Sport
WRU pen new £33m Under Armour deal
PERFORMANCE apparel and footwear innovator Under Armour today announced a nineyear partnership extension with the Welsh Rugby Union thought to be worth £33m.
The deal is the longest on record for a Wales kit supplier, cementing a 17-year partnership that will see the brand maximise the national team’s sports performance through to 2025, and reinforces Under Armour’s commitment to making athletes better around the globe.
The global sports brand’s presence in rugby is rapidly expanding. Under Armour first emerged in the sport as Official Technical Partner of WRU in 2008, when the Wales national side became the first licensed rugby team to wear Under Armour’s technical apparel.
Under Armour has also reinforced its commitment to the WRU by becoming title sponsor of Welsh rugby’s autumn international series matches, for the next nine years.
The Under Armour Series 2016 – which will welcome Australia, Argentina, Japan and South Africa to Principality Stadium on consecutive Saturdays in November – will be the first to boast such a long term brand partnership.
The clash with Japan is the latest to be added to the 2016 Under Armour Series match schedule and they face Wales on Saturday 19th November, kick-off 2.30pm.
The Wallabies kick-start the Series on Saturday 5th November (2.30pm) and the Pumas visit Cardiff on Saturday 12th November (5.30pm), with the Springboks completing a quartet of top quality opposition for Wales on Saturday 26th November (5.30pm).
“The Under Armour Series will be about testing ourselves against the best sides in the world, and with Japan now completing the fixture line-up for 2016, we have four teams from World Rugby’s top ten coming to the Principality Stadium in November,” said Wales head coach Warren Gatland.
“Under Armour’s support for Wales has been unerring in every aspect since they came on board in 2008 and it is great news for Welsh rugby that they will be working with us until 2025.”
The long-lasting partnership will also provide WRU with access to Under Armour’s Connected Fitness platform, which will ensure that all athletes will benefit from health, fitness, and training data to improve their performance.
Since the partnership began in 2008, Wales have won the RBS 6 Nations Championship three times, including two Grand Slams and have continued to impress on the international stage.
Kevin Plank, Under Armour Founder and CEO, said: “We have always identified with the WRU’s relentless and determined attitude, which align with our core values at Under Armour. I’m proud to form a long-term partnership with the WRU and look forward to seeing our innovative performance gear produce world-class results on the pitch.”
In addition to match day kits, Under Armour will provide performance training apparel to the WRU first team, age grade squads, Sevens and Women’s teams – all of which will feature Under Armour signature technologies, enabling peak performance in all weather conditions. This includes sweatwicking HeatGear fabric to help keep players cool and dry, and ArmourGrid technology for light, durable strength.
Martyn Phillips, WRU CEO, said: “Welsh rugby’s partnership with Under Armour is a key foundation for our future plans and upholding the legacy of our national sport. We have much in common, in that we are both ‘challenger brands’ who have a tendency to ‘punch above our weight’. The positive impact of this partnership, which also sees Under Armour take on the role of series sponsor for our autumn matches for nine years, will reach new heights on a global scale. I’m excited about the future, the potential for both brands and the opportunity to deliver on higher ambitions.”
Gareth Davies, WRU Chairman said: “With the new partnership extension, Under Armour will become one of the WRU’s longest serving commercial partners, supporting Welsh rugby through three decades. Their support and dedication to our national side has been unwavering, reflecting some great successes for us on the field.”
Under Armour performance training apparel and footwear are currently worn by all Under Armour rugby athletes, including international players Leigh Halfpenny, Jamie Roberts, Jordi Murphy, Drew Mitchell, Jamie Cudmore, James Haskell, Taulupe Faletau and Dan Lydiate.
Sport
Haverfordwest edge Amman in five-try thriller
Blues stay second in Division 3 West as United snatch late bonus point
HAVERFORDWEST strengthened their promotion push with a hard-fought 29-22 win at Cwmamman Park, ending Amman United’s four-match unbeaten run — though the hosts had the final say with a dramatic injury-time penalty try.
The Blues crossed five times in a clinical display that keeps them second in Division 3 West, but they were pushed all the way by a determined Amman side who dominated large spells of territory and possession.
There was no score for the opening 20 minutes before outside-half Iestyn Griffiths broke the deadlock with a superb 45-metre penalty. Amman looked the sharper side early on, with Owain Brayley, Shaun Watkins, Caian Francis and Cian Lewis busy in attack, while Alun Lewis impressed in both defence and support play. Centres Dylan Lloyds and Luc Rees combined well to keep the visitors under pressure.
However, a quick line-out misfired and Haverfordwest punished the error. Griffiths was caught under pressure, possession was turned over and Adam Phillips finished out wide for the visitors’ opening try.
Scrum-half Lee Evans nudged United back in front with a penalty on the half-hour, but Haverfordwest responded before the break. A well-judged kick ahead unsettled the home defence and scrum-half Liam Eaton reacted quickest to touch down for a 12-6 half-time lead.
Griffiths reduced the gap early in the second half with another booming penalty, but the Blues looked dangerous every time they attacked. Wing Isaac Kelso-Jones crossed wide out to extend the lead before Griffiths once again kept Amman in touch with a long-range effort.
