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Language skills’ decline threatens tourism

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'But everybody speaks English!': Language skills gap undermines tourism industry

A REPORT released by leading travel trade association UKinbound, has uncovered a growing language skills gap facing the UK tourism industry, caused by a combination of Brexit and the decline of language training in the UK.

The new research undertaken by Canterbury Christ Church University highlights the current lack of capacity in the UK’s education system to meet the shortfall in higher level language skills which are badly needed by the UK’s inbound tourism industry.

To date, tourism organisations have been largely reliant on EU nationals for their technical and ‘soft’ language skills and concerns are rising in the industry about the attrition of these employees. Approximately 130,000 EU nationals departed the UK in the year to September 2017– the highest number since 2008.

Furthermore, a sharp decline in the number of young people studying a foreign language, arising in part from changes to government policy since 2002, combined with a lack of awareness of the opportunities and career paths open to language proficient graduates in the tourism and hospitality sector, are major contributors to the widening language skills gap in the sector, at a time when access to future EU employees is uncertain.

Key findings of the research:

Of the 78 institutions offering tourism and/or hospitality undergraduate programmes in the UK, only 25 offer languages as part of their tourism/hospitality curriculum.

45 institutions offer 87 postgraduate tourism/hospitality programmes – yet only 6% of these programmes offer a language, as an optional module.

The audit identifies Institution Wide Language Provision and study abroad opportunities as alternative ways for students to add an international dimension to their studies

From a sample of 43 higher education institutions that offer a single honours modern language degree programme, only 16 mention tourism as a career prospect.

Interviews with modern language programme directors highlighted a lack of knowledge of the tourism sector and tourism specific career pathways.

The report also features an Evidence Review, drawing on data from previously conducted research and reports, creating a clearer picture regarding the diminishing supply of home-grown linguists

Pupils taking languages at A-level fell by a 1/3 in 20 years (1996-2016)

French declined from 22.7k to 8.5k

German from 9.3k to 3.4k

Spanish increased from 4.1k to 7.5k.

German is no longer a dominant language taken at A-level. French and Spanish continue to be key languages, despite the declining popularity of French.

There has been an uptake in the study of key UK inbound growth market languages; Mandarin and Arabic, but the growth of the talent pool here is slow and limited.

Social, regional and gender inequalities in the uptake of languages are striking.

The number of UK universities offering language degrees has dropped by 30% between 2000 and 2015.

Deirdre Wells OBE, chief executive officer, UKinbound said, “The UK is currently the fifth most visited country in the world and our inbound tourism industry in 2017 contributed an estimated £25 billion to the UK economy. Those working in tourism need to be able to communicate effectively with their international visitors and our tour operators in particular need employees who can communicate confidently and negotiate contracts with overseas operators and suppliers. The industry currently employs large numbers of workers from the European Union to fulfil these roles, but our members are reporting that many of their EU employees are starting to return home. They are struggling to find replacements from within the British workforce, predominantly due to their lack of advanced language skills.

“This report clearly shows that the country needs leadership from the very highest levels to address this impending language crisis, to ensure the tourism industry continues to provide world class customer service and remains competitive in the global marketplace.”

Dr Karen Thomas, Director of the Tourism and Events Research Hub, at Canterbury Christ Church University added: “The uncertainty of the Brexit negotiations appears to have pushed the tourism and hospitality sectors to a critical point, where they not only have to consider the valuable role of EU workers, but also need to evaluate the potential of home-grown talent to meet the needs of the future inbound tourism industry. This research is particularly timely given the body of evidence which has been developing about the decline of home-grown linguists and the potential this has to impact on UK productivity and competitiveness in a post-Brexit landscape. For the UK inbound tourism industry, where language skills and intercultural understanding are crucial in business and consumer-facing roles, the findings of this study raise challenging issues to be addressed by a wide range of stakeholders.”

UKinbound also recently surveyed its members regarding their need for graduates with language skills. Just 34% of members had employed graduates with language skills in the last five years, but 65% of members are now considering employing graduates with language skills in the next five years.

