News
New Sainsbury’s and housing estate get the go ahead

720 new houses to include 180 ‘affordable homes’
New £30m Haverfordwest supermarket promises 310 jobs
Plans include petrol station, sewage plant and roundabout
Council admits ‘slightly negative’ effect on the town centre
PEMBROKESHIRE County Council’s planning committee gave the provisional go ahead for a major development of over seven hundred houses, and full planning permission for Sainsbury’s to build a £30m flag ship store and petrol station on green field on Tuesday. The site, to the north of Thomas Parry Way in Haverfordwest, has been earmarked for development for nearly ten years.
The multi million pound scheme promises bring 310 permanent and part time retail jobs to Haverfordwest as well as creating further employment over the lengthy construction phase of the project.
In the face of objections form the Haverfordwest Civic Society, two local councillors and some nearby residents, Cllr Brian Hall told a packed committee room: “What message does a refusal to this application send to a major developer. This is a massive injection of cash. Haverfordwest is supposed to be the county town, but it has now slipped.”
Joking that Pembroke Dock had now taken over as the new shopping destination of Pembrokeshire Cllr Hall said: “This development will bring a massive amount of jobs and by building these projects is how we get out of economic recession.”
“This project will lead to a massive increase in footfall to Haverfordwest. At the moment, people are encouraged to travel east to Carmarthen” he added.
“I have the great pleasure in moving this application for approval” Cllr. Hall concluded.
Committee member Cllr Peter Stock said: “I have looked at this very carefully and although we need to look after the existing residents we have to consider that there are not enough plots in Haverfordwest. We as a Council, recognise the need for building.”
He continued: “My great love is for both Pembrokeshire and Haverfordwest, and I would die for those two places. What we are trying to do is improve the centre of our town, and here’s an opportunity to work with a major developer. We are loosing out to Carmarthen at the moment.”
Cllr Stock said: “Car parking in Haverfordwest is also a concern. In summer months every car park is chock-a-block. This new development adds free three hour car parking spaces within walking distance of the town centre. Haverfordwest Chamber of Trade supports this development. They know this development will draw people into the town centre. For too many years we have let our river go. We need plans to strengthen it. We can take this as a chance to put things right. No one complains about Tesco! Sainsbury’s will not have so many houses next to it as Tesco.”
He finished: “I have got to support this, but I will be careful to safeguard the residents.”
Councillors Lyndon Frayling, IPPG, and Thomas Tudor, Labour, were given permission address the Planning Committee because their wards were in or near the development site. They said the project would not be in the interests of the residents of Oakwood Grove, Sycamore Grove and Slade lane areas. Cllr Frayling said: “The location of this development is detrimental to nearby houses, there will be a high level of traffic, noise pollution and light pollution from the supermarket. There are also concerns that a roundabout will cause long delays encouraging people to drive back onto City Road rather than use Thomas Parry Way, which was designed as a relief road. I advise refusal for those reasons.”
Cllr. Tudor spoke of “the serious detrimental effects” of the development on its neighbours and highlighted evidence from New Scientist about a study in France where researchers found that “Children living next door to a petrol station had a quadrupled risk of leukaemia. And the risk of developing acute non-lymphoblastic leukaemia was seven times greater compared with children who lived in the same area, but not next to a petrol station.”
Councillor Tom Tudor read a letter of objection he had sent to the planning department which we have reprinted in full in the letters pages of this edition.
Cllr. Sue Perkins countered these arguments by saying: “I have a Tesco in my ward but no problems with lighting or noise pollution. It will be fine.”
David Jones, agent for Conygar, the company developing the site told the committee: “I commend the council’s officers for a report on this development which is coherent and well balanced. It includes a number of robust submissions. Financial realities have meant that there has been little progress with this site in seven years. Sainsbury’s now makes this all possible. The new store will cross-subsidises the wider development. This project includes 180 affordable homes, a new sewerage treatment works, a £30m investment by Sainbury’s and a further investment of £5m-£6m in additional infrastructure for the town. This development will bring further choice, reduced prices for consumers and help prevent the leakage of business to other counties through this truly sustainable development. Sainsbury’s in the UK’s greenest grocer. They stock over 3,000 locally sourced products and are the biggest buyer of Welsh lamb.”
