Business

Pembrokeshire businesses ‘squeezed to breaking point’ amid economic pressures

Published

2 months ago

February 21, 2026

MS highlights concerns from local firms as Wales employment figures lag behind UK

BUSINESSES in Pembrokeshire are feeling increasingly squeezed by rising costs and a challenging economic climate, according to feedback gathered at recent engagement events alongside the latest labour market statistics for Wales.

New figures show employment in Wales has risen slightly to 71.8%, but remains the lowest rate in the UK, where employment stands at around 75%. Economic inactivity has also increased from 24.5% to 24.8%, the highest level in Great Britain, while UK unemployment has reached a near five-year high amid slowing wage growth.

Commenting on both the statistics and the experiences shared by business owners across the county, Samuel Kurtz MS, Welsh Conservative Shadow Cabinet Secretary for Economy and Energy, said many local firms were struggling under the combined pressure of higher taxes and operating costs.

***Samuel Kurtz MS: Local firms struggling under the combined pressure of higher taxes and operating costs***

“Behind these statistics are real businesses and real livelihoods here in Pembrokeshire,” he said. “Whether it was at the recent Pembrokeshire business rates online forum or the follow-up business surgery, I heard first-hand from entrepreneurs who feel squeezed, not supported by the status quo.”

He added: “When Wales has the lowest employment rate in the UK and the highest economic inactivity, while businesses here in Pembrokeshire say they are being squeezed from every direction, that should be a wake-up call to both governments.”

At the events, business owners from sectors including tourism, hospitality, retail and manufacturing raised concerns about rising business rates, energy bills and the cumulative impact of tax changes from both Cardiff and Westminster. Many reported scaling back plans to hire, invest or expand because of financial pressures, with some facing decisions about whether they could continue operating.

Examples shared included a tourism operator reporting holiday booking cancellations and staffing challenges as households tighten spending, a café owner in the county town considering shorter opening hours after sharp increases in energy and staffing costs, and a manufacturing firm warning that competitiveness was being undermined by high rates and regulatory burdens.

“Labour and Plaid Cymru are failing to get a grip on the economy in Wales,” Mr Kurtz said. “Their stitch-up budget in Cardiff Bay, alongside tax rises from Westminster, have piled pressure onto employers who are already battling higher costs just to stay afloat.”

Despite the challenges, economists point out that Wales’ labour market trends are influenced by a range of factors beyond government policy alone, including long-term health conditions, demographic changes and the rural nature of much of the Welsh economy, all of which contribute to higher levels of economic inactivity compared with other parts of the UK.

A Welsh Government spokesperson said supporting businesses and jobs remained a priority, highlighting measures such as business rates relief, economic development funding and targeted support programmes.

They said: “Businesses across Wales, like those elsewhere in the UK, are facing pressures from global economic conditions, inflation and higher borrowing costs. We continue to provide significant support to help firms grow, create jobs and invest in their communities.”

Mr Kurtz said the Welsh Conservatives were proposing an alternative approach to support job creation and restore business confidence.

“We are putting forward a bold, fully costed tax-cutting agenda to kickstart the economy, including abolishing stamp duty and cutting business rates, to undo Labour and Plaid’s economic damage and get Wales working again,” he said.

“Pembrokeshire has enormous potential, from our energy sector to tourism and food production, but businesses need a government that backs enterprise rather than burdens it. I will continue to stand up for local employers who feel ignored and squeezed by rising costs.”

Business

West African café and gallery opens in rural Carmarthenshire village

Published

3 hours ago

April 19, 2026

Tom Sinclair

New venture in Llandybie brings together Ghanaian cooking, Welsh produce and a shared love of community

A NEW café, kitchen and gallery celebrating West African food and culture has opened in the Carmarthenshire village of Llandybie.

Baobab Cymru officially opened at The College Inn on Friday (Apr 17), bringing a new food and arts venture to the Amman Valley community.

The business has been created by Ghana-born Adisa Amanor-Wilks, who has lived in the area for more than a decade and says the project is about blending the cultures she loves most.

Named after the iconic African baobab tree – often seen as a symbol of community, resilience and nourishment – the venue will serve a range of West African dishes alongside regular café favourites.

The menu includes jollof rice with chicken, goat, fish or vegan options, Red Red – a black-eyed bean stew served with fried plantains – and a variety of traditional soups, including light soup, okra soup and groundnut soup with chicken, goat or fish.

Sweet treats will also be on offer, including Chin Chin, a traditional West African snack made from crunchy fried dough.

