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Success of People PWR pilot supporting families celebrated

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PEMBROKESHIRE COUNTY COUNCIL and Citizens Advice Pembrokeshire (CAP) are celebrating the success of their welfare rights focused project People PWR (Pembrokeshire Welfare Rights).

People PWR launched in 2023 and is a pilot project that takes a holistic approach to supporting families affected by or at risk of poverty and the associated effects. 

Inspired by the success of Maximise! in Scotland, the People PWR team focus on engaging with families who have school age children, with a clear aim of creating greater financial stability for households, addressing inequalities and improving financial capability. 

Whilst families can self-refer into the project, schools are the main referral route, and the close working links developed between CAP and Pembrokeshire Schools has been key to the success of this project. 

Once a referral is accepted they conduct in essence a financial MOT, focusing on welfare rights and income maximisation, ensuring that clients are claiming all that they are entitled to whilst at the same time helping families to identify and address the underlying issues contributing to hardship.

In 2023, 259 families benefitted from the support of People PWR and the team have realised financial gains for local families of £118, 347 in unclaimed benefits. The average amount gained for each family was £2,878. 

However, it’s about more than just the money, there is also a lasting legacy for families whereby they have a better understanding, improved confidence and often a feeling of empowerment that can help them achieve a more positive financial future. 

James White, Head of Engagement and Communities, said: “I am very pleased with what People PWR has already achieved in its first year.  

“More and more clients are being helped as word about the service has spread, and almost £120,000 has been put into the pockets of Pembrokeshire residents, most of which will be spent locally. 

“For some clients this service has been life-changing.  I look forward to seeing the project continue to grow and further expand its reach in the year ahead.”

Geraldine Murphy, CEO of Citizens Advice Pembrokeshire, said: “In this first year of the project, our team of three advisers are going from strength to strength.  

“They’re enthusiastic about helping parents to find solutions to their financial problems. They have forged strong links with schools and community organisations and headteachers and engagement officers tell us they have already seen the benefit of our service to their parents and children. Together we are building an effective and joined-up approach to helping families.”

If you are a family with a school age child in Pembrokeshire and think that you could benefit from connecting with the People PWR team, please visit the Pembrokeshire CAB website for more project information or email [email protected] to contact the team directly to request support.

Community

Wolfscastle farm’s new shed sparked ‘noise nuisance’ claims

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A PEMBROKESHIRE farmer “jumped the gun” in his enthusiasm to build a new cattle shed which includes ‘robot slurry scrapers’ that have been causing a noise nuisance for neighbours, county planners heard.

In a retrospective application recommended for approval at the December meeting of Pembrokeshire County Council’s planning committee, Aled Jenkins sought permission for a replacement cattle housing and silage clamp at Upper Ty Rhos, Wolfscastle.

An officer report said Upper Ty Rhos consists of a herd of 630 youngstock beef cattle, the applicant seeking permission for the replacement 100-metre-long cattle housing building.

It said the building benefits from a robotic scraping system to internally clean it to improve animal welfare and efficiency.

However, the slurry scraper system in operation has been found to constitute a statutory noise nuisance.

“The introduction of the slurry scraper system has resulted in a new noise source to the locality that is having a significant detrimental impact upon local amenity.  The nuisance noise is directly associated with the extended hours of operation of the slurry scraper system and the noise created by the two motors powering the system including the drive mechanism that moves the scraper through the building to remove slurry produced by the housed cattle.

“To further exacerbate the situation, the building has open voids to the eastern gable end, which is within close proximity to the neighbouring property resulting in the building being acoustically weak.

“An acoustic report has been submitted with mitigation methods provided including relocating motors and associated equipment into external enclosures, reduction of noise egress through openings by installing hit-and-miss louvres and/or PVC strip curtains and consideration of blocking the gap between roof pitches along the ridge of the building.”

Three letters of concern were received from members of the public raising concerns including visual and environmental impact, noise issues and a potential for the herd size to increase.

Speaking at the meeting, neighbour Dr Andrew Williams, who stressed he was not seeking to have the shed removed, raised concerns about the noise from the ‘robot scrapers,’ exacerbated by cattle being concentrated in the immediate area from the wider farm complex.

Agent Wyn Harries addressed concerns about the retrospective nature was a result of over-enthusiasm by his client who “jumped the gun”.

He said there was now a scheme that was “fully worked through,” dealing with noise and other issues.

Members backed approval, which includes noise mitigation to address the impact of the robot scrapers; one member, Cllr Tony Wilcox, abstaining on the grounds of the retrospective native of the building “the size of a football field”.

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Community

St Davids lights up for annual Christmas tree and wreath contest

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Menevia WI, Girl Guides and local groups among the winners at a packed Cross Square event

CHARITIES, schools and community groups lit up St Davids on 29 November 2025, showcasing creativity, craftsmanship and festive spirit as hundreds gathered in Cross Square for the annual Christmas Tree and Wreath Competition.

The winners were chosen by public vote. Taking first place in the adults’ category was Menevia WI, whose extraordinary tree, nativity scene and decorations were ingeniously created from a clothes airer and wooden pegs.

Second place went to the City Council Coffee and Chat Group with a thoughtful Christmas-and-Remembrance design, featuring hand-knitted red, white and blue decorations. St Davids RNLI secured third with a lifeboat-themed tree celebrating their lifesaving work.

In the children’s category, St Davids Girl Guides took the top spot with a charming design featuring “Girl-Guide-ified” Santas, tents and the iconic Guide logo. Ysgol Penrhyn Dewi (YPD) came second with a colourful puzzle-themed tree carrying the message: “In this school you are a special piece of the puzzle.” Close behind in third place was Brawdy Hayscastle YFC with an inventive cow-themed Christmas tree.

The wreath category also highlighted the community’s talent. The Drifters claimed first place with a striking star-shaped wreath, while Lego Church secured second with a brilliantly crafted Lego design. Third place went to Rebecca Thornton for her beautifully knitted wreath featuring Santa and his reindeer.

As the Christmas lights were switched on and Cross Square filled with families, the event once again showcased the creativity and community spirit that make Wales’s smallest city shine at Christmas.

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Community

Haverfordwest’s first memory tree brings community together this Christmas

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Spud Box is delighted to launch a brand-new festive initiative for the people of Pembrokeshire – Haverfordwest’s first Memory Tree, now open to the public at our premises.

The idea, inspired by Drew from The Big Pembs Panto, invites members of the community to write and hang personal messages on the tree. These can be tributes to loved ones, cherished memories, or simple Christmas wishes.

The project has been created to give people a meaningful way to connect during the festive season. All materials – including paper, plastic pockets and ribbon – are provided free of charge. Visitors are also welcome to enjoy complimentary hot drinks, kindly supplied by Connect: Pembrokeshire, along with mince pies donated by Brakes.

Anyone who prefers to create their message at home can bring it in, and the team will be happy to help attach it to the tree.

Donations are being encouraged in support of Sandy Bear Children’s Bereavement Charity, making the Memory Tree both a reflective and charitable community event.

The tree itself looks spectacular thanks to Sion from DSR Batteries, who supplied the lighting. The project has also received generous support from Marty at Sandy Bear Children’s Bereavement Charity and Pure West Radio. Spud Box welcomes other community groups or organisations who wish to get involved.

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