Business
Police launch ‘Licensing SAVI’ to improve safety for staff and customers
DYFED-POWYS POLICE have launched a pioneering licensing initiative in bars, pubs, clubs, restaurants and hotels. Senior officers say that this demonstrates their commitment to improving safety and security in the night-time economy.
Officers are working alongside venues to launch Licensing Security & Vulnerability Initiative (Licensing SAVI), which was developed at the request of the Home Office by Police Crime Prevention Initiatives (Police CPI), a police-owned organisation which works alongside the Police Service around the UK to deter and reduce crime.
Supporting the hospitality industry, Licensing SAVI is backed by the National Police Chiefs’ Council (NPCC) and Project Servator, a police-led vigilance scheme to deter terrorist attacks at crowded places. Its aim is to provide safer and more secure venues for managers, staff, customers and local communities and to reduce the demand on hard-pressed police forces and NHS Ambulance Services and Accident & Emergency Departments.
Available to licensees as an on-line self-assessment, Licensing SAVI covers critical issues like responsible drinking, drugs misuse, violent behaviour and safeguarding vulnerable customers through to preventing opportunist theft and improving physical security, such as lighting and CCTV systems. Most measures included in Licensing SAVI can be introduced quickly and at little or no cost.
Licensing SAVI provides consistent standards, guidance and advice that licensed premises in Wales and England need to meet the requirements of the Licensing Act 2003 and promote the four Licensing Objectives: Prevention of Public Nuisance; Prevention of Crime and Disorder; Protection of Children from Harm; and Public Safety. Licensing SAVI also includes a non-assessed guidance section on counter terrorism.
Licensees that complete the self-assessment will receive a Star-Rating and can apply for Licensing SAVI Accreditation and an award for display to show the efforts undertaken to enhance safety.
The initiative is being supported by Home Office funding, secured by Dyfed-Powys Police Safer Communities Hub, giving premises the opportunity to join the scheme as part of the roll out. The fund is available to support projects that help reduce neighbourhood crime, make local areas safer and reduce demand on police forces.
Inspector Reuben Palin, from Dyfed-Powys Police’s Central Prevention Hub, said: “We’re pleased licensed premises from across the force area are working with us to ensure their pubs and clubs are a safe environment for people to enjoy a good night out.
“We would encourage anyone who hasn’t already signed up to get in touch so we can work together for better community safety.”
Mark Morgan, Business Manager for Licensing SAVI, commented: “I’m delighted that Dyfed-Powys Police, using Home Office funding, are supporting the use of Licensing SAVI in premises by enabling licensees to undertake an assessment of the processes and procedures they have in place to maximise safety and reduce vulnerability for both customers and staff. We’re confident that this contributes to raised standards, safer venues, and safer socialising, with the venues being able to display their award to recognise their efforts. It’s great to see that venues across Carmarthenshire, Ceredigion, Pembrokeshire and Powys have already received our accreditation and we look forward to more doing so in the near future, contributing to a safer Dyfed-Powys.”
Covering a huge geographical area, Dyfed-Powys Police have funded venues across Carmarthenshire, Ceredigion, Pembrokeshire, and Powys. The following venues were the first in the region to take up the scheme, achieving accreditation and a star award to display to customers and the local community.
In Carmarthenshire The Old Cross Inn, Quay St, Ammanford and Yr Hen Dderwen, 47–48 King Street, Carmarthen are taking part. Moira Williams, General Manager at the Old Cross Inn, said: “I took part in Licensing SAVI and found the process easy to complete. By completing this accreditation, it has made us more aware of extra safety and servility measures for our business and most importantly for our customers.
She added: “We take the safety for our customers seriously and everyone should be able to enjoy and be assured that their safety while socialising comes first. Every public bar selling alcohol should complete this assessment and become accredited. It’s even given us some good insights into how to improve our business. I am so glad I completed this and am happy with my accreditation.”
In Ceredigion THE Cambrian Hotel, Alexandra Rd; Harleys, 21 Eastgate; Royal Pier, Marine Terrace, of course all in Aberystwyth are taking part. Royal Pier Head of Operations, Lee Price, proudly commented: “The Licensing SAVI self-assessment offered an invaluable opportunity to re-visit and health-check operations, assess the effectiveness of their intention, and add more meat to the bones of day-by-day control measures.
“It has provided a credible recommendation to display to the public, helping attract a more perceptive customer and offering a competitive consumer edge,” he added
Here in Pembrokeshire five venues are taking part so far – they are:
- Castle Hotel, Castle Square, Haverfordwest SA61 2AA
- Eddie Rocks, 4 Quay St, Haverfordwest SA61 1BG
- Imperial Hall, Hamilton Terrace, Milford Haven SA73 3JN
- OUT Pembroke, 14 Main St, Pembroke SA71 4NP
- The William Owen, 6 Quay St, Haverfordwest SA61 1BG
The William Owen’s manager, Jon Blaney, told The Pembrokeshire Herald: “We are proud to have become accredited with Licensing SAVI. The pub takes its responsibilities seriously and works closely with the police to ensure the venue is run to a high standard at all times with staff and customer safety paramount.”
There are six venues in Powys taking part. Chris Thompson, Manager of The Buck Inn and The Pheasant Inn, commented: “I found the [Licensing SAVI] process very easy and quick. It helps publicans highlight where improvements are needed to ensure our customers are as safe as possible. The Licensing Security & Vulnerability Initiative is a great idea. I highly recommend the scheme!”

Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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