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Pembrokeshire Chili Farm explains why Britons crave spicy foods

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A NEW study conducted by Pembrokeshire Chilli Farm has uncovered the reasons behind Britons’ growing fondness for spicy foods. The research highlights that 72% of UK adults are drawn to spicy food for the thrill it provides, overshadowing the health benefits that capsaicin offers.

The study, which surveyed 1,846 UK adults aged 18 and over, delved into the nation’s increasing love for heat in their cuisine. It found that more than half of the respondents (56%) eat spicy foods for their health advantages, with capsaicin known to boost metabolism, aid digestion, and release endorphins.

The allure of a thrilling dining experience is a significant factor for many. A striking 72% of participants stated that the sensation of heat enhances their meals. Additionally, 16% admitted to seeking out extremely hot foods for an even greater thrill.

Global cuisine has notably influenced this trend, with 67% of adults being introduced to spicy foods through international dishes. Indian cuisine led the way (43%), followed by Thai (38%) and Mexican (19%).

Interestingly, the survey revealed that only 21% of respondents were introduced to spicy foods as children, with most adopting it in adulthood. Women were more likely to consume spicy foods for health benefits (59%) compared to men (41%).

Michelle Rosser, co-founder and Managing Director of Pembrokeshire Chilli Farm, shared her insights: “As a chilli lover, there is nothing more rewarding than seeing people embrace and enjoy the thrill of spicy foods. Our research highlights all the great reasons people enjoy eating spicy foods, and I share the same reasons myself! If you are looking to get into eating spicier foods, I suggest starting with milder spices and working your way up. As your tolerance builds, you can start to experiment with hotter varieties of peppers and hot sauces. It is also a good idea to have yoghurt or milk on hand just in case the spice gets a little too hot to handle!”

Pembrokeshire Chilli Farm produces a range of chilli-based products and supplies crops to other commercial food producers. For more details, visit www.pembrokeshirechillifarm.com.

 

Business

West African café and gallery opens in rural Carmarthenshire village

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New venture in Llandybie brings together Ghanaian cooking, Welsh produce and a shared love of community

A NEW café, kitchen and gallery celebrating West African food and culture has opened in the Carmarthenshire village of Llandybie.

Baobab Cymru officially opened at The College Inn on Friday (Apr 17), bringing a new food and arts venture to the Amman Valley community.

The business has been created by Ghana-born Adisa Amanor-Wilks, who has lived in the area for more than a decade and says the project is about blending the cultures she loves most.

Named after the iconic African baobab tree – often seen as a symbol of community, resilience and nourishment – the venue will serve a range of West African dishes alongside regular café favourites.

The menu includes jollof rice with chicken, goat, fish or vegan options, Red Red – a black-eyed bean stew served with fried plantains – and a variety of traditional soups, including light soup, okra soup and groundnut soup with chicken, goat or fish.

Sweet treats will also be on offer, including Chin Chin, a traditional West African snack made from crunchy fried dough.

Many of the ingredients will be locally sourced, with customers able to choose between takeaway and sit-in dining. The venue will also include a gallery space showcasing both African and Welsh artwork.

Baobab Cymru has created three jobs and is now open for takeaway orders, coffee, sit-in meals and gallery visits.

A grand opening celebration was set for Sunday (Apr 19), with free tasters and live music from kora player Josh Doughty and West African ensemble Successors of Mandingue.

Councillor Julian Tandy, Welsh language campaigner Aran Jones and Dai Nicholas were all expected to attend the launch.

Adisa Amanor-Wilks said: “This is about bringing two cultures I love together in one space.

“West African food, Welsh hospitality, and a place where people can gather, eat well and feel welcome. African roots. Welsh home.”

The business will operate bilingually in both Welsh and English.

For opening times and the full menu, visit the Baobab Cymru Facebook page.

 

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Slebech Park wedding venue ran without planning permission for years

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A CALL to keep a wedding venue, erected without permission at a Georgian Pembrokeshire hotel whose site once belonged to the Knights Hospitallers, has been given a five-year period of grace.

In a listed building application to Pembrokeshire Coast National Park, Traverse Development Ltd, through agent Harries Planning Design Management, sought retrospective permission for the temporary retention of a wedding marquee at Slebech Park Restaurant and Rooms, Slebech; works having started back in 2009.

Grade-II*-listed Slebech Park once belonged to the Knights Hospitallers of the order of St John, later becoming the seat of the powerful Barlow family.

The present house was completed in 1776, built by Anthony Keck. This is his largest known house and the biggest Georgian single build in the country.

The grade-II-listed stables, which have the marquee on their eastern terrace, were converted to a hotel, conference centre and restaurant after 2003.

A supporting statement accompanying the application said: “The proposal seeks to retain the already erected temporary marquee used for weddings to allow the site to continue to host weddings, whilst a permanent solution is developed and approved by planning.

“The marquee will continue to operate as it has for over 10 years, with no changes proposed. The marquee is completely removeable without any permanent fixtures.”

It added: “The marquee is only affixed temporarily and will be removed with no damage to any of the listed buildings or the overall site once a permanent solution has been agreed.

“By retaining the marquee in the same location, it ensures that continuation of the site is as existing, reduces the potential impact of moving the marquee to a potentially more harmful site and ensures any ecology is not further disrupted. Once removed the site will return to its historic state.”

An officer report recommending approval said no adverse comments have been received from consultees towards the current proposal, and no third-party representations raising issues relating to listed building matters have been received, the proposed scheme “in keeping with the character of the listed building, and its setting in terms of design and form”.

It added: “Temporary consent for this marquee has been granted on four previous occasions and a letter submitted in support of the current application states that an application for a permanent solution for a wedding venue at Slebech Park is imminent, in line with the original proposals for the terrace restaurant.

“The effect on character and setting is not considered acceptable long-term but short-term retention in the interests of retaining the complex of buildings in viable use (and repair) whilst a suitable permanent solution is found is considered reasonable. As such, the application can be supported for a temporary period subject to conditions.”

The application was approved, conditions including a five-year period of grace.

 

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Business

Celtic Freeport chief steps down less than two years after taking the job

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THE HEAD of the Celtic Freeport has stepped down from the role less than two years after being appointed.

Luciana Ciubotariu officially left the post on April 16, with the organisation confirming her departure in a brief statement.

No explanation has been given for the move, but board members praised her contribution during a key period in the freeport’s development and said details of the search for a successor would be announced later.

Ms Ciubotariu joined the Celtic Freeport in May 2024 after previously working with Thames Freeport in London. She was brought in to help steer the project through its formative stages and played a central role in shaping its early direction.

Her exit comes at an important time for the scheme.

Only weeks ago, Neath Port Talbot Council approved a memorandum of understanding with the UK Government, Welsh Government, Pembrokeshire County Council and Celtic Freeport Company Limited. The agreement is intended to confirm the council’s role as the accountable body as the project moves into its next stage.

The Celtic Freeport, which was formally launched in late 2024, is a joint initiative involving Associated British Ports, the Port of Milford Haven, Pembrokeshire County Council and Neath Port Talbot Council.

The project is designed to create designated tax and customs zones aimed at attracting major investment and boosting economic growth across south-west Wales.

In a statement, the organisation said Ms Ciubotariu had led the freeport through the approval of its full business case and helped secure the memorandum of understanding with both the UK and Welsh governments.

That agreement is expected to unlock £25 million in public funding for the project.

The board said it was grateful for her work in helping establish the freeport and wished her well for the future.

 

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