Farming
Consumers appreciate locally-sourced food
A SURVEY from Weetabix has found that almost a third of UK consumers admit the Covid-19 pandemic has made them realise how important locally sourced products are to the UK economy, with 48 per cent of Brits actively looking for locally sourced items in the supermarket.
A third of those polled say they have been more supportive of local British businesses both during and since lockdown, than ever before. More than a third do so to be more ethical in their shopping habits, whilst over two thirds hope to support local farmers and almost half do so for healthier and fresher produce.
The survey comes as Weetabix unveiled a stunning crop circle in the British countryside during this year’s harvest to raise awareness of the value of locally produced food to the UK economy.
Carefully produced over 36 hours, the crop circle highlights Weetabix’s commitment to working exclusively with local farmers. The company sources of the wheat in Weetabix Original biscuits from within 50-miles of their mills in rural Northamptonshire.
The crop circle was created on Antony Pearce’s wheat field at Moat Farm, Stoke Mandeville.
Antony Pearce commented: “As a British farmer it’s comforting to see some positives emerge from the first half of the year with people looking to support local businesses more and seeking to have a greater understanding of where their food comes from. We have grown the highest quality wheat to meet Weetabix’s high standards for 10 years and are proud to be one of the farms that fall within the 50-mile radius of their factory.”
A further 51 per cent believe that by ‘buying local’ they are helping the economy and 45 per cent hope to reduce their ‘food miles’ – the distance food has travelled before it arrives at our homes.
In fact, more than a third say they check the food miles of items when shopping by looking up the country of origin, believing the benefits of buying goods with fewer food miles to be include a lower carbon footprint (64 per cent), helping preserve UK farms (54 per cent) and less pollution (57 per cent).
When it comes to meals, breakfast is believed to be the dish with the least food miles behind it – possibly due to the likes of eggs, cereals and milk. A further 29 per cent also believe fewer food miles will mean they receive healthier food and 58 per cent think the goods will be fresher as they have travelled less.
Francesca Theokli, Marketing Director at Weetabix commented: “Our study showed that more than two thirds believe companies are not transparent enough about where their food is grown and produced. So we wanted to create this crop circle to highlight our ongoing commitment to locally sourcing the highest quality wheat from a 50 mile radius of our home and help consumers make an informed choice when selecting what to have for breakfast.
“There are many ways Brits can support local farmers and being careful about where breakfast is sourced is one simple step.”
The research also revealed:
• Items people are likely to buy which have been grown and produced in the UK were found to include butter (49 per cent), eggs (71 per cent) and strawberries (55 per cent).
• Whereas the likes of teabags (22 per cent), bananas (13 per cent) and chocolate (19 per cent) are believed to be difficult to purchase ‘locally’.
• A further 31 per cent feel there are limited options of local products in supermarkets and as a result, 45 per cent of Brits would like to see the big brands sourcing local ingredients to lead the way.
Farming
Avian flu prevention zone lifted across Wales
BIRD keepers in Wales are being urged to remain vigilant after the all-Wales Avian Influenza Prevention Zone was lifted today.
Mandatory biosecurity measures for poultry and other captive birds were introduced in January 2025 to help prevent the spread of avian influenza from wild birds and other sources.
The Welsh Government said the decision to lift the remaining measures follows the latest outbreak assessment, which reduced the risk of bird flu transmission from wild birds to kept birds in Great Britain from “medium” to “low”.
Mandatory housing measures had already been removed in April. The lifting of the Welsh zone has been coordinated with similar moves in England and Scotland.
Chief Veterinary Officer for Wales Richard Irvine said: “I am pleased the latest reduction in avian influenza risk means we are now able to lift the all-Wales Avian Influenza Prevention Zone.
“This is good news for our bird keepers, and I would like to thank the sector, who have worked hard and shown great vigilance through a sustained and challenging period.
“I also want to be very clear that low risk does not mean no risk.
“Avian influenza remains a serious disease, and we know that conditions can change. I urge every bird keeper, no matter the size or type of flock, to keep protecting their birds – from bird flu and other diseases.
“Good hygiene practices are your first and most effective line of defence. Vigilance and prompt reporting of any suspicion of disease also remain absolutely vital.”
Bird keepers are being reminded to continue good hygiene and biosecurity practices, including keeping bird areas clean and tidy, controlling access to birds and housing, minimising contact between kept birds and wild birds, regularly disinfecting equipment, clothing and footwear, and reporting signs of disease promptly to the Animal and Plant Health Agency.
The Welsh Government said it would continue to monitor the bird flu situation closely. Further guidance, including biosecurity self-assessment checklists for small flocks, commercial poultry keepers and game bird keepers, is available on the Welsh Government website.
Business
Little Haven turkey farm could be redeveloped into housing
A CALL for a time extension for plans for housing on the site of a former “blot on the national park” seaside turkey farm has been given the go-ahead.
In an application recommended for delegated approval to senior officers at the June meeting of Pembrokeshire Coast National Park’s development management committee, Mark Chapman, through agent Hayston Developments & Planning Ltd sought permission for a further three years’ time extension for a previously-granted scheme to build four homes at the former turkey farm, on land off Blockett Lane, Little Haven.

