Farming
Can Labour reconnect with the countryside?
LABOUR must reconnect with the politics and culture of the countryside to be confident of winning the next general election, according to a new Fabian Society report published today. To secure a working majority the party will need to capitalise on the demise of Ukip and the decline of the Liberal Democrats and gain seats in both rural and semi-rural constituencies.
Labour Country, a new report from the Fabian Society, supported by the Countryside Alliance, shows Labour still has a way to go to win over rural voters. The report argues that to gain countryside seats Labour needs to be seen as ‘a natural party of the countryside’.
To win a UK majority, the party does not need to beat the Conservatives across all rural areas, but it does need to be competitive. Of Labour’s target seats ahead of the next general election, 16 are rural and a further 28 have at least 3,000 rural inhabitants. A YouGov/Fabian Society poll shows that as things stand:
The Conservatives lead Labour by 54% to 31% in rural England and Wales (23 points)
Even amongst working class rural voters the Conservatives beat Labour by 49% to 35% (14 points)
But in better news for Labour, the party is ahead of the Conservatives in rural England and Wales among people aged under 50 (48 per cent to 36 per cent) and among those who voted remain in the EU referendum (45 per cent to 34 per cent). There are large numbers of both groups across rural England and Wales, despite the countryside being older and more Eurosceptic than the nation as a whole.
The report identifies the policy areas that are key to Labour rebuilding its connection with rural voters – including transport, housing and farming. But focus groups conducted for the report also show the party needs a shift in how it campaigns and organises to ‘rural-proof’ everything it does.
The report concludes that Labour’s next manifesto should set out an economic strategy that delivers for rural areas. It makes recommendations in four key policy areas:
A place-based industrial strategy:
- support for small-scale enterprise and manufacturing
- place-based investment
- support for technical education
Better rural transport:
- the restoration of the rural bus routes lost since 2010 and the municipalisation of bus services
- reviewing the effects of the Beeching cuts to rural train services
Local, affordable housing:
- democratic local involvement in planning
- affordable and social housing to meet local need
- small-scale development on disused plots of land
- architectural form that fits the environment
A post-Brexit agricultural settlement:
- a new support system that values the labour that sustains the countryside, rebalanced towards small-scale and marginal farms as well as the provision of public goods
Shadow secretary of state for environment, food and rural affairs Sue Hayman MP said: “The Conservatives take rural communities for granted, imagining that they have their votes sewn up. But it is all too clear that they have nothing of substance to say on the real challenges facing rural communities.
“As the member of parliament for a rural constituency in West Cumbria, I know only too well how creaking Victorian infrastructure, rural poverty and a lack of employment opportunities for young people are leading to a growing disconnect between city and countryside. At the same time, austerity is leading to the steady erosion of the pubs and post offices, bank branches and local businesses that serve as the heart of so many of our small towns, villages and hamlets.
“This new report outlines positive recommendations for how to take on the Conservatives in their rural heartlands and deliver for rural communities across England and Wales.”
Andrew Harrop, general secretary at the Fabian Society said: “To win the next election Labour must gain seats with lots of rural voters and that will take a big shift in the way the party campaigns and organises. But there is room for optimism, with Labour now leading the Conservatives among rural voters under the age of 50.
“As a former Labour candidate in a rural seat, I know myself that the party is often dismissed as an ‘urban’ intruder that does not understand country life. Labour must prove to countryside voters that it is on their side with rural-friendly policies for saving banks, bus routes and countryside businesses.”
Baroness Ann Mallalieu, Labour peer and president of the Countryside Alliance said: “There is no doubt that there can be no future Labour government without improved support in the countryside, but this can only be achieved if the party gets serious about making a credible policy offer to the countryside. For too long Labour have conflated rural issues with animal issues, to the detriment of Labour’s vote in the countryside. This report lays out how Labour can correct this trend and challenge the Conservative party’s rural dominance, by speaking to the genuine concerns of people in the countryside.”
