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Pembrokeshire beaches awarded Blue Flag honour

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ELEVEN beaches in Pembrokeshire will now be able to fly a Blue Flag – an international award that tells the public it’s one of the best beaches in the world.

83 beaches across the country have also received the Seaside Award – Keep Britain Tidy’s own award for the beaches that meet the very highest standards for cleanliness and facilities.

There were Blue Flag Awards and Seaside Awards for Amroth, Newgale, Saundersfoot, Dale, Whitesands, Coppet Hall, Tenby North, Tenby South, Tenby Castle, Poppit Sands and Lydstep.

There were also Seaside Awards for Broadhaven, Goodwick, Gelliswick, Little Haven, Newport, Nolton Haven, St. Brides, Sandy Haven and Wisemans Bridge.

This news comes in the 30th anniversary of the Blue Flag programme in Wales, as well as Visit Wales’ Year of the Sea.

Despite this, research from Keep Britain Tidy reveals that over a quarter (27%) of children have never been swimming in the sea in this country. Surprisingly, one third (33%) have never been on holiday to the coast and nearly one in five (18%) have never even set foot on a British beach.

Four in five (82%) parents admit that they have decided against taking their children to the British coast. Other than the typical British weather, the cleanliness of the beach is the number one cause for concern – with 40% worrying about unclean water, 38% put off by litter and two in five (42%) saying they’re put off by dog mess. As a result, nearly half (47%) would leave immediately if they saw litter and dog mess on a beach, while 40% wouldn’t let their children play there. More than a quarter (29%) would even warn others not to visit.

However, two-thirds of parents say that knowing a beach has been awarded Blue Flag or Seaside Award status gives them confidence that a beach is a clean, safe place for their children to play, with 15% saying they will only go to an award-winning beach.

The international Blue Flag and the UK Seaside Awards are the quality marks for beaches and mean those visiting them can be sure that they are clean, safe and meet the highest environmental standards, as well as the tough international bathing water quality standards. Alongside this, Blue Flag beaches have to run a minimum of five educational activities for the local community and visitors to make people aware of the importance of looking after the natural environment. The awards, following hot on the heels of the charity’s Great British Spring Clean and Great Plastic Pick Up campaigns, are part of Keep Britain Tidy’s commitment to support and celebrate the country’s best beaches for everyone for enjoy.

Keep Britain Tidy’s Chief Executive Allison Ogden-Newton said: “Blue Flag leads the fightback for the Blue Planet. Our research shows that nearly two thirds (65%) of parents would prefer to visit beaches with Blue Flag or Seaside Award status, so growing the number of beaches with an award is vital to encourage more families to visit our beautiful coastline.

“Blue Flag and Seaside Awards set the standard for our beaches, including the war against the litter and plastic that does so much damage to our marine environment.

“Keep Britain Tidy leads the fight to create clean, plastic-free beaches. We are committed to creating a great environment on our doorstep for everyone to enjoy and offering a quality mark that shows everyone just how fantastic our beaches can be.

“It’s brilliant to see so many beaches in Wales and the rest of the country winning Blue Flag and Seaside Award status this year, thanks to the dedication and hard work of beach staff and volunteers who work tirelessly to maintain the high standards. Hopefully next year we’ll see an even greater number joining us as we drive up standards across the board.”

This year’s winners will be presented with their flags at a ceremony on Cromer Pier, hosted by North Norfolk District Council.

Crime

Man charged with attempted murder after child found in critical condition

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A MAN has been charged after an incident in Cardigan on Wednesday, January 15.

Police were called to an address in Y Ferwig, Cardigan, shortly before 10:15pm following a report of concerns for the welfare of an infant.

A young child was immediately taken to hospital, where they remain in a critical condition.

Rhydian Jamieson, 27, from Cwm Cou, Newcastle Emlyn, has been charged with attempted murder.

Jamieson has been remanded into custody and is set to appear at Haverfordwest Magistrates Court on Monday (Jan 20).

Investigators have expressed gratitude for the support of the community while enquiries continue.

