Connect with us
Advertisement
Advertisement

Farming

Shoppers prefer to buy Welsh

Published

on

Welsh produce: Known for good quality

EIGHT out of 10 Welsh shoppers believe food and drink from Wales is Great Quality, Great Tasting and they would always buy Welsh if the price is right.

These are some of the key findings of a new report by Food and Drink Wales on the ‘Value of Welshness’.

Shoppers outside of Wales believe Wales is known for good quality food and drink and would like to support Welsh food and drink. 29% would like to see more Welsh food and drink in their shops.

Wales is more associated with naturalness than GB.

The scope for growth in Welsh products is substantial and there is strong shopper support for food and drink from Wales. The evidence suggests Welsh branding sits well with, and enhances GB branding.

Promoting Welsh food and drink, both nationally and globally, is a top priority for the Welsh Government and increasing numbers of Welsh brands are being recognised around the world. This was highlighted by the recent BlasCymru / TasteWales event, which featured buyers from as far afield as Hong Kong, the UAE and the USA.

The Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths welcomed the findings of the report. She said: “In recent years Welsh food and drink has gained a growing and well-deserved reputation for uniqueness and high quality. This is reflected in the fact 14 Welsh food and drink products have now been awarded coveted ‘Protected Food Name’ status.

“We have an ambitious target to grow the industry by 30% to £7b by 2020. Although there are undoubtedly major challenges ahead, not least our impending exit from the European Union, I am confident we can overcome them if we continue to promote the unique, special nature of our produce.

“This report shows there is strong support for food and drink from Wales and there are definite benefits for Welsh brands by using ‘Welshness’ to enhance their proposition inside and outside of Wales.”

Andy Richardson, Chair of the Food and Drink Wales Industry Board said: “It is very encouraging for us as an Industry Board to see that this research highlights the importance of Welsh provenance and underpins the confidence we have in our food and drink sector. We are proud of what our businesses produce and the research findings from the Value of Welshness is testimony that consumers feel the same.”

Farming

Access to EU Single Market and Customs Union critical for rural Wales

Published

on

Brian Thomas: ​​FUW Deputy President

N​EWS that Northern Ireland could be granted access to the European Single Market and Customs Union shows that it is possible to achieve what the Farmers’ Union of Wales has been calling for since the EU referendum.

Speaking from his farm in Pembrokeshire, ​​FUW Deputy President Brian Thomas said: “Different parts of the UK can’t be treated differently and we therefore call on the UK government to ensure that Wales, given its heavy reliance on red meat exports to the EU, is given the same treatment. Should this deal be offered and come to fruition we fully expect to have the same offered to us.

“In the farming community there is a real sense of worry, alarm and anger about the state of Brexit negotiations, and how the current state of play compares to what was promised by many before the referendum.

“And whilst we recognise that the Irish border situation presents some unique challenges that need to be overcome, rural Wales has challenges of its own, such the economic challenges we have long highlighted. We need to recognise the impact that failure to secure such access and reach agreement for Wales could have. Denying Wales access to the Single Market and Customs Union would have catastrophic consequences, as recently highlighted in scenarios from the FAPRI and Horizon reports.”

Continue Reading

Farming

Farmers from Wales and Oz join forces to showcase ‘lightning lamb’

Published

on

Jamie Heinrich and Richard Roderick: At the HCC lightning lamb cookoff

A ‘LIGHTNING LAMB’ cooking challenge featuring award-winning sheep farmers from both sides of the globe was one of the highlights of the recent Royal Welsh Winter Fair in Builth Wells.

Surveys show that families in Britain have only 32 minutes on average to prepare an evening meal nowadays, as opposed to an hour in 1980. Hybu Cig Cymru – Meat Promotion Wales (HCC) is taking steps to emphasise lamb’s quick-cook credentials, so enlisted the help of Australian farmer Jamie Heinrich and Breconshire’s own Richard Roderick in a ‘cookoff’ to prove it!

Jamie Heinrich hails from Kangaroo Island near Adelaide in South Australia, and operates a 2000-acre holding farming Poll Merino and White Suffolk sheep. His visit to Wales is part of a Nuffield Australia scholarship to study how to encourage young entrants to the industry.

Richard Roderick lives at Newton Farm near Talybont-on-Usk in the Brecon Beacons. He is a past HCC Scholar, and has won several farming accolades including the Silver Lapwing Award in 2016 for his environmental management. Earlier this year he featured on the BBC series ‘Nadiya’s British Food Adventure’.