Farming
FUW Insurance Services appoints Paul Jameson as non-executive director
Experienced insurance and risk specialist joins board as long-serving director retires
FUW INSURANCE SERVICS LTD, Wales’ leading specialist agricultural insurance broker, has announced the appointment of Dr Paul Jameson as a non-executive director.
Dr Jameson brings extensive experience in insurance and risk management, having worked as an actuary and senior executive within subsidiaries of major global insurers including Allianz, Munich Re, Legal & General and Wakam. He has held chief risk officer roles since 2020.
During his career, Dr Jameson has led multidisciplinary teams spanning actuarial services, risk management, compliance, audit, legal and marketing approvals, giving him broad experience in both strategic oversight and operational governance.
Speaking following his appointment, Dr Jameson, who lives in Colwyn Bay, North Wales, said he was looking forward to supporting the farming sector in Wales.
He said: “I am delighted to join FUW Insurance Services and would like to thank Ann, Guto and the rest of the team for their warm welcome.
“I have been impressed by the passion and commitment of the board to the farming community, and by its ambition to grow and diversify the insurance business. I am keen to support the farming profession and help ensure the continued success of the sector in Wales, particularly during periods of economic and geopolitical uncertainty.
“I hope my experience in the insurance sector will help the business build on its successes and continue to grow, especially as it explores new commercial opportunities and innovative avenues for expansion.”
Ann Beynon OBE, chair of the FUW Insurance Services board, said Dr Jameson’s expertise would be a significant asset to the organisation.
She said: “We are delighted to welcome Dr Paul Jameson to the board. His depth of experience in insurance and his understanding of risk management will be invaluable as we continue to develop and diversify our services.
“Paul’s insight and strategic perspective will help us navigate a changing insurance market, identify new opportunities for innovation and growth, and strengthen the services we provide to our customers.”
Dr Jameson’s appointment follows the retirement of Ken Isherwood, who has stepped down from the board after more than a decade of service.
Paying tribute, Ann Beynon said: “Ken’s integrity, wisdom and deep knowledge of the insurance industry have underpinned much of our success.
“It has been a privilege to work alongside him, and we wish him every happiness in his well-earned retirement.”
Community
Badger Trust launches manifesto ahead of 2026 Senedd elections
THE BADGER TRUST has published a new Cymru Badger Manifesto calling on candidates standing in the 2026 Senedd elections to commit to a science-led approach to bovine tuberculosis (bTB) and to maintain Wales’ current policy of not culling badgers.
The manifesto, released on Wednesday (Dec 10) as part of the charity’s Badgers Belong Here / Mae Moch Daear yn Perthyn Yma campaign, sets out the organisation’s position on badger protection, wildlife crime and bTB control, and urges politicians to reject calls for the reintroduction of culling in Wales.
Badger Trust argues that political decisions taken during the next Senedd term will be critical to the future of badgers, which it describes as culturally and ecologically significant to Wales. The charity says badgers have been present in Wales for more than 250,000 years and remain part of Welsh folklore, place names and rural identity.
Five key commitments
The manifesto outlines five commitments the charity is asking Senedd candidates to support, including defending what it describes as science-led policy on bTB, challenging misinformation in public debate, strengthening enforcement against wildlife crime, recognising badgers as part of Welsh heritage, and supporting local volunteer badger groups.
According to Badger Trust, 140 incidents of badger-related wildlife crime have been recorded in Wales since 2020, which it says highlights the need for improved reporting and enforcement.
The charity also points to the work of six active badger groups across Wales, which it says assist with rescuing injured animals, monitoring setts, recording road casualties and supporting local authorities.
bTB policy in Wales and England
Wales has not carried out widespread badger culling as part of its bTB control strategy, instead focusing on cattle testing, biosecurity measures and herd management.
Badger Trust claims that new herd incidents of bTB in Wales fell by more than 40% between 2010 and 2024, which it attributes to cattle-based controls rather than wildlife intervention.
The charity contrasts this with England, where it says almost 250,000 badgers have been culled over the past decade as part of bTB control programmes. It argues that bTB rates in England remain higher than in Wales and that the evidence does not show culling alone to be responsible for reductions in disease.
