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Language skills’ decline threatens tourism

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'But everybody speaks English!': Language skills gap undermines tourism industry

A REPORT released by leading travel trade association UKinbound, has uncovered a growing language skills gap facing the UK tourism industry, caused by a combination of Brexit and the decline of language training in the UK.

The new research undertaken by Canterbury Christ Church University highlights the current lack of capacity in the UK’s education system to meet the shortfall in higher level language skills which are badly needed by the UK’s inbound tourism industry.

To date, tourism organisations have been largely reliant on EU nationals for their technical and ‘soft’ language skills and concerns are rising in the industry about the attrition of these employees. Approximately 130,000 EU nationals departed the UK in the year to September 2017– the highest number since 2008.

Furthermore, a sharp decline in the number of young people studying a foreign language, arising in part from changes to government policy since 2002, combined with a lack of awareness of the opportunities and career paths open to language proficient graduates in the tourism and hospitality sector, are major contributors to the widening language skills gap in the sector, at a time when access to future EU employees is uncertain.

Key findings of the research:

Of the 78 institutions offering tourism and/or hospitality undergraduate programmes in the UK, only 25 offer languages as part of their tourism/hospitality curriculum.

45 institutions offer 87 postgraduate tourism/hospitality programmes – yet only 6% of these programmes offer a language, as an optional module.

The audit identifies Institution Wide Language Provision and study abroad opportunities as alternative ways for students to add an international dimension to their studies

From a sample of 43 higher education institutions that offer a single honours modern language degree programme, only 16 mention tourism as a career prospect.

Interviews with modern language programme directors highlighted a lack of knowledge of the tourism sector and tourism specific career pathways.

The report also features an Evidence Review, drawing on data from previously conducted research and reports, creating a clearer picture regarding the diminishing supply of home-grown linguists

Pupils taking languages at A-level fell by a 1/3 in 20 years (1996-2016)

French declined from 22.7k to 8.5k

German from 9.3k to 3.4k

Spanish increased from 4.1k to 7.5k.

German is no longer a dominant language taken at A-level. French and Spanish continue to be key languages, despite the declining popularity of French.

There has been an uptake in the study of key UK inbound growth market languages; Mandarin and Arabic, but the growth of the talent pool here is slow and limited.

Social, regional and gender inequalities in the uptake of languages are striking.

The number of UK universities offering language degrees has dropped by 30% between 2000 and 2015.

Deirdre Wells OBE, chief executive officer, UKinbound said, “The UK is currently the fifth most visited country in the world and our inbound tourism industry in 2017 contributed an estimated £25 billion to the UK economy. Those working in tourism need to be able to communicate effectively with their international visitors and our tour operators in particular need employees who can communicate confidently and negotiate contracts with overseas operators and suppliers. The industry currently employs large numbers of workers from the European Union to fulfil these roles, but our members are reporting that many of their EU employees are starting to return home. They are struggling to find replacements from within the British workforce, predominantly due to their lack of advanced language skills.

“This report clearly shows that the country needs leadership from the very highest levels to address this impending language crisis, to ensure the tourism industry continues to provide world class customer service and remains competitive in the global marketplace.”

Dr Karen Thomas, Director of the Tourism and Events Research Hub, at Canterbury Christ Church University added: “The uncertainty of the Brexit negotiations appears to have pushed the tourism and hospitality sectors to a critical point, where they not only have to consider the valuable role of EU workers, but also need to evaluate the potential of home-grown talent to meet the needs of the future inbound tourism industry. This research is particularly timely given the body of evidence which has been developing about the decline of home-grown linguists and the potential this has to impact on UK productivity and competitiveness in a post-Brexit landscape. For the UK inbound tourism industry, where language skills and intercultural understanding are crucial in business and consumer-facing roles, the findings of this study raise challenging issues to be addressed by a wide range of stakeholders.”

UKinbound also recently surveyed its members regarding their need for graduates with language skills. Just 34% of members had employed graduates with language skills in the last five years, but 65% of members are now considering employing graduates with language skills in the next five years.

The report findings coincide with the launch of UKinbound’s campaign to highlight the contribution of tourism from EU countries to the UK economy, and to impress on the Government the urgency of securing either no, or minimal, barriers to inbound tourism from the EU post Brexit.

Wells added, “In 2017, two-thirds of inbound visitors came from the EU and contributed an estimated £10 billion to the UK economy. We are calling on the Government therefore to prioritise the need for minimal disruption to this flow of visitors in the Brexit negotiations. Any onerous entry requirements post Brexit will hurt the sector, the economy and cost jobs and any delay risks undermining the sectors ability to prepare for the post Brexit environment.”

