Business
Pembrokeshire Chili Farm explains why Britons crave spicy foods

A NEW study conducted by Pembrokeshire Chilli Farm has uncovered the reasons behind Britons’ growing fondness for spicy foods. The research highlights that 72% of UK adults are drawn to spicy food for the thrill it provides, overshadowing the health benefits that capsaicin offers.
The study, which surveyed 1,846 UK adults aged 18 and over, delved into the nation’s increasing love for heat in their cuisine. It found that more than half of the respondents (56%) eat spicy foods for their health advantages, with capsaicin known to boost metabolism, aid digestion, and release endorphins.
The allure of a thrilling dining experience is a significant factor for many. A striking 72% of participants stated that the sensation of heat enhances their meals. Additionally, 16% admitted to seeking out extremely hot foods for an even greater thrill.
Global cuisine has notably influenced this trend, with 67% of adults being introduced to spicy foods through international dishes. Indian cuisine led the way (43%), followed by Thai (38%) and Mexican (19%).
Interestingly, the survey revealed that only 21% of respondents were introduced to spicy foods as children, with most adopting it in adulthood. Women were more likely to consume spicy foods for health benefits (59%) compared to men (41%).
Michelle Rosser, co-founder and Managing Director of Pembrokeshire Chilli Farm, shared her insights: “As a chilli lover, there is nothing more rewarding than seeing people embrace and enjoy the thrill of spicy foods. Our research highlights all the great reasons people enjoy eating spicy foods, and I share the same reasons myself! If you are looking to get into eating spicier foods, I suggest starting with milder spices and working your way up. As your tolerance builds, you can start to experiment with hotter varieties of peppers and hot sauces. It is also a good idea to have yoghurt or milk on hand just in case the spice gets a little too hot to handle!”
Pembrokeshire Chilli Farm produces a range of chilli-based products and supplies crops to other commercial food producers. For more details, visit www.pembrokeshirechillifarm.com.
Business
Help to Buy Wales extended – new homes in Haverfordwest available through scheme

THE WELSH GOVERNMENT has extended the Help to Buy – Wales scheme until September 2026, offering new opportunities for buyers to secure a property at the Augustus Grange development in Haverfordwest with financial assistance.
The scheme enables eligible buyers to purchase a new-build home valued up to £300,000 with just a five per cent deposit. The remaining amount is covered by a 75 per cent mortgage and a 20 per cent shared equity loan, which is interest-free for the first five years.
Five-star housebuilder Lovell Homes, which is delivering the development in partnership with Pobl Group, is encouraging potential buyers to explore the scheme’s benefits. Located off St David’s Road, Augustus Grange comprises 115 two and three-bedroom homes and lies just six miles from the Pembrokeshire Coast National Park.
Unlike some support schemes, Help to Buy – Wales is open not only to first-time buyers but also to existing homeowners looking to move.
A number of three-bedroom properties are currently available at the site, including the popular Lambourne and Lansdown designs.
Suzie Hewitt, regional sales director at Lovell Homes, said: “Help to Buy – Wales is a brilliant initiative and we’re delighted that it has been extended to 2026. For many, buying a home is the biggest financial step they’ll take, and this scheme makes that step more accessible.
“We’re offering a range of high-quality homes under £300,000 at Augustus Grange – perfect for first-time buyers, growing families, and those looking to rightsize. We encourage anyone interested to contact our sales team.”
Haverfordwest, the historic county town of Pembrokeshire, offers a mix of heritage and modern amenities. With its 12th-century castle, riverside walks along the Western Cleddau, a selection of shops and restaurants, and good transport links, it’s an attractive location for both families and commuters.
The Augustus Grange marketing suite is open daily from 10:00am to 5:00pm. For further information, visit newhomes.lovell.co.uk/developments/augustus-grange-haverfordwest or call 01437 468024.
Terms and conditions apply. Full details on the Help to Buy – Wales scheme can be found at lovell.co.uk/offers/help-to-buy-wales.
Lovell Homes recently received a Gold award for customer service from In-house Research, with 93.6 per cent of South Wales and West customers saying they would recommend the company to friends and family.
Follow Lovell Homes:
- Facebook: facebook.com/lovellhomes
- Instagram: @lovell_homes
- LinkedIn: @LovellPartnershipsLtd
Business
Big changes made to major Cosheston solar farm development

