Business
Council withdraws £7,200-a-day claim as riding schools challenge licensing fees
PEMBROKESHIRE County Council has withdrawn a claim that riding schools could generate up to £7,200 a day, after the figure was challenged by operators and councillors amid growing concern over the accuracy of information used to justify licensing fees.
The issue has now attracted national attention and has been reported in Horse & Hound magazine, a leading rural and equestrian publication.

The figure appeared in a report presented to the council’s Services Overview and Scrutiny Committee on Tuesday (Nov 25), as part of a review of riding establishment licensing charges. The matter was raised again at a full meeting of Pembrokeshire County Council on Thursday (Dec 12).
In the report, officers stated that licensed riding schools typically charge around £80 per rider for a two-hour session, adding that a large establishment running three groups of 30 riders across three sessions a day at weekends “may turn over £7,200 per day”.
That claim was challenged at scrutiny and was later withdrawn by the council.
Fees higher than neighbouring counties
Pembrokeshire currently charges £583 per year for riding schools with up to ten horses, £766.50 for centres with 11 to 30 horses, and £1,112 for those with more than 30. In addition, operators must pay around £300 or more for a compulsory veterinary inspection.
Concerns were raised that Pembrokeshire’s charges are higher than those of neighbouring local authorities, placing local riding establishments at a competitive disadvantage.
Council officers told members that Ceredigion charged £570 for centres with up to ten horses and Carmarthenshire £600. However, those figures were later disputed.
Carmarthenshire charges £408, including the veterinary inspection, for centres with up to ten horses. Ceredigion charges £370 for an initial licence covering six to 15 horses and £354 for renewal. Bridgend charges £352, including the vet, for all riding establishments. All figures are publicly available from the councils concerned.
‘We’re being hammered’
Anita Buxton, who runs a 16-horse trekking centre in Pembrokeshire, told councillors she paid £1,127.26 for her most recent licence, made up of a £766.50 council fee and £360.76 for the veterinary inspection.
Her centre only operates seasonally between October and March.
She said: “If I was two miles away in Carmarthenshire, I would have paid £423 in total.
“I’m trying to be competitive with other centres in Wales – we’re all chasing the same customers and we’re being hammered.”
Ms Buxton said her fees have more than doubled since opening nine years ago, while business has declined.
“They’ve done no research and haven’t consulted anybody – not in Pembrokeshire or anywhere,” she said.
“Our insurance has more than doubled. We make our own hay. We don’t employ staff because we can’t afford to. We’re fortunate not to have rent or a mortgage and still struggle to earn anything above keeping the horses.
“We keep going because of the kids – seeing them come back beaming after a ride up the hill and a canter with the views. But there comes a point where the costs are so extortionate you ask what the point is.”
Real-world pricing
Information provided to The Herald by a local Pembrokeshire riding school further highlights the gap between the assumptions presented to councillors and the realities facing operators.
A 2026 price list shows a half-hour lesson or trek priced at £15, an hour session at £30, and a two-hour trek at £60, with a full-day “own a pony” experience priced at £70.
Operators say such prices reflect rising insurance, feed, veterinary and welfare costs, and bear little resemblance to suggestions that riding establishments could generate thousands of pounds a day in turnover.
Decision-making under scrutiny
The controversy has also raised wider concerns about the accuracy of information used in council decision-making.
The Herald has spoken to Cllr Huw Murphy, of the Independent Group, who said the current licensing fees imposed on riding establishments in Pembrokeshire place them at a clear disadvantage compared with centres operating in neighbouring local authorities.
He said he would seek a review of the licensing structure to ensure accurate information is used before decisions are made, and that meaningful consultation takes place with those operating riding schools before future fee levels are set.
Cllr Murphy said the episode demonstrated how councillors can be left exposed when inaccurate or poorly researched information is placed before them, adding that some members had effectively been “thrown under the bus” by figures which were later withdrawn.
