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Language skills’ decline threatens tourism

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'But everybody speaks English!': Language skills gap undermines tourism industry

A REPORT released by leading travel trade association UKinbound, has uncovered a growing language skills gap facing the UK tourism industry, caused by a combination of Brexit and the decline of language training in the UK.

The new research undertaken by Canterbury Christ Church University highlights the current lack of capacity in the UK’s education system to meet the shortfall in higher level language skills which are badly needed by the UK’s inbound tourism industry.

To date, tourism organisations have been largely reliant on EU nationals for their technical and ‘soft’ language skills and concerns are rising in the industry about the attrition of these employees. Approximately 130,000 EU nationals departed the UK in the year to September 2017– the highest number since 2008.

Furthermore, a sharp decline in the number of young people studying a foreign language, arising in part from changes to government policy since 2002, combined with a lack of awareness of the opportunities and career paths open to language proficient graduates in the tourism and hospitality sector, are major contributors to the widening language skills gap in the sector, at a time when access to future EU employees is uncertain.

Key findings of the research:

Of the 78 institutions offering tourism and/or hospitality undergraduate programmes in the UK, only 25 offer languages as part of their tourism/hospitality curriculum.

45 institutions offer 87 postgraduate tourism/hospitality programmes – yet only 6% of these programmes offer a language, as an optional module.

The audit identifies Institution Wide Language Provision and study abroad opportunities as alternative ways for students to add an international dimension to their studies

From a sample of 43 higher education institutions that offer a single honours modern language degree programme, only 16 mention tourism as a career prospect.

Interviews with modern language programme directors highlighted a lack of knowledge of the tourism sector and tourism specific career pathways.

The report also features an Evidence Review, drawing on data from previously conducted research and reports, creating a clearer picture regarding the diminishing supply of home-grown linguists

Pupils taking languages at A-level fell by a 1/3 in 20 years (1996-2016)

French declined from 22.7k to 8.5k

German from 9.3k to 3.4k

Spanish increased from 4.1k to 7.5k.

German is no longer a dominant language taken at A-level. French and Spanish continue to be key languages, despite the declining popularity of French.

There has been an uptake in the study of key UK inbound growth market languages; Mandarin and Arabic, but the growth of the talent pool here is slow and limited.

Social, regional and gender inequalities in the uptake of languages are striking.

The number of UK universities offering language degrees has dropped by 30% between 2000 and 2015.

Deirdre Wells OBE, chief executive officer, UKinbound said, “The UK is currently the fifth most visited country in the world and our inbound tourism industry in 2017 contributed an estimated £25 billion to the UK economy. Those working in tourism need to be able to communicate effectively with their international visitors and our tour operators in particular need employees who can communicate confidently and negotiate contracts with overseas operators and suppliers. The industry currently employs large numbers of workers from the European Union to fulfil these roles, but our members are reporting that many of their EU employees are starting to return home. They are struggling to find replacements from within the British workforce, predominantly due to their lack of advanced language skills.

“This report clearly shows that the country needs leadership from the very highest levels to address this impending language crisis, to ensure the tourism industry continues to provide world class customer service and remains competitive in the global marketplace.”

Dr Karen Thomas, Director of the Tourism and Events Research Hub, at Canterbury Christ Church University added: “The uncertainty of the Brexit negotiations appears to have pushed the tourism and hospitality sectors to a critical point, where they not only have to consider the valuable role of EU workers, but also need to evaluate the potential of home-grown talent to meet the needs of the future inbound tourism industry. This research is particularly timely given the body of evidence which has been developing about the decline of home-grown linguists and the potential this has to impact on UK productivity and competitiveness in a post-Brexit landscape. For the UK inbound tourism industry, where language skills and intercultural understanding are crucial in business and consumer-facing roles, the findings of this study raise challenging issues to be addressed by a wide range of stakeholders.”

UKinbound also recently surveyed its members regarding their need for graduates with language skills. Just 34% of members had employed graduates with language skills in the last five years, but 65% of members are now considering employing graduates with language skills in the next five years.

The report findings coincide with the launch of UKinbound’s campaign to highlight the contribution of tourism from EU countries to the UK economy, and to impress on the Government the urgency of securing either no, or minimal, barriers to inbound tourism from the EU post Brexit.