Richard Evans, retired, who lives at one of the houses nearest to where the supermarket will be built raised objections. “I think the greater majority of people think that supply already outweighs demand where supermarkets are concerned. I have read the Council report. It states ‘there is no retail need for a large store at Slade Lane South’.
Mr Evans also questioned if there was a need for new houses in the area: “Cawdor barracks will be closing soon putting the whole of the Cashfields Estate onto the housing market” he said.
“In the documentation we can see that all sorts of environmental considerations have been made for badgers, foxes and other wildlife, but not much consideration for the residents who will be blighted by this totally unnecessary development plan. This is another nail in the coffin for our town. The Haverfordwest Civic Society discussed this on March 6, and concluded that there is no need for this development and recommended refusal.
Cllr Pugh said at the meeting: “The deliverability of hosuing is important. The proposal will deliver housing at a time when there are currently 4068 people on the housing waiting list in Pembrokeshire. We live in a county where housing is desperately needed. In regards to the retail, I have had meetings with the Chamber of Trade and Town Council . The Chamber of Trade see this as a key development for the centre.”
“This is a huge investment showing confidence in Haverfordwest. I have no hesitation in supporting this” he added.
Cllr Keith Lewis added his view: “I find myself at the end of such eloquence its left me with little to say. Let’s make it clear to the developer that we welcome this project. Cllr Frayling make good paints on behalf of the residents but the planning department will take into consideration the points that he raised. Additional car parking on the town side would be a good idea, to help people get to the units in the town centre. That will secure Haverfordwest town centre for years.”
He concluded with a demand to his fellow Councillors: “Lets grasp this with two hands and say YES! We’ll go ahead with it!”
On a vote, the application for the homes and supermarket were passes unanimously with one member, Cllr. Price, obtaining because of a financial interest.
Community
Pembrokeshire among cheapest councils for bulky waste collection

SPRING cleaning is in full swing as searches for decluttering peak on March 20, with many households looking to dispose of unwanted furniture and large items. However, new research has revealed that the cost of bulky waste collection varies significantly across Wales.
According to a study by Cardiff-based waste management experts BusinessWaste.co.uk, Ceredigion County Council has the highest bulky waste charges in Wales, with a minimum collection fee of £61. This fee covers up to six items, with an additional charge of £61 for a further six items.
At the other end of the scale, Blaenau Gwent County Borough Council offers the lowest minimum charge at just £6.70.
Where does Pembrokeshire rank?
Pembrokeshire County Council ranks 17th out of 22 Welsh councils in terms of bulky waste charges, making it one of the more affordable options. The council charges £21.30, covering up to ten items per collection—more items than most councils in Wales.
Despite the relatively low cost, Pembrokeshire does not offer any discounts or concessions for those on benefits, pension credits, or other financial support schemes. However, fridge collection is included at no additional cost.
How do other councils compare?
The study ranked the top ten most expensive councils in Wales, with Ceredigion leading, followed by Wrexham (£57.50) and the Isle of Anglesey (£46). At the opposite end, Cardiff has one of the lowest rates (£12.50), while Carmarthenshire sits in 13th place with a charge of £25.
Wales versus the UK
On a national level, Wales has the sixth highest average bulky waste collection charge at £29.84. The South East of England is the most expensive region, with an average charge of £44.81, while Northern Ireland is the cheapest, averaging just £5.97.
Key findings from the report:
- No Welsh councils offer a free collection service.
- Pembrokeshire’s ranking in the UK is 256th out of 382 councils, placing it in the bottom 33% for bulky waste charges.
- Fridge collections are free across all Welsh councils.
- Carmarthenshire ranks 227th in the UK, with a £25 charge covering up to three items.