AMENDMENTS to a previously granted scheme for a south Pembrokeshire solar farm by using higher specification panels which would actually see less land covered have been approved by county planners.
Last year, plans for a nine-megawatt solar farm at West Farm, Cosheston, near Pembroke Dock by James Wallwork of One Planet Developments Limited were approved by Pembrokeshire County Council.
The applicants said the scheme would generate enough power for 2,500 homes.
The scheme was initially recommended for refusal before a later recommendation for approval at last March’s planning committee; the scheme supported by Cosheston Community Council, which said the plans would be a natural rounding-off of the site, with no detrimental impact as it would neighbour the existing solar farm.
A supporting statement, through agent Mango Planning & Development Ltd, said: “The proposed development would contribute circa 9,337,000 KWh of renewable electricity to the local area, which will typically produce enough green electricity a year to power about 2,500 homes.
“The proposed development is for a temporary 40-year timescale and will be fully reinstated at the end of its operational life. There will be no loss of agricultural land.”
After last year’s approval, the applicants had asked for a change of planning conditions.
A supporting statement accompanying the amendment request says: “Subsequent to the grant of consent, the applicant has been advised that the solar panels originally proposed are no longer available. It is necessary, therefore, to substitute these with an alternative type.”
It says the proposed alternative panels would be slightly larger in size but “as a consequence of the improved specification of the proposed panels, a reduced site coverage is required to achieve the originally agreed output,” adding: “In particular, it is not now necessary to provide arrays in the small field at the east of the application site.”
The proposed amendments have been approved by planning officers.
Business
Permission for new Jeffreyston charcuterie business refused

A SCHEME for a rural Pembrokeshire One Planet Development, which would eventually include a charcuterie business using meats from a rare breed ‘flerd’ and a ‘natural health service’ has been turned down by county planners.
In an application to Pembrokeshire County Council, Malcolm and Nichola Blunsden sought permission for the One Planet Development including a three-bed house, polytunnel and a freestanding photovoltaic array at Covert View, some one kilometre from the village of Jeffreyston, near Kilgetty.
A supporting statement through agent Sureline Design Services Ltd said of the applicants: “They have experience of managing this piece of land and are excited to have the opportunity to develop their ideas for an eco-house, rare breed ‘flerd’ [mixture of a flock and herd], a charcuterie business and a ‘natural health service’ that brings local community groups and schools closer to nature.”
Covering a five-year plan, it says the applicants would produce 56 per cent of their own food, with a small vegetable garden and polytunnel as well as a flock of chickens and ducks for eggs and meat, and will also keep geese, sheep, pigs and cattle for meat; the main enterprise on site will sell fresh meat and charcuterie products from the sheep, pigs and cattle.
“In addition to this they will develop a subsidiary enterprise based on community groups and general public visiting the site for educational and therapeutic purposes,” the statement adds.
Detailing the ‘Cleddau Charcuterie’ proposal, it says: “The overall objective is to use traditional rare breeds of Welsh farm animals, raise them in a dynamic ‘flerd’ (mixture of a flock and herd) to create a rich tapestry of diverse meadows in a regenerative ‘mob’ grazed system whilst also building soil carbon.”
It says the meats produced will be slaughtered and butchered locally and then cured in a purpose-built meat curing room, this will be located in one of the existing farm buildings on site.
“Research undertaken by Malcolm suggests a high demand for locally produced fresh meat as well as charcuterie products with known origins and high animal welfare. The nearest producer for charcuterie is currently in Powys.”
An officer report, recommending refusal raised concerns about the robustness of financial figures and realistic possibility of achieving them, with “almost 90 per cent of the projected income would come from a single source, namely meat products production,” adding: “There is no supporting evidence from local schools or groups for a demand for the services offered. It is considered that there is not sufficient certainty to conclude that a significant proportion of the applicants’ food and income needs would be met on the site within five years”.
It also raised concerns about insufficient water resources on the site with a borehole required for drinking water.
The application was refused by planners.
Since the refusal, the application is listed as having an appeal against the decision lodged.
-
Community3 days ago
Warning after suspected drug-related incidents in Haverfordwest
-
Charity6 days ago
Businessman ‘honoured’ to become Wales Air Ambulance’s first business ambassador
-
Charity6 days ago
Charity distances itself from viral post as £4,000 theft claim goes viral
-
Crime7 days ago
Two Pembrokeshire vape shops face court closure orders
-
News3 days ago
Search continues for man overboard from UK yacht in Irish Sea
-
Crime6 days ago
Two men sentenced for vicious crimes against badgers.
-
Crime7 days ago
Warning over fake QR code scam at Tenby car park
-
Sport7 days ago
All Blacks crowned champions in style