The tourism industry is the UK’s third largest employer, employing 3.1 million people (over 9.6% of the UK workforce) and contributes £126 billion to the UK economy, (7.1% of GDP). The UK receives 67% of its tourists from the EU.

Business

Herald announces £1.5m investment in local journalism

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A WEST WALES based newspaper group is to invest £1.5m in the next twelve months, creating up to 10 new jobs while safeguarding a further 25 full-time positions.

The good news comes as the Herald group of newspapers, based in Milford Haven, Pembrokeshire, secured significant new investment to secure its future.

The cash injection will also see a relaunch of Herald Newspapers’ three print titles, The Pembrokeshire Herald, Carmarthenshire Herald and Llanelli Herald, as well as it’s news sites which include the Ceredigion Herald and the new Swansea Herald – which is currently under development.

The firm has faced “considerable financial challenges” over the last two years following the closure of one of its print titles, The Ceredigion Herald, under a previous owner, Managing Director David Lee confirmed.

A small number staff and freelancers were left unpaid when Megagroup Newspapers went into liquidation in January 2017 – some of those have now been repaid, with others set to receive their remuneration shortly.

Most of the original management and staff – a twenty-five strong team continued to work on Herald titles under the ownership of Herald Newspapers plc – and kept the three of the four newspaper titles in print during corporate restructuring.

David Lee said that keeping the Herald titles going following the closure of The Ceredigion Herald had been a ‘near impossible task’.

Editorial controls were also not tight enough for a fourth title – leading to the conviction of Group Editor Tom Sinclair for putting the identity of the victim of a sexual offence at risk, and for naming a 17-year-old fisherman who crashed his boat – also unlawful.

Mr Lee said: “Launching a fourth print title, The Ceredigion Herald, was a bridge too far” for MegaGroup Newspapers – and losses started to mount quickly – almost bringing the other three titles down with it .

Popular: 45,000 people read Herald titles each week in west Wales

“The new investment –a significant amount – will secure the future of the Herald print tiles for the next two years, whilst we move our business model towards a digital offering.

“It will also allow us to invest in recruiting more journalists, increasing the speed and scope of our news coverage.”

The newspapers’ future was secured by its sale to private investors based both in the UK and overseas.

The new investment vehicle for The Herald titles is Herald News International Inc., a new company incorporated in the United States last month, due to one of the major investors – an Omani – having significant holdings there.

David Lee added: “Our commitment is to provide a truly local news service to west Wales. “While a lot of the news about local newspapers is all doom and gloom, HNI has seen something in The Herald’s brand worth investing in.

“This is very good news for the region and a sign that local news is not dead.”

Community: Herald titles are campaigning newspapers

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Business

New drive supports women entrepreneurs

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ECONOMY MINISTER, Ken Skates is calling on the business community to support a new initiative aimed at increasing the number of women entrepreneurs in Wales and providing them with the best possible support.

The Welsh Government’s new Supporting Entrepreneurial Women programme was informed by the work of a panel of experts, convened in 2017 to consider how best to encourage, develop and support female entrepreneurship in Wales.

The panel, chaired by Helen Walbey, considered an array of academic evidence and literature on women in entrepreneurship, spoke to a range of businesswomen, representative groups and partner bodies, and aligned its work with the principles of the Massachusetts Institute of Technology’s Regional Entrepreneurship Acceleration Programme which is championed by Be the Spark in Wales.

The result is a new Framework for Supporting Entrepreneurial Women in Wales and a Good Practice Guide to inform how the Welsh Government and business community works to drive the number of women entrepreneurs in Wales.

The Welsh Government have also responded by publishing the Business Wales Action Plan which identifies 10 specific ways in which the Welsh Government and business community can improve. From providing more gender focussed business support and confidence building, increasing the number of female business advisors and mentors in Wales and promoting the career successes of prominent female entrepreneurs including through business awards, the action plan aims to create the right environment in which female entrepreneurs can prosper.

There is also renewed focus on engagement with women entrepreneurs to understand the barriers they face, improved availability of finance options with no restrictions that unfairly affect women, and a Good Practice Guide that encourages business support organisations to adopt ways of working that support female Entrepreneurship.

The Economy Minister launched the Framework, Good Practice Guide and the Action Plan at a celebratory event in Capital Law. This will be followed by regional events, jointly organised by the Welsh Government and Lloyds Bank, to ensure that business groups right across Wales are aware of the new resources and their role in supporting female entrepreneurship.

