News
BBC must do more for Wales
THE BBC must do more to to find ways to ensure audiences are kept informed about Welsh matters, according to a report by the BBC Trust
The report, BBC Trust’s Service review: BBC nations’ news and radio services, examined news and current affairs services on TV and online made in and for Northern Ireland, Scotland and Wales.
It concluded audience expectations of BBC news were extremely high and, while most rated its programming highly, occasionally it fell short of expectations.
The main conclusion was: “To improve its services, the Trust recommends the BBC should plan how it can provide more content online, examine how minority language services should evolve, and make meeting audience expectations on news output a specific part of the BBC’s overall annual performance assessment.” It noted that audiences across all the nations considered the BBC needed to get better at holding decision-makers to account over its news programmes.
The review found that the BBC’s performance in Wales was strong, but it also highlighted that these services faced challenges. It said: “Particularly within the context of a deficit of other sources of Welsh news, the BBC will need to find ways to ensure audiences are kept informed about Welsh matters and that their expectations in areas such as Welsh political coverage and holding decision-makers to account are fully met.”
Like the other nations, younger Welsh audiences were still proving the hardest to reach, with older audiences remaining the main consumers of BBC TV and radio services.
BBC Radio Wales, the only national radio station in the English language, had made various changes to strengthen its portrayal of contemporary Wales, said the report, with greater prominence for journalism and sport and some very popular comedy. The station reached 16 per cent of adults each week in 2015, but its reach was under pressure and has fallen since 2011.
Radio Cymru reached 30 per cent of fluent Welsh speakers, equivalent to 4.6 per cent of all adults in Wales. “While general impressions of quality are strong and average listening hours are high, its reach has declined since 2011,” the Trust said.
In line with trends for BBC TV overall, the reach of BBC Wales’ news and current affairs output fell from 54 per cent in 2011 to 50 per cent in 2015.
John Toner, national organiser Wales, said: “The NUJ welcomes the conclusion that the BBC must increase its efforts to inform audiences about Welsh matters and political coverage, and that the corporation has a vital role to play in holding decision-makers to account. In our Media Manifesto for Wales, the NUJ argued for a ‘strong publicly-owned, licence-fee-funded BBC and greater oversight and scrutiny of public service broadcasting in Wales by the Welsh Government and Assembly’. We remain adamant that such scrutiny by the democratically-elected Assembly is essential to deliver the service that audiences need.
“The BBC is the only provider of comprehensive Welsh language radio coverage and we would not wish to see it packaged into a minority language ghetto. Welsh is spoken by more than 500,000 people in Wales, largely concentrated in remote areas where people rely on the BBC for much of their coverage of news and current affairs. Any attempt to dilute Welsh language broadcasting will be damaging to the future of the language itself. In fact, ant move to dilute news and current affairs coverage on BBC Radio Wales and BBC Radio Cymru would be a retrograde step. We have arranged a meeting with Bethan Jenkins, Chair of the Culture, Welsh Language and Communications Committee, to address these points, among others.”
Charity
Set a New Year Challenge and explore Pembrokeshire for animals in 2025
ANIMAL lovers in Pembrokeshire looking to set an exciting goal for 2025 can now sign up for the RSPCA’s fundraising challenges, including the iconic Tour of Pembrokeshire on 24 May 2025.
From scenic bike rides to adrenaline-fueled adventures, the RSPCA is encouraging participants to embrace a challenge that not only benefits their health but also helps animals in need.
Abi Mustard, Events Manager at the RSPCA, said: “If you’re looking for a unique challenge for the New Year, the Tour of Pembrokeshire offers a perfect blend of stunning coastal views, physical endurance, and the chance to make a meaningful impact on animal welfare.”
The Tour of Pembrokeshire is renowned for showcasing some of the most breathtaking routes in Wales, attracting cyclists of all abilities. Participants will navigate challenging climbs, rolling hills, and picturesque landscapes, all while raising crucial funds for the RSPCA’s work in rescuing, rehabilitating, and rehoming animals across Wales.
Abi added: “Every mile cycled and every pound raised makes a difference. You’ll not only experience the beauty of Pembrokeshire but also become part of a dedicated team working to stop animal cruelty and neglect.”
Why Join the RSPCA Tour of Pembrokeshire Challenge?