A spokesperson for BusinessWaste.co.uk said: “Bulky waste collection is a vital service for households looking to dispose of large items responsibly, but the costs vary widely across the UK. While some councils offer reasonable rates, others charge significantly higher fees, which can deter responsible waste disposal.”
For the full report, visit: www.businesswaste.co.uk.
Entertainment
Rich Hall set to bring razor-sharp comedy to Torch Theatre

“CHIN MUSIC” has two meanings. One refers to idle talk. The other is a brushback throw in baseball or cricket, aimed at unsettling the batter. Both describe Rich Hall’s comedy—sharp, quick, and intimidating, yet effortlessly off-the-cuff. If you’ve never seen him live, now’s your chance—he’s coming to the Torch Theatre, and he never disappoints. Ever.
A master of stand-up, music, and improvisation, Rich Hall has been a comedy heavyweight for decades. The American comedian first rose to fame in the 1980s as a sketch performer, appearing on shows such as Fridays, Not Necessarily the News, and Saturday Night Live. In the UK, he’s a familiar face on QI, Live at the Apollo, and Have I Got News for You. He’s also a prolific writer, having penned articles for The Guardian and The Sunday Times, as well as starring in his own BBC Radio 4 series, Rich Hall’s (US Election) Breakdown.
“We always love a good night of comedy, full of belly laughs here at the Torch Theatre,” said Jordan Dickin from the venue’s marketing team. “Following a very long winter, a night of comedy is just what’s needed to brush away the cobwebs—and Rich Hall is the man to do just that.”
Rich Hall will take to the stage at the Torch Theatre on Thursday, April 17, at 8:00pm. This will be his only performance in West Wales during his 2025 tour.
Tickets: £18
STRICTLY 14+ (contains strong language and adult content) Book now: www.torchtheatre.co.uk or call the Box Office on (01646) 695267.
Crime
South Wales Police refuse to name officer guilty of misconduct

SOUTH WALES POLICE is facing growing scrutiny after refusing to disclose the identity of an officer who misused force computer systems over two years, leaking sensitive information to members of the public.
The officer, known only as ‘Officer F,’ received a criminal caution for illegally accessing police data but was not prosecuted. His identity was also kept secret during a misconduct hearing, despite similar cases in which officers have been publicly named and prosecuted. The force claims anonymity was granted due to concerns about the health and well-being of a child unrelated to the officer’s actions, but legal precedents suggest this does not justify withholding the name.
The Herald has pressed South Wales Police for further transparency, asking how the decision aligns with open justice principles. The force has cited Regulation 59 of the Police (Conduct) Regulations 2020 as the basis for its decision, stating that the misconduct hearing was held in public but with the officer’s identity protected. However, past legal rulings, including Khuja v Times Newspapers (2017), have reinforced that distress or reputational damage alone is not sufficient grounds for anonymity in such cases.
Other police officers guilty of similar misconduct have been named and prosecuted. Former South Wales Police Inspector Joseph Jones was jailed for two months for misusing police records, while ex-North Wales PC Andrew Nuttall was sentenced to unpaid work for similar offences. Unlike them, Officer F’s identity remains protected, raising concerns about consistency and transparency in the handling of police misconduct.
Paul Fisher, Head of News at South Wales Police, responded to The Herald’s request for Officer F’s identity, stating that no media challenges were made before or during the hearing. However, the force has not clarified whether press organisations were proactively informed that anonymity was being considered, ensuring they had a fair opportunity to challenge the decision.
The Herald, alongside Wales Online, has written to Home Secretary Yvette Cooper and South Wales Police and Crime Commissioner Emma Wools to challenge the decision. Both organisations believe in the right to report and the importance of holding those in authority accountable.
This case raises fundamental questions about public confidence in policing. Open justice ensures that those who misuse their positions of power can be scrutinised by the press and the public. Without proper transparency, the public cannot be assured that police officers who abuse their authority will face meaningful consequences.
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