The Economy Minister said: “The underrepresentation of women both as business owners and at a senior executive level is well evidenced and there is no doubt the gender gap is hindering women from achieving their full economic and personal potential.

“Our Economic Action Plan focuses on creating the right environment to enable entrepreneurs to prosper and grow and obviously this must apply to women, just as much as men.

“The work undertaken by the panel of experts recognised the progress that we as the Welsh Government and business representative groups have made in recent years in supporting female entrepreneurship – but the message is clear. We must do more, and with Brexit presenting challenges of an unprecedented scale, now more than ever we need our best talent around the table.

“I call on the business community and financial institutions to work with us to adopt a more gender focussed approach to their work. I hope they will use our new Framework and Good Practice Guide to ensure they play their part in building an environment where women entrepreneurs are encouraged and properly supported to reach their full potential.“

Jane Hutt, Deputy Minister and Chief Whip said: “All women should be given equal opportunities and representation at the most senior level. Helping to understand and remove barriers that women face in entrepreneurial opportunities will support the potential growth of women in business. Through this support, we hope women will be more fairly represented and can flourish in the business sector.

“Although, there is still so much more we can do to achieve better gender equality, this initiative will help women to achieve their full potential and to move away from the underrepresentation of women at senior roles.”

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Business

Local companies aim for export boost

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LOCAL food and drink companies are preparing to attend one of the world’s largest food trade events in Dubai, United Arab Emirates, from 17-21 February. Held at the Dubai World Trade Centre, Gulfood will attract over 98,000 visitors over the five days, welcoming more than 5,000 exhibitors from 193 countries showcasing products across 8 primary market sectors.

Supported by the Welsh Government, 14 Welsh companies from across the food and drink sector in Wales will be present under the Cymru/Wales banner all looking to promote their products and increase their export markets.

The Welsh companies exhibiting include Llaeth y Llan/Village Dairy, Rachel’s, Dairy Partners Ltd, Daioni Organic, Fayrefield Foods Ltd, Calon Wen Organic Dairy, The Lobster Pot, Ty Nant Spring Water, Euro Foods Group UK, Prima Foods UK Ltd. Alongside these, representatives from Castle Dairies Ltd, Hybu Cig Cymru/Meat Promotions Wales, Dunbia and Village Bakery Ltd will also form part of the Export Visit.

Lesley Griffiths, Minister for Environment, Energy and Rural Affairs, believes that it is vital for the industry to take advantage of such opportunities to continue to develop global markets: “Our food and drink sector is one we can rightly be proud of and we need to ensure that everybody knows about it. It is important that we maintain our visibility and showcase our innovative products at key global trade events.

“We are committed to supporting Welsh businesses having a presence at events such as Gulfood, as it is crucial in giving ourselves a strong platform to sell Welsh produce around the world. With Brexit approaching it is more important than ever that we champion Welsh produce and support food and drink businesses in every way we can. We need to help them build relationships with businesses in their sector so they can learn about new technologies, explore foreign markets and be competitive in their industry.”

A company looking to make an impact and will be introducing their Afternoon Tea range at Gulfood is Llanelli’s Prima Foods.

Their classic British gluten-free afternoon tea range features both mixes and ready to bake goods, to include Scones, Choux Pastry and Belgian Chocolate Brownies.

Massimo Bishop-Scott, Head of Innovation at Prima Foods said: “Afternoon teas have seen a bit of a resurgence and are an incredibly popular menu offering. They attract consumers outside the normal lunchtime/dinner eating occasions which provide incremental revenue for restaurants and hotels.

“We spotted that there was a gap for great tasting gluten-free offerings on the afternoon tea menu and set about making products that tasted just as good as the gluten-containing equivalent. A number of our customers in the UK have been so impressed with the taste and texture of our products that they have replaced their existing gluten containing range with our Chefs Promise range.”

One company looking to build on its existing links with the UAE is leading organic milk producer Daioni Organic from Boncath.

In June 2018, they began working with Truebell, their exclusive distributor to the UAE and have launched into Carrefour and Choithrams with other retailers to follow throughout 2019.

In 2018, Daioni launched a new iced coffee latte which they will be presenting at Gulfood for the first time this year.

Chief Operations Officer at Daioni Organic, Daniel Jones said: “We have seen high growth in the overseas markets in the past couple of years, particularly from the Middle East and Asia. We see this expansion as well as our presence at Gulfood, as a great opportunity to enter growing markets and to invest in our existing relationships.”

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