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Crime

Air ambulance called to Parc Prison as inmate suffers ‘severe medical episode’

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THE TROUBLED HMP Parc prison in Bridgend faced yet another incident today (January 18), with an air ambulance called to respond to a medical emergency involving an inmate suffering from psychosis.

According to the HMP Prisons Justice Group UK, the incident unfolded during a visitation session when the inmate, reportedly diagnosed with psychosis, experienced a severe panic attack that left him struggling to breathe. Despite prior warnings from medical professionals about his condition, it is alleged that neither G4S, the private firm managing Parc, nor Cwm Taf Morgannwg University Health Board, acted to ensure the prisoner received the treatment he urgently needed.

Eyewitnesses described the scene as chaotic and distressing, with children and visitors visibly upset. Reports suggest healthcare staff on-site intervened by administering a “salt shot” to alleviate the inmate’s breathing difficulties, but the situation escalated, leading to the inmate collapsing and requiring emergency evacuation to the University Hospital of Wales in Cardiff for further assessment.

Parc Prison, Bridgend (Pic: Herald)

The inmate’s history reveals a troubling pattern of neglect. After a psychiatric assessment on December 13, 2024, he was diagnosed with psychosis and deemed unfit to plead during a court hearing on December 20. The court ordered his transfer to a mental health facility for treatment and anti-psychotic medication. However, as of today, the transfer had not been carried out, leaving the individual untreated for over three months while on remand.

The HMP Prisons Justice Group claims that G4S initially attempted to attribute today’s episode to drug use, a claim that has since been refuted. “When the salt shot was administered, his breathing improved, which wouldn’t have happened if it was drug-related,” the group stated. They accused G4S of using this defense to divert attention from what they describe as systemic neglect.

Campaigners are now calling for urgent reforms to prevent further incidents at Parc Prison. The facility has been plagued by controversy, with ongoing allegations of corruption, inadequate healthcare, and rising violence. Last year alone, assaults on staff increased by 109%, and the prison recorded 17 deaths within 11 months.

The inmate involved in today’s incident is reportedly undergoing psychological assessment at the Heath Hospital, with calls for his immediate sectioning to secure the treatment he needs. Critics argue that the prison’s failure to act on prior court orders highlights the ongoing crisis at Parc.

Campaigners insist that the incident underscores the urgent need for systemic reform at the privately-run facility.

This latest incident raises questions about the prison’s capacity to manage vulnerable inmates and provides further evidence of the deteriorating conditions at Parc Prison, which continues to make headlines for all the wrong reasons.

The Wales Air Ambulance has confirmed attendance.

Both Cwm Taf Morgannwg University Health Board and G4S has been asked to comment.

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Community

Fire crews join St Davids Cathedral on collaborative training day

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CREWS from the Mid and West Wales Fire and Rescue Service joined staff at St Davids Cathedral on Thursday for a collaborative training day, blending skills and expertise in a unique historic setting.

The fire service conducted a series of exercises, including a dramatic rescue simulation, where they practiced retrieving a ‘body’ from the cathedral tower. The exercise demonstrated the precision and teamwork required for emergency scenarios, particularly in complex environments like heritage buildings.

Such training is essential due to the unique challenges posed by historic landmarks. St Davids Cathedral, with its ancient architecture and narrow stairways, presents potential obstacles in emergency situations. Fire crews must be prepared to navigate these complexities to ensure the safety of visitors, staff, and the preservation of the structure itself.

Additionally, the presence of large numbers of visitors during peak periods increases the need for effective response strategies. Collaboration between the cathedral’s staff and emergency services ensures everyone is prepared to act swiftly and efficiently in the event of a fire or medical emergency.

A spokesperson for St Davids Cathedral said: “It was great to have the fire crews join us – their training exercises added an exciting and valuable dimension to our day. Their work highlights the importance of being prepared for any eventuality.”

The fire service also benefited from the day, as training in real-world settings like St Davids Cathedral helps refine their approach to tackling emergencies in historic and culturally significant buildings.

Photo caption: Rescue simulation: Fire crews conducted a ‘body’ rescue from the tower during a joint training day (Pic: St Davids Cathedral).

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