The report findings coincide with the launch of UKinbound’s campaign to highlight the contribution of tourism from EU countries to the UK economy, and to impress on the Government the urgency of securing either no, or minimal, barriers to inbound tourism from the EU post Brexit.

Wells added, “In 2017, two-thirds of inbound visitors came from the EU and contributed an estimated £10 billion to the UK economy. We are calling on the Government therefore to prioritise the need for minimal disruption to this flow of visitors in the Brexit negotiations. Any onerous entry requirements post Brexit will hurt the sector, the economy and cost jobs and any delay risks undermining the sectors ability to prepare for the post Brexit environment.”

The tourism industry is the UK’s third largest employer, employing 3.1 million people (over 9.6% of the UK workforce) and contributes £126 billion to the UK economy, (7.1% of GDP). The UK receives 67% of its tourists from the EU.

Business

Workplace inequality affects economy

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Workplace equality: Could grow economy by 10%

INFLEXIBLE workplace structures, gendered assumptions about childcare, and wide-scale discrimination mean mothers are more likely to be trapped in part-time, low-paid work with fewer opportunities for career progression.

Those are the findings of a National Assembly committee which has been looking at the issue.

The Equality, Local Government and Communities Committee believe such factors are key causes of gender inequality and represent a loss to the economy.
The UK Government’s Women’s Business Council estimates that equalising the employment rates of women and men could grow the UK economy by more than 10% by 2030.

The employment rate for women with dependent children in Wales is 75%, compared to 91% for men with dependent children.

The gender pay gap between men and women in Wales is 15% for all employees (full and part time).

A 2016 survey by the Equality and Human Rights Commission revealed that Welsh employers lag behind England and Scotland in offering flexible working.

The same survey found that 87% of employers in Wales feel it is in the best interests of organisations to support pregnant women and those on maternity leave. But it also found that 71% of mothers reported negative or discriminatory experiences as a result of having children.

Employment law isn’t devolved to Wales but the Committee focused on the levers at the Welsh Government’s disposal including employment of public sector workers and businesses and organisations in receipt of public funding,

“During the course of our inquiry we heard some shocking individual experiences: women who lost their jobs during maternity leave, careers derailed because of the lack of flexible work, and fathers prevented from taking on caring responsibilities because of cultural attitudes,” said John Griffiths AM, Chair of the Equality, Local Government and Communities Committee.

“These stories have directly influenced our conclusions and recommendations.

“Preventing a large proportion of the population from contributing their skills and experience to the workforce is not fair and does not make economic sense.

“In light of technological, social and economic changes, now is the time to modernise workplaces so that they are fit for the future for everyone, not just parents.

“We believe the Welsh Government can set a standard in promoting flexible working, ensuring organisations in receipt of public funding are flexible by default and by reassessing its new childcare offer.”

The Committee makes 34 recommendations in its report, including:

  • That the Welsh Government should advertise public sector jobs (including teaching posts) as ‘flexible by default’, and lead the way by allowing senior roles like Ministers and councillors to be job-shared;
  • Strengthening the obligations on organisations receiving public funding to provide flexible working and report on the retention rates of staff returning from maternity leave;
  • The Committee heard that the Welsh Government’s new Childcare Offer was unlikely to achieve its main aim of increasing maternal employment in the most effective way. It recommended the Government reconsider the target age group and the income threshold; and,
  • the Welsh Government improve advice services in Wales, and that information about rights and obligation at work should be provided to women at an early stage of pregnancy.

The report will now be considered by the Welsh Government.

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Business

Skates makes case for rail

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Rail investment inequitable: Ken Skates demands action

TRANSPORT S​ECRETARY Ken Skates has cited slow speeds, manual Victorian signalling and level crossings bringing traffic to a standstill up to 200 times a day in his call on the UK Government to make available an equitable level of funding for rail infrastructure enhancements in Wales.

In May, Ken Skates announced Cardiff University’s Professor Mark Barry would lead on the case for investment in rail infrastructure in Wales, against the backdrop of the UK Government’s £50bn investment in HS2.

The Transport Secretary summarised the case in the Senedd on Tuesday​ (Jul 17)​.

Ken Skates told Assembly Members: “The initial findings of this work are stark. Wales has not received an equitable share of UK rail investment over a sustained period, denying us the economic benefits enjoyed elsewhere in the UK.