Disputed claims over culling
The manifesto challenges the frequently cited claim that badger culling in England led to a 56% reduction in bTB in cattle. Badger Trust says this figure has been misinterpreted and that studies cited in support of culling also involved additional measures such as enhanced cattle testing and biosecurity.
The charity points to statements from researchers and official correspondence which, it says, indicate that reductions in bTB cannot be attributed solely to culling.
Supporters of culling, including some farming groups, continue to argue that wildlife control should remain an option as part of a wider disease management strategy, particularly in areas with persistent infection. The Welsh Government has previously said it keeps its bTB policy under review in line with emerging evidence.
Call to candidates
Nigel Palmer, CEO of Badger Trust, said Wales demonstrated that bTB could be tackled without killing wildlife.
He said: “Wales is a world-leading example of how to address bovine TB through evidence-based policy. The progress made here shows that culling is not necessary, and we urge Senedd candidates to stand by the science.”
The manifesto is available in both Welsh and English and will be circulated to political parties and candidates ahead of the 2026 election.
Farming
Basic Payment Scheme 2025 balance paid to 95% of Welsh farmers
Final year of BPS as transition to Sustainable Farming Scheme begins
The WELSH Government says more than ninety-five per cent of farm businesses have now received their full or balance payment under the final year of the Basic Payment Scheme (BPS), ahead of the introduction of the new Sustainable Farming Scheme (SFS) in 2026.
Announcing the update on Friday (Dec 12), Deputy First Minister and Cabinet Secretary for Climate Change and Rural Affairs, Huw Irranca-Davies, confirmed that over 15,400 Welsh farm businesses have been paid £68.7m. This comes on top of the £160m issued in BPS advance payments since 14 October.
Final round of BPS payments
The Basic Payment Scheme, which has been the backbone of farm support in Wales for a decade, provides direct income support to help farmers plan and manage their businesses. BPS 2025 marks the last year in which full BPS payments will be made before the scheme begins to be phased out.
The Cabinet Secretary said officials would “continue to process the outstanding BPS 2025 claims as soon as possible,” adding that all but the most complex cases should be completed by 30 June 2026.
Payments issued today represent the main balance due to farmers following earlier advances, giving many businesses the cash flow they need during the quieter winter period—traditionally a challenging time in the agricultural calendar.
Shift to Sustainable Farming Scheme in 2026
From 1 January 2026, the Welsh Government will begin rolling out the Sustainable Farming Scheme, a major reform to how agricultural support is delivered. The SFS will reward farmers for environmental outcomes such as habitat management, carbon reduction and biodiversity improvements, alongside continued food production.
The government has argued that the new scheme is essential to meeting Wales’ climate and nature targets while ensuring long-term resilience in the sector. However, the transition has been closely watched by farming unions, who have raised concerns about the administrative burden, income stability, and the speed at which BPS is being phased out.
Mr Irranca-Davies reaffirmed the government’s stance, saying: “This government is steadfastly committed to supporting Welsh farmers to sustainably produce quality food. This is demonstrated today in our payment of the BPS 2025 balance payments and will continue throughout the transition period.”
Sector reaction
Farming unions are expected to scrutinise the detail of today’s announcement, particularly around remaining unpaid cases. Last year, late payments led to frustration in parts of the sector, with unions calling for greater certainty as the industry faces rising input costs, supply chain pressures and continued market volatility.
The move to the SFS remains one of the most significant agricultural policy changes in Wales since devolution. Ministers insist the shift is designed to support both food production and environmental stewardship, while critics warn the transition must not undermine farm viability—especially for family-run livestock farms that dominate rural areas such as Pembrokeshire, Ceredigion and Carmarthenshire.
What happens next
Farmers still awaiting their BPS 2025 balance will continue to be processed “as soon as possible”, the Welsh Government said. Officials will also publish updated guidance on the Sustainable Farming Scheme ahead of its launch.
The coming year will therefore become a pivotal moment for Welsh agriculture, as the long-standing BPS framework—which provided over £200m annually to Welsh farmers—makes way for a new results-based model that will shape the industry for decades to come.
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