Business
Tourism tax plans spark concern among Pembrokeshire business leaders
WILLIAM McNAMARA, Chief Executive of Bluestone National Park Resort, has expressed concerns over the Welsh government’s proposed tourism tax, warning it could make Wales a less attractive destination for families and visitors.
Speaking about the plans, which include a £1.25 overnight charge for guests at hotels, B&Bs, and self-catered accommodation, McNamara highlighted the potential risks to Wales’ competitiveness in the UK market.
“Wales risks becoming less attractive to visitors, especially families, who may view this as an additional cost in an already competitive UK market – particularly as this levy is not being introduced in England,” he said.
McNamara also questioned the flexibility given to councils to raise charges in the future, calling it “an element of uncertainty that must be carefully managed.”
Bluestone, a 5-star luxury holiday resort in Pembrokeshire, is known for promoting sustainable tourism and celebrating Wales’ heritage and natural beauty. While McNamara acknowledged the need to invest in local infrastructure, he stressed that any levy must be implemented thoughtfully.
“It is crucial that this levy is implemented thoughtfully and transparently to support both visitors and businesses – especially for those already navigating economic challenges,” he said.
The tourism sector, often referred to as the backbone of rural communities, plays a vital role in areas like Pembrokeshire. McNamara emphasised the importance of reinvestment but warned the success of the tax would hinge on clear accountability for how funds are spent.
“Reinvestment in rural areas can undoubtedly bring benefits. However, the success of this levy will depend on clear accountability for how funds are used and a commitment to ensuring Wales remains a welcoming and competitive destination for all,” he said.
Meanwhile The Wales Tourism Alliance said that the tourism and hospitality industry contributes billions of pounds annually to the Welsh economy and employs over 11% of the working population and the Wales Tourism Alliance does not believe that a Visitor Levy is the right solution for Wales.
The added that since it became clear that a Visitor Levy is a preferred policy for the Welsh Government they have put a huge amount of work in to ensure that any proposals would both recognise the importance of tourism to Wales and be fit for purpose.
In a statement released on Monday (Nov 25) they said: “We are disappointed that a number of the key points on which we felt we had reached an understanding with the Welsh Government have not been adequately reflected in the proposed policy.
“In particular we feel that the Welsh Government has missed a key opportunity to establish a registration scheme for self-catering accommodation that would have incorporated key health and safety criteria and assured visitors that their accommodation meets basic assurance standards.
“What has been proposed will instead increase the costs for tourism and hospitality businesses, which will be passed on to our visitors, without any perceived “added value”.
“We are also disappointed that there is no clear commitment that the funding raised by the levy will be dedicated to improving the visitor experience in Wales. We had emphasised the need for tourism and hospitality businesses and representative bodies to be involved with the decision making process on how the levy would be spent, but see no commitment to this.
“This was the Welsh Government’s opportunity to deliver a gold standard in tourism and accommodation – setting Wales apart from the rest of the UK. Instead it has merely made Wales more expensive without any perceived added-value for our visitors.”
The proposed visitor levy, outlined in draft legislation, would see councils given discretion to implement the tax. It is expected to raise £33 million annually to fund services in tourism hotspots. However, industry leaders and opposition parties have criticised the plan, warning it could deter visitors and place additional strain on businesses.
Welsh Finance Secretary Mark Drakeford has defended the levy, calling it “fair” for visitors to contribute to the facilities and infrastructure they use.
Whether the tourism tax enhances or hinders Wales’ appeal as a top destination remains a topic of heated debate among businesses, councils, and visitors alike.
Business
Could Primark be coming to Haverfordwest? Major retailer in talks for former Wilko site
Council confirms advanced discussions as speculation grows over high street boost
HAVERFORDWEST could soon see a major high street revival, with a national retailer in advanced talks to take over the former Wilko building in the town centre.

Pembrokeshire County Council has confirmed that negotiations are ongoing, with a deal potentially just weeks — or even days — away.
Speaking to The Herald, Deputy Leader Cllr Paul Miller said the authority is in “detailed discussions with a major national retailer” over the prominent vacant unit.
However, he declined to name the business involved, citing commercial confidentiality.
Speculation grows
Despite the secrecy, speculation has been mounting locally that clothing giant Primark could be the retailer preparing to move into the site.
The size of the former Wilko store — one of the largest retail units in the town — has led many to believe only a handful of national chains would be able to occupy the space.
When asked directly whether Primark was involved, Cllr Miller did not confirm the claim, but also did not deny it.