With the help of HCC cook Elwen Roberts, Jamie rustled up a rapid Welsh Lamb stir-fry with oriental flavours, while Richard’s creation was a pan-fried leg steak with red wine sauce. After tasting and judging by members of the audience, the two delicious dishes could not be separated, so the Wales vs Australia match ended in an honourable draw.

“When I came over to Wales I certainly didn’t anticipate getting involved in a cookoff to promote lamb!” said Nuffield Australia Scholar Jamie Heinrich. “Many of the challenges for the industry – recruiting younger farmers and making sure that lamb is appealing to young consumers who are pushed for time – are the same the world over. I’m very much looking forward to the rest of my trip to Wales and Europe.”

HCC’s Elwen Roberts commented: “It was great fun to challenge two farmers to come up with a quick and tasty lamb recipe. They both did extremely well, and the Winter Fair audience loved seeing and tasting the food.”

“It’s important to emphasise that lamb can be an excellent choice for a quick evening meal,” she added. “HCC has recently launched a mobile-phone-friendly recipe selector on the eatwelshlamb.com website, to help give consumers inspiration for lamb dishes while on the move.”

Continue Reading

Farming

Food Centre Wales at the Farm Business Innovation show

Published

on

Arwyn Davies, Business Development Manager: With Angela Sawyer, Senior Food Technologist, Food Centre Wales

THE FOOD CENTRE WALES team were at the Farm Business Innovation show 2017 offering advice and support to businesses in the food and drinks industry.

The event held on November​ 8-9​ in Birmingham highlighted the continued interest in adding value to farm produce, particularly in Wales.

Arwyn Davies, Business Development Manager at Food Centre Wales, said​:​ “As this was the first time we had exhibited at the Farm Business Innovation show. We went in with an open mind, but we are pleased to report that it was a very successful two days. We spoke to many farm owners during the two days, many of whom were from Wales.”

Arwyn Davies’ talk on ‘Farm Diversification into Food Processing – Exploring Opportunities & Avoiding Pitfalls’ was very popular with every seat taken.

Councillor Gareth Lloyd, Cabinet Member with responsibility for Economic and Community Development said​:​ “The Team at Food Centre Wales were interested to hear all the ideas and plans people had for diversifying their farm businesses. The Centre’s food technologists were on hand to offer advice on how farmers could add value to their food produce and what could be done do to help them along the process. If you didn’t get a change to call in at the stand, the Team are more than happy to help at the Centre.”

Food Centre Wales will be following up with inquiries received at the show, with the aim to help many develop their food products and reach new markets.
If you would like to know more about how Food Centre Wales can help you, get in touch by phone 01559 362230 or email gen@foodcentrewales.org.uk.

Continue Reading
News9 hours ago

Walwyn’s Castle: Major fire and explosions at Capestone Farm

EMERGENCY SERVICES are currently dealing with a major explosion and fire at Capestone Farm in Walwyn’s Castle. It is understood...

News12 hours ago

Plans submitted for £7m SkyDome project at Bluestone

BLUESTONE has submitted a planning application for its groundbreaking ‘SkyDome’ project. If Pembrokeshire County Council approves the plans, the undercover...

News12 hours ago

Have your say on proposed changes to parking charges

PEMBROKESHIRE COUNTY COUNCIL is inviting views on its proposals to make changes to car parking charges in car parks where...

News1 day ago

Winter Giant Lantern Parade: An illuminated legend in Cardigan

CARDIGAN is rejoicing after this year’s Winter Giant Lantern Parade held on 8 December. The event wove a magical spell...

News3 days ago

Fishguard: Woman tried to smuggle deported husband through port

A LITHUANIAN woman who tried to smuggle her husband back into the UK through the port of Fishguard has been...

News3 days ago

Milford Haven: Man hospitalised following two vehicle collision

A MAN was hospitalsed following a two vehicle collision yesterday morning (Dec 7) in Steynton. A silver Ford Focus was...

News4 days ago

Fishguard: Woman hurt following traffic collision

EMERGENCY SERVICES have closed a road in Fishguard following a road traffic collision. The Herald understands a woman has been...

News4 days ago

Pembroke Dock: Fire leaves woman with life threatening injuries

A WOMAN has life threatening injuries after a fire at Commercial Row in Pembroke Dock on Saturday (Dec 2), police...

News5 days ago

Councillor has ‘freedom of speech’ says Ombudsman following complaint

A PEMBROKESHIRE county councillor will not be investigated by the Local Government Ombudsman after the body decided that posts he...

News5 days ago

Abuse victim calls for Caldey monk’s remains to be removed from island

A WOMAN who was abused by Father Thaddeus Kotik on Caldey Island in the 1970s and 1980s has said she...

Popular This Week