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Solva: Farm’s new ice cream enterprise is a family affair

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WITH views over the stunning Pembrokeshire coastline, Pointz Castle Ice Cream’s new on-farm parlour is the perfect place for a refreshing treat on a hot summer’s day.

Pointz Castle Ice Cream is a family collaboration spanning four generations, located on the Lawrence family’s farm located between the fishing village of Solva and the expansive sandy beach of Newgale, on the Pembrokeshire Coast National Park.

Richard and Gill Lawrence and their son William, daughter Rachael, daughter-in-law Lydia, and son-in-law Thomas all bring a range of skills which enabled them to establish and run the new business.

While the critical job of tasting the final product is down to the youngest – and oldest – members of the family: grandchildren Charlie, Freddie, Rhodri, Rebecca and Beatrice (who range in age from one to seven-years-old), and Gill’s father Leslie.

Rachael with Beatrice, Lydia with Rebecca, and William. (Pic Coleman Communications)

The step into making ice cream is a new chapter for the family, explains William, who with his sister Rachael makes the ice cream.

“Against a backdrop of continuing volatility in the dairy sector, coupled with the uncertainty created around Brexit, we decided to fulfil a long-term ambition for adding value to the milk we produce. Based on our coastal setting and growing tourism industry, ice cream was the natural fit.

“Located on the Pembrokeshire Coast National Park, this corner of Wales possesses both a fantastic climate for producing grass for the milk required for our ice cream and in an area of spectacular scenery and coastal walks for our visitors to relax and enjoy.”

Visitors to the ice cream parlour can enjoy a complete cow to cone experience, enjoying the creamy, smooth texture ice cream and sorbets in some of the 70 different flavours.

Says William, “We use locally sourced ingredients such as cream, and Halen Dewi- St Davids Sea Salt to create some of the flavours which include Blueberry Pannacotta, Strawberry Cheesecake and Lemon & Mascarpone as well as the firm favourites Vanilla, Raspberry Ripple and Chocolate. The flavours on display in the cabinet alternate regularly and may well include a seasonal special such as Welsh Cake, Pumpkin or Mince Pie flavour.”

As well as ice cream, coffee and cake can be enjoyed in the traditional stone built converted cow shed with wooden beams and whitewashed walls or just sit and relax outside in the sun trapped courtyard watching the cows coming in for milking.

As the café is set within a working farm, this provides an opportunity to explain to visitors what farming entails.

Says William, “We calve in the spring and autumn, and that has been a real attraction for people who have different levels of knowledge about farming. It sparks all sorts of questions and helps people connect to where their food comes from. They come away knowing that the grass the cows were grazing today will produce tomorrows ice cream.”

As well as the on-farm cafe, the business takes their ice cream on the road with a converted vintage trailer available for all occasions from weddings to festivals.

The family has had help with its new venture from the Food Centre Wales at Horeb, and from Cywain – a Menter a Busnes delivered project that supports the development of growth orientated businesses in the food and drink sector in Wales.

“Setting up a new business has had its challenges,” says William, “but Cywain has been great. They have excellent contacts and have been able to put us in touch with people who have helped us to launch the business.’. They have kept us going and signposted us to any assistance and training we’ve needed.”

Steeped in history, the dairy, beef and arable farm is on the site of a Norman castle, with the raised mound of the original motte-and-bailey castle still visible while a public footpath links the farm to Porthmynawyd, a small cove west of Newgale Sands.

But it is not only the ice cream and café side of the business that has attracted visitors in their droves. Should the weather prove to be less than perfect Pointz Castle has got it covered – literally!

The area is popular with holidaymakers, many of whom are families drawn by Pembrokeshire’s magnificent beaches and lush countryside. Therefore, with the enjoyment of children – and parents – in mind, the Lawrence family recently created indoor play facilities at Pointz Castle.

There children can enjoy farm-themed activities including riding on toy tractors and diggers, as well as view the young dairy calves.
Continuing the educational theme, customers are also able to try milking a life-sized model cow for themselves in the play barn.

Says William, “In Pembrokeshire, we’re not guaranteed good weather, so we created the play area in the barn to give families another entertainment option. Our children have been very much involved in building it, and it is proving very popular!”
Said Lowri Davies of Cywain, “We are delighted to be part of the Pointz Castle story. By diversifying into producing ice cream the family is helping to showcase the flavours of Pembrokeshire, and at the same time opening a window for visitors on dairy farming in Wales.”