Despite enjoying periods of possession, the hosts lacked a cutting edge at crucial moments. Haverfordwest made their pressure count when Scott Candler went over for the bonus-point try.
Late substitutions, including Craig Price and Amman Youth product Aled Davies, added fresh energy, and another huge Griffiths penalty narrowed the deficit to 22-15. With seven minutes remaining, flanker Ioan Hartridge-Jones crossed to seemingly settle the contest at 29-15.
But Amman refused to fold. Sustained late pressure forced a flurry of yellow cards, and deep into injury time a dominant scrum earned a penalty try, securing a deserved losing bonus point despite being outscored five tries to one.
Amman now face three successive away fixtures, starting at Neyland this Saturday, followed by trips to Cardigan and high-flying Tumble.
News
Welsh rugby faces ticket slump as Six Nations sales stall
WALES’ Six Nations campaign is facing an unexpected off-field challenge, with thousands of seats still empty for upcoming home fixtures at Cardiff’s 74,000-capacity Principality Stadium.
Figures from the Welsh Rugby Union ticketing platform show significant availability remains for all three remaining championship games in the capital. The shortfall is most noticeable for March’s meeting with Italy, while seats are also still on sale for clashes with France and Scotland.
For a tournament traditionally regarded as the crown jewel of the Welsh sporting calendar, such availability is unusual. Home internationals in Cardiff have long been considered near-guaranteed sell-outs.\

Grassroots clubs counting the cost
Several community clubs allocated ticket packages are now scrambling to avoid financial losses.
Some club officials have taken to social media to try to shift surplus tickets. Others say they are facing invoices for thousands of pounds despite not selling their full allocations.
One grassroots representative told The Herald that unsold tickets could leave his club thousands of pounds out of pocket — a significant blow for volunteer-run organisations already balancing tight budgets.
Matchday prices range broadly depending on seating category, with some fans questioning whether the cost of attending still represents value for money.
Performance and politics
On-field struggles have coincided with uncertainty off it.
Wales endured a prolonged losing streak before breaking the run last summer and have not lifted the Six Nations title since 2023. A heavy opening defeat in this year’s championship has done little to restore confidence among supporters.
Away from results, tensions remain over the future structure of the professional regional game, with debate continuing about funding, governance and the long-term direction of Welsh rugby.
Sports economist Calvin Jones said sustained under-capacity crowds would be concerning, noting that international gate receipts form a major part of the sport’s financial model in Wales.
“The stadium is critical to the game’s financial health,” he has previously warned. “If reduced attendances became a trend rather than a one-off, that would raise serious questions.”
WRU confident of late surge
The Welsh Rugby Union insists supporter loyalty remains strong and says sales have accelerated since the tournament began.
Officials point to changing purchasing habits, with more fans buying closer to matchday rather than months in advance.
They remain confident that the atmosphere in Cardiff will remain vibrant when France visit, with hopes that traditional matchday traditions — from the anthem to the post-match celebrations — will continue to draw supporters through the gates.
Lowest crowds?
Historically, Six Nations matches in Cardiff have rarely dipped far below capacity. The lowest attendance in the tournament at the Principality Stadium came against Italy in 2002, while recent fixtures have generally drawn well over 60,000 spectators.
Whether the current dip reflects temporary frustration or a deeper shift in supporter behaviour may become clearer by the end of the championship.
For now, Welsh rugby finds itself fighting for momentum — both on the pitch and in the stands.
Sport
Club mourns sudden loss of respected coach Tim Poole
Athletic XV head coach remembered as ‘one of life’s genuinely good people’ as fixtures postponed in tribute
TENBY UNITED RFC is mourning the sudden death of Athletic XV head coach Tim Poole, a well-known and much-loved figure in Pembrokeshire and Welsh grassroots rugby.
The club confirmed earlier this week that Tim had passed away unexpectedly, prompting an outpouring of tributes from players, coaches and clubs across the region.
A long-time supporter and member of Tenby United RFC, Tim stepped into the Athletic XV head coach role last summer when the side entered the league. Club officials said he was “immensely proud” to be part of the Seasiders and quickly became a central figure in the team’s development.
Known for his approachable manner and constant smile, Tim earned respect not only for his coaching but for the time he gave to others.
Alongside his work on the pitch, he delivered Level 1 coaching courses, safeguarding sessions and first aid training, supporting volunteers and players both within Tenby and across the wider rugby community. Many credited him with helping to strengthen grassroots rugby throughout the county.
In a statement, the club said it had been “inundated with tributes and condolences”, describing the response as a reflection of “how many people he supported and inspired”.
Club representatives added: “Tim was a true rugby man, always to be seen with a smile on his face and he had time for everyone. He was one of life’s genuinely good people and will be dearly missed.”
As a mark of respect, senior fixtures scheduled for this weekend against Burry Port and St Davids have been postponed, with both visiting clubs thanked for their understanding.
The club said its thoughts are with Tim’s family and friends at this difficult time, sending particular condolences to Julie, Bethany and Joe.
Rest in peace, Tim.
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