The issue follows similar concerns raised in The Herald’s recent reporting on proposed rent increases, where councillors were asked to consider decisions based on figures that were later disputed, prompting calls for greater scrutiny and transparency.
Council position
Council officers have said licensing fees are set on a cost recovery basis and that the authority does not make a profit from them. Members were also told the last consultation on riding establishment fees took place in 2016.
Council records show the scrutiny committee agreed to note the report and its recommendation, but no decision was taken to amend the fee structure.
At the December council meeting, members were told the £7,200 figure had been withdrawn. Cabinet member Cllr Jacob Williams, Cabinet Member for Planning & Regulatory Services, said the matter would be considered again at a future meeting, expected to take place in January.
‘Lifeblood of equestrian participation’
British Horse Society chief operating officer Sarah Phillips said riding schools are the “lifeblood of equestrian participation”.
She said BHS research shows more than 300 riding schools have closed across Britain since 2018.
“We don’t want to lose any more,” she said.
“Licensing fees are set at the discretion of local authorities, and unfortunately that continues to lead to significant variation between counties.
“These conversations are critical if we are to secure the long-term stability of equestrian businesses and protect horse welfare.”
Business
Call to expand nature retreat with more lodges, a sauna and padel courts
A CALL to extend a Pembrokeshire “boutique nature retreat destination” previously featured in the Sunday Times with further holiday cabins, a mobile sauna and padel courts has been lodged with county planners.
In an application submitted to Pembrokeshire County Council, Paul Cleaver of Wilder Retreats, through agent Hayston Developments & Planning Ltd, seeks permission for two holiday cabins, a mobile sauna and the conversion and extension of an existing building to padel courts and changing rooms to form phase 2 of the existing Wilder Retreats holiday cabins and complex, on land at the former agricultural/ forestry works depot, Solbury Road, Tiers Cross.
Padel is a racquet sport that combines elements of tennis and squash.
A supporting statement said of Wilder Retreats, an ecotourism destination located on 20 acres of rewilded land: “Since opening, the business has established itself as one of Wales’ leading boutique nature retreat destinations — demonstrating how sensitive, high-quality tourism development can work in harmony with landscape, ecology and local economy.
“The business has attracted national press coverage from publications including the Sunday Times and Coast Magazine.”
It said the existing business “was conceived from the outset as an ecotourism model — one that funds and enables genuine environmental restoration through sustainable commercial activity, working towards ecological targets set by Kite Ecology including native woodland planting, wildflower meadow creation and habitat corridor development”.

The Phase 2 developments proposed are: two additional A-frame cabins in addition to the existing six; Wilder Woodland Sauna, a commercial woodland sauna; and Wilder Padel Club, two covered LTA (Lawn Tennis Association) compliant padel courts with associated clubhouse facilities, that re-uses a redundant shed and yard in the client’s ownership.
The two additional A-frame cabins will be operated by Wilder Retreats Ltd as an extension of the existing accommodation business. Wilder Woodland Sauna and Wilder Padel Club will each operate as independent businesses under separate limited companies.
“Together, the three proposals reinforce one another: the cabins bring more guests to the site; the sauna and padel give those guests — and local residents — more reasons to visit and to stay longer,” the statement says, adding: “All three operate independently but collectively strengthen the economic, social and environmental case for this site as a model of sustainable rural tourism.”
The site was previously lawfully occupied by the applicant’s tree works consultancy and land management business until this subsequently relocated a few years ago.
Although the site has since been occupied by a motorcycle business, that business has been given notice to vacate but will trade until early 2027.
The application proposal is supported by a letter from Tennis Wales, the national governing body for Padel, one of the fastest growing sports in the country, which fully supports the principle of creating two padel courts, saying: “Creating more Padel courts, which can be used throughout the year, is critical to sustaining this growth.
“These new facilities will enable more adults and juniors to enjoy, compete and experience the game of Padel in line with Tennis Wales Vision and Mission which is to see ‘Padel opened up’.”
The application will be considered by county planners at a later date.