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Business

Freeport status ‘key’ to unlocking potential

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FREEPORT status for Pembroke Port could unlock a multitude of employment and economic opportunities for the local area.

That’s the belief of Carmarthen West and South Pembrokeshire Senedd candidate Samuel Kurtz.

While freeports are a Westminster policy, the Welsh Government are involved in the process but they have been far from enthusiastic over its potential benefits. 

Commenting, Cllr Samuel Kurtz said: “Freeport status for Pembroke Port would turbo charge the recovery of the local economy, helping to boost employment opportunities for people in Pembroke, Pembroke Dock and the local area.
“That fact that the Labour government in Cardiff have sat on their hands over freeports, while England has already announced its freeport locations, shows the party has little regard for helping the economy recover and grow. 
“This is a key policy that shouldn’t be overlooked simply because of party politics. Recovering from the effects of the pandemic needs collaborative work between Cardiff, London and local authorities.”  

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Port of Milford Haven confirms compliance with National Marine Safety Code

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THE PORT OF MILFORD HAVEN has confirmed its compliance with the Maritime & Coastguard Agency’s Port Marine Safety Code (PMSC).

The confirmation comes following an audit by leading maritime consultants ABPmer.

The Port Marine Safety Code is a national standard that applies to all harbour authorities. The Code and its accompanying guidance provide an essential toolbox to ensure the control of risk and the maintenance of safety in ports and in the marine environment.

Port of Milford Haven’s Harbourmaster and Marine Director Mike Ryan is proud of the Port’s continued compliance with the Code.

“This is further endorsement and confirmation of everyone’s commitment here at the Port of Milford Haven to providing a safe operation for all port users,” said Mike.

Monty Smedley, ABPmer’s Lead PMSC Auditor, who conducted the audit, said: “I am very pleased to confirm to the Port of Milford Haven’s Board that their harbour operations demonstrated compliance with the requirements of the Code, with many examples that we considered to be industry best practice.”

The MCA’s Ports and VTS Policy Manager, James Hannon, who leads PMSC compliance for the UK government said: “The Code is recognised across the industry and has been developed in partnership by the UK government and industry over the last two decades. The resources set out how ports can assess risks, design safety management systems, and also install governance processes to ensure that a Designated Person is able to evaluate controls and report directly to port duty holders and boards.”

The Port of Milford Haven’s Board formally declares its compliance with the Port Marine Safety Code to the MCA every three years.

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Pembrokeshire business encourages others to take advantage of free courses

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IN LIGHT of the recent Welsh Government announcement on the re-opening of the Welsh tourism sector, Wales. A Food Destination is running a number of masterclass sessions tailored for the hospitality sector.

Wales. A Food Destination is a project which specialises in supporting retail and hospitality businesses to source, serve and sell Welsh food and drink through cafes, restaurants, shops, farmers markets, food festivals, B&B’s and tourist attractions.

Throughout April virtual workshop sessions will take place, covering a variety of areas such as local food and drink pairing, breakfast menu inspiration, how to offer the best customer experience possible, through to creating an authentic local eating experience, with a particular focus on sourcing local ingredients.

According to Laura Alexander, co-coordinator for Wales. A Food Destination, the aim is to give a helping hand to those in the sector looking to source, serve and sell Welsh food in a post Covid world,

“It is great that we are able to offer such a diverse range of training opportunities to hospitality businesses in Wales as the sector prepares to re-open. We know that a lot of businesses have been closed for a long time now, and are looking forward to re-opening and refreshing what they have to offer. We are keen to support them with opportunities for learning.

“The masterclass sessions will hopefully assist businesses in recognising how our first rate produce can make their offer even more attractive and help in boosting the sector at such a crucial time.”

One business who have benefitted from attending one of the recent workshops is Melin Tregwynt, based in Haverfordwest.

“It was great to take the time to look at what we can do to prepare for whatever re-opening throws our way this year. Also to be able to access such a brilliant resource of recipes, information and ideas. Thank you to all involved in delivering these courses.”

The good news is that all courses are delivered virtually and are fully funded for any business who sources, serves and sells Welsh food.

For a full list of courses available, please visit https://www.foodskills.cymru/wales-a-food-destination/events/

Wales. A Food Destination project offers fully funded one-to-one consultations, so if you are a retail and hospitality business and are looking for support or advice then please contact Laura Alexander at wales@lantra.co.uk.

Wales. A Food Destination is a project funded by the Welsh Rural Communities – Rural Development Programme 2014-2020. Its aim is to support businesses source, serve and sell Welsh Food & Drink.

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