Wells added, “In 2017, two-thirds of inbound visitors came from the EU and contributed an estimated £10 billion to the UK economy. We are calling on the Government therefore to prioritise the need for minimal disruption to this flow of visitors in the Brexit negotiations. Any onerous entry requirements post Brexit will hurt the sector, the economy and cost jobs and any delay risks undermining the sectors ability to prepare for the post Brexit environment.”

The tourism industry is the UK’s third largest employer, employing 3.1 million people (over 9.6% of the UK workforce) and contributes £126 billion to the UK economy, (7.1% of GDP). The UK receives 67% of its tourists from the EU.

Business

Welsh Government releases additional £100M business support

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The latest phase of the Welsh Government’s Economic Resilience Fund has benefited from the release of a further £100million from ministers within 72 hours of launch, due to a massive demand.

More than 6,000 grant applications from small and medium sized businesses and social enterprises were received within 24 hours of the launch on Friday – an unprecedented response, revealing the scale of the challenges facing Welsh businesses.

The Fund aims to complement and fill the gaps left by UK Government schemes such as the Job Retention Scheme, with grants of up to £10,000 for micro-enterprises and up to £100,000 for SMEs and a light touch appraisal system designed to get money to businesses with the minimum of delay – as well as a new loan fund administered by the Development Bank of Wales.

Less than three weeks since the First Minister announced the intention to create the Fund, the Welsh Government has released a further £100 million, taking the grant fund to £300 million. This will supplement this latest phase of support, providing non-repayable grants to microbusinesses, SMEs and those large businesses of critical, social or economic importance to Wales.

The Fund has been warmly received by trade union and business organisations, with the Institute of Directors calling it ‘very welcome news for business owners and managers who are desperate for all the help they can get at this difficult time’. The South and Mid Wales Chambers of Commerce has called ‘the rapid response to date’ of the Welsh Government in supporting the economy of Wales ‘impressive’. The Wales TUC welcomed ‘additional funding to address the gaps’.

Minister for Economy, Transport and North Wales Ken Skates said:  “We knew that even with the help offered by initiative such as the Job Retention Scheme, there was a massive need for quick access to grant funding if Welsh businesses were to survive this unprecedented economic shock. Whilst in order to make the scheme quick and simple we needed to take tough decisions over eligibility – like requiring businesses to be registered for VAT as a way of having to check on their trading history – it is clear from the level of response received that the Economic Resilience Fund is plugging a gap in UK Government support and providing much needed financial reassurance to many businesses at this challenging time. We will continue to review support and consider how we can develop it over the coming days.

“The rate of applications has been massive and unprecedented. This is the second time in a matter of weeks that access to Welsh Government funds aimed at easing cash flow pressures for Welsh business have quickly reached capacity, and we have responded with pace to release a further £100m into this phase of the fund.

“In these difficult and demanding economic times we have worked hard to free up resources to create such a large Fund despite the huge demands on our budget, and to strike a balance between supporting as many enterprises as possible and making a meaningful contribution to each one’s survival, as well as asking each recipient to sign up to the principles of the economic contract.

“Though we applaud much of what the UK Government has done, there is an urgent need to see more of the promised lending guaranteed by the UK Government getting to the front line. The UK Government must continue to support and press the high street banks to be much more responsive to the needs of our businesses at this difficult time.”

Finance Minister Rebecca Evans said: “The Economic Resilience Fund is part of more than £2bn of support that we have made available to help businesses and charities during these incredibly difficult times.

“We know that support for business is crucially important but whilst we are doing everything we can in Wales to plug any gaps and provide the best possible financial support to businesses, it is clear there are further steps that the UK Government needs to urgently take.”

The Economic Resilience offers financial support to help businesses, charities and social enterprises deal with the coronavirus crisis and will be vital in helping organisations manage cash flow pressures. It is a unique additional funding stream for Wales and was designed to address gaps not currently met by schemes already announced by the UK Government, Welsh Government and Development Bank of Wales.

The first stage of the Fund saw the £100 million Development Bank of Wales’ loan scheme fully subscribed in little more than a week. Applications are currently being processed and some businesses have already received funding. It is anticipated that the Development Bank will have processed all applications received within the month.