Business
Plans for new development agency for Wales: A “key driver” or “just another quango”?
A NEW development agency will “improve productivity”, according to a Welsh Government minister – but opponents have dubbed it “yet another quango”.
Enterprise, connectivity, and energy minister Adam Price outlined his plans in the Senedd on Tuesday July 7.
He said: “Less than three weeks into this administration, we announced the most ambitious economic goal in Wales in two decades; namely, halving Wales’s productivity gap with the UK within ten years.
“If we are going to meet that challenge, we need a fundamental change in how we approach economic development in Wales. The proposed new agency will be a key driver in achieving that change.”
Mr Price previously faced criticism on his plans when he raised the proposal in the Senedd last month.
Reform’s shadow minister for economy and transport, Jason O’Connell, then described the idea of a new agency as “another unnecessary bureaucratic quango”.
Speaking in the Siambr, Mr Price said: “Creating a new development agency is a crucial part of driving the positive changes in productivity that we need. But it needs to be a much wider, collective effort across Wales.
“We need – collectively and collaboratively – to look at the current landscape and work with local and regional partners to create an economic development system where roles are clear and we’re all working together as one team for the people of Wales.”
As set out in Plaid’s 100 day plan, the party will be establishing an “expert panel” to advise the development of the new agency, which he confirmed will be chaired by Jonathan Lewis.
He said: “The appointment of the chair of the panel to advise on the remit and operating model of the new agency is a key stepping stone in the journey towards making Wales the best place in the United Kingdom to start a business, to grow a business, and to invest in a business.”
The minister told colleagues he would confirm the full membership of the panel in the coming weeks.

Reform’s Jason O’Connell told the Siambr that it was a “shame” MSs were once again debating “the creation of yet another quango”.
Noting the importance of scrutiny for “better government”, Mr O’Connell accused Plaid Cymru of denying the chamber that scrutiny.
He said: “If taxpayers are funding this new development agency, then they deserve transparency. Minister, you say you want the new agency to provide support, advice and guidance, but you’ve said nothing about how.
“So, let me give you a suggestion. Decades ago, Welsh Labour scrapped the Welsh Development Agency, WDA1. They promised a simpler, better support mechanism for Welsh businesses. But instead, we’ve got a patchwork of organisations: Business Wales for advice, the Development Bank of Wales for finance, and now what we’re proposing is WDA2 to sit on top. The current system is too confusing.”
Reform’s shadow economy minister then claimed Business Wales returns £18 of economic value for every £1 that’s invested. He also questioned Mr Price on why he has no plans to bring Business Wales into the new WDA to make things “less confusing and more accessible”.
Responding, Mr Price said his government “absolutely” wants to make sure businesses can access a “streamlined level of support”.
Mr O’Connell also asked about attracting inward investment to Wales, noting the “real test” is whether that investment becomes “rooted across Welsh communities up and down the country”.
He said: “In the last WDA, Wales welcomed major international employers, created thousands of jobs, and celebrated new investment, as short-lived as it was.
“But those companies moved production elsewhere when the government reduced the support. They took high-paying jobs with them, because their supply chains were never truly anchored in Wales, and it was easy to do so.”
The Pontypridd Cynon Merthyr MS drew attention to the Irish economy where “inward investors are expected to work with local suppliers, strengthen domestic supply chains, and create opportunities for already-established local businesses in that country to grow alongside them”.
Mr Price noted his agreement with the shadow minister on the need to be strategic about inward investment.
He said: “Foreign direct investment has a role in any economy, but we need to actually focus it on those areas that will be more embedded – through supply chains, as he suggests – in the Welsh economy that actually build on our existing and possible future strengths.”

Labour’s Shav Taj said her party shares Plaid Cymru’s ambition for a “new type of Wales, a reinvigorated Wales, a Wales that attracts more investment and ultimately creates good jobs”.
The Labour spokesperson for economic transformation told the Siambr that what the people of Wales want to know is what “meaningful difference” these internal arrangements will make.