Work already underway
The council has taken steps to prepare the building for a new tenant following Wilko’s collapse into administration.
This includes carrying out essential structural repairs, particularly to the roof, funded through a combination of council investment and an interest-free Welsh Government town centre loan.
Cllr Miller said the aim is to deliver a “blank canvas” for a new retailer, who would then invest further in fitting out the store.
He added that any incoming tenant would likely spend “millions” preparing the unit before opening.
Boost for town centre
The arrival of a major national retailer would represent a significant boost for Haverfordwest, which has faced challenges in recent years with declining footfall and the loss of several well-known stores.
The Wilko closure left a large gap in the town centre, both physically and economically, and securing a new anchor tenant is seen as key to revitalising the high street.
If confirmed, the move could increase visitor numbers, support surrounding businesses, and help restore confidence in the town’s retail future.

Deal ‘close’
Cllr Miller indicated that negotiations are at an advanced stage.
He said: “I’d like to think we’re talking weeks, not months — maybe even days, but these things can change.”
While no formal agreement has yet been announced, the timeline suggests a decision could be imminent.
What happens next
Until a deal is formally signed, the identity of the retailer remains unconfirmed.
However, with negotiations progressing and work underway on the building, expectations are growing that a major announcement could soon follow.
For now, all eyes remain on Haverfordwest — and on whether one of the UK’s biggest retail names is about to arrive.
We have contacted Primark for a comment.

Business
Rail investment ‘could unlock 40,000 jobs and £11bn for Wales’ says new report
RAILWAY stations across Wales could help unlock around 40,000 jobs and more than £11 billion for the economy by 2036, according to new research.
A report by Development Economics, published on Monday (Mar 23), highlights how rail infrastructure is acting as a major driver of growth, supporting housing, business development, and employment across the country.
The findings suggest that development within 800 metres of railway stations alone could generate more than 40,000 jobs and contribute £11.3 billion to the Welsh economy over the next decade.

Stations driving growth
The report identifies what it calls the “rail catalyst effect”, where stations attract investment and act as hubs for regeneration.
Recent examples across Wales and the South West show the impact of rail-linked development. Over the past five years, areas around nine stations, including Carmarthen, have delivered 3,500 new homes, 67,000 square metres of commercial space, and supported 4,500 jobs.
Proposed new stations, including Cardiff Parkway and Newport West, are expected to create around 900 permanent jobs and generate £64 million annually over the next ten years.
Economic case for investment
The report comes as Wales continues to face economic challenges, with inactivity rates standing at 25.6%, higher than the UK average of 21.6%.
Researchers say continued investment in rail infrastructure will be key to boosting regional economies and improving access to jobs and opportunities.
Mark Hopwood, Managing Director of Great Western Railway, said: “The findings of this report are clear. The railway, its stations, and the trains that serve them are powerful drivers of economic growth, community prosperity and regeneration.
“Across our network, development around the railway is delivering thousands of homes, new commercial space and thousands of jobs, generating hundreds of millions of pounds in economic value for the communities we serve.”
National impact
Across the wider Great Western Railway network, stations are projected to support 238,000 jobs and generate £14.25 billion in annual economic value by 2036.
Nationally, the report suggests railway stations could support more than one million permanent jobs and contribute £78.7 billion to local and regional economies.
Wider benefits
The report also highlights the social impact of rail, particularly for households without access to a car, estimated at around one in five in Wales.
With more than 1.6 billion passenger journeys made each year across the UK rail network, the study says improved connectivity is helping people access work, education, and services more easily.
Business
205-unit storage site at Pembrokeshire farm submitted to planners
A CALL to allow a Pembrokeshire farm to keep a storage facility for more than 200 caravans, boats, cars and farm machines as a form of diversification has been submitted to county planners.
In an application to Pembrokeshire County Council, Mr & Mrs Davies, through agent A.D Architectural Design Consultants Ltd, seek retrospective permission for a farm diversification scheme to accommodate the storage of caravans, boats, cars and farm machinery in four of eight agricultural sheds and on hard-standing concrete courtyards at Froghall Farm, Spittal.
The works were completed back in 2019.
A supporting statement accompanying the application said: “At present, four of the eight shed structures on the site form part of the caravan and boat storage scheme, with additional touring caravans stored externally on the concrete courtyards.”
It said the storage provision was split as follows: Shed 1 – farm workshop, and 30 caravans, motorhomes, boats & cars; shed 2 – 16 caravans; shed 3 – 28 caravans, motorhomes, boats & cars – 28; shed 8 – cubicle shed, 11 units of farm machines, motorhomes & caravans; courtyard storage of 120 touring caravans, for an overall storage of 205 units.
The statement added: “It would take place in an accessible location, would incorporate sustainable transport and accessibility principles and would not result in a detrimental impact on highway safety or in traffic exceeding the capacity of the highway network; access road is a no-through road with no increase in traffic due to the nature of development.
“There won’t be a constant stream/flow of traffic as the site’s used for storage. Our client offers a towing service to sites in and around Pembrokeshire, which is used by 45 per cent of their customers, who are unable or prefer not to tow themselves. This gives our client control over the flow of traffic.”
The application will be considered by county planners at a later date.
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