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Careful how you boast about readership figures, Herald Editor warned

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Thomas Sinclair, Editor: Told by the ASA that The Pembrokeshire Herald must be clearer about sources of readership data

THE PEMBROKESHIRE HERALD must be clearer about its sources of data in advertisements comparing readership levels with other newspapers, the Advertising Standards Authority has said.

In a ruling released today (Feb 1), following a complaint by the Western Telegraph’s management, the ASA said that the public could have been mislead by The Pembrokeshire Herald’s claim in July last year that the paper had more combined readers in print and online than its nearest rival.

Whilst the claim was true, the ASA were unhappy that the paper’s Google Analytics data was not subject to external audit, unlike the data for the Western Telegraph, which is.

The ASA ruling reads: “We noted that the Pembrokeshire Herald had supplied information from a variety of different, third-party sources to compare respectively the figures for print readers and website visitors for their own publication and the Western Telegraph. However, while the figures provided for print readers of the Western Telegraph had been audited by the Audit Bureau of Circulation, and the figures for visitors to the Western Telegraph website had been prepared to the industry agreed standards defined by the Joint Industry Committee for Web Standards in the UK (JICWEBS), the data relating to their own publication and website had not been similarly audited or verified.”

The Pembrokeshire Herald is now running similar adverts, with an amendment making it clear to readers that their data is sourced by Google Analytics.

Editor of The Pembrokeshire Herald, Thomas Sinclair, said: “We are proud that we are the number one source for news in Pembrokeshire. We can understand why the Western Telegraph have been attempting to block us advertising this. In my view, this whole farrago has been an attempt by a large multinational to bully a small publisher. Everyone trusts Google Analytics as the standard benchmark for web visits worldwide.

“It is my view, regretfully, that the ASA has assisted Newsquest in its attempt to bully The Pembrokeshire Herald. ABC and JICWEBS, in my view, operate as a cartel.

“I have noted that many local news publishers across Wales do not subscribe to ABC for audit (source IWA Report on Media in Wales, 2015). I note that Tindle Group do not subscribe to its services in Wales according to the same IWA report. ABC is clearly not accepted as an ‘accepted industry standard’ in Wales, or rather it is only accepted as such by a small number of non-local media publishers, prepared to pay its fees. In essence ABC acts as a de facto cartel and the ASA is endorsing a cartel position.

“ASA previously accepted our readership figures for The Pembrokeshire Herald were accurate based on the same data we relied upon to provide the figures underlying this advert. Either the ASA is behaving inconsistently or the ASA is effectively acting as an agent to compel publications to subscribe to ABC – either subscribe to ABC or do not produce circulation or readership figures seems to be the essence of the ruling.

“Ignoring empirical evidence from Google Analytics places self-audited, tick box figures above factual accuracy. The effect of that is that publishers who subscribe to JICWEBS are able to make frankly nonsensical and inconsistent claims about their online reach. We have demonstrated this to the ASA previously and I cannot conceive of another field in which self-certification is preferred over real time data which cannot be altered to suit an agenda.

“The reliance on JICWEBS is, with respect, flawed and anti-competitive. It favours those prepared to pay for a service that can be sourced elsewhere, especially if it is used as a club by the ASA to beat publishers with which to beat non-subscribing publishers over the head.

“Relying on a limited set of metrics for data is plainly both anti-competitive and encouraging a cartel position to continue.”

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Crime

Unanimous verdict in Ceredigion sexual assault case

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A CEREDIGION man has been convicted to three years and six months in prison for sexually assaulting a woman in her own bed after the jury returned a unanimous guilty verdict.

27-year-old Suroj Bk, from Llangrannog, was sentenced this week following a week-long trial at Swansea Crown Court (May 1).

On 7 October 2023, Dyfed-Powys Police received a report that Bk entered the victim’s home and sexually assaulted her while she lay in her bed.

When the victim realised what was happening, she kicked Bk out of her bed and called the police.