She also drew attention to the work of the previous Labour government in ensuring a strong economy for Wales, including setting up the Development Bank of Wales and hosting the Wales investment summit.
Ms Taj said it’s the “practical” questions that are important and pressed Mr Price on when the new agency will get staff, whether they will be new staff or shuffled from other departments, and how much the new agency will cost the Welsh public.
She also pushed for confirmation on the “constitutional status” of the agency, notably whether the Senedd will need to legislate “at some point” for it to get going.
Ms Taj added: “Ultimately, this is about jobs, jobs for the future, high-skilled jobs, and young people in Wales are really watching to see whether or not your government is going to do any better than we did.”
Mr Price responded: “They [development agencies] have played a central role in virtually anywhere that you can think about in the nations and regions that have closed an economic gap, and few of those nations or regions that have had one have got rid of them.
“We’re one of the few exceptions. There may be a reason for that, and I suggest it’s because they are an incredibly valuable tool.
“Do you need to get the design right? Absolutely. The right relationship in terms of how arm’s length it is from government but how close it is from a government – getting that right is absolutely important and it’s one of the key questions that we’ve already done a lot of thinking on, and we will continue as we go through the design process.”

Pen-y-Bont Bro Morgannwg MS, Andrew RT Davies, expressed the Conservatives support for “the principle” but said there was “too much blank space” around the new agency.
He asked Mr Price for a timeframe in which he expects to bring the organisation into existence, whether it be 12 months, two years, or by the end of this Senedd term
Mr Davies also questioned the cost and said: “I’m not going to ask you for every pound, shilling and pence, but can you give an indication on what your thinking is of the type of budget that you will make available to the organisation?”
He continued: “When we look at the old WDA, it had a complete offer, from building industrial sites, gaining the planning permission and promoting foreign direct investment.
“Does this organisation, in your mind, need to do all that, or will it be more specific in what it does about promoting Wales as a destination for inward investment? And when we look at the organisation, are we thinking of an organisation that will look like Natural Resources Wales with a remit letter, or will this be a unique organisation that hasn’t been seen in the Welsh public landscape before?”
Mr Price confirmed the new agency will be a statutory body, and said he plans to bring forward legislation “fairly soon”.
He also noted the Welsh Government’s ambition for the new agency to be operational “as soon as possible”, but said he could not provide a specific date.
Business
Beauty salon allowed to stay at former graphics print shop
A RETROSPECTIVE call to let a Pembrokeshire beauty salon stay on the site of a former edge-of-town printing business has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, Sarah Collins of SC Skin Care Ltd, sought retrospective permission for the change of use from shop to a beauty clinic at 60A, Cartlett, Haverfordwest.
No adverse comments around the proposals were made by Haverfordwest Town Council.
An officer report recommending approval said the unit was most recently occupied by Mobad, a printing business specialising in commercial graphics, which operated between 9 and 5pm, Monday to Friday; the change of use seeking to open 9am-7pm Monday-Saturday, with no external alterations proposed.
It said the application was in retrospect as the change of use happened back in March, the clinic accommodating three treatment spaces, with one full time member of staff.
It concluded: “The application seeks retrospective planning permission to change the use of an existing commercial unit to a beauty and aesthetics clinic (sui generis) within the sustainable and accessible settlement boundary of the Hub Town of Haverfordwest.
“Whilst beauty and aesthetics services are a use ordinarily directed to town centres the proposal involves the continued occupation of an existing commercial premises and is not considered likely to undermine the vitality or viability of Haverfordwest Town Centre.
“The proposal would not result in any unacceptable impacts upon the character or appearance of the area, residential amenity, highway safety, drainage infrastructure or biodiversity subject to the imposition of conditions requiring the provision of secure cycle parking and ecological enhancement measures.”
It finished by saying the scheme “represents an appropriate and sustainable form of development that complies with the relevant provisions [of planning policy].”
The application was conditionally approved.
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