Many of the ingredients will be locally sourced, with customers able to choose between takeaway and sit-in dining. The venue will also include a gallery space showcasing both African and Welsh artwork.

Baobab Cymru has created three jobs and is now open for takeaway orders, coffee, sit-in meals and gallery visits.

A grand opening celebration was set for Sunday (Apr 19), with free tasters and live music from kora player Josh Doughty and West African ensemble Successors of Mandingue.

Councillor Julian Tandy, Welsh language campaigner Aran Jones and Dai Nicholas were all expected to attend the launch.

Adisa Amanor-Wilks said: “This is about bringing two cultures I love together in one space.

“West African food, Welsh hospitality, and a place where people can gather, eat well and feel welcome. African roots. Welsh home.”

The business will operate bilingually in both Welsh and English.

For opening times and the full menu, visit the Baobab Cymru Facebook page.

Business

Slebech Park wedding venue ran without planning permission for years

Published

2 days ago

April 18, 2026

Bruce Sinclair - Local Democracy Reporter

A CALL to keep a wedding venue, erected without permission at a Georgian Pembrokeshire hotel whose site once belonged to the Knights Hospitallers, has been given a five-year period of grace.

In a listed building application to Pembrokeshire Coast National Park, Traverse Development Ltd, through agent Harries Planning Design Management, sought retrospective permission for the temporary retention of a wedding marquee at Slebech Park Restaurant and Rooms, Slebech; works having started back in 2009.

Grade-II*-listed Slebech Park once belonged to the Knights Hospitallers of the order of St John, later becoming the seat of the powerful Barlow family.

The present house was completed in 1776, built by Anthony Keck. This is his largest known house and the biggest Georgian single build in the country.

The grade-II-listed stables, which have the marquee on their eastern terrace, were converted to a hotel, conference centre and restaurant after 2003.

A supporting statement accompanying the application said: “The proposal seeks to retain the already erected temporary marquee used for weddings to allow the site to continue to host weddings, whilst a permanent solution is developed and approved by planning.

“The marquee will continue to operate as it has for over 10 years, with no changes proposed. The marquee is completely removeable without any permanent fixtures.”

It added: “The marquee is only affixed temporarily and will be removed with no damage to any of the listed buildings or the overall site once a permanent solution has been agreed.

“By retaining the marquee in the same location, it ensures that continuation of the site is as existing, reduces the potential impact of moving the marquee to a potentially more harmful site and ensures any ecology is not further disrupted. Once removed the site will return to its historic state.”

An officer report recommending approval said no adverse comments have been received from consultees towards the current proposal, and no third-party representations raising issues relating to listed building matters have been received, the proposed scheme “in keeping with the character of the listed building, and its setting in terms of design and form”.

It added: “Temporary consent for this marquee has been granted on four previous occasions and a letter submitted in support of the current application states that an application for a permanent solution for a wedding venue at Slebech Park is imminent, in line with the original proposals for the terrace restaurant.

“The effect on character and setting is not considered acceptable long-term but short-term retention in the interests of retaining the complex of buildings in viable use (and repair) whilst a suitable permanent solution is found is considered reasonable. As such, the application can be supported for a temporary period subject to conditions.”

The application was approved, conditions including a five-year period of grace.

Business

Celtic Freeport chief steps down less than two years after taking the job

Published

2 days ago

April 17, 2026

Tom Sinclair

THE HEAD of the Celtic Freeport has stepped down from the role less than two years after being appointed.

Luciana Ciubotariu officially left the post on April 16, with the organisation confirming her departure in a brief statement.

No explanation has been given for the move, but board members praised her contribution during a key period in the freeport’s development and said details of the search for a successor would be announced later.

Ms Ciubotariu joined the Celtic Freeport in May 2024 after previously working with Thames Freeport in London. She was brought in to help steer the project through its formative stages and played a central role in shaping its early direction.

Her exit comes at an important time for the scheme.

Only weeks ago, Neath Port Talbot Council approved a memorandum of understanding with the UK Government, Welsh Government, Pembrokeshire County Council and Celtic Freeport Company Limited. The agreement is intended to confirm the council’s role as the accountable body as the project moves into its next stage.

The Celtic Freeport, which was formally launched in late 2024, is a joint initiative involving Associated British Ports, the Port of Milford Haven, Pembrokeshire County Council and Neath Port Talbot Council.

The project is designed to create designated tax and customs zones aimed at attracting major investment and boosting economic growth across south-west Wales.

In a statement, the organisation said Ms Ciubotariu had led the freeport through the approval of its full business case and helped secure the memorandum of understanding with both the UK and Welsh governments.