- Personalised support from the RSPCA events team
- RSPCA branded cycling jersey once fundraising reaches £50
- Access to a dedicated events Facebook group for tips and encouragement
- Cheering packs for family and friends on event day
More RSPCA Challenges Across Wales in 2025
- Chepstow Half Marathon: 26 January
- ABP Newport Wales Marathon: 13 April
- Gower Peninsula Challenge: 19–20 July
- Snowdon Triple: 18–19 August
- Cardiff Half Marathon: 5 October
Whether you’re an experienced cyclist or a first-time fundraiser, the Tour of Pembrokeshire offers an unforgettable experience with a purpose.
To sign up or request a fundraising pack, visit the RSPCA website today and start your journey towards making a difference—for yourself and for animals in need.
Together, let’s make 2025 a year of action, compassion, and achievement.
News
Police close Westfield Pill Bridge over concerns for person’s welfare
FEARS for a person’s safety led police to close Westfield Pill Bridge, near Neyland.
The bridge, on the A477 between Honeyborough roundabout and the Cleddau Bridge, was shut for just over an hour, with drivers advised to seek alternative routes.
The incident took place on Friday evening and was concluded when the person was located safe and well.
A Dyfed-Powys Police spokesperson said: “Dyfed-Powys Police received a call for a concern for the welfare of an individual on Westfield Pill Bridge at around 7:30pm on Friday, December 20.
“The road was closed and reopened at around 8:40pm.
“The individual was located safe and well.”
This is not the first time such an incident has led to a bridge closure.
There have been several previous similar incidents, including on Friday, October 4, 2024, the Cleddau Bridge was closed for about an hour following a call reporting a welfare concern. The closure occurred at around 4:45pm, and the bridge reopened at 5:45pm.
The person involved was taken to the hospital for treatment.
In June, a multi–agency rescue operation unfolded at Neyland Marina after a youth jumped approximately 40 metres from Westfield Bridge into the water below.
Emergency services, including crews from Mid and West Wales Fire and Rescue Service (MAWWFRS) stations in Haverfordwest, Milford Haven, Pembroke Dock, and Carmarthen, were swiftly dispatched to the scene.
According to a spokesperson for MAWWFRS, members of the public were instrumental in rescuing the youth before the arrival of the emergency crews.
Charity
NatWest Cymru encourages customers in Wales to spread Christmas cheer
NATWEST has introduced a new way for its customers to support Social Bite in the fight against homelessness this festive season.
Through its mobile app based MyRewards programme, customers can now easily donate their available Rewards (over £5) to buy someone experiencing homelessness a Christmas dinner with Social Bite. NatWest has also pledged to match all donations to any of its 16 MyRewards charities, including Social Bite, up to the value of £50 until 31st December, up to a total of £150,000.
The initiative comes as part of Social Bite’s ‘Festival of Kindness’ – an annual mission that aims to provide 300,000 meals, gifts, and essential items to people who are homeless and vulnerable this Christmas.
NatWest has previously worked with the Scottish charity to open a coffee outlet for colleagues and visitors in its Royal Bank HQ in the capital Edinburgh, as well as launching a public coffee shop at its site at 440 Strand, London.
Since the launch of Festival of Kindness in 2020, Social Bite has successfully distributed 1.1 million meals, gifts, and essentials to people who are homeless during the festive period.
Jessica Shipman, Chair, NatWest Cymru Regional Board, said: “Social Bite makes a positive difference to some of the most vulnerable people in our communities. The festive season often brings into focus the hardship so many face every day.
“We know that people want to help but don’t know how. We’re excited to support Social Bite’s inspiring ‘Festival of Kindness’ initiative, giving our customers a way to gift a homeless person a warm meal.
“We encourage everyone to join in and help make the festive season a little brighter for the most vulnerable in our society.”
Josh Littlejohn MBE, Founder of Social Bite, added: “Social Bite is proud to have had the support of NatWest for a number of years, and together, we’ve made great strides to help people break the cycle of homelessness.
“For many of us, Christmas is a period where we look forward to spending time with friends, family and loved ones. However, the reality is very different for people without a place to call home over the festive season. With homelessness rising across the UK, it’s more important than ever that we do what we can to help people affected by homelessness and food poverty.
“A big thank you to all the wonderful NatWest customers who chose to donate their rewards to Social Bite. Your contribution will make a real difference to someone in need, including a hot meal with all the trimmings in loving company on Christmas Day.”
To find out more about NatWest’s MyRewards and the other charities which are being supported, please visit: https://personal.secure1.natwest.com/app/MyRewards
Information on Social Bite’s Festival can be found: https://www.social-bite.co.uk/
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