Business
Council withdraws £7,200-a-day claim as riding schools challenge licensing fees
PEMBROKESHIRE County Council has withdrawn a claim that riding schools could generate up to £7,200 a day, after the figure was challenged by operators and councillors amid growing concern over the accuracy of information used to justify licensing fees.
The issue has now attracted national attention and has been reported in Horse & Hound magazine, a leading rural and equestrian publication.

The figure appeared in a report presented to the council’s Services Overview and Scrutiny Committee on Tuesday (Nov 25), as part of a review of riding establishment licensing charges. The matter was raised again at a full meeting of Pembrokeshire County Council on Thursday (Dec 12).
In the report, officers stated that licensed riding schools typically charge around £80 per rider for a two-hour session, adding that a large establishment running three groups of 30 riders across three sessions a day at weekends “may turn over £7,200 per day”.
That claim was challenged at scrutiny and was later withdrawn by the council.
Fees higher than neighbouring counties
Pembrokeshire currently charges £583 per year for riding schools with up to ten horses, £766.50 for centres with 11 to 30 horses, and £1,112 for those with more than 30. In addition, operators must pay around £300 or more for a compulsory veterinary inspection.
Concerns were raised that Pembrokeshire’s charges are higher than those of neighbouring local authorities, placing local riding establishments at a competitive disadvantage.
Council officers told members that Ceredigion charged £570 for centres with up to ten horses and Carmarthenshire £600. However, those figures were later disputed.
Carmarthenshire charges £408, including the veterinary inspection, for centres with up to ten horses. Ceredigion charges £370 for an initial licence covering six to 15 horses and £354 for renewal. Bridgend charges £352, including the vet, for all riding establishments. All figures are publicly available from the councils concerned.
‘We’re being hammered’
Anita Buxton, who runs a 16-horse trekking centre in Pembrokeshire, told councillors she paid £1,127.26 for her most recent licence, made up of a £766.50 council fee and £360.76 for the veterinary inspection.
Her centre only operates seasonally between October and March.
She said: “If I was two miles away in Carmarthenshire, I would have paid £423 in total.
“I’m trying to be competitive with other centres in Wales – we’re all chasing the same customers and we’re being hammered.”
Ms Buxton said her fees have more than doubled since opening nine years ago, while business has declined.
“They’ve done no research and haven’t consulted anybody – not in Pembrokeshire or anywhere,” she said.
“Our insurance has more than doubled. We make our own hay. We don’t employ staff because we can’t afford to. We’re fortunate not to have rent or a mortgage and still struggle to earn anything above keeping the horses.
“We keep going because of the kids – seeing them come back beaming after a ride up the hill and a canter with the views. But there comes a point where the costs are so extortionate you ask what the point is.”
Real-world pricing
Information provided to The Herald by a local Pembrokeshire riding school further highlights the gap between the assumptions presented to councillors and the realities facing operators.
A 2026 price list shows a half-hour lesson or trek priced at £15, an hour session at £30, and a two-hour trek at £60, with a full-day “own a pony” experience priced at £70.
Operators say such prices reflect rising insurance, feed, veterinary and welfare costs, and bear little resemblance to suggestions that riding establishments could generate thousands of pounds a day in turnover.
Decision-making under scrutiny
The controversy has also raised wider concerns about the accuracy of information used in council decision-making.
The Herald has spoken to Cllr Huw Murphy, of the Independent Group, who said the current licensing fees imposed on riding establishments in Pembrokeshire place them at a clear disadvantage compared with centres operating in neighbouring local authorities.
He said he would seek a review of the licensing structure to ensure accurate information is used before decisions are made, and that meaningful consultation takes place with those operating riding schools before future fee levels are set.
Cllr Murphy said the episode demonstrated how councillors can be left exposed when inaccurate or poorly researched information is placed before them, adding that some members had effectively been “thrown under the bus” by figures which were later withdrawn.
The issue follows similar concerns raised in The Herald’s recent reporting on proposed rent increases, where councillors were asked to consider decisions based on figures that were later disputed, prompting calls for greater scrutiny and transparency.
Council position
Council officers have said licensing fees are set on a cost recovery basis and that the authority does not make a profit from them. Members were also told the last consultation on riding establishment fees took place in 2016.
Council records show the scrutiny committee agreed to note the report and its recommendation, but no decision was taken to amend the fee structure.
At the December council meeting, members were told the £7,200 figure had been withdrawn. Cabinet member Cllr Jacob Williams, Cabinet Member for Planning & Regulatory Services, said the matter would be considered again at a future meeting, expected to take place in January.
‘Lifeblood of equestrian participation’
British Horse Society chief operating officer Sarah Phillips said riding schools are the “lifeblood of equestrian participation”.
She said BHS research shows more than 300 riding schools have closed across Britain since 2018.
“We don’t want to lose any more,” she said.
“Licensing fees are set at the discretion of local authorities, and unfortunately that continues to lead to significant variation between counties.
“These conversations are critical if we are to secure the long-term stability of equestrian businesses and protect horse welfare.”
Business
Officer to decide Milford Haven Chinese restaurant housing
THE FINAL decision on a scheme to convert a vandalised former Pembrokeshire town centre Chinese restaurant to a flat and bedsits will be made by a senior planning officer after a compromise aimed at addressing some concerns raised was offered.
In an application recommended for approval at the February meeting of Pembrokeshire County Council’s planning committee, Mr S Sahin and Miss S Ahmed, through agent Hayston Developments & Planning Ltd, sought permission for a change of use of Grade-II-listed 20 Hamilton Terrace, Milford Haven from the former Mandarin Restaurant to one flat and eight bedsits.