“Network Rail’s Wales Route, which makes up 11% of the network, has received little more than 1% of total spend on enhancements in England and Wales.

“This has resulted in low lines speed on the South Wales Mainline, capacity and speed constraints along the North Wales Coast, infrequent commuter services for the Swansea Bay city region, and inadequate cross-border services in both North and South Wales.

“I continue to support HS2, but call once again on the UK Government to make the right choices to benefit north Wales, and exert pressure on them to mitigate against the probable impact of HS2 on the economy in South Wales.”

The work carried out by Professor Barry highlights the use of old, inefficient, and unreliable infrastructure constraining the number, speed, and quality of services.

“These constraints dampen demand, restrict economic growth, and increase costs to passengers and tax-payers.

“I will continue to set out a broader vision for a successful rail network. One that helps us meet our obligations to the environment, responsibilities for Well-being and Future Generations, delivers the goals of the Economic Action Plan, and meets the UK Government’s commitment to rebalance the economy.

“The work undertaken has identified direct transport user benefits of at least £2bn, generated by reducing journey times for rail passengers. Additional benefits also arise from reduced road congestion leading to environmental and safety improvements.”

James Price, Chief Executive, Transport for Wales said: “The success of the Wales and Borders rail service relies on efficient and reliable infrastructure with the ability to transport more people more efficiently. We look forward to working with the Welsh and UK governments to deliver improvements that meet the needs of passengers in Wales and across the border.”

Cardiff University Professor of Practice in Connectivity, Mark Barry said: “Wales’ railways are stuck in second gear. Long-term under-investment compared to the UK as a whole has left them unfit for purpose.

“It’s no great surprise fewer people in Wales choose to use the train than in the rest of the UK, leading to less efficient rail operations, higher subsidies per passenger and more road congestion. This is a brake on our economic growth, improvement of air quality and carbon reduction.”

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Kidwelly firm is Responsible Business Champion

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Award winner: John Burns with Llanelli MP Nia Griffith

BURNS P​ET NUTRITION has been nominated for responsible business award.

The Kidwelly-based natural pet food company Burns Pet Nutrition has been nominated for a National Responsible Business Champion award in Parliament.

John Burns, who owns Burns Pet Nutrition and the Parc y Bocs Farm Shop, attended the ceremony in Westminster last week with local MP Nia Griffith. Mr Burns was nominated for his community outreach work, paying all his staff the Living Wage and providing the only fully-accessible disabled toilet in the Llanelli area.

At the awards ceremony, Mr Burns was congratulated by Andrew Griffiths MP, the Minister for Small Business, Consumers and Corporate Responsibility. He also spoke with Baroness Greengross, who co-chairs the All-Party Parliamentary Corporate Responsibility Group (APCRG) that runs the award.

Nia Griffith MP said, “It was fantastic to welcome John Burns to Parliament last week, and to celebrate all the wonderful things he is doing for the local community in Kidwelly.

“Burns Pet Nutrition is a vibrant and innovative business that provides excellent local job opportunities and work experience placements for young people. It is a genuine Living Wage employer, and does a huge amount of work with local community groups… in particular providing transport for the senior citizen Kidwelly Luncheon Club.

“John’s farm shop at Parc y Bocs is also a huge asset to the community, and astonishingly the ONLY place in the Llanelli area with a fully accessible disabled toilet. This is a model for other businesses and also Carmarthenshire County Council, who need to step up and provide some of these facilities themselves.”

John Burns said “I was delighted to attend Parliament last week with Nia Griffith MP and have my company nominated for a National Responsible Business Champion Award.

“This means a lot to me, as I have always thought it vital that businesses have a connection with the communities they serve. That’s why we strive to provide good job opportunities for local people and pay our staff a proper Living Wage. We also try to help local community groups in any way we can, through our Burns in the Community programmes and donations to good causes.

“We are also very happy to be able to provide a fully-accessible Changing Places toilet at our farm shop. We know the difference this can make for disabled people and those who care for them, so it is important to us that we cater to the whole of the local community and everyone passing through.”

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