University in the summer with a First-Class Honours degree in Accounting. During his studies he decided not to seek employment so he could focus on getting good grades. Once he finished University, he was successful in his application to his local Ashmole & Co office in Ammanford for work experience.

As a Trainee Accountant Dafydd helps prepare VAT returns and assists with the preparation of accounts working with Quickbooks, Xero and Sage he also helps with queries from clients.

Laura Craddock, Partner in Ashmole & Co’s Ammanford office said, “Our Apprenticeship Scheme is giving Dafydd the practical skills and qualifications to eventually become a fully qualified accountant. He is being given the opportunity to experience a wide variety of client work and specialisms. I started with Ashmole & Co after I qualified from Cardiff University and I gained my ACCA qualifications through the firm and then worked hard to become a Partner. The Partners strongly believe it is important as a profession that we help to train the next generation of accountants.”

For the Trainee Accountant position Dafydd feels candidates need a variety of skills including clear communications when talking to clients and working with senior members of staff. Time management is essential as being efficient is very important. Numerical skills are vital to ensure accuracy and problem-solving skills to think outside the box.

Dafydd said, “I’m very grateful to Ashmole & Co for giving me this opportunity and giving me positive feedback on my work as it makes me feel appreciated. The most rewarding part of my job is being able to help clients, whether that be financially through accounting work or through answering their queries.”

During his spare time Dafydd is studying for his ACCA exams to become a fully qualified accountant. He enjoys going to the gym regularly and meeting up with friends. He is a Swansea City fan and goes to watch most of the football club’s home games.

With the majority of the Partners at Ashmole & Co having done their training with the firm they are keen to continue with the Apprenticeship Scheme again in 2024.

Those interested in training with Ashmole & Co can be school, college or university graduates. The firm will accept applications from those currently studying for their GCSEs, A Levels or Degree. Anyone who is looking for a new career path in accountancy would also be encouraged to apply.

Successful Apprenticeship candidates are offered a fully-funded training package in addition to Ashmole & Co’s basic salary. They are given a permanent contract and are expected to work full time. For full details and the trainee accountant job description please visit the vacancies section of the website: Job Vacancies (ashmole.co.uk)

Business

Digital Marketing Challenges for Rural Welsh Businesses

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Digital marketing is a must-do for businesses looking to grow, connect with customers, and stay competitive. But for rural Welsh businesses, it’s not always straightforward. Patchy internet, stiff competition from city-based brands, and the struggle to get noticed online mean that rural businesses have to think outside the box to build and maintain a strong digital presence.

Competing with Larger Companies

Smaller rural businesses often struggle to compete with national and international brands that have significantly larger marketing budgets. These larger companies dominate search engine rankings and online advertising, making it difficult for small businesses to get noticed.

To counteract this, many rural Welsh businesses can focus on hyper-local SEO and community-driven digital marketing strategies. By optimising their websites for location-based searches and using Google My Business effectively, they can improve their visibility for customers searching for products and services nearby.

Additionally, following marketing news, engaging with local influencers, using targeted social media advertising, and leveraging user-generated content helps build an authentic online presence that resonates with their audience.

Connectivity Barriers

One of the most significant challenges for rural businesses is poor broadband connectivity. While the Welsh Government has invested in improving digital infrastructure, many areas still struggle with slow or unreliable internet speeds. This can make it difficult to maintain an e-commerce platform, update social media, or engage with customers through digital channels.

To overcome these limitations, some businesses are turning to alternative solutions such as satellite broadband or mobile data hotspots. Providers like Starlink are offering high-speed internet access in remote locations, helping businesses stay connected. 

However, these solutions also come with challenges, including high costs, latency issues, and weather-related disruptions. Mobile hotspots rely on strong network coverage, which can be inconsistent in rural areas. This leaves many businesses back on square one.