Upon receiving the report, officers quickly attended the victim’s home and conducted a thorough search of the surrounding area using police dogs and scenes of crime officers.

Evidence gathered from scene, together with extensive local enquiries, led officers to arrest Suroj Bk the next day (8 October).

While Bk was in custody, detectives, crime scene investigators, and digital forensic officers worked tirelessly to uncover the evidence that ultimately placed Suroj Bk at the scene.

After hearing the evidence, the jury took less than two hours to agree a unanimous guilty verdict.

The detective in charge of the case has praised the victim for her ‘tremendous courage’ in reporting the assault to police.

“Incidents of this nature are thankfully very rare within Ceredigion, and I’d like to reassure the community that this was an isolated incident, and that the identification and arrest of suspect was done quickly and efficiently,” said Detective Inspector Sam Gregory. 

“The victim in this case demonstrated tremendous courage in reporting to police, and while this investigation was not straightforward in its nature, it was through the expertise and tenacity of forensic officers, working together with the investigation team, and the victim, that led to this successful prosecution.

“I hope the sentence given to Suroj Bk sends a clear and strong message that Dyfed-Powys Police takes reports of sexual offences seriously.

“We will listen to you, and we will work tirelessly to get justice.”

On Wednesday, 1 May 2024, Saroj Bk was sentenced to three years and six months in prison and a five-year restraining order, and he will be on the sex offenders register for life. 

If you have been a victim of a crime such as this, report it to Dyfed-Powys Police either through a direct message on social media, online at: https://www.dyfed-powys.police.uk/ro/report/rsa/alpha-v1/v1/rape-sexual-assault-other-sexual-offences/, by emailing [email protected], or by calling 101.

In an emergency, always call 999.

If you are deaf, hard of hearing, or speech impaired text the non-emergency number on 07811 311 908. Alternatively, contact the independent charity Crimestoppers anonymously by calling 0800 555111, or visiting crimestoppers-uk.org.

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News

Body recovered confirmed to be Luke Stephenson, say police

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DYFED-POWYS police have said today that the body found on Wednesday, May 1, has been confirmed to be Luke Stephenson, who was reported missing from the Pembroke Dock area on April 14.

A spokesperson for the force said: “We will continue to support the family and will assist with issuing a tribute publicly if the family wish to do so.”

In a statement, his family said: “Luke was a joyful and funny young man and always wanted to help others. He was a loving son, brother, grandson and uncle, and will be forever missed. 
“We have lost a huge part of our family, and our loss is shared by his many friends who also loved him dearly. 
“We would like to thank the local community for the overwhelming support we have received.”

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Business

Port of Milford Haven now official ‘a great place to work’

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THE PORT of Milford Haven has been officially accredited as a Great Place to Work-Certified™ organisation. As the first Port Authority in Britain to secure this Certification™, it is a significant achievement.

“We are very proud to be Great Place to Work-Certified™,” said Vidette Swales, HR Director at the Port of Milford Haven. “It means so much that our employees have reported a consistently positive experience with their colleagues, their leaders and their jobs. Offering a positive employee experience is not only beneficial for the people who work with us but is also key for our continued business success.”

Tom Sawyer, CEO at the Port of Milford Haven added: “Our team is operating the UK’s leading energy port, and it is of the utmost importance that we do that safely, responsibly and effectively. We’re striving for excellence and aim to provide a world class service to our customers as well as supporting sustainable coastal communities for the prosperity of future generations. Our employees are clearly at the centre of this which is why I’m delighted that they feel supported in their role. I’m especially proud that this Certification™ demonstrates our core values of Safety, Excellence, Collaboration and Sustainability so perfectly.”

“We congratulate the Port of Milford Haven on achieving their Certification™,” said Benedict Gautrey, Managing Director of Great Place to Work® UK. “Organisations which put the employee experience at the heart of their business gain their employees’ trust and, in turn, are truly able to build a great workplace culture that delivers outstanding business results.”

Find out more about careers at the Port of Milford Haven here: www.mhpa.co.uk/about/careers-at-the-port/.

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