Community

Younger generations more ‘self concious’

Published

10 years ago

April 28, 2016

NEW RESEARCH conducted by Weight Watchers has revealed that modern Welsh women are considerably less confident than their mothers were at the same age.

As part of the survey, Weight Watchers questioned over 2,000 women across the UK and in Wales.

Weight Watchers state that today’s young Welsh women are ‘losing out in the self-confidence generation game’, as their survey results have exposed the fact that over two thirds of Welsh women aged between 18 and 30 do not currently consider themselves to be confident.

Whilst 62% of Welsh women, more than the national average of 58%, feel their body is the area they are least confident about, research also revealed that the older generations of women are twice as positive about themselves as the younger generation, with less than 7% of Welsh 18 to 30 year-olds feeling confident in their bodies at all.

Weight Watchers say that although young women today enjoy considerably more freedom and equality both in their careers and relationships than previous generations, they are more lacking in confidence and self-esteem compared to older women when they were the same age.

In a cross generational study conducted by Weight Watchers, it was revealed that the younger women asked had 50% less positive thoughts about themselves a day compared to their mothers’ generation, alongside a third more negative thoughts per day.

For Welsh women, there was a strong correlation between body confidence and the women’s overall happiness. 20% of women aged between 50 and 65 reported having body confidence in their thirties, with 74% of these women agreeing that they currently felt happy in themselves.

Sadly, less than 10% of today’s 30-year-olds felt that they were happy in their appearance, with only 66% feeling happy in themselves overall.

This evidence was further supported by the result that young women place more than four times more emphasis on physical improvement by working on their health and fitness (59%), but only 5% of these women answered that they were happy about their body.

Nearly half of the women surveyed stated that their body was the area of their life they currently felt most unhappy about.

Commenting on the findings of the Weight Watchers research, Dr Katy Tapper, Senior Lecturer in Psychology at City University London, said: “It is unsurprising that these findings indicate young women today are feeling far less confident in their bodies than the older generation did at the same age.

“The UK is seeing rising rates of obesity in young women which can contribute to decreased body confidence and lead to lower mood levels.”

However, it was reported that young women had higher degrees of confidence in their relationships and professional capabilities than their mother’s generation did at their age. 58% of the older women survey agreed that today’s young women are much more empowered than they were at the same age.

However, 55% of the older generation concurred that the pressure to look good is more prevalent today, which could potentially be a consequence of the rise of the selfie. They said that this is likely due to the perceived confidence that results from the current social media climate of confidence building through curated photographic representations of the self.

The older generations were more likely to be pleased with how they look in the mirror (38%), be proud of something they had accomplished during the day (21%) or walk down the street feeling good about themselves when they were the same age (75%).

Zoe Griffiths, Head of Public Health and Programme at Weight Watchers, remarked on the survey results, saying: “It is clear that women today are far harder on themselves in all aspects of life than their mothers’ generation was. From careers and relationships to the way they look, women today are pushing themselves to exceed in every way.

“This is a trend can have a huge impact on young women’s confidence which is why at Weight Watchers, we believe it is incredibly important for women to build a strong and positive relationship with body and mind.

“We want to empower women to focus on building greater self-belief to achieve positive change.”

This researched has been conducted by Weight Watchers as a part of #WomanKind, a nationwide campaign that explores why modern women are unkind to themselves and how they can counter this cultural habit, to make healthier choices by focusing on building greater selfbelief to build better relationships with themselves.

Community

Pembroke Fair praised as well-organised community event

Published

16 hours ago

May 24, 2026

Tom Sinclair

HORSES, STALLS AND FAMILY CROWDS RETURN TO MONKTON

FAMILIES, horse owners and visitors turned out in force for Pembroke Fair on Saturday (May 23), with many praising the event as one of the best organised in recent years.

Held at the Community Centre Field in Monkton, the annual fair brought together horse owners, traders and local families for a traditional day centred around horses, ponies, stalls and socialising.

Coloured cobs, heavy horses, ponies and horse-drawn traps attracted attention throughout the day, with many visitors gathering around the field to watch the animals being shown and led around the site.

A variety of stalls selling everything from clothing and ornaments to tack and second-hand goods helped create a lively market atmosphere, while food vendors kept visitors fed throughout the day.

Despite overcast conditions at times, the event remained busy, with many attendees staying for several hours to enjoy the traditional fair atmosphere.

Community members later took to social media to praise the smooth running of the event, with several publicly thanking organiser Charlie Price for his efforts in bringing the fair together.

Comments described the day as “well organised” and praised the welcoming atmosphere, with many saying it was encouraging to see a long-standing local tradition continuing to thrive.