The application had previously been recommended for approval at the January meeting, but was deferred pending a site visit after member of the public Jessica Clarke raised concerns about the potential impact on her mother’s neighbouring property, with issues of height and massing, surface water discharge, and shared boundary walls.
The scheme, in the town’s conservation area, was before committee rather than delegated to officers as it was recommended for approval despite being contrary to development plan policy.
A supporting statement said: “The property has historically been in use as a Chinese restaurant on the ground floor with two flats on the upper floors of the building. The ground floor use of the building ceased some 10 years ago and currently lies vacant. Due to the lack of use of the building, it is in a very poor condition and has been the subject of unfortunate vandalism particularly to the interior of the building.”

It added: “The proposal would represent a high-quality and sympathetic conversion and extension of the building, and which would make a positive contribution to the locality and conservation area status.”
Speaking at the February meeting agent Andrew Vaughan-Harries said, following the site visit, an alternative hip-roof as “a compromise” to lessen the impact on neighbours by reducing the £200,000 investment’s scale and bulk.
Speaking again at the meeting, Jessica Clarke said she, and her mother, were standing by their previous objections, saying the extra stress to her mother had caused “many sleepless nights” on the impact on her “much-loved home and garden”.
Chair Cllr Mark Carter said the application was “a tough one to determine,” with the benefits of extra homes and investment in a run-down building the town set against a potential impact on the quality of life for the neighbour.
He said, after having spoken to the chief planning officer, a way forward could be delegation for final approval going to that officer on condition the hip roof design could be formally agreed.
Members backed that compromise position, with Cllr Carter expressing his sympathy at the concerns raised by the neighbours.
Business
Development above CKs Foodstores, Milford Haven, approved
PLANS for five flats above a supermarket in the centre of Milford Haven have been approved.
In an application to Pembrokeshire County Council, CKs Foodstores Ltd, through agent Josephine Davies, sought approval for a change of use of a first-floor supermarket shop store area to five studio flats at 55-57, Charles Street, an amendment from an initial application for six flats.
The application was supported by Milford Haven Town Council.
An officer report recommending approval said a public consultation exercise was held on the initial plans, with one response from a member of the public who “did not raise any objection to the principle of conversion to flats but had concerns with regards to the impact of the proposal upon the privacy of existing nearby occupiers”.
It said that amendment to a smaller number of flats had addressed that concern.
The report added: “It is considered that the proposed layout of the flats is an appropriate response to the building, having regard to its form and scale and its location.
“New access and window openings have been proposed to accommodate the conversion of the first floor and these are considered appropriate to the proportions of the existing building and will serve to improve its design and appearance by providing variation to the building fenestration, particularly to the eastern elevation along Priory Street and to the rear onto Robert Street, in turn improving the vitality and animation at street level, uplifting a presently tired and uninspiring building in this prominent corner, town centre location.”
It went on to say: “The introduction of an entrance (which will lead to a stairwell to the commercial unit below) and patio doors onto private ‘front garden’ areas to flats 4 and 5 will significantly change this area, from the back of a commercial building/service area to a residential frontage which positively addresses Robert Street and the existing residential on the opposite side of the road.”
The application was conditionally approved by county planners.
Business
Bosherston bistro alcohol license antisocial behaviour fears
A CALL to allow the selling of alcohol as late as 10pm at a rural beauty spot former village tearoom will “create an absolute nightmare” exacerbating an already growing issue with antisocial behaviour, objectors have said.
At Pembrokeshire County Council’s licensing sub-committee meeting of February 19 members will consider an application by Sarah Jane Partridge and Robert John Secrett for a new premises licence at Bosherton Bistro, Old World Cottage, Bosherton.
A report for members says it is proposed the premises, formerly a tearoom called ‘Ye Olde Worlde Café’ would open 8am-10pm, selling alcohol from 9am on and off site, seven days a week in the village near the famed lily ponds.
Since the proposal for the site, close to the village pub The St Govan’s Inn was publicised, 13 objections were received, including Stackpole and Castlemartin Community Council.
In its submissions, the community council said it “will cause a significant public nuisance in the residential area”.
“Bosherston village is a remote village and currently has four well-established camp sites which already frequently cause late night disruption, littering and anti-social behaviour caused predominantly by intoxicated individuals.
“Residing next to the Stackpole Estate, an area of outstanding natural beauty (many areas covered by SSSI), noise generated by outdoor activities, such as the consumption of alcoholic beverages and indoor music and dancing, will generate unacceptable noise levels for residents and have an impact on local wildlife.”
It went on to say: “The provision of alcohol for such extended hours increases the risk likelihood of individuals engaging in criminal activities. Late-night alcohol sales are often associated with increased incidents of drunkenness, vandalism, and other public disorder offences. Instances of aggressive behaviour and trespass are already prevalent within the village by visitors under the influence of alcohol.
“The selling of alcoholic off-sales from such extended hours will likely pose an increased risk to public safety, exasperated by the influx of people late at night leading to confrontations, accidents, and a likely strain on local emergency services.”
Concerns raised by members of the public included “the application as currently written allows for a pub-style operation with morning drinking, off-sales, and dancing,” and “greater access to alcohol for unlimited campers cannot possibly result in anything but an increased problem with drunkenness, drink driving and antisocial behaviour,” and a call imploring “no to a licence, under any circumstances” says the alcohol licence “will not only make life for the residents in the immediate area an absolute nightmare, it will also have a hugely detrimental effect on the village as a whole and could threaten the peace and beauty of the surrounding ponds, beach and coastline.”
Another said: “One unintended consequence of this application has been increased discussions among neighbours regarding the prevalence of antisocial behaviour in the area. There is genuine concern that increased availability of alcohol may contribute to a rise in such behaviour, potentially placing significant strain on the already stretched emergency services.”
The application will be considered at the licensing committee.
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