To ensure that money reaches businesses as quickly as possible more than 120 additional Welsh Government and Business Wales staff have been diverted onto processing applications and supporting businesses and organisations in this latest stage of the Fund.

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Business

Smarter working for a smarter workforce

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THE WAY an organisation responds to challenges is testament to its values, its planning and its employees.

Covid-19 has gathered pace which has been unprecedented – and is a situation that the majority of us could never have anticipated.

Facing this pandemic and being prepared has been a challenge for all tiers of Government – but Pembrokeshire County Council’s capability to reposition its workforce is thanks to embracing the Smarter Working approach.

Our investment in technology has enabled the organisation to have more than 750 staff working flexibly to keep vital services running.

Introduced in the summer of 2018, the Smarter Working project is about harnessing the potential of flexible working in a strategic way, to deliver benefits both for employees and the business.

It is well-recognised that the principles of Smarter Working acknowledge that technology and flexible working patterns are changing the way we work for the better.

Councillor Neil Prior, the Council’s Cabinet Member for Transformation and IT said: “The Council’s employees understand that we are in a fast-changing communication and technology world.

“Culture and behaviour change has enabled us as an organisation to benefit from the advances in IT and an improved flexible use of our estate.

“I’d like to thank the IT team who have been working incredibly hard to support our Business Continuity planning. The investment we have made in technology over the last couple of years has meant that we’ve been able to see a greater number of staff work from home, which is exactly in line with the Government’s advice to ‘work from home where possible’.

“I would also like to thank staff who have adjusted their working patterns and are going over and above in their efforts to prepare our County to respond in the best possible way to the current situation.”

The world of work is changing, and people no longer need be tied to a desk. Pembrokeshire County Council can now work smarter, in a way that saves money, time and improves productivity.

As part of the Council’s approach to smarter working and refining the estate – two key changes were implemented.

The conversion of Haverfordia House – which previously accommodated staff – into a reablement centre also enabled the Council to list the Cherry Grove building in Haverfordwest as surplus to requirements, ensuring cost avoidance over the next 10 years stretching into millions of pounds.

Regarding the response specifically to Covid-19 – the stats are impressive. They include:

  • 95 per-cent of IT department working remotely
  • Skype – average unique users logged in: 1,200
  • almost 14,000 one-to-one skype sessions – this equates to more than 1,200 conferences and in excess of 60,000 audio and video minutes used
  • figures showcase the Council’s ability to enable its staff to work flexibly and keep vital services running
  • Community Hub has received more than 700 calls
  • the Council’s Cabinet is continuing to meet via videoconferencing.

Councillor Prior added: “We take pride in the relationships that we are building with our communities – and I am extremely proud of the work that has gone into the planning and the commitment shown by the Council’s staff.

“Pembrokeshire County Council has a history of positive relationships with our colleagues within health, third sector agencies and emergency services – and we are all working together to support each other through this challenging time.”

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Business

Covid 19 grants for small businesses

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COUNCILLOR PAUL MILLER, the Authority’s Cabinet Member for Economy, Tourism, Leisure and Culture, has announced that applications for business support grants can be made from today (March 27, 2020).

Access to the online application form can be found on the Council’s Business webpage via the following link:
https://www.pembrokeshire.gov.uk/business-advice-and-support

You can email other business enquiries about the impacts of Covid 19 via the following email address: covid19businesssupport@pembrokeshire.gov.uk
Councillor Miller said: “The team have been working flat out to get this scheme up and running as we know just how important this support is to business right now.
“Government has promised the cash will be with us by the 1st April and the second it is, we’ll be distributing that support to our businesses.”

The following grants are available to small businesses to support the costs associated with the impact of Covid 19 on their businesses as follows:
• small business grant funding of £10,000 for all business in receipt of small business rate relief or rural rate relief
• grant funding of £25,000 for retail, hospitality and leisure businesses with property with a rateable value between £15,000 and £51,000
Councillor Miller added: “I know our local businesses are doing all they can to sustain jobs and livelihoods. Our job is to get assistance to them as quickly and efficiently as possible.
“While our application form wasn’t the first to go live – we were hoping not to need an application at all – we have developed an automated system which will allow us to begin making payments, into businesses bank accounts, the minute funds arrive from Government.”

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