The application was before the committee as it was recommended for approval despite the local community council, The Havens, objecting to the scheme, and it being a departure from the local development plan.
The Havens had objected to the scheme on the same grounds it objected to the original 2021 application for four dwellings granted in 2022, saying there was a poor access road, very narrow, with no pavement leading to the village for pedestrian use.
An officer report recommending approval said: “The application site comprises a parcel of brownfield land which historically formed part of a turkey farm complex located to the south of Little Haven. The wider site has been subject to extensive residential redevelopment, with several dwellings completed and others under construction on adjacent land. The site is also subject of a current enforcement notice relating to storage of shipping containers.

“The applicant has advised that development has been delayed due to an ongoing civil dispute relating to access rights, which has prevented commencement within the original timeframe but which the applicant believes to be resolvable.
“As the application is in outline form and seeks only a time extension, there are no changes to the scale, layout, or form of development for assessment at this stage with only indicative plans having been received.”
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston reiterated it was hoped the civil matter could be addressed to “deliver this important development”.
He added: “The old turkey farm and sheds were a real blot on the national park, on a sensitive spot on the clifftop, a real eyesore.”
He said developments on-site so far had seem them cleared, with the “sensitive development” expected to net up to £90,000 in affordable housing contributions to the authority.
On the community council access concerns, he said: “Perhaps they are newer members who don’t remember a busy turkey farm and its traffic; at the end of the day Little Haven is a pretty little village with narrow roads on all sides.”
Committee chair Cllr Simon Hancock, said committee-viewed aerial pictures of the turkey farm site were “stark” in comparison with its now-cleared state, moving approval, which included some 16 conditions.
Members backed the recommendation of approval.
Business
Holiday pod at Narberth farm allowed to stay
A CALL to keep a holiday pod sited on a Pembrokeshire farm, as part of a wider holiday pod farm diversification over two areas which saw the larger part supported, has been approved by county planners.
In an application given delegated approval at the June meeting of Pembrokeshire County Council’s planning committee, Bill Ridge of Vaynor Farm Ltd, Bethesda, through agent Gerald Blain Associates Limited, sought retrospective permission to keep a self-catering pod at Broomley Farm, Sodston, Narberth, works having been completed in 2022.
The application is part of a wider scheme of holiday pods diversification encompassing two farms.
Back in December 2025, Pembrokeshire County Council’s planning committee granted delegated retrospective permission to Vaynor Farm Ltd for the siting of two self-catering holiday accommodation pods at The Cart House, Vaynor Farm, Bethesda, near Narberth as part of a farm diversification enterprise.

A supporting statement accompanying the latest application said: “Vaynor farm is a 400-acre working dairy farm with a herd of 700 milking cows. The enterprise comprises of three self-catering pods. Two of the pods are situated at the Vaynor homestead and another at the opposite end of the holding at Broomley farm.
“The first unit was sited adjacent to Vaynor farm stead some four years ago and a further two added in subsequent years. The units have enjoyed successful occupancy rates over several years offering a unique secluded tourism offer on a working dairy farm, more detail of which is outlined within the supporting business plan.”
It said the Broomley farm application before committee was a resubmission of a previously refused scheme, adding: “It should be noted that this application was originally part of [the application] which was recommended approval at planning committee in December 2025. This element however was separated due to its location on another part of Vaynor farm deeming it not possible to be considered under the same application.”
At the December meeting, an officer report said: “A business plan has been submitted with [that] application, which explains that due to uncertainties associated with dairy farming, the applicant has sought to diversify the farm enterprise to incorporate tourism accommodation.”
An officer report accompanying the latest application for members said: “The development of the accommodation pod has led to positive economic and social impacts, evidence has clearly demonstrated how income from the accommodation pods is used to support the overall combined Broomley Farm and Vaynor Farm enterprise.
“The proposed location of the accommodation pod is not considered to have led to an unacceptable impact on the character and appearance of the area given their siting adjacent to the Broomley Farm farmstead complex.”
Members backed the head of planning being given delegated powers to approve the scheme subject to a Section 106 legal agreement and conditions including the pod be limited to short-term holiday use only.
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