Looking Ahead

Rural Welsh businesses are embracing digital innovation to overcome challenges and thrive online. Platforms like Instagram, Facebook, and TikTok have become essential for engaging customers and showcasing products and services, while e-commerce solutions enable them to expand beyond local markets.

Many businesses are also strengthening their online identity by securing .cymru and .wales domains, reinforcing their Welsh credentials and boosting local visibility.

Despite the challenges, rural Welsh businesses are finding clever ways to thrive online. From tapping into alternative internet solutions to fine-tuning their local SEO and embracing digital marketing, they’re making their mark in the digital world. And with broadband infrastructure continuing to improve, the playing field is becoming even for many rural Welsh businesses.

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Business

Has the Welsh economy truly recovered from COVID?

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It’s now been five years since the COVID-19 pandemic began. The pandemic rocked economies all over the country, with lockdowns affecting numerous businesses, both small and large. 

Now that a significant amount of time has passed, has Wales managed to recover economically from damage that the COVID-19 pandemic caused? 

In this article, we’ll explore how Wales was affected by COVID, and whether or not it has seen a recovery now that five years have passed.  

Effects of COVID-19 on Wales 

Industries relying on physical interaction were hit hard

Hotels, public transport, theatres, restaurants, gyms, and any other industry that relied on the public was hit incredibly hard by lockdowns. In fact, across the UK, sales were 50% lower than normal for in-person-reliant industries. 

Everything moved online

When the pandemic hit, people were made to stay at home and almost everything moved online. From education and work to entertainment and socialising, the way we lived our lives fundamentally changed. 

Whilst this did have severe repercussions for some businesses, it had a positive effect on other industries. Online gambling notably benefitted from the pandemic. For example, trusted pay and play casino platforms saw a surge in usership since in-person gambling wasn’t available, and discussions on the Mr. Gamble forum increased, with people replacing in person interactions with online variations. 

Employment rates dropped 

Prior to the pandemic, employment rates in Wales (for those aged 16-64) were around 74%. When the pandemic hit, this dropped to 72%. With plenty of businesses being able to move their endeavours online and allow employees to work from home, employment levels luckily  didn’t drop as significantly as they might have a decade or so ago. 

Has the Welsh economy seen any recovery? 

Since the COVID-19 pandemic, Wales has seen substantial recovery in some areas of the economy. 

GDP

In 2020, Wales’ GDP growth dropped by 10.7%. But, by 2022, it had already seen significant recovery, growing by 3.8%. 

Annual earnings 

Alongside improvement in Wales’ GDP, the median annual earnings for full-time employees in Wales grew significantly from £28,387 in 2020 to £34,303 in 2024. 

Has Wales’ economy fully recovered from COVID?

Despite some recovery, there is still plenty of uncertainty and volatility across Wales. It may be a few years before the Welsh economy is able to fully recover from the effects of the COVID-19 pandemic. 

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Business

Sixth Sense shop in Pembroke Dock set to close

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THE SXITH SENSE shop on Dimond Street, Pembroke Dock, is set to close its doors in the coming weeks, its owners have announced.

Carina and her business partner said the decision was not made lightly but was necessary due to personal circumstances and the changing needs of their families.

“We have honestly loved every second of running the shop,” they said. “We’ve met some incredible people and had a lot of fun through our fright night events and daily interactions. We will absolutely be sad to say goodbye.”

However, Sixth Sense will continue to operate online, with customers still able to order personalised gifts and keepsakes, book one-to-one mediumship and tarot readings, and attend monthly Spiritualist services at Lamphey Village Hall.

A 20% off closing-down sale will be held in-store, with new opening hours of Tuesdays and Thursdays from 10:00am to 3:00pm. Appointments can be made outside these times for those wishing to browse.

The owners have also hinted at a rebrand for their personalised gift and keepsake business, with further details expected in the coming weeks.

“We hope people will come in, take a look around, and make our last few weeks at the shop as enjoyable as they’ve always been,” they said. “Family always comes first, and we can’t thank our customers enough for the love and support they’ve shown us.”

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