The fair once again brought together members of the travelling community, local residents and horse enthusiasts from across west Wales.

A horse drive was also due to take place on Sunday (May 24), continuing the weekend’s celebrations.

Photo captions:

Traditional gathering: Horses, ponies, horse-drawn carts and market stalls drew crowds to Pembroke Fair in Monkton on Saturday (Pic: Herald).

Business

New facilities at Haverfordwest Target Shooting Club agreed

Published

2 days ago

May 23, 2026

Bruce Sinclair - Local Democracy Reporter

A CALL by a Pembrokeshire shooting club for more disability-friendly facilities has been given the go-ahead by county planners.

In an application to Pembrokeshire County Council, Haverfordwest Target Shooting Club, through agent Andrew Sutton Architecture, sought permission for an extension to existing target shooting club building at The Firing Range, Withybush Road, Haverfordwest to improve accessibility and internal facilities, together with associated landscaping works.

A supporting statement said: “The club’s own published history states it was founded in 1968, moved from the Drill Hall to the old wartime airfield butts at Withybush by the early 1970s, and had developed facilities over time, including the clubhouse by 1999. The established leisure/community use has existed on the site for a number of years and the proposal does not seek to intensify the core activity beyond that already authorised/established.”

It added: “The primary objective of the scheme is to improve inclusive access to the club’s facilities for disabled users and those with reduced mobility. The internal arrangement will provide adequate entrance and lobby space, clear accessible routes and appropriately designed sanitary accommodation, including an accessible wetroom/shower and separate WC.”

It also said accessible parking and surfacing designed to provide a firm, even, slip-resistant route from parking to the principal entrance.

It added: “The Equality Act 2010 places duties on service providers to make reasonable adjustments so that people with additional access needs are not placed at a substantial disadvantage.

“The proposal is therefore a positive enhancement to a community/leisure facility and supports wider policy objectives for inclusive environments.”

It went on to say: “The club operates within a highly controlled environment, and the proposed works will maintain and enhance safety and security measures.”

The application was conditionally approved by planners.

Community

RNLI urges beachgoers to stay safe as warm weather hits Wales

Published

2 days ago

May 22, 2026

Tom Sinclair

Lifesaving charity warns of cold water shock risk despite rising temperatures

THE RNLI is urging people planning trips to the coast over the Bank Holiday weekend to choose lifeguarded beaches and follow essential water safety advice as warm weather draws crowds to the seaside.

With temperatures expected to rise across Wales, the lifesaving charity has warned that, although conditions may appear ideal, the sea remains dangerously cold and poses a serious risk of cold water shock.

The RNLI says the safest place to swim is between the red and yellow flags at lifeguarded beaches.

In Pembrokeshire, RNLI lifeguards will be on patrol at Whitesands, Newgale Central and Tenby South Beach throughout the May half-term, operating daily between 10:00am and 6:00pm.

Other lifeguarded beaches across Wales include Langland, Caswell, Aberavon, Pembrey, Three Cliffs and Port Eynon in Swansea; Barry Island, Coney Beach, Trecco Bay and Rest Bay in Bridgend; Llangrannog and Borth in Ceredigion; and Rhyl and Prestatyn in Denbighshire.

The RNLI is encouraging anyone unable to visit a lifeguarded beach to check local conditions before setting off, including tide times, weather forecasts and any safety signage.

Chris Cousins, the RNLI’s Regional Water Safety Lead, said: “There will likely be a huge number of people visiting the coast this weekend and we want everyone to remember Float to Live advice, which could save lives.

“Instinctively, most people who find themselves struggling in the water will begin to gasp, panic and try to swim or thrash about.

“We’re urging people to ignore this instinct and remember to float. Tilt your head back with your ears submerged, relax and try to breathe normally, and move your hands and legs to help you stay afloat if needed.”

He added that practising floating in a supervised setting, such as a swimming pool, could help prepare people in case they find themselves in difficulty.

‘Phone, Float, Throw’

The RNLI is also reminding the public to remember the “Phone, Float, Throw” guidance if they see someone struggling in the water.

People are advised to call 999 or 112 and ask for the Coastguard, encourage the casualty to float on their back, and throw something buoyant to them, such as a life ring.

The charity recently relaunched its “Float to Live” campaign, citing new research suggesting younger adults, particularly Generation Z, may underestimate the dangers posed by the coast.

According to the RNLI, there were 193 accidental drowning deaths in the UK in 2024, with men accounting for 84 per cent of fatalities. Men aged between 20 and 29 represented the highest risk group.

The RNLI’s beach lifeguard service is marking its 25th anniversary this year.

For more information on staying safe at the coast, visit the RNLI’s Float to Live campaign.